InFocus Group Holdings

What InFocus Group Holdings does

InFocus Group Holdings Limited (ASX:IFG) is an Australian-listed data intelligence and software solutions company operating a portfolio-of-subsidiaries architecture across multiple geographies and verticals. Its core operating businesses include InFocus Analytics, which delivers competitive pricing intelligence and business intelligence datasets on a recurring basis to blue-chip Australian retailers, wholesalers and brands; Onify, an IT consultancy specializing in generative AI, custom software, data analytics, and systems integration; PRODIGY9, a Thailand-based software engineering consultancy with deep retail and fintech expertise; and Frugl, a consumer-facing grocery price comparison mobile app that serves as a public showcase for InFocus Analytics' proprietary datasets.

The company has extended into iGaming and blockchain-frontier technologies through the Codexa proprietary sweepstakes casino platform (developed for the US market) and InFocus Digital Ventures, a unit backed by an AUD 10 million facility from Mythos Group with an initial tranche deployed into the Monochrome Bitcoin ETF. InFocus retains ownership of new technologies developed under strategic contracts such as the exclusive technology partnership with Taiwan-based TG Solutions (approximately US$3.25 million, 24-month contract).

The business model blends subscription/recurring data analytics services, fixed-value technology development contracts, platform licensing/white-label commercialization (Codexa), and capital deployment into digital-asset vehicles. Customer segments span enterprise Australian retailers, Thailand corporate groups, iGaming operators, and consumer app users. Technology stack spans AI, Gen AI, LLM, NLP, machine learning, deep learning, Snowflake, and blockchain.

Name

InFocus Group Holdings

Legal name

InFocus Group Holdings Limited

Website

https://ifghltd.com.au

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

InFocus Group Holdings (ASX:IFG) is an Australian-listed data intelligence and software solutions company operating InFocus Analytics (retail pricing intelligence), Onify (IT/Gen AI consultancy), PRODIGY9 (software engineering), Frugl (consumer grocery app), Codexa (sweepstakes casino platform), and InFocus Digital Ventures (blockchain/digital assets).

Ownership category

akta.pro rank

Product category

Data Analytics and Business Intelligence Software

NAICS

Software Publishers (5132), Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Enterprise data analytics
• Business intelligence software
• Competitive pricing intelligence
• Software engineering consultancy
• IGaming platform development

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Technology Development Contracts: Fixed-value contracts for developing custom technology platforms for partners. Example: US$3.25 million 24-month contract with TG Solutions for end-to-end iGaming platform.
2. Data Analytics Services: Business intelligence and data analytics products and services sold to blue-chip retail, wholesale and brand clients. Delivers competitive pricing insights on ongoing basis.
3. Platform Licensing / White-label: Licensing agreements with third-party operators under white-label arrangements for Codexa platform, or potential outright sale of platform or entire iGaming business unit.
4. Consumer App (Frugl): Consumer-facing grocery price comparison app with tens of thousands of active monthly users. Revenue likely from data monetization from rich consumer dataset.
5. Digital Ventures / Blockchain Services: InFocus Digital Ventures unit dedicated to blockchain, digital assets, AI and frontier technologies. Initial A$2.5 million invested in Monochrome Bitcoin ETF for institutional-grade Bitcoin exposure.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

InFocus Group Holdings is an Australian-listed data intelligence and software solutions company that develops and delivers enterprise data analytics, business intelligence, IT consultancy, and custom software platforms. Its core offerings include competitive pricing analytics for retailers and brands (InFocus Analytics), generative AI and IT consultancy (Onify), software engineering services for retail and fintech (PRODIGY9), a consumer grocery price comparison app (Frugl), and a proprietary sweepstakes casino iGaming platform (Codexa) targeting the US market.

Product overview

InFocus Group Holdings Limited is a data intelligence and software solutions company operating as a platform-plus-subsidiaries architecture. The core portfolio comprises InFocus Analytics (business intelligence and data analytics), Onify (end-to-end IT consultancy specializing in Generative AI and systems integration), PRODIGY9 (software engineering consultancy for data analytics platforms in retail and fintech), and the Frugl Mobile App (consumer-facing grocery price comparison showcase). The company has expanded into blockchain-based iGaming through Codexa (sweepstakes casino platform) and InFocus Digital Ventures (blockchain and digital assets unit). Technologies span AI, Gen AI, LLM, NLP, machine learning, deep learning, Snowflake, and blockchain.

Differentiator

Problem solved

Functional benefit

Brands

• InFocus Analytics: Business intelligence and data analytics company providing enterprise data sets to Australian corporations
• Onify
• PRODIGY9
• Frugl Mobile App
• Codexa
• InFocus Digital Ventures

Products and services

• InFocus Analytics Business intelligence and data analytics platform providing enterprise datasets and competitive pricing insights to Australian retailers, wholesalers, distributors, brands, and e-commerce players, with insights delivered to blue-chip clients on a weekly basis.
• Onify End-to-end IT consultancy and service provider delivering generative AI, custom software solutions, data analytics, cybersecurity, UX/UI design, and systems integration to a global client base.
• PRODIGY9 Software engineering consultancy firm specializing in data analytics platforms, fintech solutions, and ERP systems with deep expertise in retail, logistics, and financial technology industries, serving Thailand's largest corporate groups.
• Frugl Mobile App Consumer-facing grocery price comparison mobile application for cost-conscious Australian consumers, allowing them to compare grocery prices across retailers and slash their grocery bills.
• Codexa Sweepstakes Casino Platform Proprietary sweepstakes casino platform featuring predictive analytics and blockchain capabilities, targeting the US sweepstakes casino market for licensing to third-party operators under white-label arrangements or potential outright sale.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TG SolutionscoreStrategic or Co-development Partner · 27 May 2025InFocus Group appointed as exclusive technology partner for Taiwan-based TG Solutions to develop an end-to-end iGaming platform with blockchain features and predictive analytics. Secured a 24-month contract valued at approximately US$3.25 million. InFocus retains ownership of any new technologies developed under this agreement. This marks InFocus's second contract in the digital gaming sector.
• GBO AssetsminorStrategic or Co-development PartnerPrevious deal with GBO Assets in the digital gaming sector, prior to the TG Solutions partnership. Indicates existing market traction in iGaming sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pulsz: US-based social sweepstakes casino operator offering slots and table games. Comparable to Codexa as a competing sweepstakes platform player targeting the same US market segment.
• dunnhumby: Customer data science and retail analytics firm specializing in pricing, promotions, and customer insights for grocery and retail clients. Directly comparable to InFocus Analytics' pricing intelligence offering for Australian retailers and brands.
• Virtual Gaming Worlds (VGW): Operator of sweepstakes casino brands including Chumba Casino and LuckyLand Slots in the US. The most established direct peer for Codexa in the US sweepstakes casino market and a benchmark for licensing and operator economics.
• Flipp: Digital circular and grocery price comparison platform serving retailers and consumers across North America and other markets. Closest direct peer for the Frugl Mobile App consumer grocery price comparison offering.
• Edge by Ascential: Provides e-commerce data, analytics, and competitive intelligence to brands and retailers globally. Directly comparable to InFocus Analytics on competitive pricing insights and category-level retail data products.

Broad incumbents

• NielsenIQ: Global leader in retail measurement and consumer data analytics, offering competitive pricing and shopper insights to retailers and brands. Comparable to InFocus Analytics at the category level, though operating at vastly larger scale and global footprint.
• Thoughtworks: Global technology consultancy specializing in custom software engineering, data platforms, and digital transformation across retail and financial services. Comparable to Onify and PRODIGY9's custom software engineering and data analytics consulting work.
• Circana: Formed from the merger of IRI and NPD, Circana delivers retail measurement, consumer intelligence, and analytics across CPG and retail. Comparable to InFocus Analytics' enterprise pricing intelligence business, though broader in scope.

Regional players

• Global-e Online: Cross-border e-commerce enablement and analytics platform serving global brands and retailers. Adjacent to InFocus Analytics in retail data and competitive insights, though primarily focused on DTC cross-border rather than domestic grocery pricing.

Others

• Monochrome Asset Management: Australian digital asset manager behind the Monochrome Bitcoin ETF (CBOE: IBTC), in which InFocus Digital Ventures invested its initial AUD 2.5M tranche. Comparable as an enabling/ecosystem participant in InFocus' blockchain venture strategy.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ifghl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InFocus Group Holdings