Maverix Private Equity

What Maverix Private Equity does

Maverix Private Equity is a Toronto-based growth-equity firm founded in 2021 by John Ruffolo (former CEO of OMERS Ventures) and Mark Maybank (former President and COO of Canaccord Genuity), with a mandate to invest in technology-enabled growth and disruption companies across North America. The firm launched its inaugural Maverix Growth Equity Fund I with US$500 million of committed capital and targets companies generating US$10M–US$100M+ in revenue, deploying checks of US$20M–US$100M+ with an average position size of US$50M for meaningful minority stakes.

The firm's investment thesis is organized around two themes. Smart Cities covers companies leveraging technology for critical physical and digital infrastructure, including proptech (e.g., KODE Labs), intelligent transportation (Miovision), energy transition and solar asset management (Raptor Maps), and space connectivity (Kepler Communications). Smart Enterprise covers companies applying AI, robotics, and digital technologies to workplace productivity, financial services, and digital health. Active portfolio companies as of the input data include Agora Brands (Shopify e-commerce aggregator), Kepler Communications (satellite/optical relay), KODE Labs (autonomous smart buildings), Miovision (intelligent transportation, $260M growth round co-led in 2023), Raptor Maps (solar asset management, $35M Series C led in 2024), and Viral Nation (digital media/influencer marketing, $250M round in 2022).

Maverix is structured as an entrepreneur-led platform with operating partners (Talent, Capital, Finance) and an Advisory Board composed of prominent Canadian business figures including Jim Balsillie, John Bitove, Arlene Dickinson, Jonathan Goodman, Peter Gilgan, Wes Hall, and Dani Reiss. The firm generates revenue through standard private-equity management fees on committed capital and carried interest on successful exits, sourced through direct founder relationships, investment-bank and intermediary referrals, and Advisory Board channels. Deal flow is supplemented by an active thought-leadership presence across content, podcasts, and Canadian industry events, with an explicit ESG framework integrated from origination through exit.

Name

Maverix Private Equity

Legal name

Maverix Private Equity

Website

https://maverixpe.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Maverix Private Equity is a Toronto-based growth-equity firm founded in 2021 that invests meaningful minority positions (averaging US$50M) in North American technology-enabled companies across Smart Cities and Smart Enterprise themes, deploying capital from its US$500M inaugural fund.

Ownership category

akta.pro rank

Product category

Growth Equity Investment

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industry

Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)

Keywords

• Growth equity investment
• Private equity firm
• Technology growth capital
• Venture growth funding
• Minority equity investments

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Management Fees: Standard private equity management fee structure applied to committed capital in Maverix Growth Equity Fund I
2. Carried Interest: Performance-based carried interest from successful portfolio company exits

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maverix Private Equity is a Toronto-based private equity firm that provides growth equity capital (US$20M-$100M+ per investment, US$50M average) and operating expertise to North American technology-driven companies with rapidly growing revenues (US$10M-US$100M+). The firm invests through meaningful minority positions in companies operating within two themes: Smart Cities (proptech, energy transition, transportation, critical infrastructure) and Smart Enterprise (workplace productivity, financial services, digital health).

Product overview

Maverix Private Equity is a Toronto-based private equity firm that provides growth equity investment and operational expertise to North American technology-driven companies. Rather than a unified software product, Maverix operates as a private equity platform offering capital deployment and strategic partnership services. They invest in companies with rapidly growing revenues (USD $10M-$100M+) and provide meaningful minority positions (typically USD $50M average investment size) in portfolio companies. The firm's investment strategy focuses on two principal themes: Smart Cities (critical physical infrastructure, digital infrastructure, proptech, energy transition, transportation and logistics) and Smart Enterprise (workplace productivity, financial services, digital health). Their portfolio companies include Agora Brands (e-commerce aggregator for Shopify merchants), KODE Labs (smart building automation), Miovision (intelligent transportation solutions), Raptor Maps (solar asset management software), and Viral Nation (digital and social agency), among others. Maverix supports these companies through strategic guidance, operational support, and access to their network across government, founder, and investor communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Maverix Growth Equity Fund I

Quantifiable outcome

• Under John Ruffolo's leadership at OMERS Ventures, over USD$500 million invested in over 40 disruptive technology companies across North America including Shopify, Xanadu, Wattpad, Wave, Hootsuite, Rover, Desire 2 Learn, Hopper, DuckDuckGo, TouchBistro and League

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Farm Credit Canada (FCC)minorStrategic or Co-development Partner · 10 February 2026FCC convened a coalition of more than 20 investment organizations including Maverix, prepared to deploy up to $5 billion into Canadian agriculture and food innovation by 2030.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Insight Partners: Large-scale US growth equity investor in technology and software. Comparable thematically as a growth-stage technology investor, but significantly larger AUM and broader sector coverage than Maverix.
• Summit Partners: Established global growth equity and venture firm investing in technology-enabled businesses. Comparable in target stage and sector to Maverix, though with much larger fund vintages and broader geographic footprint.
• Caisse de dépôt et placement du Québec (CDPQ): Major Canadian pension fund with a large private equity and growth equity allocation. Comparable as a significant LP and direct investor in Canadian growth-stage technology companies, though vastly larger scale and broader mandate.

Direct peers

• BDC Capital: Crown corporation venture and growth equity arm with a major technology practice. Comparable to Maverix as a Canadian growth equity provider focused on scaling technology companies with similar mid-market check sizes.
• Teralys Capital: Quebec-based private equity and venture capital fund manager. Comparable as a Canadian PE/VC firm investing in growth-stage innovation-driven companies with similar LP base and sector mandate.
• Georgian Partners: Canadian growth equity firm focused on B2B software companies. Highly comparable to Maverix as a Toronto-based, thesis-driven growth equity investor targeting technology-enabled businesses with similar check sizes and operating-partner support.
• Whitecap Venture Partners: Canadian early-to-growth stage venture capital firm investing in technology companies. Comparable to Maverix as a Canada-based tech-focused investor, though typically writing smaller earlier-stage checks.
• Novacap: Canadian private equity firm with a dedicated technology sector practice. Comparable to Maverix as a Canada-based growth/buyout investor in technology and technology-enabled businesses across similar revenue and check-size ranges.
• OpenView Venture Partners: US-based expansion-stage venture capital firm focused exclusively on B2B software. Comparable to Maverix for its thesis-driven growth equity approach in technology-enabled businesses, though US-based with larger fund size.

Emerging players

• Real Ventures: Montreal-based early-stage venture capital firm focused on Canadian technology entrepreneurs. Adjacent peer to Maverix given shared Canadian VC ecosystem and entrepreneur network, though at earlier stages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maverix-private-equity
• Xx.com/MaverixPe

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverix Private Equity