Static Media

What Static Media does

Static Media is a privately held digital media company founded in 2012 and headquartered at 11787 Lantern Road in Fishers, Indiana (notwithstanding a New York listing in some directories), operating a portfolio of more than 30 owned-and-operated content websites that collectively serve over 220 million monthly visits and a combined social audience exceeding 33 million followers across YouTube (22M+), Facebook (18M+), and Snapchat (9M+). Brand verticals span food (Tasting Table, Chowhound, Daily Meal, Food Republic, The Takeout, Mashed, Foodie), tech and auto (Engadget, SlashGear, BGR, Jalopnik), entertainment (SlashFilm, TVLine, Looper, The List, Nicki Swift), lifestyle (Women.com, Glam, Grunge), travel (Islands, Explore, PlanetWare), home and garden (House Digest, Hunker, GardenGuides), health and science (Health Digest, Sciencing), pets (Cuteness), and sports and outdoor (Wrestling Inc, Outdoor Guide, SVG). The firm retains acquired editorial brands under their established names rather than merging them, monetizing the portfolio primarily through advertising — both programmatic inventory across all sites and direct-sold, multi-vertical campaigns handled through an in-house Creative Studio.

The underlying technology stack is described as a digital content management and publishing platform that underpins the multi-brand, multi-vertical editorial operation; the only third-party technology integration disclosed is Edamam, used to compute nutrition estimates for recipe content. There are no disclosed mobile apps, no public APIs, and no patented or trademarked assets in the input data. Revenue mechanics are advertising-led across owned-and-operated websites, third-party social platforms, and an enterprise-tier direct sales motion, with no public pricing tiers and no product pricing model disclosed; revenue figures are not reported.

Since April 2023 the company has executed an aggressive acquisition-led expansion, supported by a private equity investment from Novacap and an earlier 2014 round involving Greycroft. Notable transactions include Women.com and Food Republic (May 2023), Chowhound plus Foodie, Money Digest, and Outdoor Guide launches (November 2023), The Takeout (March 2024), the four-site Leaf Group portfolio of Hunker, Cuteness, Sciencing, and GardenGuides (October 2024), Jalopnik from G/O Media (February 2025), BGR and TVLine from Penske Media (October 2025), PlanetWare (December 2025), and Engadget from Yahoo under a broader multi-brand partnership (April 2026). The leadership team — CEO Reggie Renner, CTO and co-founder Mike Langin, COO/CCO Pete Schiecke, CFO Joe Bossone, CSO Karen Miner, and CGO Claye Stokes, supported by VPs across engineering, digital operations, video, audience development, growth, editorial strategy, and HR — runs the 30+ brand portfolio on a lean 101–250-employee base, with growth in audience reach sourced almost entirely from acquisitions rather than organic audience development.

Name

Static Media

Legal name

Static Media Inc.

Website

https://www.static.com/

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Static Media is a privately held digital media company operating 30+ content brands across tech, food, travel, auto, and entertainment verticals, reaching 220 million+ monthly visits and monetizing primarily through advertising, with growth driven by acquisitions.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Publishing Networks & Multi-Author Publications (MPACAIAG)

Keywords

• Digital media publishing
• Online content networks
• Advertising sales platforms
• Editorial brand portfolio
• Vertical content publishing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Static Media generates revenue primarily through advertising on its portfolio of 30+ digital media brands. The company offers advertising opportunities across its ecosystem of websites reaching 220+ million monthly visitors, leveraging its broad audience reach and diverse content verticals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Static Media operates a portfolio of 30+ owned digital media brands publishing editorial articles and video content across food, tech, auto, travel, entertainment, lifestyle, home and garden, finance, health, pets, sports, and music verticals. The company monetizes this aggregated audience of 220M+ monthly visits and tens of millions of social followers primarily through advertising sold to brand partners, including bespoke campaigns delivered through its in-house Creative Studio.

Product overview

Static Media is a digital media publishing company operating a portfolio of 30+ distinct content brands across multiple verticals including Food, Movies & TV, Lifestyle, Tech & Auto, Travel, Home & Garden, Finance, Music, Sports, Health, and Pets. The company publishes articles and video content through its family of websites reaching over 220 million monthly visits. Key brands include Engadget (tech), SlashGear (tech), Jalopnik (auto), BGR (tech/entertainment), Tasting Table (food), Chowhound (food), Food Republic (food), The Takeout (food), The List (entertainment), SlashFilm (entertainment), TV Line (entertainment), Looper (entertainment), House Digest (home), Hunker (home), Islands (travel), PlanetWare (travel), Explore (travel), Women (lifestyle), Glam (lifestyle), Grunge (lifestyle), Nicki Swift (entertainment), Money Digest (finance), Health Digest (health), Cuteness (pets), Sciencing (science), Outdoor Guide (outdoor), Wrestling Inc (sports), Garden Guides (home), Foodie (food), Mashed (food), and SVG (sports/entertainment). The company operates a Creative Studio for advertising and has expanded through strategic acquisitions of established digital media brands.

