VisualVest

What VisualVest does

VisualVest GmbH is a BaFin-regulated digital wealth management platform and 100% subsidiary of Union Investment Gruppe, founded in January 2015 and headquartered in Frankfurt am Main. The company operates two primary product lines: a Robo-Advisor offering automated ETF portfolio management with seven risk classes across classic (VestFolio) and sustainable (GreenFolio) strategies, and SelectETF, a self-directed ETF trading platform launched in October 2025. Supporting products include JuniorDepot for children's investments, Geschenksparen for gift-based investing, SmartCash for money market ETF exposure, and Enhanced Active ETFs combining passive index tracking with systematic active strategies managed by Quoniam Asset Management.

The platform is built on a proprietary technology stack featuring Malina, an ML-based portfolio optimization tool developed by Union Investment experts for market forecasting, and VestAI, an AI-powered chatbot for customer support. VisualVest serves 400,000+ customers with over €5 billion in assets under management as of January 2022, supported by a team of 100+ employees across Technology, Investment, Growth, and Financial & Operating offices.

The business model combines AUM-based management fees (0.6% annually on Robo-Advisor portfolios), transaction-based fees (0.25% per SelectETF order), and B2B platform licensing to the Genossenschaftliche FinanzGruppe cooperative banking network. Distribution occurs through direct-to-consumer digital channels (web and mobile apps), referral programs (Tell-a-Friend, FinanceQuality affiliate), and B2B white-label services for partner institutions, all within the German market under BaFin securities institution authorization.

Name

VisualVest

Legal name

VisualVest GmbH

Website

https://visualvest.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

VisualVest is a BaFin-regulated German digital wealth management platform and 100% subsidiary of Union Investment Gruppe, offering Robo-Advisor and self-directed ETF investing services to 400,000+ retail customers with over €5 billion in assets under management.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA)

akta.pro secondary industries

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC), Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Digital wealth management
• Robo-advisor services
• ETF trading platform
• Automated portfolio management
• Sustainable investing

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Robo-Advisor Management Fee: Service fee of 0.6% per year on depot assets, charged monthly based on portfolio value and collected annually in December. Additional fund costs (TER) of approximately 0.16% average for underlying ETFs.
2. SelectETF Trading Fees: 0.25% transaction fee per order (minimum 1€, maximum 59.90€). No depot fees or service fees for savings plans. Revenue generated from order processing.
3. B2B Platform Services: Technical platform provider for the Genossenschaftliche FinanzGruppe (Cooperative Financial Network), developing digital investment solutions for partner institutions. Revenue generated through platform licensing and service arrangements with banking partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

VisualVest is a BaFin-regulated digital wealth management platform offering two main product lines: Robo-Advisor for automated ETF portfolio management (with seven risk classes each for classic VestFolio and sustainability-oriented GreenFolio strategies, plus JuniorDepot for children and Geschenksparen for gift savings) and SelectETF for self-directed direct ETF trading from providers Amundi, iShares, and Xtrackers. The platform leverages proprietary AI tools (Malina for ML-based portfolio optimization and VestAI for customer support) and serves both retail investors directly and banking partners within the Genossenschaftliche FinanzGruppe as a B2B technology provider.

Product overview

VisualVest is a digital wealth manager and ETF investment platform operated by VisualVest GmbH, a 100% subsidiary of Union Investment Gruppe. The platform offers two main product lines: (1) Robo-Advisor, an AI-assisted automated investment management service featuring VestFolios (classic portfolios) and GreenFolios (sustainability-focused portfolios) with seven risk levels each, plus JuniorDepot for children's investments and Geschenksparen for gift investments; and (2) SelectETF, a self-directed ETF trading platform that also includes SmartCash (money market ETF savings alternative) and Enhanced Active ETFs (hybrid active/passive products). The Robo-Advisor uses Malina, a proprietary ML forecasting tool, and the chatbot VestAI for customer support. All services are regulated by BaFin.

Differentiator

Problem solved

Functional benefit

Brands

• VestFolio: Classic investment portfolios for the Robo-Advisor service.
• GreenFolio
• SelectETF
• SmartCash
• JuniorDepot
• VestAI
• Enhanced Active ETFs

Products and services

• Robo-Advisor Digital automated investment management service using ETF portfolios. Union Investment portfolio managers invest assets supported by AI, with automatic rebalancing and continuous market monitoring. Minimum investment 25€. Customers can choose between classical VestFolio portfolios and sustainability-oriented GreenFolio portfolios, each with seven risk classes.
• SelectETF Self-directed ETF trading platform enabling users to buy and sell ETFs independently. Offers ETFs from Amundi, iShares, and Xtrackers with free savings plans, custody provided by Upvest Securities GmbH, and minimum investment starting at 1€. Transaction fee: 0.25% per order (min 1€, max 59.90€).
• GreenFolio Sustainability-oriented ETF investment portfolios under the Robo-Advisor service with ESG focus. Offers seven risk levels for globally diversified sustainable investing with continuous monitoring and optimization, exclusion criteria, and ESG scoring.
• VestFolio Classic global ETF investment portfolios under the Robo-Advisor service, offering seven risk levels for worldwide diversification. Continuously monitored and optimized by experienced portfolio management.
• JuniorDepot Child investment account within the Robo-Advisor for long-term wealth building. Minimum monthly investment 25€, with parental control features and utilization of child's own saver allowance of 1,000€ per year. Same 0.6% annual service fee as Robo-Advisor.
• SmartCash Money market ETF investment service positioning itself as a 24-savings account (Tagesgeld) alternative. Enables fee-free investing in Euro money market ETFs including iShares EUR Cash and Xtrackers II EUR Overnight Rate Swap. Available through SelectETF.
• Enhanced Active ETFs Hybrid ETFs combining passive index tracking with systematic active strategies. Uses AI, machine learning, and human expertise to potentially outperform benchmarks. Includes UniActive Q Equities Global Enhanced (TER 0.25%) and UniActive Q Corporate Bonds Euro Enhanced (TER 0.20%). Managed by Quoniam Asset Management GmbH via UCITS ICAV structure (Allfunds).
• B2B Platform Services for Genossenschaftliche FinanzGruppe White-label digital investment platform and Robo-Advisor technology licensing for cooperative banking partners within the Genossenschaftliche FinanzGruppe network. VisualVest develops and operates digital investment solutions for banking partners, generating revenue through platform licensing and service arrangements.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Union Investment Service Bank AGcoreTechnology or IntegrationPartner bank for Robo-Advisor custody services. Manages securities custody and executes transactions for Robo-Advisor customers. VisualVest handles client relationships and portfolio management while Union Investment Service Bank provides banking infrastructure.
• Upvest Securities GmbHcoreTechnology or IntegrationTechnology partner for SelectETF securities custody. Upvest provides the securities infrastructure and administration for the direct ETF trading platform. Customers enter into a separate agreement with Upvest for securities services.
• Allfunds Investment SolutionsminorChannel Partner/ Reseller/ DistributorUCITS ICAV structure provider for Enhanced Active ETFs. Registered for distribution in Germany and Ireland. Manages fund administration and regulatory framework.
• FinanceQualityminorGTM or Marketing PartnerAffiliate partner network for VisualVest referral program. FinanceQuality provides partner registration, tracking, and commission payment services. Partners can earn commissions for referring customers who open VisualVest accounts.
• Wasser 3.0minorOthersNon-profit environmental organization. VisualVest is Germany partner for the Donau Challenge 2026 - a complete swim of the Danube River (2,850 km) for scientific microplastic mapping. Partnership focuses on sustainability education and environmental responsibility.
• WWF DeutschlandminorOthersPartnership supporting klimafit courses - educational programs on climate change organized through Volkshochschulen (community education centers) across Germany. VisualVest sponsors instructor fees to enable course availability at multiple locations.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• quirion: Frankfurt-based digital wealth manager offering Robo-Advisor portfolios to German retail investors. Direct competitor in automated ETF-based portfolio management, with a similar low-cost positioning.
• Scalable Capital: Munich-based digital wealth manager and broker offering a Robo-Advisor plus a self-directed trading platform (Scalable Broker) for German and European retail investors. Directly comparable product set, target customer, and B2C-plus-B2B (white-label) model to VisualVest.
• Trade Republic: Berlin-based mobile-first broker and savings platform offering commission-free ETF and stock trading plus a savings product. Directly competes with VisualVest's SelectETF self-directed offering and increasingly with its broader savings/investment value proposition for German retail customers.
• Oskar (by Deutsche Bank): German Robo-Advisor for children's and family investing, run by Deutsche Bank. Closely comparable to VisualVest's JuniorDepot and Robo-Advisor products with a similar retail and parent-investor customer base.
• growney: Berlin-based Robo-Advisor focused on ETF portfolio management for German retail investors with multiple risk profiles and ESG options. Direct competitor in the automated German retail wealth management category.
• easyfolio: Cologne-based Robo-Advisor providing automated ETF portfolios to German retail investors. Direct competitor with comparable target customer, ETF-based product, and risk-class structure.
• LIQID: Berlin-based digital wealth manager offering discretionary portfolio management for affluent German retail investors via a hybrid digital plus advisor model. Comparable customer base and German digital wealth focus, though at higher ticket sizes than VisualVest.
• Raisin DS (Raisin Wealth & Trading): Berlin-based white-label platform providing investment and savings infrastructure to partner banks, similar to VisualVest's B2B platform provider role within the Genossenschaftliche FinanzGruppe. Closely comparable TAMP/embedded wealth technology positioning.

Broad incumbents

• Cominvest (Commerzbank): Digital investment and Robo-Advisor offering from Commerzbank, one of Germany's largest banks. Competes with VisualVest for the same German retail investors but as part of a much broader banking and investment product suite.

Emerging players

• Moneyfarm: UK/Italy-headquartered digital wealth manager offering managed portfolios and self-directed investing across Europe. Comparable Robo-Advisor-plus-broker model with broader geographic reach but smaller German footprint than VisualVest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VisualVestDE
• YouTubeyoutube.com/@VisualVest
• Facebookfacebook.com/VisualVest
• LinkedInlinkedin.com/company/visualvest
• Instagraminstagram.com/visualvest_de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisualVest