G/O Media
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
G/O Media firmographics
Firmographics- Name
- G/O Media
- Legal name
- G/O Media
- Website
- https://g-omedia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
G/O Media industry classification
Industry- Product category
- Digital Publishing / Online Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Publishing Networks & Multi-Author Publications (MPACAIAG)
- akta.pro secondary industries
- Digital Publishing Analytics, Personalization & Ad-Tech (MPAJAMAI), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where G/O Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
G/O Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising Revenue: Digital advertising revenue generated from website traffic and audience engagement across media properties
- Membership/Subscriptions: Revenue from memberships and subscription-based offerings for engaged readers
Distribution channels1 record
Marketing channels1 record
G/O Media product offering
Product offeringCore offering
G/O Media operated as a premium digital publishing company running a portfolio of 12 independent editorial brands (including Deadspin, Quartz, Jalopnik, TheRoot.com, and The Inventory) producing thought-leading journalism across sports, business news, automotive, and lifestyle verticals. Revenue was generated through digital advertising against audience traffic and reader memberships/subscriptions, supported by AI experimentation in content production, audience targeting using real signals, and ad serving innovation.
Product overview
G/O Media was a premium digital publishing company operating as a platform of 12 distinct media brands. The portfolio included TheRoot.com (African-American media), Deadspin (sports media), Quartz (business news - acquired 2022, sold 2025), and Jalopnik (automotive content - sold to Static Media 2025). The company ceased operations after divesting all its brands, with G/O Media formally concluding its business activities. The portfolio was characterized by thought-leading, independent journalism with passionate audience engagement across verticals including sports, lifestyle, finance, and automotive.
Differentiator
Problem solved
Functional benefit
Products and services
- Deadspin Sports-focused digital media brand that was part of G/O Media's portfolio, covering sports, sports-related issues, and sports-adjacent stories. G/O Media returned the site to previous traffic levels and made it profitable for the first time in many years, eventually selling it for more than the purchase price.
- Quartz Prominent digital business news organization acquired by G/O Media in 2022, focused on business journalism and memberships. Subsequently divested to Redbrick in April 2025.
- Jalopnik Well-known automotive digital platform previously owned by G/O Media, serving car enthusiasts with automotive content. Acquired by Static Media in February 2025.
- TheRoot.com African-American-oriented digital media brand that was part of G/O Media's portfolio and was sold at the end of 2024.
- The Inventory Digital media brand within G/O Media's portfolio that was sold alongside Quartz to Redbrick in April 2025.
- Quartz Membership Subscription/membership offering tied to Quartz's business journalism content for engaged readers, providing a recurring-revenue stream beyond advertising.
Quantifiable outcome
- Returned Deadspin to previous traffic levels and made it profitable for the first time in years, eventually selling for more than purchase price
Companies that use G/O Media
Customer profileSegments1 record
Ideal customer profiles3 records
G/O Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
G/O Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and major.
- Static MediaminorStatic Media acquired Jalopnik, a well-known automotive digital platform previously owned by G/O Media. This marked Static Media's expansion into the automotive content vertical.
- RedbrickminorRedbrick acquired Quartz and The Inventory from G/O Media to support its growth strategy and expand into next-generation media, with plans to leverage enhanced advertising and monetization features via integration with Paved.
- Quartz (formerly)majorG/O Media acquired Quartz in 2022, a prominent digital business news organization. The acquisition aimed to leverage synergies to grow traffic, memberships, and advertising revenue without layoffs. Quartz has since been sold to Redbrick.
Scale indicators3 records
Recent moves10 records
Expansion highlights3 records
G/O Media competitors and assessment
Company assessmentDirect peers
- BuzzFeed: Multi-brand digital media company explicitly named by G/O Media management as a peer experiencing shareholder value erosion and employee downsizing in the same challenging market environment. Both operate portfolio-style digital publishing models.
- Business Insider (Insider Inc): Digital business news publisher named by G/O Media management as a comparable peer that has experienced value erosion. Comparable scale and similar vertical focus to G/O Media's Quartz property.
- Gizmodo Media Group: Former sister portfolio of digital media brands (Gizmodo, Jezebel, Lifehacker, etc.) that G/O Media acquired and operated. Represents the predecessor/predecessor-adjacent portfolio model and remains a direct comparable in vertical-specific digital publishing.
- Vox Media: Multi-brand digital media holding company explicitly mentioned alongside Vice, BuzzFeed, and Business Insider as a peer facing 'real shareholder value erosion.' Operates analogous portfolio of editorial brands (Vox, The Verge, SB Nation).
- Mashable: Independently operated digital media brand in the same horizontal tech/culture/lifestyle vertical space, facing comparable walled-garden and AdTech headwinds as G/O Media's portfolio.
- Vice Media: Editorially driven digital media company cited by G/O Media's CEO as a comparable peer that experienced significant value erosion. Operates a similar multi-brand editorial portfolio targeting younger digital audiences.
Emerging players
- Redbrick: Acquirer of G/O Media's Quartz and The Inventory assets in April 2025. Operates in next-generation digital media and represents a peer in the same fragmented open-web publishing ecosystem.
- Static Media: Digital media acquirer that purchased G/O Media's Jalopnik brand in February 2025. Direct competitor in the open-web digital publishing space and an active consolidator in the same market segment.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
G/O Media social profiles
Digital presenceG/O Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
G/O Media leadership team
Management profileNumber of profiles
Profiles7 records
G/O Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G/O Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G/O Media
What does G/O Media do?
G/O Media operated as a premium digital publishing company running a portfolio of 12 independent editorial brands (including Deadspin, Quartz, Jalopnik, TheRoot.com, and The Inventory) producing thought-leading journalism across sports, business news, automotive, and lifestyle verticals. Revenue was generated through digital advertising against audience traffic and reader memberships/subscriptions, supported by AI experimentation in content production, audience targeting using real signals, and ad serving innovation.
Is G/O Media a public or private company?
G/O Media is a private company. It is classified as private equity controlled and is currently closed.
When was G/O Media founded?
G/O Media was founded in 2019. It employs 1 to 10 people.
Where is G/O Media based?
G/O Media is headquartered in New York, United States, in the North America region.
How does G/O Media make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are membership/Subscriptions.
Who are G/O Media's main competitors?
Direct peers on record are BuzzFeed, Business Insider (Insider Inc), Gizmodo Media Group, Vox Media, Mashable and Vice Media. Emerging players are Redbrick and Static Media.
Does G/O Media have an API?
No public API is recorded for G/O Media.
What industry is G/O Media in?
G/O Media's product category is Digital Publishing / Online Media. Its primary akta.pro industry code is MPACAIAG, Publishing Networks & Multi-Author Publications, with a secondary code of MPAJAMAI, Digital Publishing Analytics, Personalization & Ad-Tech. Its NAICS code is 516210 and its SIC code is 2721.