Ingrid
Ingrid provides an AI-powered delivery experience platform for e-commerce retailers, unifying checkout, tracking, transport automation, in-store fulfillment, and returns across 350+ carrier integrations for 250+ retailers in 180+ markets.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ingrid does
Ingrid operates an AI-powered delivery experience platform that unifies checkout, tracking, transport automation, in-store fulfillment, and returns into a single integrated system for e-commerce retailers. The platform sits on top of 350+ carrier integrations across 180+ markets and 30+ languages, processing 130+ million orders for 250+ retailers including Paul Smith, GANT, Åhléns, Apoteket, Ellis Brigham and Cellbes. Ingrid AI personalizes delivery options at checkout, optimizes carrier selection, detects delivery anomalies and supports automated experimentation; the company also offers ship-from-store fulfillment (In-store), analytics/benchmarking (Insights), and A/B testing (Experiments) modules. In November 2023 Ingrid acquired Turnr, rebranded as Ingrid Returns, extending the platform into reverse logistics.
Ingrid generates revenue primarily through B2B SaaS subscriptions priced on a quote basis by retailer size, order volume and feature usage, with an annual billing cadence; a transaction-based element is plausible given order-volume processing but is not publicly broken out. The go-to-market is enterprise field sales with regional leaders (Head of Sales UK, Head of Sales NL), supplemented by channel partnerships with e-commerce platforms (Jetshop, Ask Phill), payment providers (Adyen, Avarda, Kustom), OMS/inventory partners (OneStock), agencies (Avensia), and carriers (Royal Mail, HIVED, foodora). Customers skew to mid-market and enterprise European retailers, with fashion and apparel over-represented but visible expansion into pharmacy, home/living, outdoor and department-store verticals.
The company was founded in 2015 in Stockholm by Piotr Zaleski, who remains CPTO; CEO Susanna Grill Erntell was appointed to lead scaling. Offices are in Stockholm (HQ), London, Amsterdam, and Wrocław (engineering), with roughly 100-110 employees. Total disclosed funding is €32 million across a €9M late-seed (March 2023, led by Schibsted Ventures with BLQ Invest, SEB and Verdane) and a €21M Series A (March 2024, led by Verdane and Schibsted Ventures).
Ingrid firmographics
Firmographics- Name
- Ingrid
- Legal name
- In-Grid AB
- Website
- https://ingrid.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ingrid provides an AI-powered delivery experience platform for e-commerce retailers, unifying checkout, tracking, transport automation, in-store fulfillment, and returns across 350+ carrier integrations for 250+ retailers in 180+ markets.
- Ownership category
- akta.pro rank
Ingrid industry classification
Industry- Product category
- Delivery Experience Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industry
- iPaaS & Workflow Automation (BPAMAOAB)
Keywords
Where Ingrid is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Ingrid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Ingrid operates as a B2B SaaS delivery experience platform, providing retailers with subscription-based access to its delivery orchestration tools. The platform generates revenue through recurring subscription fees based on order volume and feature usage.
- Transaction-based Delivery Fees: The platform likely generates revenue based on transaction volumes processed through its checkout and tracking infrastructure, potentially taking a small percentage or flat fee per shipment orchestrated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with customized pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Ingrid product offering
Product offeringCore offering
Ingrid provides a unified B2B SaaS Delivery Experience Platform that helps e-commerce retailers orchestrate the entire delivery lifecycle through a single toolbox spanning pre-purchase checkout personalization, post-purchase tracking, transport booking, in-store fulfillment, and returns management. The platform is powered by Ingrid AI and connects retailers to 350+ carriers across 180+ markets, processing more than 130 million orders annually. Core product modules include Delivery Checkout, Delivery Tracking, Transport Automation, In-store Fulfillment, and Returns (Ingrid Returns), supplemented by insights, experiments, strategy, and operations modules.
Product overview
Ingrid is a unified delivery experience platform for e-commerce that combines customer experience optimization, delivery strategy configuration, and fulfillment operations orchestration into a single integrated toolbox. The platform comprises core products including Delivery Checkout (pre-purchase delivery personalization and address validation), Delivery Tracking (post-purchase transparency and WISMO reduction), Transport Automation (carrier booking and label printing), In-store Fulfillment (omnichannel ship-from-store and Click and Collect), and Returns and Exchanges (automated reverse logistics, formerly Turnr now rebranded to Ingrid Returns). Additional modules include Delivery Insights (analytics and benchmarking), Delivery Experiments (A/B testing), Delivery Strategy (carrier configuration), and Fulfillment Operations (orchestration). The platform is powered by Ingrid AI, an autonomous delivery intelligence layer that optimizes carrier selection, personalizes delivery options, and drives operational efficiency across 350+ carrier integrations serving 250+ retailers globally.
Differentiator
Problem solved
Functional benefit
Brands
- Ingrid Returns: Formerly Turnr, now rebranded as Ingrid Returns - a cornerstone of Ingrid's end-to-end delivery experience portfolio, specializing in automating e-commerce returns.
- Ingrid AI
Products and services
- Ingrid Delivery Experience Platform The core unified SaaS platform that orchestrates end-to-end delivery experiences for e-commerce retailers, combining checkout, tracking, transport, in-store fulfillment, returns, strategy, experiments, and insights into a single integrated toolbox with AI-driven intelligence. Sold to e-commerce retailers and marketplaces.
- Delivery Checkout
Quantifiable outcome
- 14% reduction in WISMOs (Where Is My Order inquiries) at Ellis Brigham
- +7 more outcomes
Companies that use Ingrid
Customer profileNamed customers35 records
Segments3 records
Ideal customer profiles2 records
Ingrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature8 records
Ingrid partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic and supporting.
- Turnr (now Ingrid Returns)coreAcquired in November 2023, Turnr was a platform specializing in automating e-commerce returns. The acquisition enhances Ingrid's delivery experience services with comprehensive returns management, now rebranded as Ingrid Returns.
- JetshopstrategicCloud-based e-commerce platform partnership enabling Jetshop customers to access Ingrid's delivery checkout solution. Provides integration with over 100 carriers and 80+ markets to support Jetshop retailer expansion internationally.
- OneStockstrategicPartnership to close the gap between where orders ship and what retailers promise at checkout, combining inventory and delivery orchestration.
- KustomsupportingPayment experiences integration combining Ingrid's delivery intelligence with Kustom's payment solutions to address two most decisive factors in online conversions.
- Royal MailstrategicRoyal Mail recognized Ingrid as an approved partner. UK's national carrier expanding partnerships to drive growth in British e-commerce market.
- VoyadosupportingMarketing and logistics integration connecting Voyado's marketing automation with Ingrid's order tracking capabilities for unified customer communication.
- KindlysupportingAI customer service integration helping e-commerce retailers save time and resources spent on handling WISMO tickets through automated delivery inquiry responses.
- DixasupportingCustomer service platform integration enabling e-commerce support teams to quickly access real-time delivery data within their helpdesk, reducing resolution times for delivery inquiries. Connects to 350+ carriers globally.
- AvardastrategicPayment and delivery integration partnership providing e-commerce retailers with optimized delivery options alongside Avarda's payment methods. Bubbleroom launched with both Avarda and Ingrid.
- WalleysupportingPersonalized shopping experiences integration making personalized delivery options the go-to standard in e-commerce.
- Google ShoppingsupportingProduct Data Feed integration addressing inaccurate delivery costs in Google Shopping feeds that cause retailers to lose online sales.
- AdyenstrategicPayment platform integration powering custom Ingrid + Adyen checkout experiences. Samsøe Samsøe goes live with this combined integration.
- AvensiastrategicAgency partnership enhancing how retailers manage delivery operations and connect with customers through Avensia's digital commerce expertise.
- Ask PhillsupportingBuilding on Shopify's latest innovations to support retail with optimized delivery solutions through joint go-to-market efforts.
- HIVEDsupportingZero emission carrier partnership enabling e-commerce retailers to offer sustainable deliveries to London-area consumers through HIVED's eco-friendly service.
- foodorasupportingQuick commerce delivery partnership. Kronans Apotek partnered with foodora and Ingrid to expand into q-commerce with rapid delivery.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Ingrid competitors and assessment
Company assessmentDirect peers
- Loop Returns: Specialist returns and exchange management platform for e-commerce brands, including the acquired Turnr/Ingrid Returns functionality — competing in the same reverse-logistics layer Ingrid now offers.
- Sendcloud: European multi-carrier shipping and delivery platform for SMB and mid-market e-commerce retailers, offering checkout, label printing, tracking and returns — competing head-on with Ingrid in the Benelux, DACH and Nordics.
- ParcelLab: Post-purchase experience platform focused on shipment tracking notifications, branded delivery communications and returns for enterprise retailers — directly overlaps Ingrid's Tracking, WISMO reduction and returns modules.
- Metapack (ESW): European delivery management and checkout orchestration platform serving large retailers with multi-carrier label printing, tracking, and returns — a direct competitor to Ingrid across the same enterprise retail customer base in the UK and EU.
- ReturnGO: AI-driven returns management and exchange automation platform for e-commerce retailers, directly comparable to Ingrid Returns in automating reverse logistics and reducing return rates.
- Sorted (Descartes): UK-based delivery experience and post-purchase platform (now owned by Descartes) offering checkout, tracking, and returns — a direct European competitor to Ingrid's end-to-end delivery experience platform.
Broad incumbents
- EasyPost: US-headquartered shipping API aggregator providing multi-carrier label generation, tracking and rate shopping — overlaps with Ingrid's Transport Automation and carrier integration layer, though positioned more as developer infrastructure than retailer-facing experience.
- ShipStation: Established multi-carrier shipping management platform (Stamps.com/Auctane) for SMB e-commerce merchants, comparable to Ingrid's transport automation and tracking, but oriented toward US SMB rather than European enterprise retailers.
- Shipbob: Global fulfillment and shipping platform for DTC and e-commerce brands, comparable to Ingrid's In-store Fulfillment and ship-from-store module, though ShipBob owns warehouses while Ingrid orchestrates retailers' existing networks.
Regional players
- Shippit: Asia-Pacific multi-carrier delivery management and shipping platform for e-commerce retailers — operates in the same delivery orchestration category as Ingrid but primarily across Australia, New Zealand and Southeast Asia rather than Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ingrid social profiles
Digital presenceIngrid compliance and trust
Trust signalCompliance1 record
Ingrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ingrid leadership team
Management profileNumber of profiles
Profiles11 records
Ingrid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ingrid funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ingrid M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ingrid
What does Ingrid do?
Ingrid provides a unified B2B SaaS Delivery Experience Platform that helps e-commerce retailers orchestrate the entire delivery lifecycle through a single toolbox spanning pre-purchase checkout personalization, post-purchase tracking, transport booking, in-store fulfillment, and returns management. The platform is powered by Ingrid AI and connects retailers to 350+ carriers across 180+ markets, processing more than 130 million orders annually. Core product modules include Delivery Checkout, Delivery Tracking, Transport Automation, In-store Fulfillment, and Returns (Ingrid Returns), supplemented by insights, experiments, strategy, and operations modules.
Is Ingrid a public or private company?
Ingrid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ingrid founded?
Ingrid was founded in 2015. It employs 1 to 10 people.
Where is Ingrid based?
Ingrid is headquartered in Stockholm, Sweden, in the Europe region.
How does Ingrid make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction-based Delivery Fees.
Who are Ingrid's main competitors?
Direct peers on record are Loop Returns, Sendcloud, ParcelLab, Metapack (ESW), ReturnGO and Sorted (Descartes). Broad incumbents are EasyPost, ShipStation and Shipbob. Shippit is listed as a regional player.
Does Ingrid have an API?
Yes. Ingrid offers API documentation for developers at developer.ingrid.com with API specifications available at developer.ingrid.com/introduction. Developers can build integrations with Ingrid's delivery platform to access carrier integrations (350+ carriers globally), automate transport booking and printing, manage tracking and returns flows, and connect delivery experience features into merchant checkout systems. Developer documentation is at developer.ingrid.com.
What industry is Ingrid in?
Ingrid's product category is Delivery Experience Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of BPAMAOAB, iPaaS & Workflow Automation. Its NAICS code is 513210 and its SIC code is 7372.