Infinity Massage Chairs
Infinity Massage Chairs is a US-founded, privately held designer and retailer of premium massage chairs and massage devices, selling through DTC e-commerce, an authorized dealer network, and major retailers including Costco, Amazon, and Mattress Firm across North America.
- Company typePrivate
- Founded2010
- HeadquartersSeabrook, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Infinity Massage Chairs does
Infinity Massage Chairs (legal entity Infinite Creative Enterprises, Inc.) is a US-based, privately held designer, distributor, and retailer of massage chairs and complementary massage devices, founded in 2010 and headquartered at 72 Stard Road, Seabrook, NH. The company designs its products in the United States for North American consumers and manufactures/assembles them in China, operating under the tagline "US Designed. US Owned. Trusted for Over 15 Years." Its product portfolio spans roughly 20 massage chair SKUs across premium tiers featuring proprietary Syner-D technology (a dual back mechanism combining L-Track and S-Track benefits), DualFlex and DualPro architectures, 4D massage rollers, and space-saving Zero Wall Fit design, alongside portable massage devices including percussion massage guns, Shiatsu foot/calf massagers, and cordless neck/body massagers. The flagship Circadian DualFlex adds an AI-driven wellness system that scans user vitals to personalize massage programs and Harman Kardon speakers integrated via a partnership with HARMAN.
Revenue is generated primarily through hardware sales via a multi-channel GTM: a DTC e-commerce website, an authorized dealer network, and major retail partnerships with Mattress Firm, Costco (warehouse and Costco.com), Amazon.com, and other online retailers including Wayfair, Overstock, and Brookstone. The company monetizes its installed base through tiered extended warranty plans (Infinity Care Plus 3-year and Infinity Care Max 5-year), fee-based white glove delivery and assembly services, and 0% consumer financing through Synchrony Financial. Customer segments span individual consumers (primary), corporate wellness programs, chiropractic practices via a dedicated Chiropractic Program, and educational institutions via a Campus Wellness Program, with participation in trade shows such as the Las Vegas Furniture Market supporting dealer acquisition.
Infinity Massage Chairs firmographics
Firmographics- Name
- Infinity Massage Chairs
- Legal name
- Infinite Creative Enterprises, Inc.
- Website
- https://infinitymassagechairs.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Infinity Massage Chairs is a US-founded, privately held designer and retailer of premium massage chairs and massage devices, selling through DTC e-commerce, an authorized dealer network, and major retailers including Costco, Amazon, and Mattress Firm across North America.
- Ownership category
- akta.pro rank
Infinity Massage Chairs industry classification
Industry- Product category
- Massage Chairs
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
- akta.pro secondary industry
- Chair Massage & Corporate/On-Site Massage (HSADAHAO)
Keywords
Where Infinity Massage Chairs is headquartered
LocationHeadquarters
- HQ city
- Seabrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Infinity Massage Chairs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Massage Chair Sales: Primary revenue from direct-to-consumer and dealer sales of massage chairs and related wellness products. The company sells through their website, retail dealers, and major retail partners including Mattress Firm, Costco, and Amazon.
- Massager Products: Secondary revenue stream from body massagers, percussion massage devices, foot massagers, and neck/back massagers including cordless shiatsu options.
- Accessories: Additional revenue from massage chair accessories and complementary wellness products.
- Extended Warranty Plans: Revenue from extended warranty plans including Infinity Care Plus (3-year) and Infinity Care Max (5-year) coverage options for parts and labor.
- White Glove Delivery Services: Additional fee-based service for inside delivery and assembly of massage chairs in customer's choice of room.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Massage chairs across various price points with multiple technology tiers |
| One time/ perpetual license | Pay-as-you-go | Infinity Care 5 Year Residential Warranty - $0 cost on covered parts for 3 years, structural frame warranty for 5 years, covered labor for 1 year |
| One time/ perpetual license | Pay-as-you-go | Infinity Care Plus 3 Year - Unlimited lifetime USA-based support, complete care/no-cost parts and labor for 3 years |
| One time/ perpetual license | Pay-as-you-go | Infinity Care Max 5 Year - Complete care/no-cost parts and labor for 5 years |
| One time/ perpetual license | Pay-as-you-go | 1 Year Residential Limited Warranty - In-home repair or replacement for 1 year |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
Infinity Massage Chairs product offering
Product offeringCore offering
Infinity Massage Chairs designs, manufactures, and sells a portfolio of massage chairs and complementary massage devices targeted at the North American at-home wellness market. Flagship products include premium chairs featuring proprietary Syner-D dual back mechanisms, Flex-Track, 4D technology, and an AI-driven wellness system, complemented by percussion massagers, Shiatsu foot/calf massagers, and cordless neck and body massagers. The company distributes directly through its website, an authorized dealer network, and major retail partners, and offers extended warranty plans and white glove delivery.
