Kinfield

What Kinfield does

Kinfield was a direct-to-consumer beauty and personal care brand founded in 2019 in Brooklyn, United States, that developed and sold biodegradable, plastic-free skincare and household products targeted at eco-conscious consumers. The company operated a subscription-based e-commerce model delivering sustainable cleaning sprays, toiletories, and personal care items designed to reduce single-use plastic waste. The core product proposition centered on eco-friendly packaging and plastic-free alternatives in a category otherwise dominated by conventional personal care incumbents. Brand positioning was horizontal, addressing environmentally-minded consumers across personal care and light household cleaning use cases rather than specializing in a niche vertical.

The business monetized through DTC online sales via a Squarespace-hosted storefront, with no disclosed retail, wholesale, or marketplace channels. The company was small — headcount of 1–10 — and raised early-stage capital from Congruent Ventures, Precursor Ventures, and Target Takeoff between 2019 and 2020. No patents, certifications, or regulatory milestones were disclosed in the source data, and no proprietary technology, AI, or data flywheel was identified; the differentiation was rooted in product formulation choices and brand storytelling rather than technical defensibility. The company has since ceased all operations, with its website currently displaying a closure message thanking customers.

Name

Kinfield

Website

https://kinfield.com

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

1–10 employees

Short description

Kinfield was a Brooklyn-based direct-to-consumer beauty brand founded in 2019 that sold biodegradable, plastic-free personal care and household products to eco-conscious consumers via an online subscription model. The company has since ceased operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Core offering

Kinfield created and sold biodegradable, eco-friendly personal care and household cleaning products directly to consumers via an online store. Its assortment included sustainable cleaning sprays and toiletries formulated and packaged to reduce single-use plastic waste in everyday self-care and home cleaning routines. The brand has since ceased operations.

Product overview

Kinfield was a direct-to-consumer beauty and personal care brand focused on sustainable, eco-friendly products. The company has since closed operations, with the website displaying a closure message.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable cleaning sprays

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Emerging players

• Salt & Stone: Clean-ingredient body care and personal care brand with sustainability credentials. Comparable on premium, eco-positioned personal care targeting similar consumer demographics.
• Beautycounter: Clean beauty and personal care brand with sustainability and ingredient-safety positioning. Comparable on the personal-care side of Kinfield's offering, particularly within the eco-conscious consumer segment.

Direct peers

• The Honest Company: Eco-positioned personal care and household brand with broad retail distribution. Comparable on sustainability-led brand positioning across personal care and cleaning, though at significantly larger scale.
• Grove Collaborative: DTC subscription platform for sustainable home, personal care, and cleaning products. Closest comparable to Kinfield on business model (subscription DTC), target customer (eco-conscious household), and product mix (cleaning + personal care).
• Plaine Products: DTC subscription personal care brand built around plastic-free, refillable packaging. Direct comparable on subscription model, eco-positioning, and personal care product focus.

Broad incumbents

• Seventh Generation: Established eco-friendly household cleaning and personal care brand, now owned by Unilever. Directly overlaps with Kinfield's cleaning sprays and personal care product lines at much greater retail scale.
• Dr. Bronner's: Mission-driven, natural-ingredient personal care brand with strong sustainability credentials. Comparable on eco-positioning and multi-category personal care (soaps, body care) at meaningful scale.
• Method Products: Eco-design-led cleaning and personal care brand owned by Ecover/SC Johnson. Directly overlaps with Kinfield's sustainable cleaning product positioning with substantially larger distribution.
• Ecover: Pioneer in plant-based, biodegradable cleaning products. Directly comparable on biodegradable formulation positioning and cleaning product mix; operates at much larger scale internationally.
• Mrs. Meyer's Clean Day: Eco-positioned household cleaning brand under SC Johnson. Comparable on natural-ingredient cleaning products targeting eco-conscious households, with significant retail penetration.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/kinfieldoutside

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinfield