What MATTIO Communications does

MATTIO Communications is an integrated marketing communications agency founded in 2004 by Rosie Mattio and headquartered at 80 8th Avenue in Manhattan, with a team of approximately 30-35 professionals serving clients nationwide. The firm positions itself as a marketing partner for founders, operators, and investors navigating emerging, regulated, or misunderstood industries, with deepest category expertise in cannabis (entered in 2014), longevity and healthcare, CPG, beverage, beauty, hospitality, technology and AI, design, and legal. Its client base spans publicly traded multi-state cannabis operators (Green Thumb Industries, Curaleaf, Ascend Wellness), enterprise consumer brands (American Express, Boston Beer, IPSY), and growth-stage startups across multiple verticals. MATTIO claims to be 'the only PR firm that's taken an industry from stigma to Nasdaq,' referring to its work taking cannabis companies from early-stage through public market listings.

The agency's offering is structured as ten integrated service modules: media relations, social media management, influencer marketing, search and AI visibility (SEO and generative engine optimization), executive profile building, investor relations, experiential marketing, special situation management, a proprietary AI competitive intelligence platform, and media training. The AI competitive intelligence platform is the agency's principal technology asset, analyzing media coverage, search visibility, AI-generated answer results, messaging trends, share of voice, and competitive positioning to inform client strategy. MATTIO generates revenue through professional-services retainers and project-based engagements, operating as an embedded outsourced marketing department for select enterprise clients. Pricing is custom and not publicly disclosed. The company is founder-owned and operated, with no disclosed external institutional investment, no parent company, and no acquisitions or material restructuring in its operating history. Recognition includes Inc. 5000, Forbes Top Female Entrepreneur (Rosie Mattio), PR Week Best Places to Work, PR News Top Women in PR, and International Business Awards (Stevie).

Name

MATTIO Communications

Legal name

MATTIO Communications LLC

Website

https://mattio.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MATTIO Communications is a New York-based integrated marketing communications agency founded in 2004 that provides PR, social media, influencer marketing, SEO/GEO, investor relations, and special situation services to founders and enterprises across cannabis, healthcare, CPG, hospitality, and other emerging regulated industries.

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Public relations services
• Integrated marketing communications
• Media relations agency
• Investor relations services
• Crisis communications management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Communications Services: Full-service integrated marketing agency providing media relations, social media, influencer marketing, SEO/GEO, investor relations, events, and strategic communications services. Works as outsourced marketing department for clients, embedded within operations. Services span corporate communications, brand marketing, executive positioning, and special situation management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

MATTIO Communications is an integrated marketing communications agency providing ten service modules — media relations, social media, influencer marketing, SEO/GEO, executive profile building, investor relations, experiential marketing, special situation management, AI competitive intelligence, and media training — delivered as outsourced marketing department engagements for enterprise and mid-market clients in cannabis, longevity, healthcare, CPG, beverage, beauty, hospitality, tech and AI, design, and legal industries. The firm embeds senior strategists within client operations to provide strategic storytelling, regulatory-fluent communications, and proprietary AI-driven competitive measurement.

Product overview

MATTIO Communications is an integrated marketing communications agency built for founders, operators, and investors navigating evolving industries. The company operates as a unified service-based platform offering ten core service modules: Media Relations, Social Media, Influencer Marketing, Search & AI Visibility (SEO/GEO), Executive Profile Building, Investor Relations, Experiential Marketing, Special Situation Management, AI Competitive Intelligence, and Media Training. Founded in 2004 and headquartered in New York City, the agency specializes in emerging and regulated industries including cannabis, longevity, healthcare, CPG, beverage, beauty, hospitality, tech & AI, design, and legal. The services are delivered as an integrated communications solution where multiple service modules can be combined into unified programs for clients, rather than as standalone software products. The company serves clients ranging from early-stage companies to publicly traded industry leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic storytelling and earned media placement across national press, trade publications, podcasts, and broadcast media designed to build awareness, credibility, and relevance for brands and executives.
• Social Media Content and community strategies across corporate, executive, and brand channels designed to build engaged, long-term audiences on Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, and Substack.
• Influencer Marketing Campaigns focused on credibility, cultural alignment, and authentic audience engagement through talent strategy, creator programs, and product seeding.
• Search & AI Visibility (SEO/GEO) SEO and generative engine optimization strategies that strengthen rankings, organic visibility, and brand presence across traditional search and AI-generated answer platforms.
• Executive Profile Building Positioning strategies to elevate founders and leadership teams through executive visibility, speaking engagements, founder voice programs, and thought leadership development.
• Investor Relations Communications strategies supporting visibility and investor confidence, including IR narrative, earnings support, analyst days, and M&A communications.
• Experiential Marketing Events and activations designed to bring brands into real-world conversations, including launches, press days, brand activations, and founder dinners.
• Special Situation Management Reputation management and communications strategies for high-stakes matters including crisis communications, litigation support, and regulatory communications.
• AI Competitive Intelligence Proprietary AI-powered technology service to map the competitive landscape, measure share of voice, and identify where brands stand against competitors across media coverage, search visibility, and AI-generated results.
• Media Training Equipping founders and leadership teams with tools to conduct media interviews confidently through interview preparation, message development, and on-camera coaching.

Quantifiable outcome

• 57% increase in organic clicks within one year of implementing GEO for Ziel
• +7 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• American ExpressminorOthersGlobal financial services corporation listed as a client partner on the MATTIO website. MATTIO provides marketing communications services for the brand.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• M Booth: Independent integrated communications agency with comparable NYC presence and a similar mix of consumer, lifestyle, and purpose-driven clients; competes head-to-head for enterprise PR mandates.
• Coyne PR: Mid-size integrated PR and marketing agency with consumer, health, and hospitality practices—a closely comparable boutique-to-mid-market peer for enterprise brand communications work.
• 5W Public Relations: Full-service NYC-based PR agency with a dedicated cannabis and emerging industries practice, directly competing for the same MSO and consumer brand mandates that anchor MATTIO's roster.
• Berlin Rosen: Integrated communications firm of comparable size and NYC base, serving progressive consumer, real estate, and technology clients—directly competing for integrated marketing engagements with similar buyer personas.

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR network with healthcare, consumer, and purpose-led practices; competes with MATTIO for enterprise and publicly traded client work, especially in regulated categories.
• Golin: Interpublic-owned global integrated communications agency with strong consumer and technology credentials; competes for enterprise mandates with a similar integrated offering but significantly larger global footprint.
• WE Communications: Global integrated communications network with strong consumer and technology practices; competes for the same publicly traded and high-growth brand mandates as MATTIO with a broader service portfolio.
• Edelman: World's largest independent PR firm offering integrated communications globally; competes for enterprise RFPs where MATTIO is shortlisted but with materially greater scale and geographic footprint.
• BCW (Burson Cohn & Wolfe): WPP-owned global communications group formed from Burson-Marsteller and Cohn & Wolfe; competes for enterprise IR, special situations, and consumer mandates with full global capabilities.

Others

• Cannabis Marketing Association: Industry trade body for cannabis-specialized marketers and agencies; not a direct competitor but a key ecosystem signal and talent pool for the cannabis-focused segment of MATTIO's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mattiocommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATTIO Communications