Fujiiryoki

What Fujiiryoki does

Fujiiryoki (株式会社フジ医療器) is a Japanese privately-held manufacturer of health and wellness equipment founded in 1954 and headquartered in Osaka. The company designs, manufactures, and sells massage chairs, small massagers, and adjacent health devices (alkaline ionized water generators, fitness equipment, hearing aids, health futons, and therapeutic medical devices), with manufacturing retained in Osaka and a distribution network spanning consumer electronics retail, own e-commerce (fujiiryoki.shop), Rakuten, Yahoo, physical showrooms (Tokyo Solamachi), and a dedicated B2B sales motion targeting commercial facilities such as hotels, airports, offices, healthcare facilities, and gyms. The portfolio operates under multiple brands including Cyber Relax, SYNCA (CirC series), My Rela, and Momiina, and over 30 products carry Japanese medical device certifications (管理医療機器).

Core technology centers on proprietary mechatronic massage platforms — including the 3D Power-Fit Mechanism, 5D-AI Mecha PLUS (approximately 200 pressure adjustments per second based on real-time muscle sensing), Extreme Grip Mechanism, Dynamic Drive System (4D Drive + 16-roller 3D + Footroid), and Double Heater System — most concentrated in the flagship Cyber Relax and SYNCA CirC chair lines. AI is embedded at the product-feature level for menu recommendation and adaptive pressure control rather than as a standalone data or platform capability.

Fujiiryoki generates revenue predominantly through unit sales of massage chairs and small massagers (hardware_sales), supplemented by managed-service revenue via ORIX Rentec rental plans for commercial facilities and an extended warranty service (Anshin Repair Support, 2- and 3-year unlimited-repair plans operated through Japan Best Rescue System). Pricing on flagship massage chairs is open (オープン価格), with disclosed entry-level small massagers (e.g., AM-60 at ¥52,800) anchoring the lower end. Two primary customer segments are served: individual consumers seeking home wellness products and commercial facilities deploying chairs as guest amenities or employee wellness assets.

Name

Fujiiryoki

Legal name

株式会社フジ医療器

Website

https://fujiiryoki.co.jp

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fujiiryoki is a privately-held Japanese manufacturer founded in 1954 that designs and sells massage chairs, small massagers, and adjacent health devices to individual consumers and commercial facilities through retail, e-commerce, B2B sales, and rental channels.

Ownership category

akta.pro rank

Product category

Massage Chairs and Wellness Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Massage chairs
• Wellness equipment
• Medical device massage
• Therapeutic devices
• Health support equipment

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Massage Chair Sales: Primary revenue stream from manufacturing and selling massage chairs at various price points, from entry-level compact models to premium flagship chairs. Products sold through consumer electronics retail stores, e-commerce, and direct B2B channels.
2. Small Massager Sales: Sales of smaller massage devices including seat massagers, foot massagers, multi massagers, and neck/shoulder massagers sold through retail and e-commerce channels.
3. Rental Plans: Equipment rental service for facilities (hotels, offices, gyms) through partnership with ORIX Rentec Corporation, allowing flexible introduction of massage chairs with rental fees.
4. Extended Warranty Services: Anshin Repair Support service providing extended warranty coverage for facilities, including 2-year or 3-year support plans with unlimited repairs and 24/7 reception.
5. Health Support Equipment: Sales of health support devices including alkaline ion water generators, fitness equipment, hearing aids, health futons, and treatment devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Fujiiryoki manufactures and sells massage chairs, small massagers, alkaline ionized water generators, fitness equipment, hearing aids, health futons, and therapeutic treatment devices. Founded in 1954 in Japan as a comprehensive beauty and health products manufacturer, the company is recognized as a pioneer in massage chair production with proprietary mecha systems and AI-powered massage control technology. Products are certified as medical devices in Japan and are sold to both individual consumers and commercial facilities.

Product overview

Fujiiryoki is a comprehensive health and beauty manufacturer founded in 1954, specializing in massage chairs and health equipment. The product portfolio includes: (1) Massage Chairs under the Cyber Relax and SYNCA (CirC) brands, ranging from premium flagship models like AS-R2350 with 5D-AI navigation to compact designs; (2) Small Massagers including My Rela (sheet and multi-massagers with 3D/Extreme Grip mecha technologies), Momiina foot massagers, and Relacore pelvic massagers; (3) Health Support Equipment such as the Muscle Shot series for muscle recovery; (4) Alkaline Ionized Water Generators under the Trebi brand; (5) Fitness Equipment including the Diet Trainer Core; (6) Hearing Aids including FUJI BACH and ReSound products; (7) Well Night Air health futons; and (8) Treatment Equipment for therapeutic applications. All massage chairs and massagers are certified as medical devices in Japan.

Differentiator

Problem solved

Functional benefit

Brands

• SYNCA: A sub-brand of Fujiiryoki offering massage chairs and wellness products
• マイリラ (Myrirax)
• モミーナ (Mominax)
• Cyber Relax
• サイバーリラックス (Cyber Relax)

