Peanut Butter & Co
Peanut Butter & Co is a family-owned, New York-based CPG company that manufactures and sells peanut butter spreads, nut and chocolate spreads, peanut powders, cookies, and gift assortments made with USA-grown peanuts, distributed via DTC e-commerce, nationwide retail, and a foodservice channel.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peanut Butter & Co does
Peanut Butter & Co is a privately held, family-owned consumer packaged goods company that manufactures and sells peanut butter spreads along with adjacent nut-and-chocolate spreads, peanut powders, cookies, gift assortments, and branded merchandise. Founded in 1998 and based in New York City, the company formulates its products around USA-grown peanuts, simple ingredient lists, and no-stir consistency, marketing the brand around "simple, honest ingredients" and family ownership. The core product line includes named SKUs such as Smooth Operator, Old Fashioned Smooth, Simply Crunchy, and Dark Chocolatey Dreams, supplemented by a Keto-Friendly Spreads sub-line, almond butter, chocolatey hazelnut spreads, and powdered peanut butter.
The business operates a multi-channel go-to-market: a direct-to-consumer Shopify storefront (ilovepeanutbutter.com) with subscriptions and digital gift cards; nationwide retail distribution through a store locator; and a dedicated foodservice channel for commercial buyers. Marketing spans Instagram, Facebook, TikTok, and LinkedIn for top-of-funnel awareness, an email "Peanut Butter & Co. Club" with a 10% first-order incentive for mid-funnel conversion, a recipes blog plus news blog for content marketing, and a brand ambassador program for community advocacy. Pricing is pay-as-you-go at standard retail levels with free shipping over $49 and $5 flat-rate shipping over $35; no tier-based or usage-based pricing is publicly disclosed.
The company is bootstrapped, with no disclosed outside investors, funding rounds, acquisitions, subsidiaries, or parent entities. It is small (11–50 employees), US-domestic only, with no international footprint claimed and no AI/ML, proprietary technology, or platform architecture referenced in the source data. Revenue, ownership structure, and management team details are not disclosed, which is the principal information gap for any prospective investor.
Peanut Butter & Co firmographics
Firmographics- Name
- Peanut Butter & Co
- Legal name
- Peanut Butter & Co
- Website
- https://ilovepeanutbutter.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peanut Butter & Co is a family-owned, New York-based CPG company that manufactures and sells peanut butter spreads, nut and chocolate spreads, peanut powders, cookies, and gift assortments made with USA-grown peanuts, distributed via DTC e-commerce, nationwide retail, and a foodservice channel.
- Ownership category
- akta.pro rank
Peanut Butter & Co industry classification
Industry- Product category
- Nut Butter & Spreads
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini) (AFAKADAJ)
- akta.pro secondary industries
- Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC), Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)
Keywords
Where Peanut Butter & Co is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peanut Butter & Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - E-commerce: Direct consumer sales through their website selling peanut butter spreads, almond butter, cookies, peanut powders, chocolatey hazelnut spreads, and merchandise. Offers subscription options for recurring orders.
- Product Sales - Retail: Wholesale distribution to retail stores across the United States, reaching consumers through traditional grocery and specialty retail channels.
- Foodservice: Commercial sales to foodservice establishments through a dedicated foodservice channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product pricing with shipping thresholds |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Peanut Butter & Co product offering
Product offeringCore offering
Peanut Butter & Co manufactures and sells a portfolio of nut butter spreads — including peanut butter spreads (Smooth Operator, Simply Crunchy, Old Fashioned Smooth, Dark Chocolatey Dreams), peanut powders, almond butter, chocolatey hazelnut spreads, and peanut butter cookies — made with USA-grown peanuts. The products are sold directly to consumers via the company's own e-commerce site, through subscription orders, gift boxes, and gift cards, alongside wholesale distribution to retail stores and a dedicated foodservice channel.
Product overview
Peanut Butter & Co is a family-owned food company specializing in peanut butter and related products made with USA-grown peanuts. The product portfolio centers on Peanut Butter Spreads (smooth and crunchy varieties including named products like Smooth Operator, Simply Crunchy, and Old Fashioned Smooth), supplemented by complementary categories including Peanut Powders for smoothies, Almond Butter, Chocolatey Hazelnut Spreads, Cookies, and specialty items like Keto-Friendly Spreads and Merch. The company also offers Gift Boxes, Assortments, and Gift Cards. This is a single unified product line focused on peanut-based foods rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Smooth Operator Peanut Butter A smooth peanut butter spread made with USA-grown peanuts, described by customers as creamy with no need to stir, sold by the jar and by the 12-count case.
- Dark Chocolatey Dreams Peanut Butter A dark chocolate-flavored peanut butter spread designed for chocolate lovers, used for desserts, snacks, and sandwiches.
- Simply Crunchy Peanut Butter A crunchy peanut butter with simple ingredients, no additives, and natural flavor with no-stir consistency, sold by jar and case.
- Old Fashioned Smooth Peanut Butter A traditional smooth peanut butter with pure, natural ingredients and no additives, sold by the case for repeat consumer use.
- Peanut Powders / Powdered Peanut Butter Powdered peanut butter products for smoothies, beverages, and low-calorie applications.
- Almond Butter Almond butter spreads made with simple ingredients under the company's family-owned, USA-grown sourcing standards.
- Chocolatey Hazelnut Spreads Chocolate and hazelnut flavored spreads marketed for chocolate lovers and dessert applications.
- Peanut Butter Cookies Peanut butter cookies and baked goods produced by the company.
- Keto-Friendly Peanut Butter Spreads Low-carb, keto-friendly peanut butter spreads targeted at health-conscious and ketogenic consumers.
- Gift Boxes & Assortments Curated gift collections and assortments of peanut butter and related products for gifting occasions.
- Peanut Butter & Co Gift Cards Digital gift cards redeemable across the company's product catalog.
- Peanut Butter & Co Branded Merchandise Branded merchandise including apparel and accessories supporting the Peanut Butter & Co brand.
Companies that use Peanut Butter & Co
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Peanut Butter & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peanut Butter & Co partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Peanut Butter & Co competitors and assessment
Company assessmentDirect peers
- Santa Cruz Organic: An organic peanut butter brand (a brand within the Smucker family of natural/organic brands) focused on organic ingredients. Closely comparable to Peanut Butter & Co on the clean-ingredient and natural-foods positioning, though backed by a much larger parent organization.
- Once Again Nut Butter: Family-owned, independently operated maker of natural nut and seed butters including peanut, almond, and tahini. Direct competitor in the clean-ingredient, natural nut butter niche with a comparable independent/family-owned positioning.
- Barney Butter: Specialty almond and nut butter brand with smooth, no-stir formulas. Directly comparable product format (jarred nut spreads) and clean-ingredient positioning, though with a stronger almond focus versus Peanut Butter & Co's peanut-led identity.
- Justin's: Premium nut butter brand offering peanut, almond, and hazelnut spreads made with clean ingredients. Directly comparable to Peanut Butter & Co in target customer (health-conscious, natural-foods shopper), product format (jarred nut butters), and DTC/retail distribution strategy.
- BetterBody Foods: Maker of natural nut butters, oils, and pantry staples including peanut and almond butters with clean ingredient positioning. Comparable product mix and target consumer as Peanut Butter & Co, with overlap in retail and DTC distribution.
- Maranatha Natural Foods: Natural nut butter brand offering organic peanut and almond butters. Competes in the same natural, clean-ingredient peanut butter niche as Peanut Butter & Co with similar retail distribution in natural foods channels.
Broad incumbents
- Jif: The leading U.S. retail peanut butter brand by share, currently under The J.M. Smucker Company. Directly competes in the same core category as Peanut Butter & Co but at mainstream price points with significantly larger marketing and distribution scale.
- Smucker's (The J.M. Smucker Company): Large packaged foods conglomerate that owns Jif, the leading mass-market peanut butter brand, along with many other CPG categories. Comparable in product category but competes at vastly greater scale and through conventional grocery channels.
- Skippy: Mass-market peanut butter brand (owned by Hormel Foods) offering smooth and crunchy varieties. Same product category as Peanut Butter & Co but competes via conventional grocery, scale manufacturing, and broad demographic targeting.
Emerging players
- RXBAR (RX Nut Butter): Protein-bar brand that has expanded into nut butters targeting fitness- and health-conscious consumers. Overlaps with Peanut Butter & Co's keto/health-conscious audience, particularly through clean-ingredient positioning, though RXBAR's equity is primarily in bars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Peanut Butter & Co social profiles
Digital presencePeanut Butter & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peanut Butter & Co leadership team
Management profileNumber of profiles
Peanut Butter & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peanut Butter & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peanut Butter & Co
What does Peanut Butter & Co do?
Peanut Butter & Co manufactures and sells a portfolio of nut butter spreads — including peanut butter spreads (Smooth Operator, Simply Crunchy, Old Fashioned Smooth, Dark Chocolatey Dreams), peanut powders, almond butter, chocolatey hazelnut spreads, and peanut butter cookies — made with USA-grown peanuts. The products are sold directly to consumers via the company's own e-commerce site, through subscription orders, gift boxes, and gift cards, alongside wholesale distribution to retail stores and a dedicated foodservice channel.
Is Peanut Butter & Co a public or private company?
Peanut Butter & Co is a private company. It is classified as family owned and is currently operating.
When was Peanut Butter & Co founded?
Peanut Butter & Co was founded in 1998. It employs 11 to 50 people.
Where is Peanut Butter & Co based?
Peanut Butter & Co is headquartered in New York, United States, in the North America region.
How does Peanut Butter & Co make money?
Three revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are product Sales - Retail and foodservice.
Who are Peanut Butter & Co's main competitors?
Direct peers on record are Santa Cruz Organic, Once Again Nut Butter, Barney Butter, Justin's, BetterBody Foods and Maranatha Natural Foods. Broad incumbents are Jif, Smucker's (The J.M. Smucker Company) and Skippy. RXBAR (RX Nut Butter) is listed as an emerging player.
Does Peanut Butter & Co have an API?
No public API is recorded for Peanut Butter & Co.
What industry is Peanut Butter & Co in?
Peanut Butter & Co's product category is Nut Butter & Spreads. Its primary akta.pro industry code is AFAKADAJ, Nut & Seed Spreads Manufacturing (Peanut, Almond, Tahini), with a secondary code of CRADAAAC, Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple). Its NAICS code is 311911 and its SIC code is 2000.