THE COLLECTION
THE COLLECTION is a privately held, multi-brand luxury auto dealership in South Florida, authorized for Ferrari, Porsche, Audi, McLaren, Aston Martin, Maserati, Jaguar, Land Rover, Lamborghini, Alfa Romeo, and Pininfarina, serving high-net-worth individuals across five locations anchored by a flagship 350,000 sq ft showroom in Coral Gables.
- Company typePrivate
- Founded1978
- HeadquartersCoral Gables, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What THE COLLECTION does
THE COLLECTION, LLC is a privately held, multi-brand luxury automotive dealership headquartered in Coral Gables, Florida, founded in 1978 and operating under President & CEO Ken Gorin. The company is an authorized dealer for ten premium and ultra-premium OEMs — Audi, Porsche, Ferrari, Maserati, McLaren, Aston Martin, Jaguar, Land Rover, Alfa Romeo, and Pininfarina — and conducts business across five South Florida locations, anchored by a 350,000-square-foot flagship showroom featuring brand-specific showrooms, a customer lounge, Bachour Café, and The Boutique accessories store.
The business operates four integrated revenue streams: new vehicle sales, certified and pre-owned vehicle sales, factory-authorized service and parts, and accessories/merchandise through The Boutique. Operational technology is built on third-party platforms rather than proprietary systems, including Tekion Cloud for service scheduling, Kelley Blue Book for trade-in valuations, and brand-specific OEM finance arms plus Affirm for consumer credit. The go-to-market motion is enterprise-style field sales with concierge service, including mobile test drives delivered to customer homes or offices.
THE COLLECTION employs 251-500 staff and serves a single customer persona — high-net-worth individuals in the Miami-Dade market seeking vehicles priced from roughly $54,000 (entry Audi) to over $400,000 (McLaren 750S, Aston Martin Vanquish, Pininfarina Battista). The firm is founder/management-owned with no disclosed institutional investors or parent company.
THE COLLECTION firmographics
Firmographics- Name
- THE COLLECTION
- Legal name
- The Collection, LLC
- Website
- https://thecollection.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- THE COLLECTION is a privately held, multi-brand luxury auto dealership in South Florida, authorized for Ferrari, Porsche, Audi, McLaren, Aston Martin, Maserati, Jaguar, Land Rover, Lamborghini, Alfa Romeo, and Pininfarina, serving high-net-worth individuals across five locations anchored by a flagship 350,000 sq ft showroom in Coral Gables.
- Ownership category
- akta.pro rank
Where THE COLLECTION is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
THE COLLECTION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: New and pre-owned luxury automobile sales across 10+ premium brands including Ferrari, McLaren, Aston Martin, Porsche, Audi, Maserati, Lamborghini, Jaguar, Land Rover, Alfa Romeo, and Pininfarina. Revenue generated from direct vehicle transactions with various financing and leasing options.
- Service and Maintenance: Factory-authorized maintenance, repairs, and parts sales. Includes complimentary loaner vehicles, VIP shuttle service, and pickup/drop-off concierge services.
- Parts and Accessories: Sale of OEM parts, accessories, and branded merchandise through The Boutique (3,000 sq ft accessories shop).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level luxury vehicles (Audi A3, A4) |
| One time/ perpetual license | Multi-year contract | Performance/luxury vehicles (Audi Q5, Q7, Porsche Macan) |
| One time/ perpetual license | Multi-year contract | High-performance sports cars (McLaren Artura, 750S) |
| One time/ perpetual license | Multi-year contract | Ultra-luxury vehicles (Aston Martin Vanquish, DBX707) |
| Unit Pricing | Pay-as-you-go | Service maintenance packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
THE COLLECTION product offering
Product offeringCore offering
THE COLLECTION is a South Florida luxury automotive dealership group that sells new, certified pre-owned, and pre-owned vehicles from 10+ premium franchises including Audi, Porsche, Ferrari, Maserati, McLaren, Aston Martin, Jaguar, Land Rover, Alfa Romeo, Lamborghini, and Pininfarina. The dealership also provides factory-authorized maintenance and repair service, OEM parts, branded accessories through The Boutique, and financing/leasing support through manufacturer financial services and third-party lenders.
Product overview
THE COLLECTION is a luxury automotive dealership operating as a multi-brand franchise offering 10 luxury automotive brands: Audi, Porsche, Ferrari, Maserati, McLaren, Aston Martin, Jaguar, Land Rover, Alfa Romeo, and Pininfarina. The company operates from a 350,000-square-foot flagship facility in Coral Gables, Florida, with additional showroom locations including Ferrari of Miami, Jaguar Land Rover Coral Gables, Audi Miami South, and Lamborghini South Dade. The product portfolio centers on new and pre-owned vehicle sales across all luxury brands, supplemented by certified pre-owned programs, factory-authorized service and parts operations, and an accessories boutique. Additional amenities include a Bachour Café on-site restaurant, complimentary loaner vehicles, and financing tools through partnerships with manufacturer financial services and Affirm.
Differentiator
Problem solved
Functional benefit
Brands
- The Boutique at THE COLLECTION: A 3,000 square foot accessories boutique featuring officially licensed merchandise from all eight luxury brands including Audi, Alfa Romeo, Aston Martin, Ferrari, Jaguar, Maserati, McLaren, and Porsche. Offers keychains, apparel, children's toys, luggage and more.
- Bachour Café
Products and services
- New Vehicle Sales Sale of brand-new luxury and performance vehicles across 10+ authorized franchises at THE COLLECTION's flagship Coral Gables facility and four additional brand-specific showrooms, with manufacturer financing, leasing, and trade-in support. Targets affluent individual consumers in South Florida.
- Pre-Owned Vehicles Sale of pre-owned luxury vehicles across the dealership's brand lineup, including manufacturer-certified examples with extended warranty coverage; offered to consumers seeking entry points into luxury/performance marques.
- Certified Pre-Owned Vehicles Manufacturer-certified pre-owned vehicles that pass strict brand quality and inspection standards, sold with extended warranty coverage at THE COLLECTION's dealerships.
- Factory-Authorized Service and Parts Factory-authorized maintenance, diagnostics, and repair services for Audi, Porsche, Ferrari, Maserati, McLaren, Aston Martin, Jaguar, Land Rover, Alfa Romeo, Lamborghini, and Pininfarina vehicles, staffed by factory-trained technicians using genuine OEM parts and modern diagnostic equipment. Includes same-day appointments, Saturday/evening availability, vehicle pickup and drop-off concierge, complimentary car wash, and complimentary loaner vehicles.
- The Boutique at THE COLLECTION (Parts and Accessories) On-site 3,000-square-foot branded boutique selling officially licensed OEM merchandise, keychains, apparel, children's toys, luggage, and automotive accessories for Audi, Alfa Romeo, Aston Martin, Ferrari, Jaguar, Maserati, McLaren, and Porsche, plus OEM parts ordering.
- Service Loaner Vehicles Complimentary loaner vehicles offered to customers while their luxury vehicle is being serviced at THE COLLECTION; subject to availability and eligibility requirements.
- Financing and Leasing Services Online credit applications and financing/leasing programs through partnerships with manufacturer captive lenders and third-party providers (Affirm), enabling customers to finance or lease vehicles and pay for service and parts over time.
- Bachour Café On-site gourmet café operated by celebrity pastry chef Antonio Bachour (2018 Best Pastry Chef award winner), serving fresh pastries, desserts, breakfast, lunch (salads, sandwiches, soups), and espresso beverages to dealership patrons visiting the flagship Coral Gables showroom.
Companies that use THE COLLECTION
Customer profileSegments1 record
Ideal customer profiles1 record
THE COLLECTION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
THE COLLECTION partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Audi AGcoreAuthorized Audi dealer operating two locations: The Collection Audi (200 Bird Road, Coral Gables) and Audi Miami South (Palmetto Bay). Offers new, pre-owned, and certified pre-owned Audi vehicles plus factory-authorized service.
- PorschecoreAuthorized Porsche dealer offering full lineup including Taycan electric models and Macan Electric. Provides sales, financing, and service.
- FerraricoreAuthorized Ferrari dealer operating two locations: The Collection Ferrari and Ferrari of Miami. Flagship luxury brand representing racing heritage.
- MaseraticoreAuthorized Maserati dealer for Ghibli, Levante, Quattroporte, MC20, Grecale, and GranTurismo models.
- McLarencoreAuthorized McLaren dealer for 750S, Artura, and GTS models. High-performance supercar brand.
- Aston MartincoreAuthorized Aston Martin dealer for DB12, DBX707, Vanquish, and Vantage models. British luxury performance.
- Jaguar Land RovercoreAuthorized Jaguar Land Rover dealer at Jaguar Land Rover Coral Gables location.
- Alfa RomeocoreAuthorized Alfa Romeo dealer for Giulia and Stelvio models. Italian luxury performance brand.
- Automobili PininfarinaminorAuthorized Pininfarina dealer for Battista electric hyper GT and B95 Barchetta. Ultra-exclusive Italian electric hypercar brand.
- Antonio Bachour (Bachour Café)minorOn-site café operated by celebrity pastry chef Antonio Bachour, 2018 Best Pastry Chef award winner. Provides gourmet food and beverages for dealership patrons.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
THE COLLECTION competitors and assessment
Company assessmentDirect peers
- Braman Motors: Miami-based luxury automotive dealer group operating multiple South Florida locations with overlapping franchises (including Audi, Porsche, BMW, Bentley, Rolls-Royce, Cadillac). Directly comparable as a regional multi-brand luxury dealership peer in the same Miami market.
- Park Place Dealerships: Texas-based luxury automotive dealer group with multiple high-line franchises (Mercedes-Benz, Porsche, Rolls-Royce, Bentley, Lamborghini, Volvo). Comparable as a multi-brand luxury dealership group with similar sales/service/boutique model and a similar mix of concierge-driven retail.
- Manhattan Motorcars: New York-based exotic and luxury car dealer for Porsche, Bentley, Lamborghini, Rolls-Royce, and Ferrari. Comparable as a multi-brand high-line dealer with a destination showroom and affluent-customer focus, albeit in a different metro.
- Galpin Motors: California-based luxury and import auto dealer group holding multiple OEM franchises including Aston Martin, Ferrari, Maserati, Porsche, and Jaguar Land Rover. Highly comparable multi-brand luxury franchise model with strong service and bespoke experience focus.
Broad incumbents
- Lithia Motors (Lithia & Driveway): One of the largest US automotive retailers with a growing mix of import and luxury franchises alongside mass-market stores. Comparable as a scaled multi-brand dealer group, although luxury is a smaller share of Lithia's overall portfolio than at THE COLLECTION.
- Holman Automotive: Privately held, family-owned automotive group operating dealerships, fleet services, and parts distribution across luxury and import brands. Comparable as a diversified, large-scale luxury dealer and fleet operator with similar brand mix and service/parts ecosystem.
- Sonic Automotive: Public US automotive retailer operating EchoPark used-vehicle stores and franchised dealerships including luxury import brands (BMW, Mercedes-Benz, Lexus, Audi, Porsche). Comparable as a multi-brand dealership operator with new and used luxury exposure.
- AutoNation: Largest US automotive retailer with 250+ stores across 19 states, holding franchises spanning mass-market through luxury brands (BMW, Mercedes-Benz, Audi, Porsche, Ferrari at select stores). Comparable as a scaled, multi-brand dealer operator, though broader and less luxury-specialized than THE COLLECTION.
- Penske Automotive Group: Public global automotive retailer with a heavy concentration of luxury and premium franchises (Audi, Porsche, Ferrari, Bentley, Lamborghini, BMW, Mercedes-Benz). Comparable as a larger, publicly traded operator of multi-brand luxury dealerships with significant service/parts revenue.
- Berkshire Hathaway Automotive: Automotive retail subsidiary of Berkshire Hathaway operating franchised dealerships across multiple US markets, including luxury franchises. Comparable as a large multi-brand dealer with similar franchise-based model and service/parts revenue mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
THE COLLECTION social profiles
Digital presenceTHE COLLECTION financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE COLLECTION leadership team
Management profileNumber of profiles
Profiles8 records
THE COLLECTION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE COLLECTION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE COLLECTION
What does THE COLLECTION do?
THE COLLECTION is a South Florida luxury automotive dealership group that sells new, certified pre-owned, and pre-owned vehicles from 10+ premium franchises including Audi, Porsche, Ferrari, Maserati, McLaren, Aston Martin, Jaguar, Land Rover, Alfa Romeo, Lamborghini, and Pininfarina. The dealership also provides factory-authorized maintenance and repair service, OEM parts, branded accessories through The Boutique, and financing/leasing support through manufacturer financial services and third-party lenders.
Is THE COLLECTION a public or private company?
THE COLLECTION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE COLLECTION founded?
THE COLLECTION was founded in 1978. It employs 251 to 500 people.
Where is THE COLLECTION based?
THE COLLECTION is headquartered in Coral Gables, United States, in the North America region.
How does THE COLLECTION make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Maintenance and parts and Accessories.
Who are THE COLLECTION's main competitors?
Direct peers on record are Braman Motors, Park Place Dealerships, Manhattan Motorcars and Galpin Motors. Broad incumbents are Lithia Motors (Lithia & Driveway), Holman Automotive, Sonic Automotive, AutoNation, Penske Automotive Group and Berkshire Hathaway Automotive.
Does THE COLLECTION have an API?
No public API is recorded for THE COLLECTION.