Chicago Fire

Name

Chicago Fire

Legal name

Chicago Fire Football Club, LLC

Website

https://chicagofirefc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Soccer Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional soccer franchise
• Matchday ticketing services
• Youth soccer development
• Stadium sponsorship sales
• Premium hospitality suites

Headquarters

HQ city

Bridgeview

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-match tickets, season memberships, group tickets, and premium suites at Soldier Field. Season ticket holders also get access to postseason matches through Pay-As-We-Play program.
2. Sponsorship & Advertising: Kit sponsorship (Carvana front of kit, Magellan sleeve partner), stadium naming rights (McDonald's Park), facility entitlement (Endeavor Health), and associate partner arrangements with 60+ brands across various categories
3. Merchandise & Apparel: Official merchandise sales through MLS store and stadium fan shop at Fire Pitch, including jerseys, apparel, and accessories
4. Stadium Operations: Concessions through Levy Restaurants, parking revenue through Way partnership, and event hosting at stadium for concerts and special events
5. Facility Rentals & Programming: Revenue from Endeavor Health Fire Pitch facility rentals including field time, party packages, leagues, tournaments, and the Chicagoland Indoor Soccer League
6. Youth Development Programs: Revenue from youth camps, academy programs, Soccer in the Community programming, and club membership fees

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Chicago Fire FC operates a Major League Soccer franchise fielding a men's first team that plays regular season, playoff, Leagues Cup, and U.S. Open Cup matches at Soldier Field. Around the team, the club sells consumer matchday products (season memberships, single-match and group tickets, premium suites), operates the Endeavor Health Fire Pitch community facility, runs youth soccer development (Soccer in the Community, Youth Soccer Club, Rec Soccer, camps), and monetizes corporate sponsorships across kit, stadium, and activation inventory.

Product overview

Chicago Fire Football Club operates as a Major League Soccer franchise centered on its professional men's soccer team playing at Soldier Field. The club's product portfolio spans three main areas: (1) the core matchday experience including regular season MLS matches, playoffs, and Leagues Cup at Soldier Field; (2) the new McDonald's Park stadium development at The 78, a privately-funded 22,000+ seat soccer-specific venue opening in 2028; and (3) community soccer facilities and programming through the Endeavor Health Fire Pitch (premier indoor/outdoor facility serving 300,000+ visitors annually), youth development programs (Soccer in the Community, Chicago Fire Youth Soccer Club for ages 6-19, and adult rec leagues), and the Future Starting XI youth partnership initiative. Digital products include the official mobile app with Ticketmaster-integrated mobile ticketing, Season Memberships with Fire 365 customizable benefits, Group Tickets with Matchday Experiences, and Premium Suites & Hospitality offerings. The club's youth soccer outreach extends to 280+ Chicago Public Schools reaching 125,000+ students through the P.L.A.Y.S. program expansion.

Differentiator

Problem solved

Functional benefit

Brands

• McDonald's Park: The new 22,000-seat soccer stadium being built at The 78 development in Chicago's South Loop, named after naming rights sponsor McDonald's, opening in 2028.
• P.L.A.Y.S. Program
• Future Starting XI
• Fire 365

Products and services

• Season Memberships Annual subscription-style season ticket packages providing entry to all Chicago Fire home MLS matches plus flexible exchanges, member-only stadium entrance, 20% concessions discount, personal account managers, and exclusive member gifts. Includes access to the Fire 365 customizable benefits platform (Die Hard, Corporate, Family, Social buckets). Sold to individual fans and households wanting guaranteed access to home matches.
• Group Tickets Group ticket packages for 10+ attendees at Chicago Fire MLS matches, including reserved seating, no service fees, scoreboard messages at halftime, and optional Matchday Experiences such as field tarps, ball kid opportunities, and on-field ceremonies. Targeted at corporate groups, schools, community organizations, and family outings.
• Premium Suites & Hospitality Premium seating product including private Event Suites for 8–225 guests, United Club all-inclusive food and beverage packages, and Executive Suites with $1,000 member discounts, plus contactless dining and private restrooms. Sold to corporate entertainment buyers and premium individual guests via the dedicated hospitality sales team at Soldier Field.
• Endeavor Health Fire Pitch Facility Rentals & Programming Indoor and outdoor community soccer facility at 3626 N. Talman Ave featuring two outdoor summer pitches, five indoor pitches under dome in winter, and clubhouse space. Welcomes 300,000+ annual visitors through field rentals, leagues, tournaments, party packages, the Chicagoland Indoor Soccer League, and youth/adult programs. Available to community players, leagues, schools, and event organizers.
• Youth Soccer Programs Comprehensive youth soccer development portfolio including Soccer in the Community year-round programming for ages 2–16, Chicago Fire Youth Soccer Club travel soccer for ages 6–19 (Premier/Select tiers), youth camps and clinics, Coach Education with U.S. Soccer licensing, and the Chicagoland Indoor Soccer League for U8–U19. Priced per program/season for participating families.
• Future Starting XI Partnership Program Partnership program for youth soccer clubs and leagues across Illinois, Indiana, Michigan, and Wisconsin that provides fundraising opportunities, special ticket pricing, complimentary suite access, and exclusive experiences via the club. Positioned as a community engagement and pipeline development product for partner youth organizations.
• Chicago Fire Rec Soccer (Adult Leagues) Adult recreational soccer offering including a variety of leagues, tournaments, and pick-up soccer formats for all skill levels. Sold to adult players (18+) across Chicago via registration fees per season/tournament.
• Chicago Fire Foundation Donations & Auction Items Charitable donation program operated by the Chicago Fire Foundation providing signed memorabilia and merchandise to qualifying Chicagoland-area nonprofits and community organizations to support their fundraising events via raffles and auctions. Targeted at registered 501(c)(3) community organizations.

Quantifiable outcome

• 300,000+ annual visitors at Fire Pitch facility
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• McDonald'sflagshipGTM or Marketing Partner · 14 May 2026Long-term naming rights partnership naming the new stadium McDonald's Park. First professional sports stadium naming deal for McDonald's in the U.S. Includes permanent restaurant at facility, youth soccer program expansion (P.L.A.Y.S. fourfold to 280+ schools), and active role in fan experiences. Partnership runs through at least 2040.
• SeatGeekcoreTechnology or Integration · 21 April 2026Multi-year partnership making SeatGeek Official Ticketing Partner and Founding Partner for new downtown stadium. Provides unified ticketing platform for all Fire matches and broad slate of non-soccer events at 22,000+ seat venue opening 2028.
• JP GroupcoreStrategic or Co-development Partner · 14 March 2026Exclusive real estate partner providing services to club's fans, players, and staff. Announced following groundbreaking of privately-funded stadium development The 78. Integrates into matchday experience at Soldier Field and supports Chicago Fire Foundation community work.
• WillScotminorOthers · 10 March 2026Temporary space solutions provider supplying onsite workspace, storage, and restroom facilities throughout construction period of new 22,000-capacity stadium. Receives branding visibility at matches and construction site.
• Way.comminorGTM or Marketing Partner · 19 February 2026Official Parking Partner of Chicago Fire FC providing parking solutions at Soldier Field for all home matches. First significant sports sponsorship for Way, offering pre-booked parking through Way app and website.
• CarvanaflagshipGTM or Marketing Partner · 10 February 2026Renewed kit deal (front of kit sponsor) and became first new stadium sponsor for McDonald's Park. Serves as founding partner of the privately-funded stadium.
• LevycoreOthersChicago-based company selected to manage food and beverage concessions at new $750 million McDonald's Park stadium opening 2028. Partnership aims to create elevated culinary and hospitality experience showcasing Chicago's food culture.
• Endeavor HealthcoreGTM or Marketing PartnerFacility entitlement partner for Endeavor Health Fire Pitch, Chicago's premier indoor/outdoor community soccer facility welcoming 300,000+ visitors annually.
• Endeavor HealthcoreGTM or Marketing PartnerPitch entitlement partner for the team's training facility and matchday operations.
• MagellancoreGTM or Marketing PartnerOfficial sleeve partner for kit sponsorship.
• WintrustcoreGTM or Marketing PartnerPitch entitlement partner for matchday activations and Homecoming Red Out theme night presenter.
• Jameson Irish WhiskeyminorGTM or Marketing PartnerSecond year as official whiskey of MLS with branded limited-edition capsule collection tied to Chicago Fire FC among other clubs. Campaign includes watch parties and in-stadium sampling events.
• Mike's Hot HoneyminorGTM or Marketing PartnerPartnership to spice up matchdays and activations at Chicago Fire matches.
• Cafe BustelominorGTM or Marketing PartnerPresenting sponsor for Concert Series at stadium.
• AllstateminorGTM or Marketing PartnerPresenting sponsor for MLS NEXT All-Star Game featuring Chicago Fire's Christopher Morales.
• AdidascoreOthersOfficial kit supplier for Chicago Fire FC through MLS partnership.
• MetraminorOthersProud Transit Partner offering Electric Line stops near Soldier Field for matchday transportation.
• EpicuredminorOthersHealth-focused food company partnered to deliver precision nutrition to MLS roster throughout 2025 season with tailored meals prepared by registered dietitians and chefs.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Inter Miami CF: MLS franchise co-owned by David Beckham that has rapidly scaled valuation through celebrity-driven ticket demand, premium hospitality, and global brand partnerships — directly comparable as a high-spend, new-stadium-era MLS franchise targeting upper-quartile league positioning.
• Seattle Sounders FC: Seattle Sounders consistently rank among MLS's highest attendance and most engaged supporter bases, demonstrating strong local market penetration. Comparable to Chicago Fire as a club whose success depends on cultivating deep regional soccer fandom in a competitive sports market.
• Atlanta United FC: Atlanta United built Mercedes-Benz Stadium presence into one of MLS's strongest attendance and supporter bases within just a few seasons. Comparable as a recent MLS expansion franchise that scaled rapidly through aggressive fan engagement and corporate partnerships.
• Toronto FC: Toronto FC is a Canadian MLS franchise with a large dedicated supporter base and BMO Field presence. Comparable as a fellow MLS franchise navigating soccer-specific stadium economics and corporate partnership development.
• LA Galaxy: LA Galaxy is an original MLS franchise with the most championships in league history and a strong brand built over decades. Directly comparable as a high-prestige MLS franchise navigating modernization of facilities and commercial model.
• New York City FC (NYCFC): NYCFC is a NYC-based MLS franchise owned by City Football Group that has built strong corporate partnerships and recently moved into a new soccer-specific stadium (Etihad Park). Comparable as a high-spend, multi-revenue-stream MLS franchise in a top-tier U.S. media market.
• Los Angeles FC (LAFC): LAFC opened BMO Stadium in 2018 as a new-generation MLS franchise with strong season-ticket base, premium hospitality, and global brand partnerships. Comparable to Chicago Fire as a recent MLS team with modern soccer-specific stadium and ambitious commercial model.

Regional players

• Chicago Cubs: The Chicago Cubs are owned by the same principal (Joe Mansueto) and operate Wrigley Field as a similarly iconic Chicago sports venue. Comparable as a benchmark for premium Chicago sports fan monetization, corporate partnership scale, and as a sister asset sharing Mansueto's capital allocation philosophy.

Broad incumbents

• Real Madrid CF: Real Madrid is one of the world's largest soccer franchises by revenue and brand value, representing the upper bound of franchise monetization through stadium, sponsorship, and global fan engagement. Comparable as a benchmark for what scaled soccer franchise economics can look like.
• Manchester United: Manchester United is one of the world's most valuable sports franchises, demonstrating the potential ceiling for soccer franchise monetization through global brand, premium hospitality, and diversified revenue streams. Comparable as a global benchmark for franchise scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChicagoFire
• YouTubeyoutube.com/user/chicagofire
• Facebookfacebook.com/chicagofire
• LinkedInlinkedin.com/company/chicago-fire-fc
• Instagraminstagram.com/chicagofire
• TikToktiktok.com/@chicagofire

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chicago Fire