FRESH HOUSE GROUP

What FRESH HOUSE GROUP does

Fresh House Group is a privately held creative agency headquartered in Ho Chi Minh City, Vietnam, specializing in integrated marketing solutions for real estate developers across Vietnam and Asia. The firm operates on a project-based professional services model, delivering work through four core service pillars: Branding Solutions (strategic positioning and visual identity), Branding & Marketing Solutions (integrated marketing communication planning and digital marketing automation), Visualization Solutions (CGI art direction, 3D architectural renders, animations, and real-time virtual reality), and Interactive Solutions (360° panoramic VR, website and mobile design and development). Pricing is quote-based and customized per project rather than tiered, with no publicly disclosed pricing.

The underlying production capability is built around computer-generated imagery, 3D visualization, animation, and VR/AR technologies, supported by a multidisciplinary team including CGI specialists, art directors, brand strategists, and an operations lead with hospitality development experience. Notable technical components include 360° virtual reality renders, real-time VR animations, and interactive panoramic content — produced alongside traditional CGI art direction and architectural marketing renders. Distribution is direct-to-enterprise through consultation-based engagement (website form, email, phone), targeting real estate developers and hospitality/resort operators in Southeast Asia. Named clients include CapitaLand, UOA, Mey Group, Lancaster Eden (Related Companies), Shantira Beach Resort & Spa, and Banc of California Stadium, and the company cites international awards from 3D Artist Magazine, Evermotion, Vray Workshop, and 3D World Magazine as validation of its craft. In July 2025, Fresh House signed a strategic partnership with Alpha Creative to expand branding and communications capability, indicating a deliberate move toward broader capability and geographic scale.

Name

FRESH HOUSE GROUP

Legal name

Fresh House Group

Website

https://fresh-house.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh House Group is a Ho Chi Minh City-based creative agency providing integrated branding, CGI visualization, VR, and interactive marketing solutions for real estate developers and hospitality operators across Vietnam and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh, Ho Chi Minh

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Creative Agency: Fresh House generates revenue through comprehensive creative agency services including branding solutions, marketing solutions, visualization services, and interactive solutions for real estate developers. The company operates on a project-based professional services model, offering tailored packages that help clients manage and optimize marketing campaign effectiveness and costs. Services are sold directly to enterprise real estate developers requiring specialized expertise in property marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fresh House Group is a Vietnam-based creative agency that delivers one-stop marketing solutions to real estate developers across Vietnam and Asia. Its core offering is organized around four integrated service pillars — Branding Solutions, Branding & Marketing Solutions, Visualization Solutions (CGI art direction, 3D visualization, animation, VR/AR), and Interactive Solutions (360° panoramic VR, website and mobile design/development). The company sells these as project-based engagements directly to enterprise clients requiring specialist real estate marketing expertise.

Product overview

Fresh House Group is a creative agency in real estate operating as a unified one-stop marketing solutions platform. The company's portfolio is organized around four core service pillars: Branding Solutions (strategic brand positioning and identity development), Branding & Marketing Solution (comprehensive IMC planning and digital marketing automation), Visualization Solution (CGI, 3D visualization, VR renders, and animations), and Interactive Solution (360° panoramic interactive, website and mobile development). These services are supported by specialized sub-services including Visual Identity, Animations, Architecture Renders, Brand Strategic Consultation, Content Creative, and Digital Marketing Automation. The offering is designed as an integrated suite where branding strategy informs visualization output, which then feeds into interactive digital experiences—all unified under a single agency structure for real estate developers across Vietnam and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Solutions Strategic brand positioning and identity development for real estate companies, defining brand truth, positioning, and visual identity to establish market presence.
• Branding & Marketing Solution Comprehensive marketing solution package combining brand strategy with integrated marketing communication planning, content creation, and digital marketing automation for real estate projects.
• Visualization Solution Visual storytelling services including CGI art direction, 3D visualization, architectural renders, computer-generated images, animations, and real-time virtual reality animations for real estate marketing.
• Interactive Solution Interactive digital experience creation including 360° panoramic interactive views, virtual reality experiences, custom website design and development, and mobile application design and development for real estate projects.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Alpha CreativecoreStrategic or Co-development Partner · 8 July 2025Fresh House signed a strategic partnership agreement with Alpha Creative on July 8, 2025, to enhance branding and communications effectiveness for real estate projects. Alpha Creative is a leading creative agency specializing in integrated branding and communications for high-end real estate and hospitality sectors. With over 11 years of experience, Alpha Creative has successfully delivered large-scale projects with inspiring and interactive communication strategies. This collaboration marks a key milestone in Fresh House's long-term growth strategy, aiming to set new standards in real estate marketing while driving brand value and commercial success for projects. Both parties commit to close collaboration leveraging their respective strengths to create long-term value for clients and partners.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Brick Visual: Brazil/Europe-based architectural visualization studio producing CGI renders, animations, and VR for real estate developers and architects. Award-recognized comparable in premium CGI craft for property launches.
• The Boundary: UK-based architectural visualization studio producing CGI, VR, and interactive experiences for real estate developers and architects. Comparable in delivering premium CGI/VR visualization for real estate launches.
• Archetype 3D: Real estate CGI and visualization studio producing architectural renders, animations, and virtual tours for property developers and marketing agencies. Comparable core offering in CGI art direction and architectural visualization for developer launches.
• VU.CITY: UK-based provider of interactive 3D digital twin city models and VR property experiences used by real estate developers and agents. Overlapping use case with Fresh House's 360 VR and interactive visualization solutions.
• Realync: US-based virtual tour and 3D visualization platform purpose-built for real estate developers, agents, and property managers. Comparable in interactive VR/3D property visualization for sales and marketing.
• iStaging: Taiwan-based VR/AR platform offering virtual tours, 3D visualization, and live tours for real estate and interior design. Similar product depth in immersive VR experiences for property marketing with APAC footprint.
• Pixready: International architectural visualization studio offering 3D rendering, animation, VR, and interactive solutions for real estate and architecture. Comparable CGI/VR/interactive service mix for developer clients.
• Lemon Yellow: Australia-based creative agency specialized in branding, marketing, and CGI/visualization for property developers. Highly comparable one-stop agency model targeting high-end residential developers.
• Diakrit: Sweden-founded real estate visualization and CGI firm offering photography, 3D renders, VR, and interactive floor plans to property developers globally. Directly comparable in service mix (CGI, VR, marketing visuals for developers) and end customers.

Broad incumbents

• CYLINDER (by Cycas Hospitality): Hospitality-focused operator brand that develops hotels with integrated branding, marketing, and design capabilities. Less direct overlap but engages similar enterprise customers (developers, hospitality groups) on integrated brand and marketing deliverables in Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freshhouseandpartners
• LinkedInlinkedin.com/company/fresh-house-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRESH HOUSE GROUP