Proximity Works

AI Engineering Servicesproximity.tech

Proximity Works is a global AI engineering company that builds production AI systems for sports, media, and entertainment enterprises. It combines proprietary SaaS platforms (Metavision, Thread) with embedded engineering services and premium executive workshops, serving enterprise clients including Disney, ESPN, Nasdaq, and Dream11.

Company typePrivate
Founded2019
HeadquartersSan Francisco, United States
Headcount51–100
GTM typeB2B
OfferingServices

What Proximity Works does

Proximity Works is a global AI engineering company headquartered in San Francisco that builds production AI systems for organizations operating at scale in sports, media, and entertainment. Founded in 2019, the firm employs 51-100 staff across a fully distributed operating model spanning the United States (San Francisco, Los Angeles), Canada (Toronto), Sweden (Stockholm), the United Arab Emirates (Dubai), and India (Mumbai, Bengaluru), with corporate entities in Delaware and Maharashtra. Its core technology stack combines generative AI, large language models, multimodal video processing, RAG-based retrieval systems, and AI agents to deliver solutions including real-time sports match intelligence, multilingual automated commentary, AI document processing, and video comprehension for OTT platforms.

The company's product and service portfolio spans three layers: (1) proprietary SaaS platforms — Metavision, a multimodal AI video comprehension engine for OTT companies, and Thread, an LLM-powered knowledge copilot for developer teams; (2) embedded engineering services under the AI Innovation Unit brand, where dedicated strike teams of senior AI engineers, ML architects, data scientists, and product strategists operate inside client production environments under KPI-aligned engagements starting at $25,000 per month; and (3) premium executive engagements, including the $9,999 Executive Discovery Session, the $49,999 Zero to One AI Innovation Workshop, and the invite-only The Vantage NYC workshop for sports, media, and broadcast C-Suite leaders. Complementary practices cover performance engineering, scale architecture, and UX design.

Proximity Works generates revenue through a mix of professional services, managed retainers, and productized SaaS subscriptions, selling predominantly to enterprise buyers — disclosed clients include Disney, ESPN, Nasdaq, Dream11, and Upstox alongside a long tail of growth-stage companies (FrontRow, OpenBorder, Play Attention, Delta Exchange, Tesseract, Tailcall, JaiKisan, DreamX, Brick, Snowhill, Tipriyo). The firm does not disclose financial figures, has no disclosed institutional funding rounds in source materials, and distributes globally through direct enterprise sales rather than channel partners.

Proximity Works firmographics

Firmographics

Name: Proximity Works
Legal name: Proximity Works Inc
Website: https://proximity.tech
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 51–100 employees
Short description: Proximity Works is a global AI engineering company that builds production AI systems for sports, media, and entertainment enterprises. It combines proprietary SaaS platforms (Metavision, Thread) with embedded engineering services and premium executive workshops, serving enterprise clients including Disney, ESPN, Nasdaq, and Dream11.
Ownership category
akta.pro rank

Proximity Works industry classification

Industry

Product category: AI Engineering Services
NAICS: Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Professional, Scientific, and Technical Services (54), Engineering Services (541330)
SIC: Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Engineering Services (8711)
akta.pro industry: PRIMARYHDAEAHAI
Enterprise Work Management & Collaborative Workflow Platforms
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms
SECONDARYBPAMAMAG
Work Management & Collaboration Suites
Business & Public Services/Web, Mobile & Digital Platforms/Collaboration, Productivity & Work Platforms

Keywords

AI engineering services
Embedded AI teams
Sports media AI
AI strategy consulting
Performance engineering

Where Proximity Works is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Offices7 records

Markets served

Proximity Works business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Embedded AI Engineering: Proximity embeds engineers directly into client teams. Proximity operates in client production environments and owns the outcome. Revenue generated through dedicated team engagements.
AI Strategy Workshops: Executive Discovery Session: 2-hour high-impact working session at $9,999. Zero to One AI Innovation Workshop: 5-day intensive at $49,999. These are premium consulting engagements with the AI team.
AI Innovation Unit: Dedicated Strike Team engagement model starting at $25K/month. Senior AI engineers, ML architects, data scientists, and product strategists seamlessly integrate with client org and roadmap. Aligned to business KPIs.
SaaS Platforms: Metavision (AI video comprehension) and Thread (Knowledge Copilot) are proprietary SaaS products. Access requested through platform-specific CTAs.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Executive Discovery Session — 2-hour deep dive with Hardik & AI team
Other	Multi-year contract	Zero to One AI Innovation Workshop — 5 experts in 1 room, 72 hours
Freemium	Pay-as-you-go	Rapid AI Experimentation Framework
Subscription	Monthly	Dedicated Strike Team — AI Innovation Unit

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Proximity Works product offering

Product offering

Core offering

Proximity Works is a global AI engineering company that builds intelligent systems for organizations operating at scale, specializing in sports, media, and entertainment. The company offers embedded AI engineering teams, AI strategy consulting, executive workshops, and proprietary SaaS products (Metavision for video comprehension and Thread for knowledge management), operating in client production environments and owning outcomes end-to-end.

