Paloma Health

What Paloma Health does

Paloma Health operates a direct-to-consumer telehealth platform focused on hypothyroidism and adjacent hormonal and metabolic conditions. Founded in 2018 and incorporated as Butterfly Technologies, Inc., the company is headquartered in New York with additional offices in San Francisco, Dallas, Chicago, Miami, and Newark, and operates clinically through a network of state-licensed Chrysalis Health professional corporations and Cloud Health Medical Group. Its core offering combines at-home thyroid blood test kits (measuring TSH, Free T4, Free T3, and TPO antibodies, processed by CLIA/CAP-accredited labs including Quest Diagnostics) with video consultations from board-certified thyroid specialists, supported by a mobile app featuring the Autoimmune Protocol diet tracker, nutritionist services, branded supplements, and prescription fulfillment via SureScripts and DoseSpot integrations. The platform serves individual patients with hypothyroidism, Hashimoto's disease, perimenopause/menopause, and weight management needs, and is opening B2B2C channels through health systems, employers, and health plans.

The commercial model blends transactional and recurring revenue. One-time test kits sell for $75-$119, video visits are $42 for members versus $110 for non-members, and four tiered subscription memberships — Hormone Rebalance ($20/month annual), Weight Care Essentials ($50/month, including GLP-1 access), Metabolic Reset ($70/month), and Complete Health Boost ($130/month) — anchor recurring revenue. Insurance billing is accepted through United Healthcare, Cigna, Aetna, Blue Cross Blue Shield, and select Medicare Advantage plans, with HSA/FSA payments supported for test kits. The platform is HIPAA-compliant and reports a 4.8/5 patient rating across 1,235 verified reviews with 92% self-reported symptom relief after three months.

Paloma has raised approximately $2.525M in disclosed equity funding, led by Crosscut Ventures in a 2019 $2.5M seed, with subsequent participation from Human Ventures, FJ Labs, Aera VC, TheVentureCity, Ironwood Ventures, Device of Tomorrow Capital, SWS Venture Capital, s16vc, and Healthworx Accelerator. Leadership is concentrated under co-founder and CEO Guillaume Cohen-Skalli. Headcount is reported at 11-50 employees, and the company has been recognized in the AVIA Marketplace Top Behavioral Health Companies 2024 report and featured in Forbes, Wired, Wall Street Journal, Well and Good, and mindbodygreen.

Name

Paloma Health

Legal name

Butterfly Technologies, Inc.

Website

https://palomahealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Paloma Health is a direct-to-consumer telehealth platform offering at-home thyroid testing, specialist video consultations, and tiered subscription memberships for hypothyroidism, Hashimoto's, menopause, and weight management patients across the United States.

Ownership category

akta.pro rank

Product category

Telehealth Endocrinology / Hypothyroidism Care

NAICS

Home Health Care Services (6216)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Thyroid Disorders (HLAKADAF), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Telehealth hypothyroidism care
• At-home thyroid testing
• Online medical clinic
• Hashimoto's treatment
• Thyroid health platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly and annual subscription plans providing unlimited thyroid care including video visits, messaging, test kits at discounted rates, and access to the Paloma community and educational resources.
2. At-home Thyroid Test Kits: One-time purchase of comprehensive thyroid blood test kits with optional add-on biomarkers (Vitamin D, Reverse T3). Available at full price or discounted for members.
3. Video Consultations: Individual doctor visits billed separately, with discounted rates for members. Video visits with thyroid specialists cost $42 for members.
4. Insurance Billing: For patients with accepted insurance plans, consultations and services may be billed through United Healthcare, Cigna, Aetna, Blue Cross, and other major insurance providers.
5. Thyroid Supplements: Sale of thyroid-supporting vitamin supplements at discounted member pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Paloma Health is a virtual medical clinic dedicated to hypothyroidism (mainly Hashimoto's) that sells at-home thyroid test kits and delivers ongoing care through video consultations with thyroid-focused physicians, personalized treatment plans, supplements, nutritionist services, and a mobile app. The integrated membership model combines diagnostics, telehealth visits, and continuous care management for individual patients managing low thyroid function.

Product overview

Paloma Health is a telehealth platform and online medical practice focused on hypothyroidism and thyroid care. The company operates a platform-plus-subscriptions model comprising: (1) an at-home thyroid blood test kit measuring TSH, Free T3, Free T4, TPO antibodies, and optional add-ons (Vitamin D, Reverse T3); (2) video consultations with board-certified thyroid specialists; (3) a thyroid health mobile app featuring the AIP Protocol and symptom tracking; (4) thyroid supplements; (5) nutritionist services; and (6) tiered membership subscriptions (Hormone Rebalance at $20/mo, Weight Care Essentials at $50/mo, Metabolic Reset at $70/mo, and Complete Health Boost at $130/mo) offering varying levels of access to consultations, messaging, medications, and health coaching. The platform facilitates prescription management through SureScripts/DoseSpot integration with pharmacies including Honeybee Health.

