Brendi
- Company typePrivate
- Founded2020
- HeadquartersSão José Dos Campos, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Brendi firmographics
Firmographics- Name
- Brendi
- Legal name
- BRENDI SERVICOS TECNOLOGICOS LTDA
- Website
- https://brendi.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brendi industry classification
Industry- Product category
- Restaurant Delivery Management Software
- NAICS
- Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro industry
- Restaurant Meal Delivery PlatformsTransportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/Food & Grocery Last-Mile DeliveryRestaurant Meal & Prepared Food Delivery
Keywords
Where Brendi is headquartered
LocationHeadquarters
- HQ city
- São José Dos Campos
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Brendi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Platform Subscription (Monthly Fee): Restaurants pay a monthly platform fee. For new sign-ups (from 24/11/2025 onwards): businesses with monthly revenue below R$7,500 pay 4.0% of revenue; businesses at or above R$7,500 pay a fixed R$300/month; minimum monthly fee of R$120. Legacy pricing (pre-24/11/2025 sign-ups, until January 2026): below R$7,000 revenue pays 3.6%; R$7,000+ pays R$250/month; minimum R$39.90. Post-paid billing — payment occurs after 30 days of usage.
- Payment Processing Fees: Brendi acts as a payment facilitator. Fees per online payment: Pix — R$0.40 fixed + 0.5% variable per order; Credit card (30-day settlement) — 3.99% per order; Credit card (same-day anticipation) — additional 1.70% per order. Credit can be used to offset monthly subscription fees. Repass to restaurant's linked bank account costs R$0.40 per transaction.
- Paid Traffic Service: R$1.00 per qualified contact generated through paid advertising campaigns (per person who initiates contact via the ad). Campaigns are created and managed by Brendi's AI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Growth tier — up to R$3,000 monthly revenue |
| Usage-based | Monthly | Percentage-based — below R$7,500 monthly revenue (new sign-ups from 24/11/2025) |
| Subscription | Monthly | Fixed tier — R$7,500+ monthly revenue (new sign-ups from 24/11/2025) |
| Usage-based | Monthly | Legacy percentage-based — below R$7,000 monthly revenue (pre-24/11/2025) |
| Subscription | Monthly | Legacy fixed tier — R$7,000+ monthly revenue (pre-24/11/2025) |
| Transaction based/ take rate | Pay-as-you-go | Payment processing — Pix |
| Transaction based/ take rate | Pay-as-you-go | Payment processing — Credit card (standard settlement) |
| Transaction based/ take rate | Pay-as-you-go | Payment processing — Credit card (same-day settlement) |
| Usage-based | Pay-as-you-go | Paid traffic — per qualified contact |
| Freemium | Pay-as-you-go | 15-day free trial |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Brendi product offering
Product offeringCore offering
Brendi provides a unified AI-powered delivery management SaaS platform for restaurants in Brazil, anchored by an AI WhatsApp virtual attendant ("Brenda") that automates customer service, order capture, and re-engagement. The platform bundles a digital menu with AI upselling, AI-managed paid traffic, CRM with customer recovery, loyalty program with cashback and coupons, real-time analytics, and integrated Pix/credit card payment processing. Restaurants use Brendi to operate their own direct delivery channel as an alternative to paying 12–27% per-order commissions to third-party marketplaces like iFood.
Product overview
Brendi is a unified delivery management platform for restaurants that combines AI-powered customer service, digital sales channels, and customer retention tools in a single system. The core offering centers on Brenda, an AI WhatsApp attendant that automates order taking and customer support. This is integrated with a digital menu for direct ordering, paid traffic management, mass messaging campaigns, and an intelligent customer recovery system. Additional modules include a loyalty program with cashback, strategic coupons, real-time analytics dashboards, order management, payment processing, and delivery rider coordination. The platform differentiates from marketplace aggregators by enabling restaurants to own their customer data and avoid commission structures.
Differentiator
Problem solved
Functional benefit
Brands
- Brenda: AI-powered virtual assistant for WhatsApp customer service
Products and services
- Brenda — Atendimento no WhatsApp com IA (AI WhatsApp Virtual Attendant) AI-powered virtual attendant that handles restaurant customer service on WhatsApp 24/7, processing orders, answering questions, suggesting upsells, and adapting language and personality to the restaurant's brand identity without requiring human staff.
- Cardápio Digital Inteligente (Intelligent Digital Menu) Digital menu platform enabling restaurants to sell directly through WhatsApp and custom links, featuring AI-driven item suggestions to increase average ticket value, with no app download required for customers.
- Tráfego Pago com IA (AI-Managed Paid Traffic) AI-managed paid advertising service on Facebook and Instagram that creates weekly ad variants, auto-optimizes spend across campaigns, and allows restaurants to start with as little as R$10/day with no manual ad management.
- Disparos em Massa no WhatsApp (Mass WhatsApp Messaging) Personalized bulk WhatsApp messaging tool that lets restaurants send targeted campaign messages to their own customer base for engagement and promotions, without third-party marketplace intermediation.
- Recuperador de Clientes Inteligente (Intelligent Customer Recovery) AI-driven customer recovery system that automatically identifies inactive customers and triggers personalized WhatsApp re-engagement campaigns without manual intervention.
- Programa de Fidelidade (Loyalty Program with Cashback) Native loyalty program featuring cashback, reward points, and exclusive benefits to encourage customer repeat purchases and increase retention.
- Cupons Estratégicos (Strategic Coupons) Intelligent coupon system that creates targeted discounts and promotions to drive conversions while protecting profit margins.
- Relatórios e Análises Avançadas (Advanced Reports and Analytics) AI-enhanced analytics dashboard providing real-time insights on sales, products, customers, and menu conversion rates for data-driven decision making.
- Plataforma de Pagamento Online (Integrated Online Payment Processing) Integrated payment facilitator supporting Pix and credit card transactions with automatic fee deduction and daily fund transfers to restaurant accounts.
- Gestão de Pedidos (Order Management) Centralized order management system that receives and processes delivery orders directly from WhatsApp conversations without requiring customer registration or external apps, including order intake from iFood, 99Food, and Foody Delivery.
- Módulo de Motoboys (Delivery Rider Module) Delivery rider management module for coordinating and tracking in-house delivery riders within the platform.
Quantifiable outcome
- Up to 80% increase in own-channel sales for restaurants using Brendi
- +2 more outcomes
Companies that use Brendi
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Brendi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature6 records
Brendi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- iFoodcoreMarketplace integration. Brendi connects with iFood to sync orders and menus, allowing restaurants to manage both their own delivery channel and iFood orders through Brendi. iFood is a primary competitor in the food delivery market but also a key integration for restaurants that want to operate both channels.
- 99 FoodcoreMarketplace integration similar to iFood. Allows restaurants using Brendi to manage 99 Food orders within the same platform ecosystem.
- SaiposcorePOS system integration. Saipos is a restaurant management/POS system; Brendi integrates with it to sync menu data, pricing, and operational information.
- ColibricorePOS system integration. Colibri is a restaurant point-of-sale system integrated with Brendi for menu and order data synchronization.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Brendi competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Brendi social profiles
Digital presenceBrendi compliance and trust
Trust signalCompliance1 record
Brendi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brendi leadership team
Management profileNumber of profiles
Profiles1 record
Brendi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brendi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brendi
What does Brendi do?
Brendi provides a unified AI-powered delivery management SaaS platform for restaurants in Brazil, anchored by an AI WhatsApp virtual attendant ("Brenda") that automates customer service, order capture, and re-engagement. The platform bundles a digital menu with AI upselling, AI-managed paid traffic, CRM with customer recovery, loyalty program with cashback and coupons, real-time analytics, and integrated Pix/credit card payment processing. Restaurants use Brendi to operate their own direct delivery channel as an alternative to paying 12–27% per-order commissions to third-party marketplaces like iFood.
Is Brendi a public or private company?
Brendi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brendi founded?
Brendi was founded in 2020. It employs 11 to 50 people.
Where is Brendi based?
Brendi is headquartered in São José Dos Campos, Brazil, in the Latin America region.
How does Brendi make money?
Three revenue lines are on record. Platform Subscription (Monthly Fee) is the primary driver. The others are payment Processing Fees and paid Traffic Service.
Does Brendi have an API?
No public API is recorded for Brendi.
What industry is Brendi in?
Brendi's product category is Restaurant Delivery Management Software. Its primary akta.pro industry code is TLAAAHAA, Restaurant Meal Delivery Platforms, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 4922 and its SIC code is 4210.