What The Angel Group does

The Angel Group (TAG) is a private, members-only angel investing syndicate focused exclusively on early-stage consumer packaged goods (CPG) brands, with a stated emphasis on food and beverage. Founded by Adam Spriggs and led operationally by Managing Partners Chris Robb (national natural food sales executive at Dirty Hands) and Alyssa Arnold (M&A and growth strategist, founder of Wildwood Growth Partners and former founder of Pearl Influential Capital), the firm curates a community of 200+ accredited investors, industry operators, and thought leaders who deploy capital into roughly 8-10 pre-vetted CPG syndications per year. The group sources deal flow through VC relationships, a member Deal Flow Portal, and an online application funnel, then runs a 3-4 week process from pitch to capital commitment that includes introductory calls with Managing Partners, virtual presentations to members, and coordinated communal diligence. The model is explicitly investor-friendly: Signature Deals carry no management fees and no carry, positioning TAG more as a curated community and operator network than as a traditional venture fund or registered investment adviser.

Name

The Angel Group

Website

https://wearetheangelgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Angel Group is a private, members-only angel investing syndicate that deploys capital from 200+ accredited investors and CPG operators into roughly 8-10 early-stage food, beverage, and consumer brands per year, without carry or management fees.

Ownership category

akta.pro rank

Product category

Angel Investing Services

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Investors, Nec (6799), Services-Membership Organizations (8600)

akta.pro primary industry

Micro-VC & Angel Funds (FSANAAAI)

Keywords

• Angel investing syndicate
• CPG brand investment
• Consumer packaged goods
• Early-stage brand funding
• Accredited investor network

Headquarters

HQ city

Whittier

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership contributions: The Angel Group operates as a private community where members contribute capital to invest in early-stage CPG brands. Revenue is generated through the investment model where members pool capital for syndications. The company emphasizes an 'investor-friendly member model for Signature Deals' with no carry and no management fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Angel Group is a private community of accredited investors, thought leaders, and industry experts that pools capital to invest in early-stage consumer packaged goods (CPG) brands, primarily in food and beverage. It provides seed capital, communal diligence, and ongoing strategic support spanning retail planning, product strategy, operations, fundraising, and exit mapping. The group runs 8-10 syndications per year sourced through a 200+ member network and operates an investor-friendly model with no carry and no management fees for Signature Deals.

Product overview

The Angel Group is a private investing community and syndicate focused exclusively on early-stage consumer packaged goods (CPG) brands, with a special emphasis on food and beverage. It is not a product company with a unified software platform; rather, it offers a community network for investors and founders to connect, invest, and provide strategic support. The company operates as a curated membership platform where accredited investors, industry experts, and CPG founders interact through an application process, virtual pitches, and ongoing portfolio support. No individual software products, modules, or named service offerings are marketed separately from the core community membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Investor Community Membership
• Founder Pitch and Strategic Partnership Program

Quantifiable outcome

• Poppi achieved $1.95 billion acquisition by PepsiCo in March 2025 (within 4 years of TAG's 2021 investment)
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Republic: Investment platform enabling retail and accredited investors to participate in private deals and syndicates. Comparable to TAG's community-driven angel investing motion, though Republic is a broader platform serving multiple sectors and asset types rather than a CPG-specialized community.
• CircleUp: Data-driven consumer/CPG investment platform that connects brands with capital. Broader incumbent operating as both an investment platform and Helio insights business; comparable to TAG's CPG focus but at significantly larger scale and with a more institutional structure.
• Forerunner Ventures: Early-stage venture firm focused on consumer brands, including many CPG-adjacent companies. Comparable as a consumer-focused investor, though operating as a traditional fund with carry/fees rather than a member-driven community like TAG.

Direct peers

• Pipeline Angels: Angel investing network focused on early-stage, gender-diverse founders, pooling capital from accredited members. Comparable to TAG as a community-based angel syndicate, though differentiated by demographic focus rather than sector specialization.
• New York Angels: Established US angel network pooling accredited investor capital into early-stage companies with a community diligence model. Directly comparable to TAG's investor-community structure, though not specifically focused on CPG.
• Supernatural Ventures: CPG-focused early-stage venture firm that co-leads and co-invests alongside The Angel Group (e.g., leading Frozen One's $2M seed round). Directly comparable as a CPG-focused, operator-led investor sourcing similar food/beverage founders at seed stage.
• Keiretsu Forum: Global network of accredited angel investors organized into regional chapters, pooling capital for early-stage deals. Comparable as a large, multi-chapter angel syndicate with structured deal flow, communal due diligence, and member-led investment decisions.
• Hyde Park Angels: Midwest-based angel network with a curated deal flow model and active post-investment support from operators. Comparable as a community-led, operator-engaged angel syndicate with a similar ethos to TAG.
• Sand Hill Angels: One of the largest and most established angel networks in the US, with a community-led model and curated deal flow. Directly comparable to TAG as a membership-based angel syndicate pooling capital from accredited investors, though less vertically specialized in CPG.
• Tech Coast Angels: Large US angel network with a community-led syndicate model, structured deal review, and communal diligence. Directly comparable to TAG's community-driven angel investing motion, though broader in sector focus than TAG's CPG-only mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/wearetheangelgroup
• LinkedInlinkedin.com/company/wearetheangelgroup/posts/?feedView=all
• Instagraminstagram.com/wearetheangelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Angel Group