WeWard

What WeWard does

WeWard is a Paris-based mobile application company founded in 2019 that converts users' daily walking steps into redeemable rewards. The app, distributed globally via the iOS App Store and Google Play, tracks pedometer activity and enables users to accumulate points redeemable for cash (via PayPal or Venmo), gifts from over 100 brand partners, or charitable donations. The platform combines a personalized pedometer, a collectible WeCards system, weekly leaderboards, friend leagues, and exclusive sweepstakes to drive engagement, and includes a Corporate Challenge module that opens a B2B channel for employer-sponsored walking competitions. Technology stack centers on a native mobile app with gamification mechanics; the company has deployed at least one generative AI feature — an image-based 'future appearance' visualization used in marketing — but does not position AI as a core product differentiator.

WeWard's business model rests on three revenue streams: affiliate/referral fees and sponsorships from 100+ brand partners who gain access to a 30-million-user audience, advertising revenue across its 29-country footprint, and Corporate Challenge subscriptions. Distribution is product-led growth, anchored by direct app store downloads, multi-language localization, high-profile endorsement from Venus Williams (also an investor), earned media coverage in CNBC, Today Show, Fast Company, Business Insider, and Inc., and B Corp certification supporting socially-conscious consumer positioning. Leadership is comprised of co-founders Yves Benchimol (CEO/President), Nicolas Hardy (COO/Managing Director), and Tanguy de La Villegeorges (Chief Development Officer), with Aric Lasry serving as CTO. WeWard reports $50M cumulatively transferred to users and $1.5M donated to charities, with 30 million users across 29 countries as of 2024.

Name

WeWard

Legal name

WeWard

Website

https://weward.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WeWard is a Paris-based mobile walking rewards app founded in 2019, serving 30 million users across 29 countries. Users redeem earned steps for cash via PayPal or Venmo, gifts from 100+ brand partners, or charitable donations, with a Corporate Challenge module serving enterprise wellness buyers.

Ownership category

akta.pro rank

Product category

Consumer Fitness and Wellness Apps

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Walking rewards app
• Pedometer rewards
• Step tracking app
• Gamified fitness app
• Corporate wellness challenges

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Brand Partner Partnerships: WeWard partners with 100+ top brands to offer gift redemption options to users. Users earn rewards through walking activity and can redeem for exclusive deals and gifts from brand partners. The revenue likely comes from brands paying for user engagement and access to the platform's 30 million active walkers.
2. Advertising and User Engagement: With 30 million users across 29 countries, WeWard likely generates revenue through advertising partnerships and sponsored content within the app ecosystem.
3. Corporate Challenge Program: WeWard offers a Corporate Challenge program where businesses can engage employees in walking challenges, potentially providing a B2B revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

WeWard operates a mobile application that converts users' daily steps into monetary and gift rewards. Users download the free app, track walking activity through a personalized pedometer, collect WeCards and climb leaderboards, and redeem accumulated rewards as cash via PayPal or Venmo, as gifts from over 100 brand partners, or as donations to charitable causes. The platform additionally offers a Corporate Challenge module for enterprise employee wellness programs.

Product overview

WeWard is a single mobile walking app that gamifies physical activity by rewarding users for steps taken. The core WeWard app serves as the primary platform, incorporating gamification features like WeCards and weekly leaderboards to drive engagement. For enterprise customers, the Corporate Challenge module enables companies to run team-based walking competitions. Users can redeem accumulated rewards for cash (via PayPal or Venmo), gift cards from over 100 brand partners, or donations to charitable causes.

Differentiator

Problem solved

Functional benefit

Products and services

• WeWard Walking Rewards App

Quantifiable outcome

• Users increase walking activity by 24% on average
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 100+ Top BrandscoreGTM or Marketing PartnerWeWard partners with over 100 top brands to offer gift redemption options to users. Users can redeem their earned rewards for exclusive deals and gifts from these brand partners, creating a marketplace of rewards options.
• Charitable OrganizationscoreStrategic or Co-development PartnerWeWard partners with inspiring charities, allowing users to donate their earned rewards to causes close to their hearts. The company has donated $1.5 million to various charitable causes and supports carbon-free mobility initiatives.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StepBet: StepBet gamifies step-tracking through stake-based walking and running challenges, paying users cash prizes for hitting personalized goals. It directly overlaps WeWard's gamified walking-challenge mechanic and reward-redemption model.
• Charity Miles: Charity Miles turns physical activity into charitable donations via corporate sponsorship. It shares WeWard's charity-redemption pillar and step-tracking core, and competes for the same socially-conscious walker segment.
• Sweatcoin: Sweatcoin is the closest direct competitor to WeWard: a mobile app that converts outdoor steps into a digital currency redeemable for goods, gift cards, and charitable donations. Both target health-conscious consumers globally with a freemium, PLG model.

Broad incumbents

• Strava: Strava is the dominant activity-tracking social network for walkers and runners. While more focused on performance athletes, it competes for the same user time and offers comparable leaderboards and social challenges — albeit without cash rewards.
• Runkeeper: Runkeeper (Asics) is an established GPS running/walking tracker with goals, challenges, and social features. It overlaps in core pedometer functionality and consumer-walking audience, though it lacks a cash-rewards layer.
• Fitbit: Fitbit (Google) provides step tracking, leaderboards, and a rewards program via Fitbit Premium. As a hardware-and-platform incumbent, it competes directly for users seeking motivation to walk more and could easily expand reward mechanisms.
• MyFitnessPal: MyFitnessPal is a leading nutrition and activity tracking platform with a massive consumer health audience. It overlaps with WeWard's health-conscious persona and could expand into rewards-led engagement.
• Apple Fitness+: Apple Fitness+ integrates with Apple Health to track steps, activity rings, and workouts, with sharing and gamified awards. Bundled with iPhone/Apple Watch, it represents the platform-level threat to standalone step-rewards apps like WeWard.

Emerging players

• Winwalk: Winwalk is a step-counter app that rewards users with gift cards and coins for walking, particularly strong in Asian markets. It mirrors WeWard's pedometer-plus-rewards model and competes for the same global user base.
• BetterMe: BetterMe offers a suite of health, walking, and intermittent-fasting apps with gamified plans. It overlaps with WeWard's health-conscious consumer target market and walking-plan mechanics, though it focuses more on subscription coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wewardapp
• YouTubeyoutube.com/weward
• LinkedInlinkedin.com/company/wewardapp
• Instagraminstagram.com/wewardapp
• TikToktiktok.com/@weward
• Facebookfacebook.com/wewardapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeWard