WeWard
WeWard is a Paris-based mobile walking rewards app founded in 2019, serving 30 million users across 29 countries. Users redeem earned steps for cash via PayPal or Venmo, gifts from 100+ brand partners, or charitable donations, with a Corporate Challenge module serving enterprise wellness buyers.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What WeWard does
WeWard is a Paris-based mobile application company founded in 2019 that converts users' daily walking steps into redeemable rewards. The app, distributed globally via the iOS App Store and Google Play, tracks pedometer activity and enables users to accumulate points redeemable for cash (via PayPal or Venmo), gifts from over 100 brand partners, or charitable donations. The platform combines a personalized pedometer, a collectible WeCards system, weekly leaderboards, friend leagues, and exclusive sweepstakes to drive engagement, and includes a Corporate Challenge module that opens a B2B channel for employer-sponsored walking competitions. Technology stack centers on a native mobile app with gamification mechanics; the company has deployed at least one generative AI feature — an image-based 'future appearance' visualization used in marketing — but does not position AI as a core product differentiator.
WeWard's business model rests on three revenue streams: affiliate/referral fees and sponsorships from 100+ brand partners who gain access to a 30-million-user audience, advertising revenue across its 29-country footprint, and Corporate Challenge subscriptions. Distribution is product-led growth, anchored by direct app store downloads, multi-language localization, high-profile endorsement from Venus Williams (also an investor), earned media coverage in CNBC, Today Show, Fast Company, Business Insider, and Inc., and B Corp certification supporting socially-conscious consumer positioning. Leadership is comprised of co-founders Yves Benchimol (CEO/President), Nicolas Hardy (COO/Managing Director), and Tanguy de La Villegeorges (Chief Development Officer), with Aric Lasry serving as CTO. WeWard reports $50M cumulatively transferred to users and $1.5M donated to charities, with 30 million users across 29 countries as of 2024.
WeWard firmographics
Firmographics- Name
- WeWard
- Legal name
- WeWard
- Website
- https://weward.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeWard is a Paris-based mobile walking rewards app founded in 2019, serving 30 million users across 29 countries. Users redeem earned steps for cash via PayPal or Venmo, gifts from 100+ brand partners, or charitable donations, with a Corporate Challenge module serving enterprise wellness buyers.
- Ownership category
- akta.pro rank
WeWard industry classification
Industry- Product category
- Consumer Fitness and Wellness Apps
- NAICS
- Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where WeWard is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
WeWard business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Brand Partner Partnerships: WeWard partners with 100+ top brands to offer gift redemption options to users. Users earn rewards through walking activity and can redeem for exclusive deals and gifts from brand partners. The revenue likely comes from brands paying for user engagement and access to the platform's 30 million active walkers.
- Advertising and User Engagement: With 30 million users across 29 countries, WeWard likely generates revenue through advertising partnerships and sponsored content within the app ecosystem.
- Corporate Challenge Program: WeWard offers a Corporate Challenge program where businesses can engage employees in walking challenges, potentially providing a B2B revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free app with rewards-earning capability |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WeWard product offering
Product offeringCore offering
WeWard operates a mobile application that converts users' daily steps into monetary and gift rewards. Users download the free app, track walking activity through a personalized pedometer, collect WeCards and climb leaderboards, and redeem accumulated rewards as cash via PayPal or Venmo, as gifts from over 100 brand partners, or as donations to charitable causes. The platform additionally offers a Corporate Challenge module for enterprise employee wellness programs.
Product overview
WeWard is a single mobile walking app that gamifies physical activity by rewarding users for steps taken. The core WeWard app serves as the primary platform, incorporating gamification features like WeCards and weekly leaderboards to drive engagement. For enterprise customers, the Corporate Challenge module enables companies to run team-based walking competitions. Users can redeem accumulated rewards for cash (via PayPal or Venmo), gift cards from over 100 brand partners, or donations to charitable causes.
Differentiator
Problem solved
Functional benefit
Products and services
- WeWard Walking Rewards App
Quantifiable outcome
- Users increase walking activity by 24% on average
- +5 more outcomes
Companies that use WeWard
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
WeWard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
WeWard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 100+ Top BrandscoreWeWard partners with over 100 top brands to offer gift redemption options to users. Users can redeem their earned rewards for exclusive deals and gifts from these brand partners, creating a marketplace of rewards options.
