WAKUWAKU
WAKUWAKU operates Japan's largest-scale renovation real estate platform, 'Renove Fudosan,' matching a 300+ nationwide franchise showroom network with consumers seeking one-stop used-property purchase plus renovation services, supported by proprietary SaaS, fintech, and e-commerce modules.
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What WAKUWAKU does
WAKUWAKU (株式会社WAKUWAKU), founded June 2013 in Tokyo, operates Japan's largest-scale renovation real estate platform under the 'Renove Fudosan' (リノベ不動産) brand. The company's core offering is a one-stop 'used property purchase + renovation' service that integrates real estate brokerage, architectural design, and construction into a single transaction flow. It pursues a BtoBtoC model that matches a nationwide network of 300+ brand partner showrooms (covering all major Japanese prefectures) with end consumers, supplemented by direct-to-consumer web portals (renovefudosan.com, renovefudosan.com/karte, beat0909.com), online business negotiations, and social-media-driven inbound demand generation.
Underpinning the franchise is an integrated proprietary technology stack: Renove Fudosan Cloud (industry-specific integrated cloud ERP/CRM/MA platform), Customer now! (real estate and construction-specific marketing automation tool with portal site data integration), Renove Fudosan Payment (fintech payment platform connecting orderers and contractors with a delayed-payment mechanism), Renove Fudosan Academia (online training video service), and HAGS (building materials e-commerce platform). These modules are sold as SaaS subscriptions and complementary services to franchisees and industry participants, generating recurring revenue on top of marketplace commissions and transaction fees from renovation deals. Revenue is also derived from the HAGS e-commerce platform, professional services/consulting to franchisees, and the Renove Fudosan CONNECT alliance program (corporate partnerships with insurance, fintech, real estate, and mortgage providers).
The company monetizes across five streams: (1) franchise/platform fees from brand partner operators, (2) transaction fees on one-stop used-property-plus-renovation deals, (3) SaaS subscriptions for the proprietary toolset, (4) transaction fees from the HAGS building materials marketplace, and (5) professional services including training, diagnostics, and consulting. Customers span individual home buyers and condominium purchasers (B2C) plus SMB renovation companies, real estate agencies, and construction firms operating as franchisees (B2B), with corporate alliance partners extending the ecosystem. WAKUWAKU is a venture-backed private company that has raised approximately ¥2.087 billion cumulatively through Series B (Dec 2021) and Series C (Jun 2023, Aug 2025) rounds, with Midas Capital leading the Series B. Verified market share data from Deloitte Tohmatsu Mick Economic Research Institute places Renove Fudosan as the No.1 player in Japan's 'used property purchase + renovation' one-stop service market for both FY2019 and FY2020.
WAKUWAKU firmographics
Firmographics- Name
- WAKUWAKU
- Legal name
- 株式会社WAKUWAKU
- Website
- https://wakuwaku0909.co.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WAKUWAKU operates Japan's largest-scale renovation real estate platform, 'Renove Fudosan,' matching a 300+ nationwide franchise showroom network with consumers seeking one-stop used-property purchase plus renovation services, supported by proprietary SaaS, fintech, and e-commerce modules.
- Ownership category
- akta.pro rank
WAKUWAKU industry classification
Industry- Product category
- Real Estate Renovation Services
- NAICS
- Personal and Household Goods Repair and Maintenance (8114), Home Furnishings Retailers (44912)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where WAKUWAKU is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices22 records
Markets served
WAKUWAKU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Renove Fudosan Franchise / Platform Fees: Revenue from franchise fees and platform access fees charged to brand partner store operators (加盟検討加盟店) who join the Renove Fudosan national network. The BtoBtoC model matches partner showrooms with end consumers, with WAKUWAKU taking a commission or platform fee.
- Renovation Transaction Fees: Transaction-based fees from '中古購入＋リノベーション' (used property purchase + renovation) one-stop services, where the company facilitates the full renovation real estate transaction from property acquisition through renovation delivery.
- SaaS / Technology Platform Subscriptions: Subscription revenue from proprietary industry-specific SaaS tools including Renove Fudosan Cloud (CRM/MA/ERP), Customer now! (MA tool), and Renove Fudosan Payment (fintech platform), sold to franchisees and industry participants.