Product overview

Proximity Works is a global AI engineering company offering a portfolio of proprietary SaaS products (Metavision for video comprehension and Thread for knowledge management) alongside professional services including AI strategy consulting, embedded engineering teams (AI Innovation Unit), executive workshops (Executive Discovery Session, Zero to One AI Innovation Workshop, The Vantage), and specialized practices in performance engineering, scale architecture, and UX design. The company specializes in AI systems for sports, media, and entertainment industries, operating as a fully distributed team with offices in San Francisco, Los Angeles, Mumbai, Toronto, Stockholm, Dubai, and Bengaluru.

Differentiator

Problem solved

Functional benefit

Brands

Metavision: AI-Powered Video comprehension engine - A multimodal video platform helping OTT companies process videos, identify important scenes, and generate detailed metadata.
Thread
Studio Proximity

Products and services

Metavision AI-powered multimodal video comprehension engine for OTT companies that processes videos, identifies important scenes, and generates detailed metadata.
Thread AI-powered knowledge copilot for tech teams that uses Generative AI and Large Language Models to solve tribal knowledge challenges, generate technical documentation, and boost developer productivity.
AI Innovation Unit Embedded AI strike team providing plug-and-play senior AI engineers, ML architects, data scientists, and product strategists to identify high-ROI use cases, prototype, build production-ready models, and architect for scale with MLOps and observability. Starting at $25K/month.
Executive Discovery Session 2-hour high-impact working session with the Founder & CEO and Proximity's AI team for decision-makers, providing a full-stack diagnostic of AI readiness and a custom-built roadmap from strategy to execution. Priced at $9,999 per session.
Zero to One AI Innovation Workshop 5-expert, 72-hour intensive workshop delivering a battle-tested, customized AI innovation sprint including strategic wireframes, technical architecture, PRD, and a custom AI blueprint for MVP launch or product scaling. Priced at $49,999.
Rapid AI Experimentation Framework Battle-tested 5-stage AI framework trusted by billion-dollar teams for validating, piloting, and scaling AI initiatives with a checklist for moving ideas from concept to production. Free resource.
The Vantage

Quantifiable outcome

90% reduction in editorial content creation with Live Sports Insights Engine
+9 more outcomes

Companies that use Proximity Works

Customer profile

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Proximity Works technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Proximity Works partnerships and signals

Strategic signal

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Proximity Works competitors and assessment

Company assessment

Direct peers

Second Spectrum: AI-powered sports tracking and analytics company serving major leagues and broadcasters with computer-vision-driven content. Closely comparable to Proximity's multimodal video processing and real-time sports AI capabilities.
Stats Perform: Sports data and AI provider delivering real-time match intelligence, content generation, and fan engagement tools to leagues, broadcasters, and media companies. Most directly comparable to Proximity's Live Sports Insights Engine and sports media AI offering.
AnyClip: AI video intelligence platform that uses computer vision and GenAI to extract metadata, detect scenes, and generate highlights for OTT, sports, and media companies. Direct product-side peer to Proximity's Metavision.

Broad incumbents

Thoughtworks: Global technology consultancy that designs and delivers custom software, data, and AI platforms for large enterprises. Highly comparable to Proximity's embedded engineering and AI solutioning motion, though it serves a much broader set of verticals beyond sports/media.
Accenture (Accenture Song / Industry X): Global professional services firm with deep AI, media, and technology practices, including dedicated sports and entertainment teams. The primary scale competitor Proximity will face as it sells into Fortune-500 sports and OTT buyers.
Globant: Digital engineering firm specializing in AI, cloud, and experience design for large enterprises including media and entertainment clients. Overlaps with Proximity's AI Innovation Unit and platform development offerings at a much larger scale.
Slalom: Technology and business transformation consultancy with a strong AI/ML practice serving enterprise clients. Comparable to Proximity's strategy workshops and embedded delivery model, with similar premium positioning.
Cognizant (Communications, Media & Technology): Large IT services firm with a dedicated Communications, Media & Technology practice serving OTT platforms and sports organizations. Comparable enterprise delivery model to Proximity's embedded engineering at much larger scale.

Emerging players

Twelve Labs: Multimodal video foundation model company enabling video search, classification, and content generation across OTT, media, and sports use cases. Comparable technology stack to Metavision but sold as API/developer platform.
Faculty AI: Applied AI consultancy that builds production AI systems for large enterprises, including media and consumer platforms. Comparable in size, premium positioning, and 'AI that works in production' pitch to Proximity's AI Innovation Unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Proximity Works financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Proximity Works leadership team

Management profile

Number of profiles

Profiles8 records

Proximity Works funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Proximity Works M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proximity Works

What does Proximity Works do?

Is Proximity Works a public or private company?

Proximity Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Proximity Works founded?

Proximity Works was founded in 2019. It employs 51 to 100 people.

Where is Proximity Works based?

Proximity Works is headquartered in San Francisco, United States, in the North America region.

How does Proximity Works make money?

Four revenue lines are on record. Embedded AI Engineering is the primary driver. The others are AI Strategy Workshops, AI Innovation Unit and saaS Platforms.

Who are Proximity Works's main competitors?

Direct peers on record are Second Spectrum, Stats Perform and AnyClip. Broad incumbents are Thoughtworks, Accenture (Accenture Song / Industry X), Globant, Slalom and Cognizant (Communications, Media & Technology). Emerging players are Twelve Labs and Faculty AI.

Does Proximity Works have an API?

No public API is recorded for Proximity Works.

What industry is Proximity Works in?

Proximity Works's product category is AI Engineering Services. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 54151 and its SIC code is 7373.