Our Town America

What Our Town America does

Our Town America is a privately held, franchise-based marketing services company founded in 1972 and headquartered in Clearwater, Florida. It delivers direct mail and complementary digital marketing campaigns — anchored by its New Mover Marketing, Birthday Program, Every Door Direct Mail (EDDM), Targeted Postcards, and Digital Marketing with Geofencing product lines — to approximately 5,000 local businesses and national franchise brands across the United States, reaching an estimated 5–6 million people per year. The company is led by CEO Michael Plummer Jr., son of founder Michael Plummer Sr., and maintains corporate offices at 13900 US Hwy 19 N.

The core technology stack combines demographic, geographic, and behavioral audience targeting with geofencing-based digital ad delivery, allowing clients to reach the same household online before and after a physical mail piece arrives. A structural differentiator is category exclusivity by ZIP code, which reserves the new-mover audience for a single business in each product category and territory. The proprietary TruTrak application provides real-time visibility into mail-piece redemptions and campaign performance, and a franchise intranet (rockwell.ourtownamerica.com) supports franchisee operations. Notable integrations and tooling include one-time-use promotional codes that push through online ordering systems, enabling redemption attribution.

Our Town America commercializes these offerings primarily through a franchise network in which local franchisees handle sales and service within their territories, supplemented by direct corporate sales for national accounts and a Channel Partner program. Revenue is generated through recurring subscription-style engagements (typically 12-month New Mover Marketing agreements), transactional fees for campaign-based services such as EDDM and Targeted Postcards, bundled digital/geofencing add-ons, and approved-vendor relationships with franchise brands including Little Caesars, Jersey Mike's, Domino's, Dairy Queen, Culvers, Pizza Hut, Buffalo Wild Wings, Ace Hardware, Anytime Fitness, Hy-Vee, Great Clips, and Supercuts. Pricing is quote-based and not publicly disclosed; marketing-acquisition channels include the corporate website, content/blog, social, email, and a referral program offering free postcards for qualified introductions.

Name

Our Town America

Legal name

Our Town America

Website

https://ourtownamerica.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Our Town America, a privately held franchise-based marketing firm founded in 1972 in Clearwater, Florida, delivers direct mail and digital geofencing campaigns — including New Mover Marketing and Birthday Programs — to roughly 5,000 local businesses and national franchise brands nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. New Mover Marketing Program: Welcome mailers delivered to new residents within 2-6 weeks of move-in. Businesses pay for targeted direct mail campaigns to reach new movers in their service areas. Pricing based on ZIP code coverage and campaign duration.
2. Birthday Program: Personalized birthday postcard campaigns that drive customer visits and repeat business. Automated delivery of birthday greetings with promotional offers.
3. EDDM - Every Door Direct Mail: Budget-friendly direct mail service allowing businesses to deliver messages to every home in a target area without needing individual addresses. Billed based on volume and coverage area.
4. Targeted Postcard Campaigns: Demographic, geographic, and behavioral data-driven postcard campaigns targeting specific audience segments. Revenue based on targeting criteria and volume.
5. Digital Marketing with Geofencing: Online advertising that complements direct mail, targeting the same audiences online before and after mail delivery. Can be bundled with direct mail or sold as standalone.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Our Town America is a direct mail and digital marketing services company that helps local businesses and national franchises reach new movers and existing customers. Core offerings include welcome mailers delivered to new residents within 2-6 weeks of move-in, automated personalized birthday postcard campaigns, Every Door Direct Mail (EDDM) coverage by neighborhood, demographic/behaviorally targeted postcards, and geofenced digital advertising that mirrors direct mail audiences. Campaigns are monitored and measured through the proprietary TruTrak app.

Product overview

Our Town America operates as a local marketing solutions platform offering a suite of direct mail and digital marketing services. The core offering consists of New Mover Marketing (welcome packages delivered to new residents), Birthday Program (personalized birthday postcards), and EDDM (Every Door Direct Mail). These are supplemented by Targeted Postcards for demographic/geographic segmentation and Digital Marketing with Geofencing for online ad retargeting. The platform is distributed through a franchise model, with local franchisees delivering services in specific territories. The company also offers a proprietary TruTrak tracking application for campaign performance monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mover Marketing Welcome mailer program that delivers targeted postcards and welcome packages to new residents within 2-6 weeks of move-in, helping local businesses reach customers before competitors; includes category exclusivity by ZIP code.
• Birthday Program Personalized birthday postcard campaign that drives customer visits, loyalty, and repeat business by sending automated greetings on customers' birthdays with promotional offers.
• EDDM - Every Door Direct Mail Budget-friendly direct mail solution that delivers marketing messages to every home in a target geographic area without requiring a mailing list; billed based on volume and coverage area.
• Targeted Postcard Campaigns Postcard campaigns using demographic, geographic, and behavioral data to deliver marketing messages to specific audience segments based on location and interests.
• Digital Marketing with Geofencing Online advertising capability using geofencing to target the same audience reached by direct mail, showing ads based on where customers live, work, or frequent before and after mail delivery; can be bundled with direct mail or sold standalone.

Quantifiable outcome

• 112% median ROI for direct mail campaigns
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Little CaesarscoreChannel Partner/ Reseller/ DistributorLittle Caesars designated Our Town America as an LCE APPROVED VENDOR for their franchise network. The partnership provides exclusive new mover marketing services by ZIP code to Little Caesars locations, with standardized offerings and approved vendor status. Top-performing locations see 15-20% response rates and $600-800+ monthly revenue per ZIP code.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valpak: Valpak is one of the most established direct mail marketing companies in the U.S., sending coupon mailers (the iconic 'blue envelope') to local households and serving SMB advertisers — directly overlapping with Our Town America's new mover and EDDM-style direct mail offerings.
• Money Mailer: Money Mailer is a direct mail advertising franchise that delivers coupons and promotional materials to local households. Its franchise-based, SMB-focused direct mail model is highly comparable to Our Town America's franchise distribution of welcome mailers and coupons.
• PostcardMania: PostcardMania is a direct mail marketing services company focused on small and mid-sized businesses, offering postcard design, printing, mailing and integrated digital tactics — closely mirroring Our Town America's core service line.
• Modern Postcard: Modern Postcard is a U.S. direct mail services company offering commercial printing, mailing list services and targeted direct mail campaigns for SMBs — overlapping with Our Town America's EDDM, targeted postcard, and mailing capabilities.

Broad incumbents

• Thryv: Thryv (formerly Dex Media) is an SMB marketing and business management platform that bundles websites, listings, SEO, social and direct mail-like campaign tools. It competes with Our Town America for the same local-business marketing budget with a broader, software-led offering.
• ReachLocal: ReachLocal (a Gannett company) provides digital and traditional local marketing solutions for SMBs, including online advertising, websites, and integrated campaign services — competing for the same franchise and local-business marketing spend Our Town America targets.
• Mailchimp (Intuit): Mailchimp is a dominant SMB marketing platform spanning email, social and now some direct mail integrations. While primarily digital, its expansion into integrated print and small-business marketing automation makes it an indirect competitor for marketing budget share.

Emerging players

• Lob: Lob is a venture-backed programmatic direct mail API platform that enables businesses to send personalized postcards, letters and mail at scale via software. It represents an emerging, digital-first alternative to traditional direct mail operators like Our Town America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ourtownamerica
• YouTubeyoutube.com/ourtownamerica
• Facebookfacebook.com/ourtownamerica
• LinkedInlinkedin.com/company/ourtown-america-inc-
• Instagraminstagram.com/ourtownamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Town America