- 建材EC (HAGS): Revenue from the 'HAGS' building materials e-commerce platform, which offers renovation materials to both consumers and partner contractors. The platform offers a 'petit renovation' (partial renovation) package service.
- Professional Services and Consulting: Fees from consulting services, training programs (Renove Fudosan Academia), management diagnostic services, and manual/tool sales provided to franchisee partners.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels15 records
WAKUWAKU product offering
Product offeringCore offering
WAKUWAKU operates "Renove Fudosan" (リノベ不動産), Japan's largest-scale renovation real estate brand platform offering one-stop "used property purchase + renovation" services through a BtoBtoC model that matches nationwide brand partner showrooms (300+ locations) with end-user consumers. The company also sells proprietary industry-specific SaaS platforms (Renove Fudosan Cloud, Customer now!, Renove Fudosan Payment, Renove Fudosan academia) and operates the HAGS building materials e-commerce marketplace.
Product overview
WAKUWAKU operates a platform-plus-services architecture centered on リノベ不動産, Japan's largest-scale renovation brand platform that matches nationwide brand partner showrooms with users seeking used property purchases combined with renovation (BtoBtoC model). The ecosystem includes complementary modules: HAGS building materials e-commerce for material procurement, リノベ不動産 cloud integrated business system for operations management, Customer now! marketing automation for customer acquisition, リノベ不動産 academIA for training, リノベ不動産Payment fintech services, and various alliance partnerships through リノベ不動産 CONNECT program. The company pursues 'Real × Technology' strategy combining IT investment with physical showrooms to achieve DX in the traditionally legacy renovation industry.
Differentiator
Problem solved
Functional benefit
Brands
- リノベ不動産: 国内最大級のリノベーションブランド。「中古購入＋リノベーション」と「不動産×建築」のハイブリッドモデル。首都圏・地方都市問わず全国展開する。BtoBtoCモデルを確立。
- HAGS-ハグス-
- Customer now!
- リノベ不動産 cloud
- リノベ不動産 academIA
- リノベ不動産 Payment
- fully
Products and services
- Renove Fudosan (リノベ不動産)
Quantifiable outcome
- Annual GMV on Renove Fudosan platform reached ¥40.4 billion in 2020 (+57% YoY growth in Q4 2020 to ¥11 billion quarterly)
- +3 more outcomes
Companies that use WAKUWAKU
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
WAKUWAKU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature4 records
WAKUWAKU partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- 全国空き家対策コンソーシアム (National Vacant Housing Countermeasures Consortium)minorWAKUWAKU joined the National Vacant Housing Countermeasures Consortium in February 2025, participating in efforts to address Japan's vacant housing issue through renovation and repurposing of existing properties.
- DCM DIY placeminorRenovation seminar and DIY workshop co-hosted at DCM DIY places (home improvement retailer) to promote renovation services and HAGS products to DIY enthusiasts.
- センチュリー21ジュエリー (Century 21 Japan)coreBusiness partnership agreement signed April 2023 to expand the 'Renove Fudosan CONNECT' alliance program, with Century 21 Japan's franchise network promoting renovation services to their real estate customers.
- SOMPOひまわり 생명보험 (SOMPO Himawari Life Insurance)minorSOMPO Himawari Life Insurance joined the 'Renove Fudosan CONNECT' alliance program as a partner, providing insurance services to Renove Fudosan's home-buying customer base.
- UPSIDER (支払い.com)minorUPSIDER's '支払い.com' business payment service joined the 'Renove Fudosan CONNECT' alliance program, providing payment solutions to renovation contractors and customers.
- かんぽ生命 – アフラック Acceleration ProgramminorRenove Fudosan was selected for the Kampo Life – Aflac Acceleration Program supporting DX initiatives in the housing/insurance sector.
- レジデンシャル不動産 (Residential Real Estate)minorBusiness partnership with Residential Real Estate for DX promotion, integrating Renove Fudosan's renovation platform with Residential's real estate capabilities.
- fresh HOUSE (SOMPO Group) × HAGS × NEXTWEEKENDcoreThree-way partnership: SOMPO Group's fresh HOUSE renovation company, HAGS building materials platform, and lifestyle media company NEXTWEEKEND for content-driven renovation services. NEXTWEEKEND collaboration continues into 2024.
- LIXILminorJoint experiential events with LIXIL (building materials giant) to showcase renovation products and drive customer engagement.
- イケア渋谷店 (IKEA Shibuya)minorMultiple co-hosted events with IKEA Shibuya including lifestyle and interior trend seminars (2022, 2024), reaching IKEA's customer base with renovation services.
- クックパッド (Cookpad) – たのしいキッチン住宅minorPartnership with Cookpad's 'Tanoshii Kitchen Housing' project to jointly offer ideal original kitchen and renovation services, combining cooking/lifestyle content with renovation design.
- デロイト トーマツ ミック経済研究所minorThird-party research firm that published market share analysis naming Renove Fudosan as No.1 in the '中古仲介＋リノベーション' one-stop service market for fiscal 2020.
- スノーピーク (Snow Peak)coreStrategic partnership for 'Urban Outdoor' renovation projects combining Snow Peak's outdoor lifestyle brand with WAKUWAKU's renovation platform. Includes joint property development and showroom collaborations.
- クレディセゾン (Credit Saison)minorPartnership for Credit Saison's Flat35 mortgage products available across the entire Renove Fudosan franchise network for used property purchase + renovation financing.
- ジャックス (Jaccs)minorComprehensive agreement for general renovation loans and stock renovation loans (up to 18-year terms) available across the Renove Fudosan franchise network.
- 日本モーゲージサービス (Japan Mortgage Service)minorBusiness partnership for mortgage products for used property purchase and renovation across the Renove Fudosan franchise network.
- オリエントコーポレーション (Orient Corporation / Orico)minorPartnership for renovation loans and web-accessible home improvement loans for used property purchase + renovation transactions.
- セカイエ (GREE Group)coreBusiness partnership with Sekaie (100% subsidiary of GREE) leveraging their large-scale renovation contractor network to support and strengthen WAKUWAKU's franchisee partners.
- 楽天銀行 (Rakuten Bank)minorBusiness partnership for housing loan products covering both used property purchase and renovation financing, enabling customers to finance renovation costs through Rakuten Bank mortgages.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
WAKUWAKU competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
WAKUWAKU social profiles
Digital presenceWAKUWAKU compliance and trust
Trust signalCompliance10 records
WAKUWAKU financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAKUWAKU leadership team
Management profileNumber of profiles
Profiles4 records
WAKUWAKU subsidiaries and ownership
Company hierarchySubsidiaries1 record
WAKUWAKU funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAKUWAKU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAKUWAKU
What does WAKUWAKU do?
WAKUWAKU operates "Renove Fudosan" (リノベ不動産), Japan's largest-scale renovation real estate brand platform offering one-stop "used property purchase + renovation" services through a BtoBtoC model that matches nationwide brand partner showrooms (300+ locations) with end-user consumers. The company also sells proprietary industry-specific SaaS platforms (Renove Fudosan Cloud, Customer now!, Renove Fudosan Payment, Renove Fudosan academia) and operates the HAGS building materials e-commerce marketplace.
Is WAKUWAKU a public or private company?
WAKUWAKU is a private company. It is classified as venture growth investor backed and is currently operating.
When was WAKUWAKU founded?
WAKUWAKU was founded in 2013. It employs 51 to 100 people.
Where is WAKUWAKU based?
WAKUWAKU is headquartered in Tokyo, Japan, in the Asia region.
How does WAKUWAKU make money?
Five revenue lines are on record. Renove Fudosan Franchise / Platform Fees are the primary driver. The others are renovation Transaction Fees, saaS / Technology Platform Subscriptions, 建材EC (HAGS) and professional Services and Consulting.
Does WAKUWAKU have an API?
No public API is recorded for WAKUWAKU.
What industry is WAKUWAKU in?
WAKUWAKU's product category is Real Estate Renovation Services. Its primary akta.pro industry code is HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization. Its NAICS code is 8114 and its SIC code is 7600.