Second Spectrum
Second Spectrum builds AI-powered computer vision tracking and analytics for professional sports leagues and teams, primarily the NBA, capturing biomechanical player data to power scouting, real-time tactical analysis, injury prevention, and broadcast graphics.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Second Spectrum does
Second Spectrum is a Los Angeles-based AI and computer vision company founded in 2013 that builds player-tracking and analytics technology for professional sports leagues and teams. Its core product is a camera-based computer vision system that captures player positional and biomechanical data at 25 frames per second across all 10 players, the ball, and 29 body points per player, generating millions of data points per game that feed pregame scouting reports, real-time tactical analysis delivered to coaches during competition, AI-driven injury prevention models, and live broadcast graphics. The company's primary customer is the NBA, where the system is deployed league-wide, with secondary traction among professional soccer clubs including Liverpool FC and Bayern Munich.
Second Spectrum operates as an enterprise B2B vendor, generating revenue through multi-year licensing agreements with professional sports leagues and teams; pricing is not publicly disclosed and contracts are negotiated directly at the league level. Its technology is distributed both directly to teams and, following its full acquisition and integration into Genius Sports in August 2024, through the GeniusIQ AI and data platform, which extends the same underlying tracking data into fan engagement and sports betting applications.
The company employs 51–100 people and has raised disclosed funding led by a $20.1 million round from LionTree in 2018, alongside earlier rounds from TenOneTen Ventures, August Capital, Elysian Park Ventures, Evolution VC Partners, The Raine Group, and Trifecta Capital. Leadership includes CEO Rajiv Maheswaran, CTO and co-founder Jeff Su, and COO and co-founder Yu-Han Chang.
Second Spectrum firmographics
Firmographics- Name
- Second Spectrum
- Legal name
- Second Spectrum
- Website
- https://secondspectrum.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Second Spectrum builds AI-powered computer vision tracking and analytics for professional sports leagues and teams, primarily the NBA, capturing biomechanical player data to power scouting, real-time tactical analysis, injury prevention, and broadcast graphics.
- Ownership category
- akta.pro rank
Second Spectrum industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
- akta.pro secondary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
Keywords
Where Second Spectrum is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Second Spectrum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Enterprise Sports Analytics Licensing: Second Spectrum generates revenue through enterprise licensing agreements with professional sports leagues and teams, providing AI-powered tracking and analytics technology under multi-year contracts. Following its full integration into Genius Sports in August 2024, the platform is distributed through Genius Sports' GeniusIQ AI and data platform, which serves sports performance analysis, fan engagement, and sports betting experiences.
Go-to-market motion1 record
Second Spectrum product offering
Product offeringCore offering
Second Spectrum develops AI-powered computer vision player tracking systems and machine learning analytics platforms for professional sports leagues and teams. Its tracking technology captures player positional and biomechanical data at 25 frames per second across all 10 players, the ball, and 29 body points per player, generating millions of data points per game. The platform supports pregame scouting, real-time tactical analysis during competition, AI-driven injury prevention, and live broadcast graphics integration.
Product overview
Second Spectrum is a sports analytics technology company now owned by Genius Sports. The company provides AI-powered computer vision tracking systems and analytics platforms for professional sports leagues, specializing in player tracking, performance analysis, and tactical insights. The technology captures detailed positional and biomechanical data at high frame rates to support team operations, broadcast graphics, and injury prevention applications.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 37% reduction in non-contact lower-body injuries at one NBA team using Second Spectrum's AI injury prevention models
- +2 more outcomes
Companies that use Second Spectrum
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Second Spectrum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Second Spectrum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Genius SportscoreGenius Sports completed the full integration of Second Spectrum into its platform ecosystem, launching the GeniusIQ next-generation AI and data platform. This integration combined Second Spectrum's AI-powered computer vision tracking and analytics capabilities with Genius Sports' broader sports data, integrity monitoring, and fan engagement infrastructure. The acquisition positioned Second Spectrum's technology as a core pillar of Genius Sports' expanded AI offerings across sports performance analysis, fan engagement, and sports betting experiences. CEO Mark Locke described the launch as a major milestone for the company and the global sports industry.
- NBAcoreThe NBA is Second Spectrum's primary customer, using its computer vision tracking system league-wide to collect player positional data at 25 frames per second across 10 players, the ball, and 29 body points per player. Second Spectrum's technology supports multiple NBA data applications including pregame scouting reports, real-time broadcast graphics, and AI-driven injury prevention models. The system generates millions of data points per NBA game and is referenced as a benchmark deployment for AI in professional sports analytics.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Second Spectrum competitors and assessment
Company assessmentDirect peers
- Catapult Sports: Catapult provides athlete tracking and performance analytics for professional sports teams using wearable and video-based tracking — directly comparable to Second Spectrum's computer vision and ML analytics offering for elite teams and leagues.
- Stats Perform: Stats Perform supplies professional sports leagues and media companies with AI-powered sports data, analytics, and broadcast graphics, overlapping with Second Spectrum's tracking data, tactical analysis, and broadcast integrations into league products.
- Hawk-Eye Innovations: Hawk-Eye (owned by Sony) is the dominant computer vision tracking provider in tennis, cricket, soccer, and baseball, and is expanding into player tracking — directly competing with Second Spectrum's markerless computer vision player tracking and officiating-adjacent use cases.
- KinaTrax: KinaTrax delivers markerless motion capture and biomechanical analysis using multi-camera computer vision for professional sports — directly comparable to Second Spectrum's 29-body-point computer vision tracking and injury/performance analytics use cases.
Broad incumbents
- Zebra Technologies (Player Tracking): Zebra Technologies operates the NFL's RFID-based player tracking program and has commercialized sports-focused location analytics, making it a broad incumbent competitor to Second Spectrum's vision-based tracking with overlap in team performance markets.
Others
- Genius Sports: Genius Sports is Second Spectrum's parent company and the distribution platform (GeniusIQ) through which the technology is commercialized; included as an ecosystem reference rather than a competitor.
Emerging players
- Hudl: Hudl provides AI-powered video analysis, scouting, and team workflows for sports organizations from youth to professional levels — overlapping with Second Spectrum's pregame scouting, video analysis, and injury prevention use cases, primarily in basketball and soccer.
- SkillCorner: SkillCorner is a computer vision sports analytics startup delivering broadcast-quality player tracking data for soccer and other team sports — comparable to Second Spectrum's ML-based tracking approach, though with an emerging-stage footprint.
- Track160: Track160 provides AI-driven computer vision sports analytics for tactical and performance use cases — closely aligned technically with Second Spectrum's CV player tracking and tactical analysis engine.
- Veo Technologies: Veo provides AI-powered sports video capture and analysis tools for amateur and semi-pro teams, with expanding analytics features — overlapping with Second Spectrum's video-driven analytics and scouting automation capabilities at a different tier of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Second Spectrum social profiles
Digital presenceSecond Spectrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Spectrum leadership team
Management profileNumber of profiles
Profiles8 records
Second Spectrum funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Spectrum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Spectrum
What does Second Spectrum do?
Second Spectrum develops AI-powered computer vision player tracking systems and machine learning analytics platforms for professional sports leagues and teams. Its tracking technology captures player positional and biomechanical data at 25 frames per second across all 10 players, the ball, and 29 body points per player, generating millions of data points per game. The platform supports pregame scouting, real-time tactical analysis during competition, AI-driven injury prevention, and live broadcast graphics integration.
Is Second Spectrum a public or private company?
Second Spectrum is a private company. It is classified as corporate owned and is currently operating.
When was Second Spectrum founded?
Second Spectrum was founded in 2013. It employs 51 to 100 people.
Where is Second Spectrum based?
Second Spectrum is headquartered in Los Angeles, United States, in the North America region.
How does Second Spectrum make money?
One revenue line is on record: enterprise Sports Analytics Licensing.
Who are Second Spectrum's main competitors?
Direct peers on record are Catapult Sports, Stats Perform, Hawk-Eye Innovations and KinaTrax. Zebra Technologies (Player Tracking) is listed as a broad incumbent. Genius Sports is listed as an others. Emerging players are Hudl, SkillCorner, Track160 and Veo Technologies.
Does Second Spectrum have an API?
No public API is recorded for Second Spectrum.
What industry is Second Spectrum in?
Second Spectrum's product category is Sports Analytics Software. Its primary akta.pro industry code is MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds), with a secondary code of MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services. Its NAICS code is 516210.