La Fauxmagerie
La Fauxmagerie, now trading as Saporia, is the UK's first vegan cheesemonger, operating a direct-to-consumer e-commerce marketplace and in-store deli at Purezza Camden for artisanal plant-based cheeses and curated plant-based pantry goods.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Fauxmagerie does
La Fauxmagerie, founded in 2016 as the UK's first vegan cheesemonger and now operating under the Saporia brand since a 2024 rebrand, is a UK-based direct-to-consumer marketplace specializing in artisanal plant-based cheeses and complementary pantry items. The business curates a multi-vendor catalogue that pairs proprietary La Fauxmagerie SKUs (Brixton Blue, Shoreditch Smoked, Camemvert) with third-party producers including I AM NUT OK, Honestly Tasty, Kinda Co, Mozzarisella, and Jay & Joy, alongside broader food-cupboard categories such as crackers, pasta, spreads, oils, chocolates, coffee and tea, and beverages. Distribution runs through three channels: a Shopify-based DTC e-commerce storefront (saporia.com) shipping nationwide across the UK, an in-store deli physically co-located inside the Purezza Camden restaurant, and The Cheese Cellar experiential venue hosted on Thursday through Saturday evenings for cheese and wine tastings and fondue events.
The company is a subsidiary of Purezza Group (UK registration no. 11702583), which also operates Purezza-branded vegan restaurants in Brighton, Camden, and Manchester; the November 2023 corporate action recorded as "La Fauxmagerie acquires Purezza" consolidates these entities. Pricing is uniformly transactional (no subscription): individual cheeses range from £3.25 (Mozzarisella 125g) to £7.45 (Camemvert 160g), while curated bundles span £15-£40 and a Build-Your-Own-Cheeseboard bundles 11 items at £65. Customer acquisition leans on email newsletter, an Instagram presence at @saporia.market, and experiential events at The Cheese Cellar, with cross-promotion through the Purezza restaurant ecosystem. No proprietary technology, AI capability, app, or developer API is disclosed, and no revenue, funding size, or enterprise customer contracts are reported in the data set.
La Fauxmagerie firmographics
Firmographics- Name
- La Fauxmagerie
- Legal name
- Purezza Group
- Website
- https://lafauxmagerie.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Fauxmagerie, now trading as Saporia, is the UK's first vegan cheesemonger, operating a direct-to-consumer e-commerce marketplace and in-store deli at Purezza Camden for artisanal plant-based cheeses and curated plant-based pantry goods.
- Ownership category
- akta.pro rank
La Fauxmagerie industry classification
Industry- Product category
- Artisan Vegan Cheese & Plant-based Deli
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where La Fauxmagerie is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
La Fauxmagerie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales (E-commerce): Direct-to-consumer online sales of artisanal vegan cheeses and accompaniments through Saporia marketplace. Products include individual cheese items, bundles, and pantry staples with prices ranging from £2.45 to £14.95 per unit.
- In-Store Deli Sales: Physical retail sales at Purezza Camden location where customers can purchase plant-based cheeses, preserves, breads and accoutrements in-person.
- Experiential Events: Cheese & wine tasting evenings and fondue events at The Cheese Cellar in Purezza Camden, operating Thursday, Friday and Saturday evenings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vegan cheese products |
| Unit Pricing | Pay-as-you-go | Cheese bundles |
| Unit Pricing | Pay-as-you-go | Selection boxes and themed bundles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
La Fauxmagerie product offering
Product offeringCore offering
La Fauxmagerie (now operating as Saporia) is a UK-based artisan vegan cheesemonger and curated plant-based food marketplace. It sells its own signature cultured vegan cheeses (Brixton Blue, Shoreditch Smoked, Camemvert) alongside a curated selection of third-party artisan plant-based cheeses and pantry items from UK and European producers. It also operates a physical deli at Purezza Camden and hosts cheese & wine tasting evenings and fondue events.
Product overview
La Fauxmagerie (now rebranded as Saporia) is a UK-based artisan vegan cheesemonger and deli, originally the UK's first vegan cheesemonger, now part of the Purezza family. The business operates as a curated marketplace offering artisan plant-based cheeses from independent makers. The product portfolio includes La Fauxmagerie's own branded cheeses (Brixton Blue, Shoreditch Smoked, Camemvert) alongside products from third-party vendors such as I AM NUT OK, Honestly Tasty, Kinda Co, Mozzarisella, and Jay & Joy. The company also offers cheese bundles (Build Your Own Cheeseboard, vendor-specific bundles), a comprehensive food cupboard range (beverages, spreads, pantry items), and in-store experiences including cheese & wine tasting evenings at The Cheese Cellar in Camden.
Differentiator
Problem solved
Functional benefit
Products and services
- Brixton Blue 100g
Companies that use La Fauxmagerie
Customer profileSegments3 records
Ideal customer profiles3 records
La Fauxmagerie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Fauxmagerie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Purezza GroupcorePurezza is the parent company and restaurant group that houses both Saporia and La Fauxmagerie. The deli is physically located within Purezza Camden, and The Cheese Cellar operates as a collaboration space. Purezza Group Registration no. 11702583.
- Purezza CamdencoreThe Cheese Cellar is a collaboration between La Fauxmagerie and Purezza Camden, hosting vegan cheese & wine tasting evenings and fondue events on Thursday, Friday, and Saturday evenings.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
La Fauxmagerie competitors and assessment
Company assessmentBroad incumbents
- Cathedral City Plant-Based: Plant-based extension of the UK's leading cheddar brand (Saputo). Broad incumbent with deep grocery distribution, competing for the same mainstream dairy-free cheese shopper.
- Miyoko's Creamery: US-based premium cultured plant-based cheese brand. Comparable premium positioning to La Fauxmagerie's own-brand cheeses, with growing UK specialty retail distribution.
- Violife: Largest mainstream vegan cheese brand in the UK/Europe. Broad incumbent offering mass-market plant-based cheese blocks, slices and grated SKUs across supermarkets — competing for the same end consumer at lower price points.
Direct peers
- Jay & Joy: French vegan cheesemaker with UK distribution via Saporia. Overlaps as a European artisanal vegan cheese supplier targeting the same premium plant-based cheeseboard occasion.
- I AM NUT OK: Independent UK artisan vegan cheesemaker whose products (Nerominded, Crack On, Minerthreat, C'e Dairy?) are stocked on Saporia. Operates in the same premium vegan cheese category with overlapping customers.
- Mozzarisella: Italian plant-based mozzarella-style cheese maker stocked on Saporia (MozzaRisella 125g). Comparable as a European artisanal vegan cheese producer serving the same cheeseboard consumer.
- Honestly Tasty: UK-based vegan cheesemaker offering Bree, Blue, Garlic & Herb and Shamembert SKUs that are sold through Saporia. Competes in the same artisan vegan cheese segment with similar price points.
- Kinda Co: UK plant-based cheese brand (e.g., Garlic + Chive 120g) sold on Saporia. Closely comparable premium vegan cheese maker targeting UK retail and foodservice.
- Purezza: Parent vegan restaurant group of La Fauxmagerie (acquired by La Fauxmagerie in Nov-2023). Operates fully vegan restaurants in Brighton, Camden and Manchester and houses The Cheese Cellar and the in-store deli; directly overlapping vegan-food brand and customer base.
Emerging players
- Bute Island Foods (Sheese): UK-based vegan cheese manufacturer producing the 'Sheese' range. Comparable as a domestic vegan cheese maker focused on retail and foodservice with overlapping cheddar/mozzarella style SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Fauxmagerie social profiles
Digital presenceLa Fauxmagerie financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Fauxmagerie leadership team
Management profileNumber of profiles
Profiles1 record
La Fauxmagerie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Fauxmagerie M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Fauxmagerie
What does La Fauxmagerie do?
La Fauxmagerie (now operating as Saporia) is a UK-based artisan vegan cheesemonger and curated plant-based food marketplace. It sells its own signature cultured vegan cheeses (Brixton Blue, Shoreditch Smoked, Camemvert) alongside a curated selection of third-party artisan plant-based cheeses and pantry items from UK and European producers. It also operates a physical deli at Purezza Camden and hosts cheese & wine tasting evenings and fondue events.
Is La Fauxmagerie a public or private company?
La Fauxmagerie is a private company. It is classified as corporate owned and is currently operating.
When was La Fauxmagerie founded?
La Fauxmagerie was founded in 2019. It employs 1 to 10 people.
Where is La Fauxmagerie based?
La Fauxmagerie is headquartered in London, United Kingdom, in the Europe region.
How does La Fauxmagerie make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are in-Store Deli Sales and experiential Events.
Who are La Fauxmagerie's main competitors?
Broad incumbents on record are Cathedral City Plant-Based, Miyoko's Creamery and Violife. Direct peers are Jay & Joy, I AM NUT OK, Mozzarisella, Honestly Tasty, Kinda Co and Purezza. Bute Island Foods (Sheese) is listed as an emerging player.
Does La Fauxmagerie have an API?
No public API is recorded for La Fauxmagerie.
What industry is La Fauxmagerie in?
La Fauxmagerie's product category is Artisan Vegan Cheese & Plant-based Deli. Its primary akta.pro industry code is CRAHAGAO, Farmstead & Local Artisan Food Markets (Retail Shops). Its NAICS code is 44529 and its SIC code is 5411.