What UPKEEP TECHNOLOGIES, INC. does

UpKeep Technologies, Inc., headquartered in Los Angeles and founded in 2016 as a Y Combinator W17 company, operates an AI-native computerized maintenance management system (CMMS) and asset operations platform for maintenance, reliability, operations, and facilities teams. The platform unifies work order management, preventive maintenance scheduling, asset tracking, parts and inventory, safety (EHS), fleet maintenance, learning management (LMS), and a service-provider marketplace in a single mobile-first system with embedded AI ("Nova") and optional IoT sensors ("Edge") powered by Microsoft Azure. The product surface has expanded well beyond a traditional CMMS into adjacent operations modules, including a no-code app builder (Studio), data integration hub, workflow automation, and direct integrations with ERP systems (SAP S/4HANA, Oracle, Infor, Coupa), BI tools (Tableau, Power BI, Looker), identity providers (Okta, OneLogin), and 750+ apps via Zapier.

The company generates revenue primarily through tiered SaaS subscriptions (Essential at $24/user/month, Premium at $55/user/month, and quote-based Professional and Enterprise tiers billed annually), supplemented by IoT hardware sales for Edge sensors. Distribution is hybrid: self-serve product-led growth for SMB and individual users via free trial with no credit card required, paired with enterprise field sales for multi-site customers handling scheduled demos and custom quotes. The platform is also distributed through the Apple App Store, Google Play, and the SAP Store. UpKeep reports 4,000+ customers, with publicly named enterprise users including McDonald's, Unilever, PepsiCo, Chevron, Caterpillar, Shell, Yamaha, Stratasys, and Raceway Car Wash (44+ locations). The company has raised a $2.7M seed (2017), $10M Series A (2018), and an undisclosed Series B (2021), holds SOC 2 Type 2 certification, and has maintained G2 leadership in CMMS/EAM categories from 2019 through 2025.

Name

UPKEEP TECHNOLOGIES, INC.

Legal name

UpKeep Technologies, Inc.

Website

https://upkeep.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

UpKeep Technologies, Inc. is a Los Angeles-based AI-native CMMS and asset operations platform serving 4,000+ maintenance, reliability, and facilities teams with work order management, preventive maintenance, IoT sensors, EHS safety, and fleet modules via mobile-first SaaS and tiered subscription pricing.

Ownership category

akta.pro rank

Product category

CMMS / Asset Operations Management Software

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industries

Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled) (HSAPAPAI), Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL)

Keywords

• CMMS software
• Asset operations platform
• Preventive maintenance software
• Work order management
• Facility maintenance software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (SaaS): Recurring subscription revenue from tiered pricing plans (Essential, Premium, Professional, Enterprise) billed monthly or annually per user. Higher tiers unlock advanced features like multi-site management, integrations, custom analytics, and SSO.
2. IoT Hardware (Edge): Wireless IoT sensors sold as hardware to enable 24/7 asset monitoring and automated work order creation based on condition changes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

UpKeep Technologies, Inc. provides a mobile-first, AI-native CMMS (Computerized Maintenance Management System) and asset operations platform that centralizes work orders, preventive maintenance, asset records, parts inventory, and technician activity for maintenance, reliability, and facilities teams. The platform embeds AI through Nova to automate work order generation, optimize schedules, and surface predictive insights, and extends into safety (EHS), IoT sensor monitoring (Edge), fleet maintenance, learning management (LMS), and a service provider marketplace. UpKeep serves 4,000+ companies ranging from small teams to large multi-site enterprises on tiered subscription plans.

Product overview

UpKeep is an AI-native asset operations and CMMS platform offering a unified suite of products. The core offering is UpKeep Maintenance (CMMS), a mobile-first computerized maintenance management system that brings work orders, compliance, and preventive maintenance together with embedded AI through Nova. The platform architecture extends beyond traditional CMMS with specialized modules including UpKeep Intelligence (AI-powered automation), UpKeep Studio (no-code custom apps), UpKeep EHS (safety management), UpKeep Edge (IoT sensors), UpKeep Fleet (vehicle maintenance), UpKeep LMS (learning management), and Enterprise Asset Management. Additional products cover work orders, inventory, analytics, preventive maintenance, asset management, lockout/tagout, purchase orders, QR codes, and workflow automation. All products share a unified data foundation, single permissions system, and mobile experience, enabling organizations to run maintenance, safety, reliability, and asset operations from one connected platform.

