wowworks

What wowworks does

Wowworks is a cloud-based facility management (FM) platform that combines a free Service Desk ticketing system with a managed on-demand execution network of crowdsourced craftsmen. Founded conceptually in 2013 in Eastern Europe and launched in Germany in November 2018 upon invitation by the Düsseldorf Chamber of Commerce, the company operates from Düsseldorf as Wowworks EU GmbH, with engineering and product development in Warsaw, Poland, and a support operations hub in Istanbul, Turkey. The company addresses multi-location operators across retail, real estate, logistics, hospitality, banking, e-mobility, and other sectors in Germany, Austria, Poland, and the Netherlands, with 100+ international brand clients and 200+ corporate customers including TEDi, Amrest/Starbucks, Adidas, Lacoste, Sephora, and Sber.

The platform is built on three integrated products: a free Service Desk providing omnichannel ticket intake (email, phone, messenger, API), budget planning, and SLA monitoring; a Task Execution engine that matches service requests to the nearest qualified, certified local craftsman across 300+ service types; and an Ecosystem layer that unifies both modules with automated scheduling, inventory management, and financial reporting. Technology features include AI-powered chatbots, predictive maintenance via AI and IoT, image-based photo reporting for task verification, and an open API for integration. The supply side comprises 40,000+ registered craftsmen across the EU (20,000+ in Germany) accessible via a self-serve web portal and Android mobile app.

Wowworks operates a transaction-based revenue model, acting as the direct contractual provider and invoicing clients per completed task with no subscription fees, while offering the Service Desk at no cost to drive enterprise adoption into Task Execution contracts. Go-to-market combines enterprise field sales with dedicated Key Account Managers for clients and self-serve digital onboarding for craftsmen, with framework agreements governing pricing. In October 2024, the company launched a B2B2C initiative enabling retail clients to extend installation and after-sales services to their end consumers through the Wowworks network, and is preparing geographic expansion into the UK, France, and Spain.

Name

wowworks

Legal name

Wowworks EU GmbH

Website

https://wowworks.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wowworks is a cloud-based facility management platform combining a free Service Desk with a crowdsourced network of 40,000+ craftsmen to deliver on-demand maintenance services for multi-location retail, real estate, logistics, and hospitality operators across Germany, Austria, Poland, and the Netherlands.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Facility management services
• Maintenance contractor platform
• Multi-site maintenance
• On-demand handyman services
• Crowdsourced facility management

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Task Execution / Managed FM Services: Wowworks acts as the direct provider and contracting party for maintenance and repair services. Clients are invoiced per completed task based on agreed pricing frameworks. No subscription fees or fixed costs for task execution — clients pay per job. Wowworks sub-contracts to its network of 20,000+ craftsmen and remains the sole contractual counterparty to the client.
2. Service Desk Platform Licensing: Free core Service Desk functionality with optional premium features. Basic ticket management is offered at no cost to attract and retain enterprise clients who then use Wowworks for task execution services.
3. Professional Services / FM Outsourcing: Wowworks assumes full responsibility for quality, SLAs, and contractor management, functioning as a managed services provider. Pricing is governed by framework agreements with clients, with billing per completed work order.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wowworks provides a cloud-based facility management platform combining a free Service Desk for FM ticket management with a managed on-demand task execution service. The platform dispatches maintenance and repair jobs across 300+ service types to a crowdsourced network of 40,000+ local craftsmen across Germany, Austria, Poland, and the Netherlands. Wowworks acts as the direct provider and sole contracting counterparty, handling quality control, SLAs, materials procurement, and documentation for multi-location enterprise clients.

