Broadsign

What Broadsign does

Broadsign is a Montreal-based provider of out-of-home (OOH) advertising software, founded in 2003 and operating across approximately 107 countries with a deployed base of 2.8 million digital signs. The company's core product is the Broadsign Platform, a unified hub that connects OOH media owners (billboard operators, airport and transit authorities, retailers) with media buyers (agencies and brands), supported by module-level products: Broadsign Control for content and network management, Broadsign Direct for guaranteed campaigns, Broadsign Ayuda for static campaigns, Broadsign Reach as a programmatic supply-side platform, and Broadsign Publish for local signage messaging.

The technology stack spans both supply and demand sides of programmatic DOOH following the acquisitions of OutMoove (a Netherlands-based DSP acquired in May 2024) and Place Exchange (an OOH SSP acquired in November 2025, accompanied by a minority investment from Crestline Investors). Broadsign Reach and Place Exchange provide OpenRTB-compatible inventory access totaling 1.8 million programmatically transactable screens, while OutMoove provides demand-side buying for agencies. The platform records 48 billion ad deliveries and 193 billion impressions per month and is integrated via open APIs with Google Display & Video 360, Criteo, Retail Media Works, and (as of June 2026) Mirakl Ads for unified e-commerce and in-store retail media campaign execution.

Broadsign monetizes primarily through enterprise SaaS subscriptions to media owners, programmatic transaction fees on Broadsign Reach-mediated buys, and DSP technology licensing via OutMoove. The go-to-market combines enterprise field sales for large media owners and major agency holding companies with self-serve and partner-channel access for programmatic buyers. Customer deployments include Douglas (2,000 European retail doors), JB Hi-Fi (200+ Australian stores), Exterior Plus/Aena (Madrid-Barajas and Barcelona-El Prat airports), and Allianz as a launch advertiser. The company has expanded geographically into Latin America through a newly created Mexico City-based regional sales leadership role and has pursued retail media as a third core customer segment alongside media owners and media buyers.

Name

Broadsign

Legal name

Broadsign International LLC

Website

https://broadsign.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Broadsign is a Montreal-based OOH advertising software provider whose Broadsign Platform connects OOH media owners with media buyers (and increasingly retailers) across 107 countries and 2.8 million digital signs, monetizing via SaaS subscriptions and programmatic transaction fees following the acquisitions of OutMoove DSP and Place Exchange SSP.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising Software

NAICS

Advertising Material Distribution Services (541870), Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Out-of-home advertising software
• Digital signage platform
• Programmatic DOOH SSP
• Retail media network software
• OOH ad server

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/SaaS Subscription: Broadsign operates as a technology platform provider to media owners, selling access to its OOH management and programmatic advertising platform on a subscription basis
2. Programmatic Transaction Fees: Revenue generated through programmatic DOOH transactions facilitated via Broadsign Reach SSP, connecting media buyers with publisher inventory through programmatic buying
3. DSP Technology Licensing: OutMoove DSP technology provides demand-side platform services to advertisers and agencies for programmatic OOH buying

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Broadsign provides a unified software platform for planning, managing, and transacting out-of-home (OOH) and digital out-of-home (DOOH) advertising. The platform connects media owners (billboard operators, airports, transit companies, retailers) with media buyers (agencies, brands) to run campaigns across more than 2.8 million digital signs in 107 countries, including programmatic trading via the Broadsign Reach SSP and OutMoove DSP.

Product overview

Broadsign offers a unified platform-plus-modules architecture for the out-of-home (OOH) advertising industry. The core Broadsign Platform serves as the central hub connecting OOH media buyers and sellers, supplemented by specialized modules: Broadsign Control (content and network management), Broadsign Direct (guaranteed campaigns), Broadsign Ayuda (static campaigns), Broadsign Reach (programmatic SSP), and Broadsign Publish (local signage messaging). The portfolio also includes acquired products: OutMoove DSP (demand-side platform acquired May 2024) and Place Exchange (programmatic SSP acquired November 2025), which together provide end-to-end programmatic DOOH capabilities across 2.8 million signs in 107 countries.

Differentiator

Problem solved

Functional benefit

Brands

• OutMoove by Broadsign: Broadsign's demand-side platform (DSP) for digital out-of-home advertising, enabling automated OOH transactions and global reach.

Products and services

• Broadsign Platform Unified OOH advertising platform that connects media owners and media buyers to plan, manage, and transact out-of-home advertising campaigns across a global digital signage footprint. Built for media owners (billboards, airports, transit, retailers) and media buyers (agencies and brands), serving as the central hub for campaign management, inventory access, and programmatic transactions.
• Broadsign Reach Programmatic supply-side platform for OOH advertising that enables media owners to sell their digital out-of-home inventory through automated, real-time bidding compatible with OpenRTB. Used by OOH media owners and demand partners seeking programmatic DOOH trading capabilities.
• OutMoove DSP Demand-side platform for programmatic digital out-of-home advertising acquired by Broadsign from Netherlands-based OutMoove in May 2024. Enables advertisers and agencies to plan, buy, and optimize programmatic DOOH campaigns through an automated console.
• Place Exchange by Broadsign Independent programmatic OOH supply-side platform acquired by Broadsign in November 2025, providing programmatic DOOH inventory access and real-time bidding capabilities and expanding Broadsign's programmatic network to 1.8 million screens worldwide.
• Place Exchange Programmatic Guaranteed on Google DV360 Programmatic Guaranteed capability for DOOH launched by Place Exchange by Broadsign within Google Display & Video 360, enabling advertisers and agencies to secure premium digital out-of-home inventory with guaranteed pricing and placements directly within the DV360 programmatic workflow.
• Broadsign DOOH Ad Server Digital out-of-home ad server that delivers dynamic and static ad content across OOH networks with real-time targeting and scheduling. Built for media owners and buyers running campaigns across digital signage networks.
• Broadsign Inventory Catalog Searchable global inventory catalog that enables media buyers to browse and identify OOH placements across billboards, transit hubs, airports, and retail locations worldwide, supporting campaign planning and buying decisions.

Quantifiable outcome

• 193B+ monthly impressions across platform
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mirakl AdscoreStrategic or Co-development Partner · 24 June 2026Strategic partnership announced at Cannes Lions 2026 to integrate Broadsign and Mirakl Ads technology platforms, enabling advertisers to run retail media campaigns across e-commerce placements and in-store digital screens under a single campaign brief with unified performance reporting. Beta testing underway with Q3 2026 launch target.
• CriteocoreTechnology or Integration · 21 April 2026Technology integration partner for JB Hi-Fi's in-store retail media network; Broadsign Platform open API enables Criteo partnership for retailer media network monetization.
• Exterior PluscoreTechnology or Integration · 20 March 2026Exterior Plus launched programmatic advertising at Madrid-Barajas and Barcelona-El Prat airports via Broadsign Reach SSP, enabling brands and agencies to run real-time campaigns with advanced targeting and access to premium digital airport inventory.
• AenaminorStrategic or Co-development Partner · 20 March 2026Spanish airport operator enabling programmatic advertising deployment at Madrid-Barajas and Barcelona-El Prat airports through Broadsign Reach infrastructure.
• WPP MediaminorGTM or Marketing Partner · 20 March 2026WPP Media collaborated on the launch of programmatic advertising at Spanish airports via Broadsign Reach platform.
• AllianzminorOthers · 20 March 2026First advertiser on Exterior Plus programmatic airport platform powered by Broadsign Reach; running 'Courage lives here' Home Insurance campaign with data-driven targeting across Madrid and Barcelona airports.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Vistar Media: Vistar Media is a leading programmatic DOOH supply-side platform serving media owners and media buyers globally, directly competing with Broadsign Reach and Place Exchange in programmatic OOH transactions and audience targeting.
• Hivestack: Hivestack is a programmatic DOOH ad tech company offering an end-to-end SSP/DSP stack for media owners and buyers. It competes head-to-head with Broadsign's combined Place Exchange SSP and OutMoove DSP in programmatic OOH buying.
• VIOOH: VIOOH is a programmatic DOOH marketplace backed by JCDecaux and other major media owners, directly competing with Broadsign Reach and Place Exchange as an independent supply-side platform for digital OOH inventory.
• Stratacache: Stratacache provides digital signage content management and network operations software across retail, QSR, and enterprise. It competes with Broadsign Control and Broadsign Platform in digital signage content/network management.
• Scala (by Stratacache): Scala is a digital signage and in-store retail media platform owned by Stratacache. It competes with Broadsign's retail digital signage and in-store network offerings for large retailer customers.
• YCD Multimedia: YCD Multimedia provides digital signage and in-store media software for retail and other verticals. It is comparable to Broadsign's content/network management modules in the retail digital signage niche.

Broad incumbents

• JCDecaux: JCDecaux is the world's largest outdoor advertising company spanning street furniture, transit, and billboard OOH. It competes with Broadsign's media owner customers through VIOOH and operates the type of large-scale digital signage networks that Broadsign powers.
• Lamar Advertising: Lamar Advertising is one of the largest U.S. OOH advertising operators with a significant digital billboard network. It is a potential customer and competitor in the DOOH media owner space that intersects with Broadsign's platform offerings.

Emerging players

• Quividi: Quividi is a DOOH audience and campaign analytics provider that complements OOH operations. It is comparable to the measurement and attribution capabilities within Broadsign's programmatic stack.

Others

• Criteo: Criteo is a commerce media platform and a Broadsign integration partner (cited in JB Hi-Fi deployment). It is a complementary technology ecosystem peer in the retail media / DOOH convergence rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/broadsign
• Facebookfacebook.com/BroadSign
• LinkedInlinkedin.com/company/broadsign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadsign