Sand.ai
Sand.ai is a Singapore-domiciled AI company founded in 2023 that builds and open-sources Magi, an autoregressive AI video generation model, serving individual creators, developers, and enterprises in film, marketing, e-commerce, animation, social media, and education via subscriptions and API access.
- Company typePrivate
- Founded2023
- HeadquartersHaidian, China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sand.ai does
Sand.ai (legal entity SANDAI PTE. LIMITED, Singapore) is an AI research and product company founded in 2023 that builds generative video technology. Its flagship offering is Magi, an autoregressive video generation model that the company describes as the world's first autoregressive model achieving top-tier quality video output. Magi combines autoregressive block prediction with diffusion techniques and a custom Transformer-based VAE to transform still images into high-quality videos with infinite extension, second-level timeline control, and physics-aware motion. The model is fully open-sourced with weights and inference code on GitHub and Hugging Face, and the company publishes technical reports on arXiv.
Beyond the consumer-facing Magi model, Sand.ai has built two proprietary infrastructure components: MagiAttention, a distributed attention engine for ultra-long context training (4M+ tokens) with native support for Hopper and Blackwell architectures, and MagiCompiler, a unified compilation framework for training and inference built on torch.compile. The company also has GAGA-1 as its latest video model iteration and has published research on a communication-efficient MoE architecture for scaling video diffusion models and on daVinci-MagiHuman.
Sand.ai monetizes through a tiered subscription product at magi.sand.ai (Free, Plus at $9.90/mo, Pro at $39.90/mo, Premium at $99.90/mo) with a credit-based consumption system (10 credits per second of video), plus a separate developer/enterprise API at platform.sand.ai with its own credit economy and Stripe/PayPal billing. The company targets film and entertainment, digital marketing, e-commerce, animation, social media creators, and education segments. Go-to-market is product-led and community-led via open-source distribution, with active channels on X, Discord, YouTube, TikTok, Instagram, GitHub, Hugging Face, arXiv, and a technical blog. The team is lean (under 30 employees, average age under 30) led by CEO Cao Yue, co-author of Swin Transformer. The company has completed a Series A+ and a subsequent $50M round, with operations spanning Beijing R&D and a Singapore corporate entity.
Sand.ai firmographics
Firmographics- Name
- Sand.ai
- Legal name
- SANDAI PTE. LIMITED
- Website
- https://sand.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sand.ai is a Singapore-domiciled AI company founded in 2023 that builds and open-sources Magi, an autoregressive AI video generation model, serving individual creators, developers, and enterprises in film, marketing, e-commerce, animation, social media, and education via subscriptions and API access.
- Ownership category
- akta.pro rank
Sand.ai industry classification
Industry- Product category
- AI Video Generation Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- AI Compiler, Runtime & Kernel Optimization Software (CUDA/ROCm/XLA, graph compilers) (HDAAAAAI)
Keywords
Where Sand.ai is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Sand.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans with Credits: Tiered subscription model (Free, Plus $9.90/mo, Pro $39.90/mo, Premium $99.90/mo) providing monthly credit allocations. Free tier offers 50 credits/month. Paid tiers include 1,500-20,000 credits/month with annual discount option (20% off). Credits valid for 2 years after redemption. Additional credit packages available for purchase (100 to 200,000 credits).
- Credit-based Consumption: Usage-based credit consumption model where video generation costs 10 credits per second. Allows flexibility beyond fixed subscription tiers through additional credit purchases. Supports pay-as-you-go for excess usage.
- API Access: API platform access with separate credit system from Magi web application. Developers pay for API calls through credit purchases, enabling programmatic access to video generation capabilities.
- Enterprise API Services: Enterprise-level users receive API services with corresponding documentation and support. Custom voice creation (up to 2 voices included in paid plans).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited credits for new users |
| Subscription | Monthly | Entry-level paid plan for individual creators |
| Subscription | Monthly | Mid-tier professional creator plan |
| Subscription | Monthly | High-volume professional and commercial use |
| Unit Pricing | Pay-as-you-go | Additional credits for power users |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Sand.ai product offering
Product offeringCore offering
Sand.ai develops and commercializes Magi, an AI video generation platform built on its proprietary autoregressive video model (Magi-1/Magi-1.1) that transforms single images into high-quality, physics-accurate videos with infinite extension capability and second-level timeline control. The company delivers its technology through a self-serve consumer web application (magi.sand.ai) with tiered subscriptions, an enterprise API platform (platform.sand.ai), and full open-source releases on GitHub and Hugging Face. Supporting infrastructure IP includes MagiAttention (distributed attention engine) and MagiCompiler (compilation framework) for efficient training and inference at scale.
Product overview
Sand.ai offers a unified AI video generation platform centered around Magi, its flagship autoregressive video generation model. The portfolio includes three core technology components: Magi-1/Magi-1.1 (the primary video generation model), MagiAttention (distributed attention engine for long-context processing), and MagiCompiler (compilation optimization framework). The company provides a public API Platform for programmatic access to video generation capabilities. GAGA-1 represents the latest model iteration. All core technologies are open-source, with a SaaS platform at magi.sand.ai for consumer access and platform.sand.ai for developer API access.
Differentiator
Problem solved
Functional benefit
Brands
- Magi: AI video generator and AI video extender product by Sand.ai, featuring Magi-1 and Magi-1.1 autoregressive video generation models.
- MagiAttention
- MagiCompiler
Products and services
- Magi-1 / Magi-1.1 AI Video Generation Model World's first autoregressive AI video generation model that transforms single images into high-quality videos with infinite extension capability. Features second-level timeline control, supports realistic and 3D semi-cartoon styles, and excels at physics-accurate motion.