Product overview

Wowworks is a digital facility management ecosystem that provides fully automated FM solutions for multi-location retail, real estate, and commercial networks. The platform operates as a three-part architecture: (1) Service Desk - cloud-based ticket management with omnichannel intake and budget control; (2) Task Execution - nationwide contractor matching with over 20,000 local professionals; and (3) Ecosystem - the unified platform combining both modules with automated scheduling, inventory management, and reporting. The ecosystem connects retail networks, FM professionals, and suppliers across Europe with 99% task completion rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Desk Cloud-based facility management ticket management solution with quick setup, free core features, and centralized control. Enables omnichannel ticket capture (email, phone, messenger, API), budget planning and control modules, automated maintenance scheduling, and integration with external service partners. Targeted at multi-location enterprise clients managing distributed facility portfolios.
• Task Execution (Auftragsdurchführung) On-demand contractor matching and execution service providing nationwide coverage with over 20,000 qualified partner businesses across all trades. Offers flexible conditions for various maintenance types without subscription or fixed costs, with Wowworks acting as the direct provider and sole contracting counterparty. Covers electrical, plumbing, HVAC, painting, IT, and general handyman work.
• Ecosystem Comprehensive FM ecosystem combining Service Desk and Task Execution modules. Enables fully automated facility management for multi-location networks with features including automated task generation, contractor integration, inventory management, and financial analytics dashboard. Provides a unified platform for multi-site FM operations.
• Wowworks App for Contractors

Quantifiable outcome

• 99% task completion rate
• +5 more outcomes

Named customers42 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Chamber of Commerce Düsseldorf (IHK Düsseldorf)coreStrategic or Co-development PartnerThe Chamber of Commerce of Düsseldorf invited founders Sergey Diadichenko, Sergey Kreysberg, and Anna Kanakowa to launch Wowworks in the German market. This institutional invitation and endorsement was foundational to Wowworks' Germany expansion, marking the beginning of its formal European operations.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PlanRadar: Austrian-headquartered SaaS platform for construction, real estate, and facility management ticketing, documentation, and defect management. PlanRadar is a direct peer to Wowworks' Service Desk software layer, targeting the same DACH multi-location enterprise customers with digital FM tools.
• ToolTime (Maintainly): German SaaS for trades businesses and facility management teams, offering job scheduling, time tracking, invoicing, and customer management. ToolTime is a direct peer on the contractor-side software layer of the FM ecosystem in which Wowworks operates.
• UpKeep: US-based CMMS and facility management software platform for work order management, preventive maintenance, and asset tracking across multi-location enterprises. UpKeep is a direct peer to Wowworks' Service Desk and task execution software targeting multi-site maintenance operations.

Broad incumbents

• Dussmann Group: Large DACH-headquartered facility services company offering technical and commercial building services, including maintenance, cleaning, and security for multi-site operators. Dussmann competes with Wowworks for enterprise FM outsourcing contracts and has the scale to digitize its own service delivery.
• ISS A/S: Global facility services company headquartered in Denmark providing workplace, technical, and integrated FM services to enterprise customers worldwide. ISS is a broad incumbent comparable to Wowworks in serving multi-location enterprises across Europe and increasingly investing in digital FM platforms.
• Sodexo: French-headquartered global facility management and food services company serving large multi-site enterprises in retail, healthcare, education, and corporate environments. Sodexo is a broad incumbent competing for the same enterprise FM contracts and has been digitizing its service delivery.
• Compass Group: UK-headquartered global support services group operating across food, facility, and property services for multi-location enterprises. Comparable as a broad incumbent with the scale and digital investment capacity to compete in FM outsourcing for retail and corporate clients across Europe.
• Apleona: One of Europe's largest facility management and real estate service providers, offering integrated FM, technical building services, and maintenance across commercial and industrial portfolios. Apleona is directly comparable as a full-service FM operator in DACH and is also a Wowworks customer, illustrating the overlap between managed FM services and on-demand FM platforms.
• WISAG: Major German facility management and building services group providing technical FM, infrastructure, and commercial cleaning for retail, real estate, and industrial clients. WISAG is a direct competitor for the same multi-location enterprise FM contracts that Wowworks targets in Germany and Austria.
• Gegenbauer Services Group: German integrated facility management provider with strong coverage in technical building services, maintenance, and commercial cleaning for large multi-site clients. Comparable to Wowworks in target customer profile (multi-location retail and real estate in DACH) but operates with a directly employed workforce rather than a crowdsourced model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wowworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wowworks