Old Navy

What Old Navy does

Old Navy is a mass-market family apparel brand founded in 1994 and operated as the largest division of Gap Inc. (NYSE: GAP). The company sells affordable apparel and accessories across women's, men's, girls', boys', toddler, baby, and maternity categories, plus uniforms and activewear, through more than 1,200 company-owned stores globally and a direct e-commerce platform. Revenue is generated primarily through one-time physical and online apparel sales, supplemented by third-party delivery fees via DoorDash marketplace participation.

The technology stack supporting operations includes the RADAR ceiling-mounted RFID inventory tracking system deployed across nearly 1,500 stores (99% inventory accuracy, 10%+ in-store revenue growth at adopting locations), a dynamic pricing system that adjusts prices by channel and demand, and the Inspectorio AI-powered supply chain platform used across Gap Inc. brands for supplier quality and traceability. Distribution spans company-owned retail, e-commerce, DoorDash same-day delivery from 1,000+ stores, and Instagram Checkout. Marketing is built around value pricing, designer collaborations (Anna Sui, Christopher John Rogers), celebrity campaigns (Lindsay Lohan, Katie Holmes), creator partnerships (Dhar Mann Studios), and licensed IP tie-ins (Disney, Pixar, 'The Devil Wears Prada 2').

The go-to-market is a direct-to-consumer model targeting budget-conscious families across the United States. Core customers purchase everyday basics and seasonal items at accessible price points ($6 kids' items, $8.75 maternity dress, designer collaborations up to ~$120). New category expansion includes the Old Navy Beauty test in ~150 stores and a planned accessories launch, alongside a strategic pivot into the $70 billion activewear market. The brand is currently in a turnaround posture following recent fashion missteps and consecutive quarterly misses, supported by new leadership (CCO Michael Francis, interim CMO Derek Yarbrough) under Old Navy CEO Horacio Barbeito and Gap Inc. CEO Richard Dickson.

Name

Old Navy

Legal name

Old Navy (Brand of Gap Inc.)

Website

https://oldnavy.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Old Navy is an American mass-market family apparel retailer founded in 1994 and the largest brand of Gap Inc., operating 1,200+ stores and an e-commerce platform that sell affordable clothing across women, men, kids, toddler, baby, and maternity categories to budget-conscious families.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Retail Sales: Revenue generated from company-owned Old Navy retail stores selling apparel and accessories across women's, men's, children's, toddler, and baby categories. Old Navy operates more than 1,200 stores globally.
2. E-commerce/Online Sales: Revenue from online purchases through Old Navy's e-commerce platform with options for standard shipping, same-day delivery via DoorDash, and in-store pickup.
3. Marketplace Delivery Partnerships: Revenue from third-party delivery partnerships including DoorDash where Old Navy products are fulfilled through on-demand delivery networks across 1,000+ store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Old Navy is a mid-market family apparel retailer that designs, sources, and sells affordable clothing and accessories for women, men, girls, boys, toddlers, and babies through more than 1,200 company-owned stores worldwide and a direct e-commerce platform. Its assortment centers on denim, activewear, everyday basics, school uniforms, and maternity wear, and is supplemented by rotating designer collaborations (Christopher John Rogers, Anna Sui, PinkPantheress) and licensed collections (Disney, Pixar).

Product overview

Old Navy is a mid-market family apparel retailer offering a comprehensive product portfolio across women's, men's, kids', toddler, baby, and maternity categories. The core offerings include denim (with 'Famous Jeans Since 94' branding), activewear, uniforms, and everyday casual wear. The company has expanded into new categories including beauty and personal care products (Old Navy Beauty) at select stores. Old Navy differentiates through designer collaborations including Christopher John Rogers and Anna Sui, licensed partnerships with Disney and Pixar, and strategic integrations with DoorDash for same-day delivery and Instagram Checkout for mobile shopping. The brand operates over 1,200 stores globally and generates approximately $8.7 billion in annual revenue, accounting for over half of Gap Inc.'s total sales.

Differentiator

Problem solved

Functional benefit

Brands

• Little Navy: A baby clothing collection featuring color-coordinated separates and accessories for infants aged 0-24 months, marketed as part of Old Navy's baby category.

Products and services

• Women's Apparel Full line of women's clothing including dresses, tops, bottoms, denim, activewear, and swimwear across all size ranges; sold to female consumers through stores and e-commerce.
• Men's Apparel Complete men's clothing collection featuring casual wear, workwear, activewear, denim, and accessories for male consumers.
• Girls' and Boys' Apparel Children's clothing for girls and boys including everyday wear, school uniforms, activewear, and seasonal items.
• Toddler Apparel Toddler clothing for ages 12 months to 6T in boys' and girls' categories with size-specific shopping options.
• Little Navy Baby Apparel Infant clothing from newborn to 24 months including bodysuits, pajamas, dresses, gender-neutral options, and the Little Navy organic cotton baby collection.
• Maternity Clothing Maternity apparel including dresses and tops designed for expecting mothers, with items such as the $8.75 maternity dress that gained viral attention.
• Old Navy Denim Signature denim collection for the whole family including jeans, shorts, and skirts with various washes and styles.
• Activewear Family-focused activewear line including workout apparel, sports bras, athletic shorts, and leggings.
• School Uniforms School uniforms for boys and girls including collared shirts, pants, skirts, and polo shirts.
• Old Navy x Christopher John Rogers Collection Designer collaboration capsule featuring bold, colorful apparel pieces priced $25–$85, bringing high-fashion aesthetics to Old Navy's mass-market assortment.
• Old Navy x Anna Sui Collection Designer collaboration capsule featuring bohemian-inspired apparel including lace tops, suede separates, and dresses priced $19.99–$119.99.
• Old Navy x Disney Americana Collection Licensed collaboration collection with Disney Americana-themed apparel for women, kids, and babies.
• Old Navy x Pixar Collection Licensed collaboration with Pixar featuring character-themed apparel for toddlers and kids.
• Old Navy Beauty Beauty and personal care product line including body care items priced under $25, sold alongside apparel at Old Navy stores.
• Encore Loyalty Program Customer loyalty program offering free shipping on orders $50+, member-exclusive benefits, and early access to sales for enrolled consumers.
• Old Navy Gift Cards Gift cards available for purchase and redemption across Old Navy stores and e-commerce, including promotional gift-card giveaways.
• DoorDash Same-Day Delivery On-demand same-day apparel delivery service fulfilled through DoorDash from 1,000+ Old Navy store locations across the United States.

Quantifiable outcome

• 99% inventory accuracy with RADAR tracking system
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor, core and flagship.

• PFAS-Free Textile InitiativeminorOthers · 15 June 2026Old Navy largely eliminated intentionally added PFAS 'forever chemicals' from clothing and textile products by end of 2024 ahead of January 1, 2025 state bans in New York and California. Part of industry-wide change driven by state-level PFAS regulations.
• RADARcoreTechnology or Integration · 29 May 2026AI-powered retail intelligence platform with ceiling-mounted sensors providing 99% inventory accuracy deployed across nearly 1,500 Old Navy stores. Customers report 10%+ in-store revenue growth. RADAR processes over 100 billion item-level events daily.
• Disney/20th Century StudiosminorOEM/ Whitelabel/ Licensing Partner · 28 April 2026Licensing deal for 'The Devil Wears Prada 2' movie sequel releasing May 2, 2026. Part of extensive marketing campaign spanning fashion, beauty, automotive, and food sectors.
• Gap Inc. Accessories ExpansioncoreOEM/ Whitelabel/ Licensing Partner · 16 April 2026Expansion into accessories categories with planned launches at Gap and Old Navy to differentiate in apparel market and drive customer engagement. Capitalizing on consumer demand for affordable, trend-forward products.
• Christopher John RogersflagshipOEM/ Whitelabel/ Licensing Partner · 15 April 2026Limited-edition designer collaboration featuring colorful, maximalist pieces including floral prints, striped sets, and denim priced from $25 to $85. Second American designer collaboration under Chief Creative Officer Zac Posen's vision.
• InspectoriocoreTechnology or Integration · 9 April 2026AI-powered supply chain platform adopted by Gap Inc. and its family of brands including Old Navy for global supply chain management. Provides increased visibility, quality management, and supplier collaboration through data collection and automated task execution for product traceability.
• DoorDashcoreChannel Partner/ Reseller/ Distributor · 13 November 2025Nationwide same-day delivery partnership enabling on-demand delivery of Old Navy apparel and accessories from 1,000+ stores across the United States. Includes denim, activewear, and seasonal products through the DoorDash app. DoorDash reports over 25% of monthly active users order from non-food vertical categories.
• Anna SuiflagshipOEM/ Whitelabel/ Licensing Partner · 28 October 2025First-ever designer collaboration blending vintage-inspired and modern designs featuring lace tops, suede separates, and dresses. Many items sold out quickly. Prices ranged from $19.99 to $119.99.
• Google CloudcoreTechnology or Integration · 9 October 2025Multi-year agreement between parent company Gap Inc. and Google Cloud to implement AI across retail brands including Old Navy. Initiative aims to enhance product development, customer experience, and operational tools using Gemini, Vertex AI, and BigQuery technologies.
• Gap Inc. Beauty ExpansioncoreOEM/ Whitelabel/ Licensing Partner · 4 September 2025Old Navy test launching beauty and personal care products at approximately 150 stores in fall 2025, with Gap-branded fragrances expected to follow. Partnering with Maesa for beauty assortment development and John Demsey (former Estée Lauder executive) as consultant.
• Lindsay LohanflagshipGTM or Marketing Partner · 30 May 2025'Old Navy, New Moves' campaign promoting activewear line, inspired by 1980s workout videos, set to the song 'Whip It'. First major activewear campaign in a decade targeting the $70 billion activewear market.
• Dhar Mann StudioscoreGTM or Marketing Partner · 31 January 2025Four-part branded short-form series 'Old Navy vs. Designer' testing whether people can differentiate Old Navy clothing from luxury fashion. First episode released January 31, 2025, garnered approximately 470,000 views on YouTube and 80,000 views on TikTok, reaching Mann's 160 million followers.
• Boys & Girls Clubs of AmericaflagshipStrategic or Co-development Partner · 1 January 199430-year partnership supporting youth development through job opportunities, mentorship programs, and the This Way ONward program. Reached over 19,000 young people in 2024. Recognized with President's Award by BGCA.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Primark: International value fashion retailer known for extremely low prices on family apparel. Comparable on budget family positioning and fast-fashion assortment, though Primark has minimal U.S. e-commerce presence.
• Walmart: World's largest retailer with an extensive family apparel offering and aggressive value pricing. Comparable on customer demographic, scale, and store footprint — though apparel is a secondary category for Walmart.
• H&M: Global value fashion retailer offering affordable apparel for women, men, kids, and babies through company-owned stores and e-commerce. Closely comparable on assortment breadth, family-segment focus, fast-fashion model, and value price points.
• Forever 21: Fast-fashion value retailer offering trend-forward apparel at low price points. Comparable on trend-driven, affordable family apparel positioning, though primarily skewed toward younger demographics.
• TJX Companies: Operator of T.J. Maxx, Marshalls, and HomeGoods — the largest off-price apparel and home retailer in the U.S. Comparable on value-seeking customer base and treasure-hunt merchandising model.
• Target: Mass merchant with a strong owned-brand apparel assortment across the family. Comparable on customer demographic overlap (budget-conscious families), value pricing, and national store footprint.
• Ross Stores: Off-price apparel and home retailer competing directly for budget-conscious family shoppers. Comparable on value positioning, treasure-hunt shopping experience, and broad family assortment.

Emerging players

• Athleta: Gap Inc.'s activewear and athleisure brand competing in the $70B activewear market that Old Navy is now entering. Comparable as a direct intra-portfolio competitor for Old Navy's new activewear push.

Broad incumbents

• Banana Republic: Gap Inc.'s sister brand focused on elevated, workwear-leaning apparel for adults. Comparable as a sibling within the same corporate parent sharing services, technology stack, and executive oversight.
• Gap Inc. Old Navy's publicly traded parent company (NYSE: GAP) that also owns Gap, Banana Republic, and Athleta. Comparable as the parent operating company controlling Old Navy's strategy, capital allocation, and shared services including technology and supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oldnavy
• LinkedInlinkedin.com/company/165295

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Navy