- Magi Web Application
- MagiAttention High-performance distributed attention (Context Parallelism) engine designed for ultra-long context training (4M+ tokens) across Hopper and Blackwell architectures. Delivers linear scalability and SOTA throughput through Flex-Flash-Attention kernels, Dispatch Solver, and Zero-Redundant Communication. Sold as an open-source framework available on GitHub and Hugging Face.
- MagiCompiler Plug-and-play unified compilation framework for both training and inference, deeply optimized on torch.compile. Achieves Whole-Graph capture during inference and FSDP-Aware Whole-Layer compilation during training. Introduces Compiler as Manager concept for global computation scheduling and memory lifecycle management.
- Sand.ai API Platform Public API platform enabling developers to programmatically access Magi's video generation capabilities. Supports image-to-video generation with configurable aspect ratios, text conditions, and prompt enhancement. Authentication via Bearer token. Uses a separate credits-based billing system from consumer Magi accounts.
- GAGA-1 Latest video generation model iteration from Sand.ai with unlimited access included in all paid plans. Positioned as the most recent model available on the Magi platform.
Quantifiable outcome
- Magi-1 excels in following instructions and motion quality, positioned as formidable competitor to closed-source commercial models like Kling1.6
- +8 more outcomes
Companies that use Sand.ai
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Sand.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
Sand.ai partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sand.ai competitors and assessment
Company assessmentDirect peers
- Luma AI: Luma AI offers Dream Machine for AI video generation and is a direct competitor to Sand.ai's Magi-1 in image-to-video and text-to-video creation. Both target content creators, agencies, and studios with API and consumer access.
- HeyGen: HeyGen is an AI video generation platform focused on avatar-driven content for marketing, sales, and enterprise use cases. Comparable to Sand.ai's enterprise segment with subscription-based pricing and API access.
- Midjourney: Midjourney is a leading generative AI media company expanding from images into video. Comparable to Sand.ai in premium creator positioning, subscription revenue model, and emphasis on visual quality as a differentiator.
- Hailuo AI (MiniMax): MiniMax's Hailuo is a Chinese AI video generation model with strong adoption among creators globally. Comparable to Sand.ai in market positioning, technology, and competitive overlap in the creator/enterprise video segment.
- Stability AI: Stability AI is an open-source generative AI company (Stable Diffusion) that has expanded into video (Stable Video Diffusion). Comparable to Sand.ai in open-weight philosophy and community-led developer adoption.
- Runway: Runway is a leading AI video generation platform offering Gen-3 text/image-to-video, directly competing with Sand.ai's Magi-1 in the same creator and enterprise segments. Both target filmmakers, agencies, and studios with subscription and credit-based pricing.
- Kuaishou (Kling AI): Kling is a leading Chinese AI video generation model from Kuaishou, explicitly cited as Sand.ai's benchmark competitor. Both target the same creator/professional segments with comparable autoregressive-style video output, and Kling is a direct technical comparison point in Sand.ai's positioning.
- Pika Labs: Pika Labs is a direct competitor in AI video generation, offering text-to-video and image-to-video with subscription tiers. Comparable to Sand.ai in target audience (creators, marketers) and product positioning around accessible AI video creation.
Broad incumbents
- OpenAI (Sora): OpenAI's Sora is a frontier closed-source video generation model and the most high-profile competitor in AI video. As a broad incumbent with vastly greater compute, distribution, and brand, OpenAI sets the quality/feature bar Sand.ai must meet or beat.
- Google DeepMind (Veo): Google's Veo is a frontier AI video generation model integrated into Google's broader AI and cloud ecosystem. As a broad incumbent, Veo benefits from Google's compute scale and YouTube distribution, posing both technical and distribution threats to Sand.ai.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sand.ai social profiles
Digital presenceSand.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sand.ai leadership team
Management profileNumber of profiles
Profiles1 record
Sand.ai funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sand.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sand.ai
What does Sand.ai do?
Sand.ai develops and commercializes Magi, an AI video generation platform built on its proprietary autoregressive video model (Magi-1/Magi-1.1) that transforms single images into high-quality, physics-accurate videos with infinite extension capability and second-level timeline control. The company delivers its technology through a self-serve consumer web application (magi.sand.ai) with tiered subscriptions, an enterprise API platform (platform.sand.ai), and full open-source releases on GitHub and Hugging Face. Supporting infrastructure IP includes MagiAttention (distributed attention engine) and MagiCompiler (compilation framework) for efficient training and inference at scale.
Is Sand.ai a public or private company?
Sand.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sand.ai founded?
Sand.ai was founded in 2023. It employs 11 to 50 people.
Where is Sand.ai based?
Sand.ai is headquartered in Haidian, China, in the Asia region.
How does Sand.ai make money?
Four revenue lines are on record. Subscription Plans with Credits are the primary driver. The others are credit-based Consumption, API Access and enterprise API Services.
Who are Sand.ai's main competitors?
Direct peers on record are Luma AI, HeyGen, Midjourney, Hailuo AI (MiniMax), Stability AI, Runway, Kuaishou (Kling AI) and Pika Labs. Broad incumbents are OpenAI (Sora) and Google DeepMind (Veo).
Does Sand.ai have an API?
Yes. Sand.ai provides a public API platform for AI video generation through the Magi model. The API supports image-to-video generation with features including aspect ratio configuration, text-based conditions, prompt enhancement, and chunk-based video generation. Authentication is via Bearer token in the Authorization HTTP header. Credits-based billing system separate from Magi account credits. Developer documentation is at platform.sand.ai/docs.
What industry is Sand.ai in?
Sand.ai's product category is AI Video Generation Software. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAAAAAI, AI Compiler, Runtime & Kernel Optimization Software (CUDA/ROCm/XLA, graph compilers). Its NAICS code is 5132 and its SIC code is 7372.