Product overview
Infinity Massage Chairs is a U.S.-designed and U.S.-owned massage chair company with over 15 years of experience, offering a comprehensive portfolio of massage chairs and massage devices. The product lineup includes premium massage chairs featuring advanced technologies such as Syner-D (dual back mechanism combining L-Track and S-Track), DualFlex, DualPro, and 4D massage systems, along with space-saving Zero Wall Fit technology. The flagship products include the Ultra Imperial Syner-D, Circadian 4D DualFlex, Sensation 4D DualFlex, and Sovana 4D DualPro massage chairs, complemented by portable massage devices including percussion massage guns (PR Pro Endurance, PR Pro Advantage), Shiatsu foot and calf massagers, and cordless neck and body massagers. The company positions massage chairs as part of the broader at-home wellness market, incorporating AI-driven wellness systems in premium models that scan vitals to customize massage programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultra Imperial Syner-D Massage Chair
Quantifiable outcome
- The global spa equipment market is projected to grow from $34.0 billion in 2024 to $67.9 billion by 2035 at 6.50% CAGR
- +2 more outcomes
Companies that use Infinity Massage Chairs
Customer profileSegments4 records
Ideal customer profiles5 records
Infinity Massage Chairs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Infinity Massage Chairs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- HARMAN (Harman Kardon)coreInfinity Massage Chairs has a partnership with HARMAN for audio technology integration. The Infinity Circadian DualFlex massage chair features built-in Harman Kardon speakers as part of its premium feature set, enhancing the relaxation experience with high-quality audio.
- Mattress FirmmajorMattress Firm is a major retail partner for Infinity Massage Chairs, offering their massage chair products in Mattress Firm stores across the United States as a key channel partner.
- CostcomajorCostco offers Infinity Massage Chairs through both Costco Warehouse Clubs and Costco.com, making products accessible to Costco's large membership base.
- AmazonmajorAmazon.com serves as a major online marketplace partner for Infinity Massage Chairs, providing wide geographic reach and access to Prime shipping benefits for customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Infinity Massage Chairs competitors and assessment
Company assessmentDirect peers
- Human Touch: Human Touch is a long-standing US massage chair brand offering premium massage chairs, zero-gravity recliners, and wellness products. It competes directly with Infinity in the mid-to-premium consumer and corporate wellness segments.
- Ogawa: Ogawa is a premium massage chair brand with international presence, offering 4D, SL-Track, and AI-enhanced massage chairs. It competes with Infinity in the premium retail and dealer channels in North America.
- Cozzia: Cozzia is a US-distributed massage chair brand offering a range of zero-gravity, L-Track, and air massage chairs. It overlaps with Infinity in retail partnerships, price points, and the consumer wellness segment.
- Osaki: Osaki is one of the largest massage chair brands in North America, offering a comparable range of 4D, L-Track, and S-Track massage chairs with similar price points. It is the most direct head-to-head competitor to Infinity in the US DTC and dealer channels.
- Kahuna Massage Chair: Kahuna is a direct DTC and Amazon competitor in the massage chair category, offering L-Track, SL-Track, and 4D chairs at overlapping price points. It targets the same at-home wellness consumer as Infinity.
- Real Relax: Real Relax is a value-oriented massage chair brand with strong Amazon and DTC presence, competing with Infinity on feature-rich chairs at lower price points. It represents the mass-market price-tier pressure on Infinity's mid-range offerings.
Broad incumbents
- Panasonic: Panasonic is a broad consumer electronics incumbent with a massage chair line (and historically the EP series) targeting the same premium home wellness segment. As a diversified global brand, it competes with Infinity on brand trust rather than category focus.
Emerging players
- Therabody (Theragun): Therabody leads the percussive massage device category (Theragun) and competes with Infinity's PR Pro percussion devices. It also targets the same at-home recovery and wellness consumer, increasingly expanding into chairs and broader wellness hardware.
- HoMedics: HoMedics is a mass-market personal wellness and massage products company offering foot, neck, and handheld massagers. It competes with Infinity's massager and accessory product lines in the entry-level and gift segments.
Others
- Brookstone: Brookstone is a US retailer and brand known for massage chairs and personal wellness products; it is both a retail partner for Infinity and a competitor in the branded massage chair space through its own product lines and third-party assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Infinity Massage Chairs social profiles
Digital presenceInfinity Massage Chairs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity Massage Chairs leadership team
Management profileNumber of profiles
Profiles2 records
Infinity Massage Chairs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity Massage Chairs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity Massage Chairs
What does Infinity Massage Chairs do?
Infinity Massage Chairs designs, manufactures, and sells a portfolio of massage chairs and complementary massage devices targeted at the North American at-home wellness market. Flagship products include premium chairs featuring proprietary Syner-D dual back mechanisms, Flex-Track, 4D technology, and an AI-driven wellness system, complemented by percussion massagers, Shiatsu foot/calf massagers, and cordless neck and body massagers. The company distributes directly through its website, an authorized dealer network, and major retail partners, and offers extended warranty plans and white glove delivery.
Is Infinity Massage Chairs a public or private company?
Infinity Massage Chairs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infinity Massage Chairs founded?
Infinity Massage Chairs was founded in 2010. It employs 51 to 100 people.
Where is Infinity Massage Chairs based?
Infinity Massage Chairs is headquartered in Seabrook, United States, in the North America region.
How does Infinity Massage Chairs make money?
Five revenue lines are on record. Massage Chair Sales are the primary driver. The others are massager Products, accessories, extended Warranty Plans and white Glove Delivery Services.
Who are Infinity Massage Chairs's main competitors?
Direct peers on record are Human Touch, Ogawa, Cozzia, Osaki, Kahuna Massage Chair and Real Relax. Panasonic is listed as a broad incumbent. Emerging players are Therabody (Theragun) and HoMedics. Brookstone is listed as an others.
Does Infinity Massage Chairs have an API?
No public API is recorded for Infinity Massage Chairs.
What industry is Infinity Massage Chairs in?
Infinity Massage Chairs's product category is Massage Chairs. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices), with a secondary code of HSADAHAO, Chair Massage & Corporate/On-Site Massage. Its NAICS code is 4491 and its SIC code is 5712.