Global Sports

What Global Sports does

Global Sports Jobs Limited, operating under the 'Global Sports' brand, is a specialist recruitment and careers platform focused exclusively on the international sports industry. The company operates a two-sided marketplace connecting sports organizations (clubs, federations, governing bodies, agencies, brands, and event organizing committees) with sports industry job seekers and students. Its core product surface includes the Global Sports Jobs Board (a vacancy advertising and candidate search platform), a Courses Platform for discovering sports business education, a Careers Hub editorial content site, and 'Global Sports Talent' — an embedded hiring service that places full-time or part-time recruiters inside client organizations. Supporting technology includes Auto Posting Technology (automated multi-platform distribution of job vacancies), the FLDC Careers Platform (a white-label platform built for the FA's Football Leadership Diversity Code initiative), and language-rotated editions serving UK, German, and French markets.

The business model blends four revenue streams: subscription job-advertising fees for employers accessing the Jobs Board; professional-services revenue from Global Sports Talent embedded-hiring placements (deployed at Arsenal FC, West Ham United, ECB, Spotlight Sports Group, and Commonwealth Games England); multi-year platform licensing for major event organizing bodies (ICC Cricket World Cup 2019, FFF FIFA Women's World Cup 2019, FIFA World Cup Qatar 2022 via TMS Global); and targeted employer-branding promotional campaigns. Pricing is quote-based and not publicly disclosed. GTM combines direct enterprise sales with a candidate-facing community model, supported by content marketing, email newsletters, webinars/masterclasses, multi-language platform editions, and partnerships with sports business schools (Loughborough University London, AISTS, emlyon, FIFA Master/CIES, FBA) and global sports events (World Football Summit). The 2016-founded company is headquartered in Dunstable, United Kingdom, and was acquired by The Extra Play Ltd in summer 2025, with Shaun Conning (former DAZN/Superbet/Perform Chief People Officer) leading the new owner's involvement.

Beyond core recruitment, Global Sports has begun operating owned-IP sports events — including the Global Sports Pickleball League & Grand Slam 2025 in Mumbai (broadcast on Zee5 with a ₹5 Crore prize pool) and a partnership with the Indian Pickleball Association for the Indian Open 2026 — signalling expansion into event operations and emerging-vertical content, while continuing to serve as a workforce-delivery partner for FIFA, ICC, and other international federations.

Name

Global Sports

Legal name

Global Sports Jobs Limited

Website

https://globalsportsjobs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Sports is a specialist online recruitment and careers platform serving the global sports industry, connecting employers — clubs, federations, agencies, brands, and event organizers — with sports job seekers via a Jobs Board, embedded hiring services, and white-label platform builds.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Advertising (Employer Subscriptions): Employers pay to post job vacancies on the Global Sports platform. Pricing varies by subscription tier, with the core Jobs Board accessible via corporate site globalsportsbusiness.com. Auto Posting technology is offered as a premium feature for high-volume recruiters.
2. Talent Solutions and Embedded Hiring: Global Sports Talent provides embedded recruitment consultants placed within client organizations to manage hiring pipelines. Clients include West Ham United, Arsenal FC, Spotlight Sports Group, ECB, and others. Revenue is generated through service fees for dedicated recruitment support.
3. Platform Licensing (Multi-year): Large event organizing bodies such as ICC and FFF license the Global Sports platform for multi-year periods to manage event workforce recruitment. The platform generates high volumes of applications and views for these clients.
4. Employer Branding and Promotional Campaigns: Employers purchase targeted promotional campaigns through the platform to build employer brand visibility and attract quality candidates across the Global Sports network of sports job seekers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Global Sports operates a specialist digital recruitment and career-development platform for the international sports industry. Employers pay recurring subscriptions to advertise vacancies on the Global Sports Jobs Board and to use Auto Posting automated multi-platform distribution and Global Sports Talent embedded hiring services, while candidates freely search jobs, discover sports business courses, and consume Careers Hub content. The platform monetises employer demand through subscriptions, multi-year platform licences (sold to organisations such as the ICC and FFF), employer-branding campaigns, and embedded recruitment fees.

