WPP Media
WPP Media is the global media agency collective of WPP plc, rebranded from GroupM in 2025, serving enterprise brands across 16+ countries with AI-powered media planning, buying, and analytics through its WPP Open platform, Open Intelligence, and Open Media Studio.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What WPP Media does
WPP Media Limited is the media arm of WPP plc (LSE: WPP) and one of the world's largest media agency networks, operating across 16+ countries with 10,000+ employees. Rebranded from GroupM in 2025, the company is positioned as WPP's "global media collective built for the AI era" and serves enterprise brands across automotive, FMCG, beauty, financial services, beverages, retail, and technology — including Jaguar Land Rover, Estée Lauder, SC Johnson, IKEA, Uber, Hang Seng Bank, Mondelez, Maruti Suzuki, and Nespresso.
The company's core technology stack is built around WPP Open, an intelligent marketing system comprising two flagship products: Open Media Studio (OMS), an end-to-end media delivery platform that integrates collaboration, planning, buying, and production workflows; and Open Intelligence, a predictive analytics layer trained on client data across trillions of data points on a decentralized network. These platform capabilities are delivered through agency brands EssenceMediacom, Mindshare, Wavemaker, Choreograph, and The Goat Agency. In 2026 WPP Media launched the Advertising Intelligence Framework (a methodology to assess platform readiness for AI-driven advertising by 2030) and the Buyer Agent for Video (an autonomous media-buying agent under the Agentic Standards Initiative with Disney, Netflix, NBCUniversal, Fox, Paramount, and Comcast).
WPP Media generates revenue through professional services fees, retainer arrangements, and performance-based compensation typical of global media agencies. Go-to-market is direct enterprise sales via regional offices and senior client leadership, with Q1 2026 new billings of $1.5 billion across major account wins. The company monetizes research and thought leadership (e.g., This Year Next Year forecasts) to drive client engagement, and has been expanding into adjacent verticals including retail media (DFIQ partnership), quick commerce, branded entertainment (Havells mYOUsic), and synthetic-audience programmatic buying (Givsly partnership).
WPP Media firmographics
Firmographics- Name
- WPP Media
- Legal name
- WPP Media Limited
- Website
- https://groupm.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- WPP Media is the global media agency collective of WPP plc, rebranded from GroupM in 2025, serving enterprise brands across 16+ countries with AI-powered media planning, buying, and analytics through its WPP Open platform, Open Intelligence, and Open Media Studio.
- Ownership category
- akta.pro rank
WPP Media industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
Keywords
Where WPP Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
WPP Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Services and Consulting: WPP Media provides comprehensive media services to global brands, including media strategy, planning, buying, and optimization across all channels. Revenue is generated through professional service fees, management retainer arrangements, and performance-based compensation structures typical of global media agencies.
- Research and Business Intelligence: WPP Media publishes research reports and business intelligence including the Advertising Intelligence Framework, This Year Next Year forecasts, and industry analysis that positions the company as a thought leader and drives client engagement.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
WPP Media product offering
Product offeringCore offering
WPP Media is WPP's global media collective providing AI-powered media planning, buying, and optimization services to enterprise brands worldwide. The company delivers comprehensive media strategy across paid, earned, shared, and owned channels through its WPP Open intelligent marketing system, encompassing Open Media Studio (OMS) for end-to-end media delivery and Open Intelligence for predictive, AI-driven marketing solutions. It operates through agency brands including EssenceMediacom, Mindshare, Wavemaker, Choreograph, and The Goat Agency.
Product overview
WPP Media is WPP's global media collective built for the AI era, operating as a unified platform-plus-modules architecture. The core platform consists of Open Media Studio (OMS) and Open Intelligence, both powered by the WPP Open intelligent marketing system. These integrate with WPP Media's agency brands—EssenceMediacom, Mindshare, Wavemaker, Choreograph, and The Goat Agency—to deliver comprehensive media services spanning data-led solutions, creative production, commerce, and personalized media delivery. The platform unifies media, data, and production while managing owned, earned, shared, and paid activities across markets.
Differentiator
Problem solved
Functional benefit
Brands
- Open Intelligence: Next-gen AI-powered marketing solution
- Open Media Studio (OMS)
Products and services
- Open Media Studio (OMS) End-to-end AI-powered media delivery platform part of WPP Open that enables collaboration, speed, transparency, and creativity at every step of the advertising process, connecting media, data, and production while managing owned, earned, shared, and paid activities.
- Open Intelligence Next-generation AI-powered marketing solution that harnesses trillions of data points across a decentralized network to create unique, predictive intelligence for brands, trained on client data and tailored to specific goals.
- EssenceMediacom
Quantifiable outcome
- $1.5 billion in new client billings in Q1 2026
- +3 more outcomes
Companies that use WPP Media
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
WPP Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature4 records
WPP Media partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Digital Cinema MediacoreWPP Media partnered with Digital Cinema Media for EE's cinema activation campaign inspired by Disney/Pixar Toy Story 5 film, co-creating a 30-second film featuring Toy Story characters for promoting online safety.
- Disney AdvertisingflagshipDisney Advertising is part of the Agentic Standards Initiative led by WPP Media to establish common technical, workflow and governance standards for AI-powered media buying across premium TV and video ecosystem.
- Comcast AdvertisingflagshipPart of WPP Media's Agentic Standards Initiative alongside Disney Advertising, Fox Advertising, NBCUniversal, Netflix, Paramount, IAB Tech Lab and Prebid.org to define buyer and seller AI agent interactions.
- Fox AdvertisingflagshipFox Advertising participates in WPP Media's Agentic Standards Initiative establishing standards for AI-powered media buying across premium TV and video.
- NBCUniversalflagshipNBCUniversal is part of WPP Media's Agentic Standards Initiative bringing together major media owners and technology platforms for AI agent standards.
- NetflixflagshipNetflix participates in WPP Media's Agentic Standards Initiative to define how buyer and seller AI agents can interact securely and at scale.
- ParamountflagshipParamount is part of WPP Media's Agentic Standards Initiative for AI-powered media buying standards across premium TV and video ecosystem.
- IAB Tech LabflagshipIAB Tech Lab is part of WPP Media's Agentic Standards Initiative contributing industry standards body expertise for AI agent interactions.
- Prebid.orgflagshipPrebid.org participates in WPP Media's Agentic Standards Initiative to define standards for AI-powered media buying.
- GivslycoreWPP Media partnered with tech company Givsly to use synthetic audiences based on charity donation data for targeting programmatic media buys in the United States, expanding synthetic audience tools into programmatic buying.
- Globe Content StudiominorGlobe Content Studio released its 2026 Tactics & Takeaways trend report in partnership with WPP Media, outlining how content marketing is shifting from campaign output to structural approach focused on trust, relationships and long-term value.
- Havells IndiacoreHavells India launched Havells mYOUsic, a music-focused intellectual property developed with WPP Media, marking entry into branded entertainment to build emotional consumer connect through multi-city, multi-year initiative targeting 25 original songs.
- DFIQ MediacoreDFIQ Media and WPP Media Hong Kong formed a strategic partnership to introduce privacy-focused retail media solutions in Hong Kong, combining DFIQ's omnichannel retail ecosystem with WPP's predictive and programmatic advertising capabilities.
- InfoSumcoreInfoSum's privacy-centric platform is utilized in the DFIQ Media and WPP Media Hong Kong partnership to enable privacy-focused retail media solutions.
Scale indicators5 records
Recent moves1 record
WPP Media competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Key risks6 records
Key highlights7 records
Customer concentration
WPP Media social profiles
Digital presenceWPP Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPP Media leadership team
Management profileNumber of profiles
Profiles19 records
WPP Media subsidiaries and ownership
Company hierarchySubsidiaries5 records
WPP Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPP Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPP Media
What does WPP Media do?
WPP Media is WPP's global media collective providing AI-powered media planning, buying, and optimization services to enterprise brands worldwide. The company delivers comprehensive media strategy across paid, earned, shared, and owned channels through its WPP Open intelligent marketing system, encompassing Open Media Studio (OMS) for end-to-end media delivery and Open Intelligence for predictive, AI-driven marketing solutions. It operates through agency brands including EssenceMediacom, Mindshare, Wavemaker, Choreograph, and The Goat Agency.
Is WPP Media a public or private company?
WPP Media is a private company. It is classified as corporate owned and is currently operating.
When was WPP Media founded?
WPP Media was founded in 2025. It employs 5,001 to 10,000 people.
Where is WPP Media based?
WPP Media is headquartered in New York, United States, in the North America region.
How does WPP Media make money?
Two revenue lines are on record. Media Services and Consulting is the primary driver. The others are research and Business Intelligence.
Does WPP Media have an API?
No public API is recorded for WPP Media.
What industry is WPP Media in?
WPP Media's product category is Media Planning and Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI). Its NAICS code is 5418 and its SIC code is 7311.