UserVoice

What UserVoice does

UserVoice is a private SaaS customer intelligence company founded in 2008 and headquartered in Raleigh, North Carolina. The company operates a cloud-based platform that ingests customer signals from support tickets, NPS verbatims, product feedback portals, and CRM systems, and applies revenue-weighted analytics to surface churn risk 6-12 months in advance and to prioritize product roadmap decisions by ACV, NRR, and expansion impact. Its core offering is a horizontal Customer Intelligence Platform targeted at product, customer success, and cross-functional leadership buyers, complemented by three developer-facing APIs (Admin API v2, Helpdesk API, and Idea Collection API) and an integration catalog spanning Salesforce, Slack, Zendesk, Jira, Microsoft Teams, Gainsight, Azure DevOps, FullStory, Dragonboat, and Skyvia. UserVoice is SOC 2 Type 2, GDPR-compliant, and WCAG 2.0 Level AA certified, with named customers including Optimizely, Freewheel, and FactsSecurity.

The company generates revenue through tiered SaaS subscriptions and quote-based enterprise licensing, with a 30-day self-serve trial as the lower-funnel entry point and 'Talk to an Expert' / demo-led consultative sales for enterprise deals. Distribution is a hybrid of sales-led direct enterprise motion and a developer/API ecosystem, supported by SEO-oriented comparison pages versus Aha, Productboard, and Canny. UserVoice Inc. is a Delaware C-corp, founder-led (CEO and founder Richard White), and has been operating without disclosed external funding since a $7.5 million round in September 2015; cumulative disclosed funding totals approximately $9.6 million across four rounds from 2008 to 2015, with Baseline Ventures as a repeat lead investor.

Name

UserVoice

Legal name

UserVoice Inc.

Website

https://uservoice.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Customer Feedback Management / Customer Intelligence Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer intelligence platform
• Product feedback management
• Customer feedback software
• Product prioritization
• Voice of customer

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with tiered plans based on team size. Offers 30-day trial period for new customers. Enterprise and professional tiers with varying feature sets.
2. Enterprise Licensing: Enterprise-grade licensing with custom pricing based on organizational requirements and scale. Includes premium features, dedicated support, and advanced integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

UserVoice sells a cloud-based customer intelligence SaaS platform that ingests and unifies fragmented customer signals (support tickets, NPS verbatims, product feedback, CRM data) into revenue-weighted insights, enabling product, customer success, sales, and support teams to prioritize feature development, identify churn risk, and align around a single shared view of customer needs. The platform is delivered with three developer APIs (Admin API v2, Helpdesk API, Idea Collection API) and a broad integration ecosystem spanning Salesforce, Slack, Zendesk, Jira, Gainsight, Microsoft Teams, and Azure DevOps.

Product overview

UserVoice offers a Customer Intelligence Platform that unifies customer feedback and signals into actionable product insights. The platform consists of the core Customer Intelligence Platform (which consolidates support tickets, NPS verbatims, product feedback, and CRM data into revenue-weighted insights) along with three developer-facing APIs: the Admin API (for managing feedback data programmatically), the Helpdesk API (for integrating helpdesk functionality), and the Idea Collection API (for public-facing idea submission). The platform integrates with enterprise tools including Salesforce, Slack, Zendesk, Jira, and Microsoft Teams.

Differentiator

Problem solved

Functional benefit

Products and services

• UserVoice Customer Intelligence Platform Cloud-based SaaS customer intelligence platform that ingests and unifies support tickets, NPS verbatims, product feedback, and CRM data into revenue-weighted insights, with role-specific views for sales, customer support, and product teams, churn-risk detection, and automated theme surfacing. Built for product, customer success, and cross-functional leadership at mid-market and enterprise B2B companies.
• UserVoice Admin API v2 RESTful JSON API for building client applications and custom integrations with the UserVoice platform, supporting data operations on suggestions, users, forums, and attachments, cursor and page-based pagination, file uploads up to 50MB, per-minute rate limiting, Bearer token authentication, and side-loading of associated records. Targeted at developers and integration teams.
• UserVoice Helpdesk API API exposing core end-user and admin functionality of the UserVoice helpdesk system, supporting unauthenticated requests, 3-legged OAuth 1.0a for user-authorized actions, and 2-legged OAuth 1.0a for trusted client operations. For developers integrating helpdesk functionality.
• UserVoice Idea Collection API OAuth 2-based API for collecting end-user ideas and feedback through public clients, using Authorization Code Grant flow with PKCE for secure authentication. For developers building public-facing idea submission experiences.

Quantifiable outcome

• Surfaces customer problems correlating with larger ACV deals, faster expansion, and higher NRR
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM enabling customer feedback data to be connected with CRM records and customer lifecycle data. Allows customer intelligence to flow between platforms.
• SlackcoreTechnology or IntegrationIntegration with Slack for real-time notifications and team collaboration around customer feedback and product priorities.
• ZendeskcoreTechnology or IntegrationIntegration with Zendesk support platform enabling support ticket data to feed into customer intelligence analysis.
• JiracoreTechnology or IntegrationIntegration with Jira for product feedback to be linked to development tracking and feature implementation workflows.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams enabling collaboration around customer feedback within Teams environment.
• GainsightcoreTechnology or IntegrationIntegration with Gainsight customer success platform to connect feedback intelligence with customer health scoring and retention workflows.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aha!: Product roadmap and strategy platform that also captures customer feedback; UserVoice publishes a direct head-to-head comparison, indicating overlapping buyer and feature sets.
• Canny: Customer feedback and feature request management platform explicitly named in UserVoice's comparison pages, competing for the same product-led feedback collection use case.
• Productboard: Product management platform with feedback collection and prioritization capabilities; UserVoice maintains a direct comparison page against Productboard, signaling direct competition for product team wallet share.
• ProductPlan: Product roadmap and prioritization platform serving product leaders; competes with UserVoice's prioritization and alignment use cases for mid-market and enterprise product organizations.

Broad incumbents

• Zendesk: Customer support platform that provides a major data input to UserVoice; Zendesk's own CX and feedback features compete directly with UserVoice's role for support-driven customer intelligence.
• Medallia: Enterprise customer experience and feedback analytics platform with significantly larger scale; competes with UserVoice at the high end of enterprise for unified customer intelligence across channels.
• Qualtrics: Experience management platform offering survey, NPS, and feedback analytics with deep enterprise reach; competes for the same revenue-weighted customer insight narrative UserVoice uses.
• Gainsight: Customer success platform with deep integration partnership with UserVoice; Gainsight's expansion into customer health and product feedback threatens to absorb UserVoice's customer success use case.
• Pendo: Product analytics and in-app guidance platform that increasingly bundles NPS and feedback collection, competing for the same product team budget as UserVoice but with broader analytics capabilities.

Emerging players

• ProdPad: Lean product management tool with feedback collection and prioritization; smaller and more SMB-focused than UserVoice but overlaps on the prioritization and customer feedback use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uservoice
• LinkedInlinkedin.com/company/uservoice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UserVoice