Product overview

Global Sports operates a multi-sided marketplace platform for the international sports industry. The core offering consists of the Global Sports Jobs Board for vacancy advertising and candidate search, complemented by a Courses Platform for sports business education discovery. The Auto Posting Technology provides employers automated distribution of job listings. The Careers Hub delivers editorial content and masterclasses for career development. Global Sports Talent offers dedicated embedded hiring services for organizations requiring hands-on recruitment support. These products function as an integrated platform connecting sports employers with job seekers and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Sports Jobs Board Primary job board platform enabling sports organisations to advertise roles and candidates to search and apply for positions across the international sports industry, including marketing, data, sales, performance, events, finance, design, coaching and technology functions.
• Global Sports Courses Platform A platform that allows users to search and discover university-level sports business and sports management courses worldwide, connecting prospective students with educational programmes and serving as a course-discovery channel for partner institutions.
• Global Sports Careers Hub A knowledge and content platform providing career insights, articles, masterclasses, and practical advice for professionals seeking to build careers in the sports industry, organised into editorial sections such as Inside Sport, My Career Playbook, and Build Your Edge.
• Global Sports Talent (Embedded Hiring) Dedicated talent acquisition offering in which Global Sports places a full-time or part-time embedded recruiter inside a client's in-house talent team to manage end-to-end hiring needs, deployed with clubs, federations, agencies and event organisations.
• Auto Posting Technology Automated recruitment technology that syndicates employer job vacancies across the Global Sports network and partner platforms, simplifying high-volume hiring campaigns and reducing manual job-posting effort for employers.

Quantifiable outcome

• ICC Cricket World Cup 2019: over 45,000 applications and 250,000+ views generated; over 50% of all hires delivered via the platform
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Indian Pickleball AssociationcoreStrategic or Co-development Partner · 1 April 2026Global Sports partnered with the Indian Pickleball Association as a key supporter for the Indian Open 2026, a PWR 1000 pickleball tournament featuring over 1,500 participants across 54 categories with a USD 50,000 prize pool. This partnership positions Global Sports within India's emerging pickleball market and expands its event portfolio.
• Zee5coreGTM or Marketing Partner · 17 November 2025Global Sports Pickleball announced a broadcast partnership with Zee5 to stream and broadcast the Global Sports Pickleball League & Grand Slam 2025 across digital and television platforms (Zee5 digital, Zee Café, &flix) from December 16–23, 2025 in Mumbai. The tournament features a ₹5 Crore prize pool across Pro League and Challenger League with 10 teams each, spanning 10 courts.
• Loughborough University London (Institute for Sport Business)coreStrategic or Co-development PartnerGlobal Sports partnered with Loughborough University London to deliver the Institute of Sport Business Careers Symposium, a careers-focused virtual event where students and alumni could interact with industry professionals and employers. Global Sports provided industry expert speakers including Chris Pollard (LTA), Josh Smith (FIFA), and Shane Campbell (BT Sport) across Innovation, Marketing, and Analytics tracks.
• AISTS (International Academy of Sports Science and Technology)coreStrategic or Co-development PartnerGlobal Sports partnered with AISTS to host the 'Navigating Sustainability: Insights from Sports Events Experts' webinar, featuring experts from Paris 2024, World Sailing, and AISTS. Global Sports CEO Will Lloyd moderated the panel discussion on integrating sustainability into sports events management.
• Leeds Beckett University (Carnegie School of Sport)coreStrategic or Co-development PartnerGlobal Sports partnered with Leeds Beckett University's Carnegie School of Sport to deliver a masterclass on 'Breaking into Sport — Navigating the next steps to building your career in sport,' featuring industry experts Shaun Conning (The Extra Play/DAZN) and Maria Dot Grau (DAZN).
• The Football Business Academy (FBA)coreChannel Partner/ Reseller/ DistributorThe FBA partners with Global Sports to promote its Professional Master's Degree in Football Business to Global Sports' candidate audience. The FBA has 90+ industry partners and over 2,500 contacts, offering candidates guaranteed 3-month internships, networking weeks at World Football Summit, and in-person modules in Lisbon.
• FIFA / CIES (International Centre for Sports Studies)coreChannel Partner/ Reseller/ DistributorGlobal Sports promotes the FIFA Master programme (coordinated by CIES) which has been ranked the No.1 Postgraduate Sport Management course in Europe twelve times. Approximately 90% of the 650 FIFA Master alumni work directly in the sport business industry. The programme spans modules at De Montfort University (Leicester), SDA Bocconi (Milan), and University of Neuchâtel (Switzerland).
• FA (Football Association) - Football Leadership Diversity CodecoreStrategic or Co-development PartnerGlobal Sports developed the FLDC (Football Leadership Diversity Code) Careers Platform for the FA to support its commitment to improving equality and diversity in the English elite football workforce. This is a custom-built platform solution delivered by Global Sports.
• CIMSPA (Chartered Institute for the Management of Sport and Physical Activity)minorStrategic or Co-development PartnerGlobal Sports delivered a high-volume, quality-focused jobs board platform for the sport and physical activity sector in partnership with CIMSPA, initially as part of the UK's sports COVID recovery 'retrain to retain' programme.
• Johan Cruyff InstituteminorChannel Partner/ Reseller/ DistributorGlobal Sports and Johan Cruyff Institute built a strategic alliance to engage and develop connections with prospects, current students, and alumni of the institute's sports business education programmes.
• emlyon business schoolcoreStrategic or Co-development PartnerGlobal Sports partnered with emlyon business school to deliver the 'Inside the New Sport Economy' masterclass examining the convergence of sport, entertainment, media, and technology. The session explored how this convergence is reshaping careers and what employers are seeking in the evolving sports industry.
• Liverpool University (Sport MBA Programmes)minorChannel Partner/ Reseller/ DistributorGlobal Sports has been helping Liverpool University attract students to its world-leading Sport MBA programmes, which are part of the Russell Group of universities. The partnership supports graduate recruitment for sports business education.
• Sheffield Hallam UniversityminorChannel Partner/ Reseller/ DistributorGlobal Sports has supported Sheffield Hallam University in developing the employability of its Sports Business Masters students through access to a network of industry experts and career development resources.
• World Football SummitcoreStrategic or Co-development PartnerWorld Football Summit (WFS) partners with Global Sports and The FBA to provide networking opportunities for students and candidates. WFS is a 2-day global football industry event providing panel discussions, presentations, and 1-on-1 sessions with industry leaders. Alumni credit WFS with generating job opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• Hudl: Sports performance and video analysis platform primarily serving athletes, coaches, and teams; comparable as a specialist sports-tech platform with deep penetration into federations and clubs that overlap with Global Sports' employer base.
• SportBusiness: Sports industry media and intelligence platform covering leagues, federations, sponsorships, and rights; comparable as an information and network hub inside the global sports business ecosystem, though not a direct competitor in recruitment.

Broad incumbents

• LinkedIn: Generalist professional network with dominant share of white-collar recruitment globally; overlaps heavily with Global Sports on sports-industry job postings and candidate reach, but does not specialize in the sports vertical.
• Indeed: Largest generalist job aggregator, frequently competing for the same sports-industry employer postings; comparable as the dominant incumbent in job advertising, especially in SMB segments that Global Sports targets.
• ZipRecruiter: Generalist job marketplace serving SMB and mid-market employers with subscription pricing; competes with Global Sports on subscription job-posting economics, particularly for sports employers without specialist needs.

Emerging players

• SportsRecruits: Recruiting platform focused on student-athlete college placement; comparable to Global Sports as a sports-specific recruiting marketplace, though narrower in scope (college-bound athletes vs. sports-industry careers).
• Front Office Sports: Sports business media and community platform increasingly offering careers content, newsletters, and job-market coverage; comparable as a sports-industry professional community with growing overlap on candidate engagement and employer branding.

Direct peers

• WorkInSports: A specialist sports-industry job board and careers platform operating across the U.S.; directly comparable as a dedicated sports-recruitment marketplace serving employers and candidates in the same vertical.
• JobsInSports.com: Specialist sports career platform aggregating jobs across leagues, teams, agencies, and sports organizations; directly comparable as a sports-vertical jobs marketplace targeting the same employer and candidate base.
• TeamWork Online: Sports-industry job board focused on team, league, venue, and event hiring; directly comparable to Global Sports as a niche job platform serving professional sports employers and job seekers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/globalsportfund
• YouTubeyoutube.com/user/globalsportsjobs
• Facebookfacebook.com/globalsportsjobs
• LinkedInlinkedin.com/company/11004900
• Instagraminstagram.com/globalsportsjobs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Sports