Differentiator

Problem solved

Functional benefit

Brands

• Engadget: Technology publication covering consumer electronics and tech news
• SlashGear
• Jalopnik
• BGR
• Tasting Table
• Chowhound
• The Daily Meal
• The Takeout
• Food Republic
• Foodie
• Mashed
• Islands
• PlanetWare
• Explore
• TVLine
• SlashFilm
• Looper
• The List
• Nicki Swift
• Glam
• Grunge
• Women.com
• House Digest
• Hunker
• GardenGuides
• Health Digest
• Sciencing
• Money Digest
• SVG
• Outdoor Guide
• Wrestling Inc
• Cuteness

Products and services

• Engadget Consumer technology publication covering the latest tech news, product reviews, and event coverage. Founded in 2004, one of tech journalism's longest-running publications. Acquired by Static Media in 2026.
• Tasting Table Food and recipe website offering culinary content, recipes, and cooking inspiration.
• House Digest Home and lifestyle digital publication covering home improvement, design, and living tips.
• Islands Travel publication focused on island destinations, simplifying travel planning and inspiring exploration. Relaunched by Static Media in 2024.
• Jalopnik Automotive digital platform covering car news, reviews, and culture for car enthusiasts. Acquired by Static Media in February 2025.
• Chowhound Food and restaurant recommendation website revived by Static Media, focusing on culinary discussions and dining guidance.
• The List Entertainment and celebrity lifestyle digital publication covering trending content and celebrity news.
• Daily Meal Food and dining website offering recipes, restaurant reviews, and meal planning content.
• SlashGear Technology news and reviews publication covering consumer electronics and tech industry developments.
• BGR Tech, entertainment, and science news outlet launched in 2006 with a global team of reporters. Acquired by Static Media in October 2025.
• Explore Travel-focused digital brand helping readers discover destinations and travel experiences.
• The Takeout Digital food platform for food lovers, covering recipes, food news, and culinary content. Acquired by Static Media in March 2024.
• Women.com Digital platform focusing on women-centric content emphasizing diversity and inclusivity. Acquired by Static Media in May 2023.
• SlashFilm Entertainment news website covering movies, TV shows, and pop culture.
• TVLine Television industry publication covering TV news, ratings, and entertainment coverage. Acquired by Static Media in October 2025.
• Hunker Home and lifestyle website covering home improvement, decor, and living spaces. Acquired by Static Media in October 2024.
• Food Republic Food and cooking website founded by chef Marcus Samuelsson, covering recipes and culinary culture. Acquired by Static Media in May 2023.
• Mashed Food-focused digital brand covering recipes, food trends, and culinary content.
• Money Digest Personal finance and money management digital publication. Launched by Static Media in November 2023.
• Glam Lifestyle and entertainment digital brand covering celebrity, fashion, and beauty.
• Foodie Food-focused digital brand covering recipes and culinary content. Launched by Static Media in November 2023.
• Looper Entertainment news website covering movies, TV, and pop culture.
• Nicki Swift Entertainment and celebrity news digital publication.
• Grunge Lifestyle and entertainment digital brand covering various cultural topics.
• Cuteness Pet care digital platform covering pet ownership, animals, and pet-related content. Acquired by Static Media in October 2024.
• Sciencing Science-focused digital publication covering scientific topics and educational content. Acquired by Static Media in October 2024.
• PlanetWare Travel website covering destination guides and travel planning resources. Acquired and relaunched by Static Media in December 2025.
• Health Digest Health and wellness digital publication covering health topics and nutrition.
• Outdoor Guide Outdoor recreation and adventure digital publication. Launched by Static Media in November 2023.
• Wrestling Inc Wrestling and sports entertainment news publication.
• Garden Guides Gardening and horticulture digital publication covering plant care and gardening tips. Acquired by Static Media in October 2024.
• SVG Digital publication covering sports, entertainment, and cultural content.

Quantifiable outcome

• 220M+ monthly visits across portfolio
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• YahoominorGTM or Marketing PartnerYahoo sold Engadget to Static Media in February 2026 as part of Yahoo's strategy to focus on core brands. The deal includes a broader partnership between Yahoo and Static Media to support audience and revenue growth across Static Media's portfolio of brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yahoo Media: Operates Yahoo News, Yahoo Finance, Yahoo Sports, and formerly Engadget. Comparable as a multi-brand digital media operator; directly engaged with Static Media through the Engadget sale and ongoing partnership.
• Ziff Davis: Owns a portfolio of digital media brands including Mashable, IGN, PCMag, and Everyday Health. Highly comparable to Static Media as a multi-brand digital publishing company monetized through advertising across diverse verticals.
• Dotdash Meredith: Operates a large portfolio of digital brands including Investopedia, The Spruce, Verywell, and Byrdie. Directly comparable as a multi-vertical digital publishing network monetized primarily through advertising.
• Vox Media: Operates The Verge, Vox, SB Nation, Eater, and New York Magazine. Comparable as a diversified digital publishing group with multiple owned brands across verticals, monetized through advertising and content licensing.
• BDG Media: Operates Bustle, Inverse, Mic, and W杂志. Comparable to Static Media as a multi-brand digital media company operating across lifestyle, entertainment, and news verticals with an ad-supported business model.
• Arena Group: Owns Sports Illustrated, TheStreet, Parade, and other digital media properties. Comparable as a digital media holding company operating multiple consumer-facing editorial brands primarily monetized through advertising.
• G/O Media: Operates Gizmodo, The Root, Kotaku, Quartz, and other digital media brands. Direct competitor and former owner of Jalopnik (sold to Static Media); comparable as a multi-vertical digital publisher with similar acquisition and operational profile.
• Penske Media Corporation: Operates Variety, Rolling Stone, Billboard, and other entertainment media brands. Comparable as a diversified digital publishing group; sold BGR and TVLine to Static Media, indicating direct peer interaction.
• BuzzFeed Inc. Operates BuzzFeed, HuffPost, and Tasty. Comparable as a digital media publisher using social distribution and list-style content, monetized primarily through advertising.
• Red Ventures (CNET Group): Operates CNET, Bankrate, The Points Guy, and other digital media brands. Comparable as a multi-brand digital content company monetized through advertising and affiliate revenue across diverse consumer verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StaticMedia
• YouTubeyoutube.com/staticmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries32 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Static Media