Products and services

• Cyber Relax Series Massage Chairs Premium massage chairs featuring proprietary mecha systems including 4D Drive, 5D-AI Mecha, and specialized mechanisms for different body parts. Models include AS-R2350, AS-R2300, AS-R2200, AS-R900 with medical device certifications. Designed for consumers seeking premium massage therapy at home.
• SYNCA Brand Massage Chairs (CirC Series) Premium massage chairs under the SYNCA sub-brand including CirC GRACE models MR390, MR385, MR380, and compact MR320. Marketed for daily wellness with gentle, restorative massage experiences targeting individual consumers.
• My Rela Series (Multi/Sheet/Foot Massagers) Compact massagers including the My Rela multi-massager with Extreme Grip Mecha technology, sheet massagers with 3D Power-Fit Mecha, and foot massagers. All certified as medical devices. Designed for at-home muscle relief and relaxation.
• Momiina Foot Massager Series Foot massagers targeting feet to thighs with powerful massage. Models include KC-330 (R22), KC-220, and others with roller and air massage functions. All certified as medical devices for personal use.
• Relacore Pelvic Massager Series Pelvic massage devices like Relacore Pelvic Massager T21 M-003 for comprehensive pelvic area care and massage. Certified as a medical device.
• Muscle Shot Series (Health Support Equipment) Health support devices including Muscle Shot Wave FGW3200, Muscle Shot Premium FG3800P, and others targeting muscle wellness, recovery, and relaxation for individual consumers.
• Alkaline Ionized Water Generators (Trebi Series) Water ionization devices including Alkaline Ionized Water Generator S2 FWH-10000 and Ozone Water Generator Trebi Clear Zero FWO-3 for producing electrolyzed hydrogen water for home use.
• Fitness Equipment Fitness machines including Diet Trainer Core DT-C1000 and Core Trainer FF-100 for home fitness and exercise support targeting individual consumers.
• Hearing Aids (FUJI BACH, ReSound) Hearing aid products including FUJI BACH Koln/Bonn RIC and SOUSA models, with partnerships with ReSound for digital hearing aids for individuals with hearing loss.
• Well Night Air (Health Futon) Wellness-focused futon (mattress) product WN-6500 for healthy sleep support targeting individual consumers.
• Treatment Equipment Therapeutic medical devices including Mine Alpha 14000 FX-M14000, Health Wave III SW-700, and Eredo 14000 FX-14000 for pain relief and treatment for consumers seeking therapeutic solutions.
• Rental Plans (Massage Chair Rentals) Equipment rental service for facilities (hotels, offices, gyms) through partnership with ORIX Rentec Corporation, allowing flexible introduction of massage chairs with rental fees.
• Anshin Repair Support (Extended Warranty Services) Extended warranty coverage service for facilities, including 2-year or 3-year support plans with unlimited repairs and 24/7 reception for massage chairs and wellness equipment.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Market Context Partners (Infinity Massage Chairs, CUCKOO)minorOthers · 26 February 2026In the broader spa equipment market context, Fujiiryoki is positioned alongside other key players including Infinity Massage Chairs (partnership with HARMAN) and CUCKOO in the massage chair segment. This indicates competitive market positioning rather than formal partnerships.
• ORIX Rentec Corporation (オリックスレンテック株式会社)coreChannel Partner/ Reseller/ DistributorPartnership for equipment rental services. ORIX Rentec handles the rental plan contracts for commercial facilities (hotels, offices, gyms) wanting to introduce massage chairs with flexible rental terms instead of purchase.
• Japan Best Rescue System Corporation (ジャパンベストレスキューシステム株式会社)coreImplementation/ SI/ Consulting PartnerOutsourced repair service provider for Anshin Repair Support warranty service, handling all repair reception operations 365 days 24 hours for warranty claims on massage chairs and wellness equipment.
• Relax in Comfort (Florida retailer)minorOthersThird-party Florida retailer that publishes content about Japanese massage chairs including Fujiiryoki, emphasizing Japanese craftsmanship, manufacturing standards, component quality, ergonomics, and long-term value.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bodyfriend: Korean premium massage chair maker competing globally with high-end models that emphasize AI, design and wellness positioning — directly comparable to Fujiiryoki's Cyber Relax and SYNCA flagships in both consumer and B2B channels.
• Family Inada: Japanese massage chair manufacturer with a deep domestic heritage and comparable premium chair lineup, directly competing with Fujiiryoki in Japanese retail and B2B channels on quality, technology, and brand trust.
• Daito Electric Machine Industry (Daito): Japanese maker of massage chairs and small massagers with similar medical-device positioning and product breadth, making it one of the closest direct peers to Fujiiryoki within Japan.
• Ogawa World: Malaysia-based massage chair brand with strong presence across Asia-Pacific and growing US footprint, competing in similar premium and mid-tier massage chair segments as Fujiiryoki.
• Osaki / Titan Massage Chairs: Massage chair brand distributed primarily in North America with a wide product range of massage chairs and small massagers, competing with Fujiiryoki's international footprint through online and retail channels.
• Cozzia: US-focused massage chair and wellness brand offering comparable AI massage features and B2B/hospitality deployments, overlapping with Fujiiryoki's premium consumer and commercial segments.
• Infinity Massage Chairs: US massage chair brand called out alongside Fujiiryoki as a key player in the global spa equipment market, with comparable premium product positioning and direct-to-consumer distribution.
• Human Touch: Long-standing US-based massage chair and wellness brand serving consumer and professional/clinical channels, with comparable therapeutic and ergonomic positioning to Fujiiryoki's product line.

Broad incumbents

• Panasonic: Global Japanese electronics incumbent offering massage chairs (e.g., Real Pro / Urban Massage) as part of a broad consumer electronics and appliance portfolio, competing with Fujiiryoki in Japanese and select international retail.

Regional players

• CUCKOO: Korean home appliance maker cited alongside Fujiiryoki as a key massage chair player; primarily competes in Korean and broader Asian markets, with a regional rather than global B2B2C presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fujiiryoki_JP
• YouTubeyoutube.com/user/FujiiryokiMovie/videos
• Facebookfacebook.com/fujiiryoki
• Instagraminstagram.com/fujiiryoki_official
• TikToktiktok.com/@fujiiryoki_official
• LinkedInlinkedin.com/company/fujiiryoki-fuji-medical-instruments-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fujiiryoki