What NuttZo does

NuttZo LLC is a privately held, San Diego-based CPG company founded in 2009 by Danielle LiVolsi that manufactures and sells blended nut and seed butters. Its flagship product line, Power Fuel, is a blend of seven nuts and seeds (cashews, almonds, Brazil nuts, hazelnuts, pumpkin seeds, flax seeds, chia seeds) that is dry-roasted at 309°F for 9-12 minutes, with no added sugars, oils, or preservatives. The company packages products in an upside-down jar design that reduces oil separation at the lid, and offers organic and natural varieties across crunchy and smooth textures in 12oz, 16oz, and 26oz sizes. Adjacent SKUs include Almond Coconut Crunchy (formerly Keto Butter), Chocolate Almond Coconut (with Taza stone-ground chocolate), Power Fuel Honey, a seasonal Pumpkin Spice, and a Peru-inspired Churro flavor tied to the founder's Project Left Behind non-profit.

NuttZo generates revenue through one-time retail-channel sales, a Subscribe & Save DTC subscription (10% discount) on nuttzo.com, a Create Your Own Bundle offering with tiered volume pricing, e-gift cards, and direct donations to Project Left Behind. The company sells direct-to-consumer through nuttzo.com and distributes through a multi-channel footprint including Walmart, Amazon, Thrive Market, iHerb, Instacart, Well.ca, and a nationwide network of grocery and natural food retailers reachable via a store locator. Customers are primarily health-conscious consumers, paleo and keto/low-carb dieters, families with dietary restrictions, and impact-driven consumers who value the company's social mission.

The company carries five stacked third-party certifications — USDA Organic (QAI), Non-GMO Project Verified, OU Kosher/Pareve, Certified Gluten-Free, and WBENC Women's Business Enterprise — and is independently dosed at state level under California Proposition 65 compliance testing. Marketing is multi-channel: recipe-driven content, organic social (Instagram, Facebook, Pinterest), email newsletter, a 10% commission affiliate program, and earned media in outlets such as Yahoo Life and Muscle & Fitness. NuttZo discloses no outside funding rounds, operates from a single San Diego headquarters and manufacturing site, and is led by founder-CEO Danielle LiVolsi.

Name

NuttZo

Legal name

NuttZo LLC

Website

https://nuttzo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

NuttZo is a privately held, San Diego-based CPG company founded in 2009 that manufactures and sells blended nut and seed butters combining seven nuts and seeds without added sugars or oils, distributed direct-to-consumer and through retailers including Walmart, Amazon, and Thrive Market.

Ownership category

akta.pro rank

Product category

Nut and Seed Butter

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

BBQ Sauce & Marinades Manufacturing (AFAKADAH)

akta.pro secondary industry

Nuts Processing & Roasting (AFAKAIAF)

Keywords

• Nut butter products
• Seed butter blends
• Paleo nut spreads
• Organic keto snacks
• Plant-based protein spreads

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales - Nut Butters: Direct sales of nut and seed butter products through e-commerce (nuttzo.com) and retail stores. Products available in 12oz, 16oz, and 26oz jars with various flavors including Power Fuel, Keto, and limited editions.
2. Subscription Model (Subscribe & Save): Subscription option offering 10% discount on regular prices. Customers can set up automatic deliveries on their schedule with ability to modify, skip, or cancel anytime.
3. Gift Cards: E-gift cards sold in $10, $25, $50, and $100 denominations. Delivered via email with no additional processing fees.
4. Donations to Project Left Behind: Products allow customers to donate to Project Left Behind, a 501(c)(3) non-profit supporting orphaned children in Peru. 100% of donations go directly to the organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

NuttZo manufactures and sells blended nut and seed butter products built around a signature 7-ingredient formula (cashews, almonds, Brazil nuts, hazelnuts, pumpkin seeds, flax seeds, chia seeds), dry roasted at 309°F for 9-12 minutes. The product line spans Organic and Natural Power Fuel varieties in 12oz, 16oz, and 26oz jars, low-carb Almond Coconut and Chocolate Almond Coconut SKUs, honey-sweetened and Churro varieties, and seasonal flavors. Products are sold direct-to-consumer via nuttzo.com (with a Subscribe & Save subscription), through nationwide retail stores, and on marketplaces including Amazon, Thrive Market, Walmart, iHerb, Instacart, and Well.ca.

Product overview

NuttZo is a nut and seed butter company founded in 2009, specializing in blended multi-nut and seed butters. The core product line consists of Power Fuel (available in Organic and Natural varieties, crunchy and smooth textures, in 12oz, 16oz, and 26oz sizes), which features a signature blend of 7 nuts and seeds. Additional products include Almond Coconut Crunchy (formerly 'Keto Butter') and Chocolate Almond Coconut (formerly 'Chocolate Keto Crunchy') for keto/low-carb consumers, Churro (a limited edition Peru-inspired flavor), Power Fuel Honey (with added honey), and seasonal Pumpkin Spice. The company also offers a Create Your Own Bundle option for volume discounts, E-Gift Cards, and a Donation product supporting Project Left Behind non-profit. Products are sold through the NuttZo.com website, major retailers nationwide, and online platforms including Amazon, Thrive Market, iHerb, Instacart, and Walmart.

Differentiator

Problem solved

Functional benefit

Brands

• Project Left Behind: A project-focused 501(c)(3) non-profit organization that volunteers, donates, and supports orphaned and underprivileged children in Peru. Every purchase of NuttZo supports this non-profit.