Differentiator

Problem solved

Functional benefit

Brands

• Nova: AI-powered assistant that automates work orders, optimizes schedules, and triggers actions automatically.
• Edge
• Studio
• UpKeep Intelligence

Products and services

• UpKeep CMMS (Maintenance Management Software) Mobile-first computerized maintenance management system (CMMS) that centralizes work orders, preventive maintenance schedules, asset records, parts inventory, and technician activity for maintenance and reliability teams. Includes embedded AI through Nova for automated work order generation and smart scheduling.
• UpKeep Intelligence (Nova AI) Embedded AI tools that eliminate busywork and surface insights. Nova AI generates work orders from real-time data, optimizes schedules automatically, and recommends actions before equipment failures occur.
• UpKeep Edge (IoT Sensors) Wireless IoT sensor system (hardware) that monitors assets 24/7 and automatically creates work orders when conditions change. Sensors install in hours without data scientists or hardwiring.
• UpKeep Enterprise Asset Management (EAM) Comprehensive asset lifecycle management covering procurement, capital planning, depreciation, and end-of-life. Combines with CMMS capabilities for both frontline maintenance and long-term reliability strategy.
• UpKeep EHS (Environment, Health & Safety) Safety event management software with voice-to-text reporting in any language, automated OSHA logs, AI-powered CAPAs, and instant audit trails to reduce incidents and maintain compliance.
• UpKeep Fleet Vehicle maintenance management connecting telematics data to work orders through real-time integrations. Features include instant VIN lookup, digital inspections, and complete vehicle history in one system.
• UpKeep LMS (Learning Management System)

Quantifiable outcome

• 50% reduction in equipment downtime
• +2 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

AI capability9 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceNow: ServiceNow's enterprise workflow platform extends into asset and operational management, competing for enterprise maintenance and reliability budgets against UpKeep. Its scale, enterprise procurement incumbency, and aggressive AI roadmap pose a structural threat at the high end of UpKeep's market.
• SAP Enterprise Asset Management (S/4HANA PM): SAP's EAM solution (Plant Maintenance within S/4HANA) is the dominant EAM platform at large enterprises and is offered on the SAP Store alongside UpKeep. It competes for the same enterprise maintenance budgets and often sets the procurement incumbent UpKeep must displace.
• Infor EAM: Infor EAM is an enterprise asset management suite used by asset-intensive manufacturers and facility operators. UpKeep offers a native integration with Infor CloudSuite, positioning both as adjacent options for enterprises with deep Infor footprints.
• Brightly Software (Asset Essentials): Brightly Software (a Siemens-owned asset management vendor) offers Asset Essentials as a CMMS solution that competes with UpKeep for facility management and asset-intensive customers. Its parent backing and enterprise sales reach make it a meaningful competitor in the mid-market and enterprise segments.
• IBM Maximo Application Suite: IBM Maximo is a long-established enterprise EAM platform serving asset-intensive industries like utilities, manufacturing, transportation, and oil & gas. It competes with UpKeep's EAM module at the high end of the market with deeper configurability but heavier implementation requirements.

Emerging players

• Tractian: Tractian is an emerging industrial asset monitoring and predictive maintenance platform combining wireless sensors with CMMS-like work order capabilities. It overlaps with UpKeep's Edge IoT and predictive analytics roadmap and targets the same manufacturing reliability buyer.

Direct peers

• Limble CMMS: Limble is a mobile CMMS platform serving manufacturing, facilities, and fleet operators with work order management and preventive maintenance. It is a close direct competitor to UpKeep in the SMB and mid-market segment with comparable feature scope and pricing.
• MaintainX: MaintainX is a mobile-first CMMS and maintenance operations platform that competes head-to-head with UpKeep across SMB and mid-market manufacturing, facility, and fleet use cases. Both target frontline technicians with a mobile-first UX, tiered SaaS pricing, and AI-augmented work order capabilities.
• Fiix (by Rockwell Automation): Fiix is a cloud CMMS platform acquired by Rockwell Automation that competes directly with UpKeep in the same asset maintenance and reliability category. Both target mid-market and enterprise maintenance teams with work order, PM, and asset lifecycle management.
• Asset Panda: Asset Panda is an asset tracking and management platform with CMMS capabilities, competing with UpKeep for facilities, IT, and operations teams needing asset lifecycle visibility. Both offer mobile apps, configurable workflows, and integrations to enterprise systems.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/upkeep-maintenance-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPKEEP TECHNOLOGIES, INC.