Bitrue

What Bitrue does

Bitrue is a Singapore-headquartered cryptocurrency exchange founded in 2018 that operates a global retail-facing trading platform serving approximately 41 million registered users across 150+ countries. The platform supports trading in more than 1,200 cryptocurrencies across 1,000+ spot trading pairs and offers a vertically integrated suite of products including USDT-M, COIN-M, and USDC-M perpetual futures with leverage up to 125x, leveraged ETFs, copy trading, dollar-cost averaging bots, OTC fiat on-ramps, crypto-backed loans, and flexible/locked staking with APYs ranging from 0.3% to 14.99%. The exchange maintains a deliberate specialization in the XRP ecosystem, offering RLUSD stablecoin trading pairs and recurring XRP-themed promotional events, and has extended into tokenized traditional finance perpetuals (US stocks, Forex, Metals, Commodities) settled in USDT.

Underlying technology comprises a standard centralized exchange stack delivered across web, iOS, and Android platforms with a public API for developer integrations; the only material AI component is a copy-trading service launched in late 2025 that integrates six third-party large language models (GPT-5, Gemini 2.5 Pro, Claude, and others) to enable users to delegate trading decisions to AI agents. Bitrue distributes through self-serve mobile and web channels supplemented by a 5,000+-partner affiliate network (up to 65% commission) and a 25% user referral program, with localized community operations in English, Vietnamese, Spanish, and CIS markets. Revenue is generated primarily through spot and futures trading fees, with secondary income from staking spreads, crypto loan interest, and affiliate-sourced volume. Adam O'Neill serves as Chief Marketing Officer.

Name

Bitrue

Legal name

Bitrue

Website

https://bitrue.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bitrue is a Singapore-based cryptocurrency exchange founded in 2018 serving 41 million registered users globally with spot trading, futures, copy trading, staking, crypto loans, and TradFi perpetuals across 1,200+ cryptocurrencies, with a specialization in the XRP ecosystem.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (523210), Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)

akta.pro secondary industries

Digital Asset/Crypto Trade Execution Platforms (FSAFANAO), Crypto Borrowing & Margin Credit Facilities (FSADAFAC), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

Keywords

• Cryptocurrency exchange
• Spot trading
• Futures trading
• Crypto staking
• Crypto lending

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trading Fees: Bitrue generates revenue through trading fees on spot and futures transactions. The platform charges fees for spot trading, futures trading, and various other trading activities.
2. Staking Services: Revenue generated from staking services where users earn rewards on locked cryptocurrency holdings. The platform offers flexible and locked staking options with varying APY rates.
3. Crypto Loans Interest: Interest income from cryptocurrency-backed loans. Users pledge coins to borrow USDT, BTC, XRP, or ETH with floating daily interest rates.
4. Affiliate and Referral Commissions: Revenue sharing through affiliate program where partners earn up to 65% commission on referred users' trading activity.
5. Enhanced Trial Fund Distribution: Non-withdrawable bonus funds distributed to users for trading that can generate profits but cannot be withdrawn directly.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bitrue operates a centralized cryptocurrency exchange platform enabling users to buy, sell, and trade 1,200+ digital assets across 1,000+ spot and futures trading pairs. The platform also provides crypto-backed lending, flexible and locked staking, leveraged ETFs, TradFi perpetual futures, OTC purchases, and AI-powered copy trading integrated with multiple large language models.

Product overview

Bitrue is a cryptocurrency exchange platform offering a comprehensive suite of trading and financial services. The platform operates as a unified exchange with interconnected modules: core trading services include Spot Trading (1,000+ pairs), Futures Trading (USDT/COIN-M/USDC perpetual contracts up to 125x leverage), Leveraged ETFs, and TradFi Futures (tokenized traditional assets). Social and automated trading features include Copy Trading with AI integration (GPT-5, Gemini, Claude) and Auto Invest bot. Earning products encompass Power Piggy (flexible staking), Staking (locked/flexible), Launchpool, BTR Lockup Staking, and Bitrue Loans (crypto-backed borrowing). The platform also provides OTC purchasing, Rewards Center with task-based bonuses, Affiliate and Referral programs, and Bitrue Ventures for web3 investments. A public API supports developer integrations. The ecosystem centers on the BTR native token and emphasizes XRP ecosystem support with extensive RLUSD and XRP trading pairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Spot Trading Core exchange service enabling users to buy and sell digital currencies across 1,000+ trading pairs with limit orders, market orders, and trigger orders.
• Futures Trading Perpetual futures trading platform supporting USDT-M, COIN-M, and USDC-M margined contracts with leverage up to 125x.
• Copy Trading

Quantifiable outcome

• 200% increase in XRP pair volumes during promotional periods
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• RedactedcoreStrategic or Co-development Partner · 6 August 2024Bitrue Ventures announced investment into Redacted and its RDAC coin as its first public investment. The partnership aims to support Redacted's goal to become prominent in the GameFi industry, with co-investment from Polygon Ventures, Spartan Group, Animoca Brands, and Saison Capital.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KuCoin: KuCoin is a mid-tier centralized crypto exchange offering spot, futures, margin, staking, and lending with a similarly broad altcoin catalog. Highly comparable in product breadth and target retail/emerging-market user base.
• Gate.io: Gate.io is a long-running CEX with an extensive altcoin listing (1,000+ pairs), futures, copy trading, and staking. Closely comparable to Bitrue in product suite, user base positioning, and broad cryptocurrency coverage.
• MEXC: MEXC is a CEX known for its vast altcoin catalog, futures trading, and strong emerging-market presence. Directly comparable to Bitrue on breadth of trading pairs, derivatives offerings, and retail trader focus.
• HTX (formerly Huobi): HTX is a global CEX offering spot, futures, staking, and lending products with a strong Asian user base. Comparable to Bitrue in multi-product offering and derivatives emphasis.
• Bybit: Bybit is a leading derivatives-focused CEX with strong futures, copy trading, and earning products. Comparable to Bitrue on derivatives emphasis and copy trading product, though typically larger in scale.
• OKX: OKX is a top-tier global CEX offering spot, derivatives, copy trading, and a Web3 wallet. Comparable to Bitrue on product breadth and copy trading/AI-trading innovation, though with substantially larger scale and licensing footprint.
• Bitget: Bitget is a CEX heavily focused on copy trading and futures. Closely comparable to Bitrue's emphasis on copy trading as a key product differentiator and similar emerging-market user base.

Broad incumbents

• Binance: Binance is the largest global CEX with comprehensive spot, futures, staking, and earn products. Comparable as an overarching exchange competitor; its scale and liquidity dwarf Bitrue's but the product taxonomy is similar.
• Crypto.com: Crypto.com is a major global CEX offering spot, derivatives, staking, and a Visa card. Comparable to Bitrue on product breadth and retail focus, though with stronger regulatory positioning and brand recognition.
• Coinbase: Coinbase is a US-regulated public CEX offering spot trading, staking, and custody. Comparable to Bitrue as a centralized exchange peer, though with a vastly different regulatory profile, user base, and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BitrueOfficial
• Facebookfacebook.com/BitrueExchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitrue