Sunniva
Sunniva operates the JALALIVE88 platform, a multi-language online gambling aggregator serving Indonesian and broader Southeast and South Asian consumers with slots, sportsbook, live casino, poker, e-sports, and cockfighting via 30+ integrated providers.
- Company typePrivate
- Founded2015
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sunniva does
Sunniva, through its JALALIVE88 brand, is an online gambling aggregator that targets Indonesian consumers and, more broadly, Southeast and South Asian players via a 12-language platform. The product surface aggregates slots from 30+ providers (Pragmatic Play, Microgaming, Playtech, PG Soft, Habanero, JILI, Spade Gaming, Yggdrasil, No Limit City, and others), sportsbook feeds from 8+ providers (Saba, SBO, BTi, WBet, CMD), 10+ live casino studios (ION, PP Live, Evo Gaming, MG Live, SA Gaming), plus poker, e-sports, crash games, arcade, togel (4D lottery), race, and sabung ayam (cockfighting). The underlying technology is a unified multi-tenant front-end (desktop web, mobile web, Android APK, and Telegram bot @opazeus_bot authentication) sitting atop third-party game integrations and an NXPay-powered payment rail supporting Indonesian e-wallets (DANA, OVO) and 8+ bank virtual accounts with sub-5-minute processing.
Sunniva firmographics
Firmographics- Name
- Sunniva
- Legal name
- JALALIVE88
- Website
- https://sunniva.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunniva operates the JALALIVE88 platform, a multi-language online gambling aggregator serving Indonesian and broader Southeast and South Asian consumers with slots, sportsbook, live casino, poker, e-sports, and cockfighting via 30+ integrated providers.
- Ownership category
- akta.pro rank
Sunniva industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where Sunniva is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sunniva business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Casino House Edge / Game Commissions: Platform earns from the house edge built into slot games, live casino games, and sportsbook odds. The FAQ confirms transaction fees and commissions are taken through game mechanics.
- Slot Provider Commissions: Aggregates games from 30+ third-party slot providers (PP, Microgaming, Playtech, JILI, Habanero, etc.) and earns commissions or revenue share from game providers.
- Referral Program Revenue: Referral bonus program where players earn 0.1% of referred players' turnover, generating new player acquisition revenue.
- Poker Rake: Poker 0.3% commission (rake) without turnover requirements, generating revenue from each poker hand played.
- Casino Commission: Casino 0.8% commission (rake) without turnover requirements on live casino games including baccarat.
- Sportsbook and Slots Commission: Sports: 5% cashback + 0.5% commission. Slots: 5% cashback + 0.5% commission. Revenue generated from the house edge in sportsbook and slot games.
- Deposit Bonus Revenue Share: Daily 5% deposit bonus with 1x turnover requirement on Slots (max 100,000 IDR) and Sports (1x/day). The turnover requirement generates house revenue after player losses exceed bonus amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Poker: 0.3% commission without turnover requirement, no maximum bonus, credited daily |
| Transaction based/ take rate | Pay-as-you-go | Casino: 0.8% commission without turnover requirement, no maximum bonus |
| Transaction based/ take rate | Pay-as-you-go | Sports: 5% cashback + 0.5% commission, unlimited maximum bonus |
| Transaction based/ take rate | Pay-as-you-go | Slots: 5% cashback + 0.5% commission, unlimited maximum bonus |
| Transaction based/ take rate | Pay-as-you-go | Daily Deposit Bonus: 5% on deposits from 50,000 IDR, max bonus 100,000 IDR, 1x turnover |
| Transaction based/ take rate | Pay-as-you-go | Referral: 0.1% of net turnover of referred players (minimum 3 players) |
| Transaction based/ take rate | Pay-as-you-go | Slot Jackpot Bonus: Up to 300% bonus on jackpot wins |
| Transaction based/ take rate | Pay-as-you-go | Casino Streak Bonus: 25% of total consecutive win/loss tickets (minimum 10 tickets) |
| Transaction based/ take rate | Pay-as-you-go | Sportsbook milestone prizes: From Freebet 500,000 to Toyota Fortuner VRZ based on cumulative deposit and 3x turnover |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Sunniva product offering
Product offeringCore offering
JALALIVE88, operated on sunniva.com, is an online gambling aggregator platform that provides access to slots, sports betting, live casino, poker, arcade games, lottery (togel), crash games, e-sports, and cockfighting content sourced from 30+ third-party game providers. The platform is licensed by PACGOR (Philippine Amusement and Gaming Corporation) and serves primarily Indonesian players through desktop, mobile web, Android APK, and a Telegram bot, with IDR currency and local payment methods (DANA, OVO, Indonesian bank virtual accounts).
Product overview
JALALIVE88 is an online gambling platform operated by Sunniva, offering a comprehensive gaming ecosystem that aggregates content from multiple third-party providers. The platform provides Slots, Sportsbook, Live Casino, Race, Togel, Crash Games, Arcade, Poker, E-Sports, and Cockfighting betting. Key game providers include Pragmatic Play, PG Soft, Jili, Hacksaw, MicroGaming, Playtech, Spade Gaming, Habanero, No Limit City, and 40+ other providers for slots; Saba Sportsbook, SBO Sportsbook, BTi Gaming for sports betting; and ION Casino, Evo Gaming, SA Gaming for live casino. The platform features promotional offerings including daily deposit bonuses, rolling commissions, jackpot promotions, referral programs, and provider-organized tournaments. Access is available via desktop website, mobile website, and Android APK application.
Differentiator
Problem solved
Functional benefit
Products and services
- JALALIVE88 Slots Online slot machine platform featuring games from multiple providers including Pragmatic Play, PG Soft, Jili, Hacksaw, No Limit City, Habanero, MicroGaming, Playtech, Spade Gaming, and others, with real-time RTP information updates for individual consumers seeking online gambling entertainment.
- JALALIVE88 Sportsbook
- JALALIVE88 Live Casino
- JALALIVE88 Race
- JALALIVE88 Togel
- JALALIVE88 Crash Game
- JALALIVE88 Arcade
- JALALIVE88 Poker
- JALALIVE88 E-Sports
- JALALIVE88 Sabung Ayam
Quantifiable outcome
- Average deposit processing time of 3 minutes
- +3 more outcomes
Companies that use Sunniva
Customer profileSegments1 record
Ideal customer profiles1 record
Sunniva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunniva partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and major.
- Pragmatic PlaycorePrimary slot game provider offering popular titles like Gates of Olympus, Sweet Bonanza, and various tournament events. Co-branded tournaments such as Gacor Festival and Mega Gacor Season. One of the most prominent slot providers on the platform with dedicated promotional events.
- MicrogamingcoreMajor slot and live casino provider, one of the world's oldest online gaming companies (since 1994). Provides casino games and live casino through MG Live integration. Featured in Stadium Gacor and Jackpot Pesta Gol tournaments.
- PlaytechcoreLeading slot game provider offering Warung Gacor and other popular titles. Featured in Pesta Hujan Uang promotion with 300M IDR prize pool.
- PG Soft (Pocket Games Soft)coreMobile-first slot game provider popular for titles like Mahjong Ways, Lucky Neko, and Wild Bandito. Featured in PG Soft Gacor Fiesta 2026 tournament.
- HabaneromajorSlot provider featured in Habanero Champion World Cup Edition tournament. Offers games like Koi Gate and Hot Hot Nexus. World Cup-themed promotional events drive player engagement.
- JILImajorSlot provider featured in Daily Gacor Wins tournaments. Offers games like Fortune Gems, Storm of Seth 2, and FORTUNE GARUDA 500. Promotional events with daily prize distributions.
- Spade GamingmajorSlot provider featured in Half Year Hustle Exclusive tournament with Fortune Wheel and Red Packet Progressive mechanics. Multiple tournament rounds from April to July 2026.
- Hacksaw GamingmajorSlot provider featured in Victory Unleashed World Cup Tournament with 55.3M IDR prize pool distributed to 80 winners.
- Joker GamingmajorSlot provider featured in Joker Royal Arena competition (943 prizes worth 140M IDR per week) and Quest for Glory tournament.
- FastSpinmajorSlot provider featured in multiple tournaments including Global Goal Challenge (June 2026) and Race for the Champion (May-August 2026) with daily leaderboard competitions.
- Saba Sports (CMD368)coreSportsbook provider offering approximately 10,000 sports betting games monthly. Featured in FIFA World Cup 2026 exclusive events and Pestapora Piala Dunia 2026 tournament.
- BTi GamingmajorSportsbook provider offering Asian odds, extra parlay bonuses, unlimited free bets, and exclusive promotions. Gamified betting experience.
- SBO SportsbookmajorSportsbook provider integrated into the platform alongside Saba, BTi, WBet, CMD, IM Sports, UMbet, and virtual sports options.
- ION CasinocoreLive casino provider offering baccarat with 5% commission tables. Featured in Casino Streak Bonus promotion requiring consecutive win/loss tickets.
- PP Live Casino (Pragmatic Play Live)majorLive casino provider featuring Grand Baccarat Kick Off Prize Drop and FIFA World Cup edition live casino events.
- Evolution Gaming (Evo Gaming)majorPremium live casino provider integrated into the platform offering high-quality live dealer games.
- NXPaycorePayment processor providing deposit methods including DANA e-money, OVO e-money, QR payment, and 8+ bank virtual accounts (BCA, BNI, BRI, Danamon, Mandiri, Nobu, Permata). Handles all financial transactions on the platform.
- PACGOR (Philippine Amusement and Gaming Corporation)coreRegulatory licensing body for online gaming operations. JALALIVE88 claims to be licensed by PACGOR as stated in the FAQ section, providing regulatory legitimacy for the platform's operations in Southeast Asia.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sunniva competitors and assessment
Company assessmentDirect peers
- SBOBET / SBO: Asia-headquartered multi-product online gambling operator with sportsbook, casino, and games, integrated into JALALIVE88's sportsbook as a third-party provider. Comparable Asian market focus, multi-product aggregation, and similar reliance on regional payment rails.
- Maxim88: Multi-product online gambling platform serving Southeast Asia with a strong Indonesian focus, slots aggregation, sportsbook, and live casino. Directly comparable in product mix, market, and regulatory posture (offshore license, gray-market Indonesian access).
- Dafabet: Established Asian online gambling operator with sportsbook, casino, poker, and games targeting Indonesian, Thai, Vietnamese, and Indian players. Comparable multi-product aggregation, multi-language support, and offshore licensing model.
- BK8: Asian-focused multi-product gambling operator with strong Southeast Asian presence, sportsbook, live casino, and slots. Directly comparable in target market (Indonesia, Malaysia, Thailand), regulatory posture, and product breadth.
- 1xBet: Global multi-product gambling aggregator offering sportsbook, casino, poker, and slots across emerging markets including Asia. Comparable aggregation-led business model, broad game provider portfolio, and multi-language/localized payments support.
- W88: Asia-focused online gambling brand with sportsbook, casino, slots, and poker serving Indonesian and other Southeast Asian markets. Comparable product mix, target market, and offshore-licensed operating model.
- 188BET: Asian-facing online gambling operator offering sportsbook and casino products with strong focus on Southeast Asian markets including Indonesia. Comparable in product breadth and regional focus.
- CMD368 / Saba Sports: Asian sportsbook technology provider and operator integrated into JALALIVE88's sportsbook. Comparable Asian sportsbook expertise, integrated sportsbook platform, and Southeast Asian market positioning.
Broad incumbents
- Bet365: Global online gambling incumbent with full sportsbook/casino/poker offering. Not Southeast-Asia focused but overlaps as a multi-product aggregator with broad game provider integrations; comparable on operating model though different in regulatory and geographic footprint.
- PokerStars: Global incumbent in online poker and broader gambling, with comparable poker rake-based revenue model (JALALIVE88 poker charges 0.3% rake). Different scale and market focus but overlapping poker product and rake mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunniva social profiles
Digital presenceSunniva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunniva leadership team
Management profileNumber of profiles
Profiles2 records
Sunniva funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunniva M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunniva
What does Sunniva do?
JALALIVE88, operated on sunniva.com, is an online gambling aggregator platform that provides access to slots, sports betting, live casino, poker, arcade games, lottery (togel), crash games, e-sports, and cockfighting content sourced from 30+ third-party game providers. The platform is licensed by PACGOR (Philippine Amusement and Gaming Corporation) and serves primarily Indonesian players through desktop, mobile web, Android APK, and a Telegram bot, with IDR currency and local payment methods (DANA, OVO, Indonesian bank virtual accounts).
Is Sunniva a public or private company?
Sunniva is a private company. It is classified as public and is currently operating.
When was Sunniva founded?
Sunniva was founded in 2015. It employs 51 to 100 people.
Where is Sunniva based?
Sunniva is headquartered in Calgary, Canada, in the North America region.
How does Sunniva make money?
Seven revenue lines are on record. Casino House Edge / Game Commissions are the primary driver. The others are slot Provider Commissions, referral Program Revenue, poker Rake, casino Commission, sportsbook and Slots Commission and deposit Bonus Revenue Share.
Who are Sunniva's main competitors?
Direct peers on record are SBOBET / SBO, Maxim88, Dafabet, BK8, 1xBet, W88, 188BET and CMD368 / Saba Sports. Broad incumbents are Bet365 and PokerStars.
Does Sunniva have an API?
No public API is recorded for Sunniva.
What industry is Sunniva in?
Sunniva's product category is Online Gambling. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 7132 and its SIC code is 7990.