Differentiator

Problem solved

Functional benefit

Products and services

• At-home thyroid test kit Self-collected at-home thyroid panel test (processed by CLIA/CAP-accredited labs) that enables individual patients with suspected or confirmed hypothyroidism to assess thyroid function remotely. Designed for adults experiencing thyroid symptoms who prefer at-home sample collection over in-person lab visits.
• Thyroid specialist video consultations Video-based consultations with thyroid-focused physicians for diagnosis, treatment planning, medication management, and follow-up care for hypothyroidism and Hashimoto's patients. Delivered remotely to individual patients across the U.S.
• Thyroid supplements Paloma Health-branded nutritional supplements formulated to support thyroid function, sold directly to patients as part of hypothyroidism care plans and via the company's online store.
• Nutritionist services Nutritionist consultations and dietary guidance tailored for patients with hypothyroidism, delivered as part of Paloma Health's integrated care model alongside physician consultations.
• Paloma Health mobile app Companion mobile application that enables Paloma Health patients to track symptoms, access telehealth services, view treatment plans, and manage ongoing hypothyroidism care.
• Paloma Health membership plan Subscription-based membership program that bundles ongoing physician consultations, nutritionist services, supplements, and mobile app access into a continuous hypothyroidism care plan for individual patients.

Quantifiable outcome

• 92% of patients find symptom relief after only 3 months
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AVIA MarketplacecoreOthers · 14 October 2024Digital health marketplace that recognized Paloma Health in its Top Behavioral Health Companies Report 2024, validating the company's role in addressing behavioral health service demand and provider availability gaps.
• United HealthcarecoreOthersMajor insurance provider accepted by Paloma Health doctors for consultations and services. Patients can use United Healthcare coverage for video visits and consultations.
• CignacoreOthersMajor insurance provider accepted by Paloma Health doctors for consultations and services. Patients can use Cigna coverage for video visits and consultations.
• AetnacoreOthersMajor insurance provider accepted by Paloma Health doctors for consultations and services. Patients can use Aetna coverage for video visits and consultations.
• Blue Cross Blue ShieldcoreOthersMajor insurance provider accepted by Paloma Health doctors for consultations and services. Patients can use Blue Cross coverage for video visits and consultations.
• Honeybee HealthminorOthersOnline pharmacy partner that can fulfill prescriptions from Paloma Health providers. Patients have the option to transmit prescriptions to Honeybee Health for medication fulfillment.
• CLIA Certified LabscoreTechnology or IntegrationCLIA and CAP accredited laboratory partners process Paloma Health at-home thyroid test samples. Samples are analyzed in the same labs used by primary care providers and hospitals.
• SureScriptscoreTechnology or IntegrationElectronic prescription management system used by Paloma Health to transmit prescriptions between providers and pharmacies, accessing medication history from pharmacy databases.
• PWNHealth, LLCcoreTechnology or IntegrationAdministrative services provider for laboratory services, providing oversight for test request processing, result delivery, and quality assurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hims & Hers Health: Largest US direct-to-consumer telehealth platform offering subscription-based online consultations and prescriptions across multiple conditions. Comparable because Paloma competes in the same D2C subscription telehealth motion and increasingly overlaps in weight management and hormonal care.
• Ro: D2C telehealth company with subscription care across men's, women's, and metabolic health, including GLP-1 weight management. Comparable to Paloma on business model (recurring online visits + subscriptions) and overlapping verticals (weight loss/GLP-1s and hormonal health).
• Wisp: D2C telehealth platform focused on women's health (UTIs, yeast infections, herpes, perimenopause). Comparable because it serves the same subscription telehealth buyer and overlaps with Paloma's menopause/perimenopause offering.
• Midi Health: Telehealth clinic specializing in perimenopause and menopause care with online visits and ongoing care plans. Directly comparable because Paloma's menopause/perimenopause offering targets the same patient and care model.
• Maven Clinic: Virtual care platform for women's and family health, including hormonal and metabolic support. Comparable on D2C/employer-sponsored telehealth model and overlapping conditions like thyroid and perimenopause.
• Done. D2C telehealth platform providing specialized online diagnosis and treatment for a single condition (ADHD). Comparable to Paloma as another vertical-specific online subscription telehealth practice competing on specialist depth rather than breadth.
• Tia: Women's health hybrid in-person + virtual care provider covering primary care, gynecology, and hormonal concerns. Comparable to Paloma's online women-focused care, particularly its menopause/perimenopause offering.

Broad incumbents

• Privia Health: Large multi-specialty medical group and provider enablement platform including endocrinology. Comparable as a broader incumbent in physician-led specialty care that Paloma competes against for endocrinologist referrals and employer contracting.
• One Medical (Amazon): National primary care platform (now part of Amazon) offering in-person and virtual visits, lab work, and chronic condition management. Comparable as a broad incumbent primary care alternative to Paloma's specialist subscription model for thyroid patients.

Emerging players

• Function Health: Membership-based at-home lab testing and health insights platform. Comparable because Paloma's at-home thyroid test kit competes in the same D2C at-home diagnostics experience, particularly for proactive, chronically-ill consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/palomahealth
• Instagraminstagram.com/palomahealth
• Xx.com/healthpaloma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paloma Health