Products and services

• Power Fuel Nut and Seed Butter (Organic and Natural) The flagship NuttZo butter blending seven nuts and seeds (cashews, almonds, Brazil nuts, flax seeds, chia seeds, hazelnuts, pumpkin seeds) for personal consumption as a high-protein snack or ingredient; available in Organic and Natural varieties, crunchy or smooth textures, and 12oz, 16oz, and 26oz jar sizes.
• Almond Coconut Crunchy (formerly Keto Butter) Nut butter targeted at keto and low-carb consumers, with 2g net carbs per serving, no added sugar or oil, designed for personal consumption on a restricted-carbohydrate diet.
• Chocolate Almond Coconut (formerly Chocolate Keto Crunchy) Chocolate nut butter for personal consumption as a low-carb spread or topping, sweetened with monk fruit and made with Taza stone-ground dark chocolate.
• Power Fuel Honey Honey-sweetened NuttZo Power Fuel made with cashews, almonds, Brazil nuts, flax seeds, chia seeds, hazelnuts, pumpkin seeds, and honey, intended for personal use as a spread or smoothie ingredient.
• Limited Edition Pumpkin Spice Seasonal 16oz fall-flavored nut butter featuring the Power Fuel Crunchy base swirled with pumpkin spice seasonings and coconut sugar for personal consumption during the fall season.
• Churro Limited Edition Four-nut limited edition butter with walnuts, cashews, almonds, churro chips, honey, chia seeds, and cinnamon, inspired by the founder's Project Left Behind work in Peru and intended for personal consumption.
• Create Your Own Bundle & Save Bundle-builder purchasing option on nuttzo.com letting customers combine multiple NuttZo SKUs with multi-jar volume discounts of up to roughly 25% at six jars.
• E-Gift Card Digital NuttZo gift card emailed to recipients in $10, $25, $50, or $100 denominations, redeemable on nuttzo.com with no added processing fees.
• Donate to Project Left Behind Charitable donation product channeling 100% of contributions to Project Left Behind, a 501(c)(3) nonprofit supporting orphaned and underprivileged children in Peru, available in $10, $20, $50, and $100 tiers.

Quantifiable outcome

• No added sugar or oils in all products
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Project Left Behind (PLB)coreStrategic or Co-development PartnerProject Left Behind is a 501(c)(3) non-profit organization focused on supporting orphaned and underprivileged children in Peru. NuttZo founder Danielle LiVolsi founded PLB after adopting her sons from Ukraine. Every purchase of NuttZo supports PLB through donations and fundraising. NuttZo LLC has donated over $100,000 to PLB, and more than $320,000 has been raised for orphaned children's homes through volunteer trips, special events, and corporate partnerships. The partnership supports over 200 children with food, medical needs, supplies, tuition, and higher education grants.
• Taza ChocolateminorOthersTaza Chocolate supplies 65% dark chocolate (making up 14% of product) for NuttZo's Chocolate Almond Coconut and Chocolate Keto products. Taza is known for stone-ground, organic chocolate.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Justin's: Premium nut butter brand best known for its peanut butter squeeze packs and almond butters; acquired by Hormel in 2017. Direct competitor to NuttZo in the natural/specialty nut butter aisle and the closest analog in positioning and price band.
• Barney Butter: Specialty almond butter brand selling flavored, blanched, and organic almond butters via DTC and natural-food retail. Competes with NuttZo on health-conscious single-nut and blend positioning.
• MaraNatha: Natural foods nut and seed butter brand owned by Hain Celestial Group. Sells organic almond, peanut, and sunflower butters widely in natural and mainstream grocery — directly comparable mass-distributed clean-label nut butter line.
• Once Again Nut Butter: Family-operated, organic-certified nut and seed butter manufacturer (peanut, almond, sunflower, tahini). Most directly comparable to NuttZo on organic, clean-label, family-owned positioning.
• Georgia Grinders: Premium small-batch peanut and almond butter brand emphasizing cold-pressed, no-added-sugar formulations. Comparable premium natural-channel nut butter competitor to NuttZo.
• Fix & Fogg: New Zealand-based specialty nut butter brand selling blended nut butters (including a multi-nut Everything Butter) in jars and via subscription. Closely analogous to NuttZo on blended multi-nut butter concept, premium pricing, and DTC-with-subscription model.
• Artisana Organics: Organic nut and seed butter/spread brand offering almond, cashew, tahini, and coconut butters. Directly comparable organic, raw, clean-label positioning aimed at health-conscious consumers.
• 88 Acres: Allergen-free (no peanuts/tree nuts) seed butter brand offering sunflower, pumpkin seed, and flax butters in retail and foodservice. Adjacent seed-butter competitor serving overlapping allergen-conscious and school-safe segments.
• Peanut Butter & Co: Specialty flavored peanut butter brand (The Bee's Knees, Dark Chocolate Dreams, etc.) selling via DTC and natural retail. Comparable small, founder-driven specialty nut butter brand with premium positioning.

Broad incumbents

• RXBAR (now Kellanova/MAPA): Protein-bar brand built around clean-label whole-food ingredients (eggs, dates, nuts); acquired by Kellogg's for ~$600M in 2017. Adjacent clean-label protein snack competitor using nuts/seeds as primary ingredients, with much broader marketing budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoNuttZo
• Instagraminstagram.com/eatnuttzo
• Pinterestpinterest.com/EatNuttZo
• Xx.com/EatNuttZo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuttZo