Avarda
Avarda is a Swedish fintech (Avarda Bank AB) providing white-label payment solutions — checkout, BNPL, and post-purchase engagement tools — to e-commerce retailers across the Nordics, Germany, and the Netherlands.
- Company typePublic
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Avarda does
Avarda is a Swedish fintech operating as Avarda Bank AB (publ), providing white-label payment solutions for e-commerce retailers across Northern and parts of Continental Europe. Founded in 2015 and listed on Nasdaq Stockholm since 2016, the company is a subsidiary of TF Bank Group and holds one of only 44 Payment Facilitator (PayFac) licenses in Europe. Avarda's core product portfolio centers on Avarda Checkout+ (a fully white-labeled payment checkout), Avarda BNPL (invoice, part-payment, and account credit), Avarda Omni (omnichannel online/in-store credit), and Avarda360 (white-label 360 ownership of the customer journey). The self-developed, scalable platform is supported by modular add-ons including PayFrame (post-purchase BNPL engagement), MemberConnect (loyalty/membership integration), Return Optimizer (AI-based serial-returner detection), Shipping Widget, LiveInvoice, and a MyPages consumer portal, with open APIs and pre-built plugins for Shopify, WooCommerce, Magento2, PrestaShop, Norce, Litium, and other e-commerce platforms.
Avarda firmographics
Firmographics- Name
- Avarda
- Legal name
- Avarda Bank AB (publ)
- Website
- https://avarda.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Avarda is a Swedish fintech (Avarda Bank AB) providing white-label payment solutions — checkout, BNPL, and post-purchase engagement tools — to e-commerce retailers across the Nordics, Germany, and the Netherlands.
- Ownership category
- akta.pro rank
Avarda industry classification
Industry- Product category
- White-label payment processing
- NAICS
- Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- National Commercial Banks (6021), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
- akta.pro secondary industries
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where Avarda is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Avarda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction Fees: Merchants pay transaction fees based on payment methods used, which are specified in cooperation agreements and deducted monthly from settlements. This is the primary revenue stream from merchants using Avarda's payment solutions.
- Credit Assessment Services: Credit assessments are conducted for credit payment options, which are required by law. Revenue may be generated through credit processing fees integrated into the transaction flow.
- Customized Payment Solutions: Tailored payment solutions with various add-on services such as shipping widgets, return optimizer, and loyalty integrations may provide additional revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Enterprise merchants (over €2 million annual online sales) |
| Transaction based/ take rate | Monthly | Mid-market merchants (under €2 million annual online sales) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Avarda product offering
Product offeringCore offering
Avarda provides white-label payment solutions for e-commerce retailers, enabling them to own the entire customer journey from checkout through post-purchase. Its core products include Avarda Checkout+, Buy Now Pay Later (BNPL) credit options, Avarda Omni for omnichannel credit payments, and Avarda360 for full white-label ownership, complemented by add-on modules such as PayFrame, MemberConnect, Return Optimizer, and Shipping Widget. The platform is delivered through open APIs and pre-built integrations with major e-commerce platforms, processing transactions on a transaction-fee basis for merchants across the Nordics and selected European markets.
Product overview
Avarda is a Nordic white-label payment solution provider offering a modular platform architecture for e-commerce retailers. The core product portfolio centers on Avarda Checkout+, Buy Now Pay Later, Avarda Omni (omnichannel), and Avarda360 (white-label ownership), complemented by add-on modules including PayFrame, MemberConnect, Return Optimizer, and Shipping Widget. The platform is designed to keep merchants' brands front and center throughout the entire shopping experience from checkout to post-purchase, enabling customer retention and loyalty through brand-controlled touchpoints. Avarda processes payments for major Nordic e-commerce retailers and operates across Sweden, Norway, Denmark, Finland, and Germany.
Differentiator
Problem solved
Functional benefit
Brands
- PayFrame: Post-purchase payment management solution that keeps customers within merchant's environment for invoice and BNPL payments.
- MemberConnect
- Avarda Return Optimizer
Products and services
- Avarda Checkout+ A streamlined and secure white-label payment checkout solution designed for merchant-specific needs. It fully white-labels the checkout to match the merchant's visual identity, supports multiple payment methods, and empowers the merchant's brand throughout the customer journey.
- Buy Now Pay Later (BNPL) Flexible credit payment options that can be integrated as a standalone solution directly into the merchant's own checkout via APIs for full customization, with options including invoice, part-payment, and extended payment terms.
- Avarda Omni Omnichannel payment solution enabling credit payment solutions for both online and in-store channels via open APIs that integrate into POS, payment terminals, or customer service applications, allowing full flexibility to sell online, in store, and via phone or chat.
- Avarda360 (White Label & 360 Ownership) A white-label payment solution enabling merchants to own and control the entire shopping experience from pre-purchase to post-purchase, providing full brand ownership with new remarketing touchpoints including customized invoice emails and MyPages to increase customer retention.
- PayFrame Post-purchase engagement tool that brings customers back to the merchant's site to handle BNPL invoices and payments, maximizing Time Spent with Brand by allowing customers to manage and pay all BNPL-related invoices directly via merchant channels.
- MemberConnect Loyalty and membership program integration enabling customers to join loyalty programs with one click directly in checkout and throughout the post-purchase flow, providing seamless membership sign-up opportunities and new customer engagement touchpoints.
- Return Optimizer AI-based functionality to recognize and optimize buying processes, reducing returns from serial returners and limiting the 2% of customers who drive disproportionate return costs, with automated soft-block or hard-block options aligned with merchant policy.
- Shipping Widget Shipping integration widget that presents shipping options within the Avarda Checkout, optimizes checkout experience and increases conversion rate by integrating preferred shipping options with full flexibility for optimized shipping option presentation.
Quantifiable outcome
- 11% increase in retention rate for Haypp Group, translating to millions of SEK in sales revenue
- +2 more outcomes
Companies that use Avarda
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Avarda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability3 records
Feature9 records
Avarda partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered customer, core, strategic, platform partner and logistics partner.
- Snuset.secustomerNordic e-commerce retailer selected Avarda Checkout to support expansion across Northern Europe while meeting regulatory requirements for age verification in nicotine products. Partnership provides integrated age validation within payment flow, local payment methods, and post-purchase experience for customer retention in regulated industry.
- RatepaycoreStrategic partnership integrating Ratepay's API into Avarda's checkout for DACH region and Netherlands expansion. Ratepay powers white-label invoice and direct debit payment methods in Avarda Checkout. Every fourth German online shopper favors invoice-based payments. Combines local market expertise for tailored merchant payment experiences across European markets.
- TwocoreNordic fintech partnership to launch next-generation white-label payment solution combining B2B and B2C capabilities. Enables merchants to offer both payment types in one customizable, branded checkout. Initial launch in Sweden, Norway, Denmark, and Finland. Marks Two's expansion into white-label B2C platform and Avarda's move into B2B payments. Leverages Two's B2B BNPL expertise with Avarda's leading B2C payment solutions.
- AvensiastrategicStrategic partnership to elevate branded commerce experiences. Empowers Avensia's customers to integrate Avarda's white-label checkout and post-purchase solutions. Delivers fully branded experience strengthening customer engagement, encouraging repeat purchases, and fostering long-term brand loyalty.
- Checkout.comcoreStrategic partnership to boost payment performance and enable global expansion. As a Payment Facilitator (PayFac), Avarda now offers more seamless and efficient payment experience, reducing complexities of processing, mitigating risk, and ensuring compliance. AI and ML applied in fraud detection and secure payments. Avarda is one of only 44 PayFacs in Europe.
- Shopifyplatform partnerE-commerce platform partner with plug-and-play Avarda integration available for Shopify merchants.
- WooCommerceplatform partnerE-commerce platform partner with plug-and-play Avarda integration available for WooCommerce merchants.
- Magento2platform partnerE-commerce platform partner with plug-and-play Avarda integration available for Magento2 merchants. Used by multiple Nordic retailers including Veikon Kone.
- PrestaShopplatform partnerE-commerce platform partner with plug-and-play Avarda integration available for PrestaShop merchants.
- IngridstrategicShipping partner integrated into Avarda checkout, enhancing user experience and reducing checkout steps to increase conversion rates. Featured in Cellbes case study.
- PostNordlogistics partnerNordic logistics partner for shipping integration within Avarda's ecosystem.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Avarda competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global payment infrastructure platform providing checkout, payment processing, and embedded financial services. Competes with Avarda in merchant payment processing and developer-friendly API-first checkout, but as a much broader incumbent.
- Adyen: Global payment processor and acquirer offering unified commerce, online, and in-store payment solutions. Broader incumbent offering omnichannel payment processing for enterprise merchants, overlapping with Avarda's e-commerce and omnichannel capabilities but at much larger scale.
- Nets (Nexi Group): Major European payment service provider (part of Nexi Group) with strong Nordic presence offering acquiring, e-commerce, and omnichannel payment solutions. Competes with Avarda in Nordic merchant payments with broader incumbent portfolio.
- Trustly: European account-to-account payment provider owned by Nordic bank consortium. Overlaps with Avarda in European online payment acceptance, particularly via Open Banking, but focuses on A2A rather than BNPL/credit.
Direct peers
- Qliro: Nordic-based payment and BNPL provider serving e-commerce merchants in the Nordics with checkout, BNPL, and post-purchase solutions. Closest direct competitor to Avarda in the Nordic white-label/BNPL space with overlapping customer base and similar product offerings.
- Collector Bank: Nordic challenger bank (now part of Norion Bank) providing BNPL, e-commerce payments, and consumer credit. Direct competitor to Avarda in Nordic BNPL and merchant payment services.
- Klarna: Leading global BNPL provider and dominant Nordic payments brand. Directly competes in Nordic BNPL/checkout space but takes a branded approach (own consumer app/brand) rather than Avarda's white-label model, representing a fundamentally different value proposition for merchants.
- Svea Bank: Nordic financial group offering payment solutions, BNPL, and e-commerce financing for merchants across Northern Europe. Competes directly with Avarda in merchant BNPL and invoice payment offerings.
- Resurs Bank: Nordic bank-owned payment solutions provider offering retail financing, BNPL, and credit solutions for e-commerce. Comparable regulated-bank structure to Avarda and similar merchant-facing payment/credit product portfolio.
Regional players
- Ratepay: DACH-focused white-label BNPL provider (now part of Nexi Group) offering invoice and direct debit payment methods. Strategic partner of Avarda for DACH expansion, but also a competitor in the broader European white-label BNPL space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Avarda social profiles
Digital presenceAvarda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avarda leadership team
Management profileNumber of profiles
Profiles5 records
Avarda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avarda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avarda
What does Avarda do?
Avarda provides white-label payment solutions for e-commerce retailers, enabling them to own the entire customer journey from checkout through post-purchase. Its core products include Avarda Checkout+, Buy Now Pay Later (BNPL) credit options, Avarda Omni for omnichannel credit payments, and Avarda360 for full white-label ownership, complemented by add-on modules such as PayFrame, MemberConnect, Return Optimizer, and Shipping Widget. The platform is delivered through open APIs and pre-built integrations with major e-commerce platforms, processing transactions on a transaction-fee basis for merchants across the Nordics and selected European markets.
Is Avarda a public or private company?
Avarda is a public company. It is classified as public and is currently operating.
When was Avarda founded?
Avarda was founded in 2016. It employs 51 to 100 people.
Where is Avarda based?
Avarda is headquartered in Stockholm, Sweden, in the Europe region.
How does Avarda make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are credit Assessment Services and customized Payment Solutions.
Who are Avarda's main competitors?
Broad incumbents on record are Stripe, Adyen, Nets (Nexi Group) and Trustly. Direct peers are Qliro, Collector Bank, Klarna, Svea Bank and Resurs Bank. Ratepay is listed as a regional player.
Does Avarda have an API?
Yes. Avarda offers a comprehensive API ecosystem for developers to integrate payment solutions. The checkout solution integrates directly into merchant e-commerce platforms. Developers can access Checkout Documentation for full checkout integration, and Authorization API Documentation for integrating credit payment solutions into their own checkout. The open API provides flexibility to integrate credit payment methods into the merchant's own checkout, customizable to match their brand. APIs are available for both full checkout and integrated credit payment solutions. Developer documentation is at docs.avarda.com.
What industry is Avarda in?
Avarda's product category is White-label payment processing. Its primary akta.pro industry code is CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments), with a secondary code of FSAMABAA, Integrated Payment Processors (PSP/Acquirer). Its NAICS code is 52222 and its SIC code is 6021.