- Charitable OrganizationscoreWeWard partners with inspiring charities, allowing users to donate their earned rewards to causes close to their hearts. The company has donated $1.5 million to various charitable causes and supports carbon-free mobility initiatives.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
WeWard competitors and assessment
Company assessmentDirect peers
- StepBet: StepBet gamifies step-tracking through stake-based walking and running challenges, paying users cash prizes for hitting personalized goals. It directly overlaps WeWard's gamified walking-challenge mechanic and reward-redemption model.
- Charity Miles: Charity Miles turns physical activity into charitable donations via corporate sponsorship. It shares WeWard's charity-redemption pillar and step-tracking core, and competes for the same socially-conscious walker segment.
- Sweatcoin: Sweatcoin is the closest direct competitor to WeWard: a mobile app that converts outdoor steps into a digital currency redeemable for goods, gift cards, and charitable donations. Both target health-conscious consumers globally with a freemium, PLG model.
Broad incumbents
- Strava: Strava is the dominant activity-tracking social network for walkers and runners. While more focused on performance athletes, it competes for the same user time and offers comparable leaderboards and social challenges — albeit without cash rewards.
- Runkeeper: Runkeeper (Asics) is an established GPS running/walking tracker with goals, challenges, and social features. It overlaps in core pedometer functionality and consumer-walking audience, though it lacks a cash-rewards layer.
- Fitbit: Fitbit (Google) provides step tracking, leaderboards, and a rewards program via Fitbit Premium. As a hardware-and-platform incumbent, it competes directly for users seeking motivation to walk more and could easily expand reward mechanisms.
- MyFitnessPal: MyFitnessPal is a leading nutrition and activity tracking platform with a massive consumer health audience. It overlaps with WeWard's health-conscious persona and could expand into rewards-led engagement.
- Apple Fitness+: Apple Fitness+ integrates with Apple Health to track steps, activity rings, and workouts, with sharing and gamified awards. Bundled with iPhone/Apple Watch, it represents the platform-level threat to standalone step-rewards apps like WeWard.
Emerging players
- Winwalk: Winwalk is a step-counter app that rewards users with gift cards and coins for walking, particularly strong in Asian markets. It mirrors WeWard's pedometer-plus-rewards model and competes for the same global user base.
- BetterMe: BetterMe offers a suite of health, walking, and intermittent-fasting apps with gamified plans. It overlaps with WeWard's health-conscious consumer target market and walking-plan mechanics, though it focuses more on subscription coaching.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WeWard social profiles
Digital presenceWeWard compliance and trust
Trust signalCompliance1 record
WeWard financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeWard leadership team
Management profileNumber of profiles
Profiles4 records
WeWard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeWard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeWard
What does WeWard do?
WeWard operates a mobile application that converts users' daily steps into monetary and gift rewards. Users download the free app, track walking activity through a personalized pedometer, collect WeCards and climb leaderboards, and redeem accumulated rewards as cash via PayPal or Venmo, as gifts from over 100 brand partners, or as donations to charitable causes. The platform additionally offers a Corporate Challenge module for enterprise employee wellness programs.
Is WeWard a public or private company?
WeWard is a private company. It is classified as venture growth investor backed and is currently operating.
When was WeWard founded?
WeWard was founded in 2019. It employs 11 to 50 people.
Where is WeWard based?
WeWard is headquartered in Paris, France, in the Europe region.
How does WeWard make money?
Three revenue lines are on record. Brand Partner Partnerships are the primary driver. The others are advertising and User Engagement and corporate Challenge Program.
Who are WeWard's main competitors?
Direct peers on record are StepBet, Charity Miles and Sweatcoin. Broad incumbents are Strava, Runkeeper, Fitbit, MyFitnessPal and Apple Fitness+. Emerging players are Winwalk and BetterMe.
Does WeWard have an API?
No public API is recorded for WeWard.
What industry is WeWard in?
WeWard's product category is Consumer Fitness and Wellness Apps. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 4591.