What Human Touch does

Human Touch, LLC designs, manufactures, and sells premium massage chairs, zero gravity recliners, and targeted foot and calf massagers from its Long Beach, California headquarters. The company traces its origin to 1979 and has built a portfolio of proprietary massage mechanisms—including CirQlation, Figure-Eight, FlexTrack, and Robotic Massage technologies—across more than 65 patents, complemented by an AI-driven Virtual Therapist feature on its Super Novo line and Amazon Alexa voice integration. Products are organized into lifestyle collections (Ascent, WholeBody, Perfect Chair, Zero Gravity Recliners, Targeted Relief, plus Excel/Recover/Balance/Thrive sub-brands) with prices ranging from $199 foot massagers to the $15,999 Super Novo X flagship.

The company runs a hybrid go-to-market combining direct-to-consumer e-commerce (humantouch.com), event-driven retail through the Costco Roadshow program, specialty retail partnerships with Relax The Back, and a dedicated B2B division (prohumantouch.com) serving collegiate athletics, corporate wellness programs, healthcare facilities, and government accounts. Customer financing is enabled via Affirm, and HSA/FSA eligibility was activated in late 2025 through a partnership with Sika Health. Notable reference customers include Alabama Crimson Tide, UFC Gym, Chiefs Fit, Cleveland State University, UMSL, Virgin Hotels, EōS Fitness, Delta Airlines, Microsoft, and the LA Fire Department, and the company is the exclusive massage chair brand endorsed by the World Federation of Chiropractic.

Human Touch holds the third-largest share (16.3%) of the $2B+ global electric massage recliner chair market, behind Panasonic and Osaki, and has received 75+ design awards including 12 consecutive Platinum ADEX Awards. Its growth levers include a multi-year product launch cadence (Super Novo 3.0 in March 2026, Vesta ZG in February 2026), the activation of healthcare-budget demand through HSA/FSA eligibility, and continued expansion of the Pro Human Touch B2B channel beyond its DTC core. The company is privately held under founder/management ownership with David Wood serving as CEO and Robert Chartener as Chairman, and has been funded historically through asset-backed financing including a $3M round from Salus Capital Partners in 2012.

Name

Human Touch

Legal name

Human Touch, LLC

Website

https://humantouch.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Human Touch, LLC designs and sells premium massage chairs, zero gravity recliners, and foot massagers (65+ patents) to consumers via DTC, Costco Roadshow, and Relax The Back, and to enterprises via its Pro Human Touch B2B division, serving athletes, pain-relief seekers, and corporate and university wellness programs.

Ownership category

akta.pro rank

Product category

Massage Chairs and Wellness Furniture

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Robotic massage chairs
• Zero gravity recliners
• Foot and calf massagers
• Wellness furniture
• Commercial massage equipment

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Massage Chairs: Primary revenue stream from premium massage chairs including Super Novo, WholeBody, and Novo Flex series. One-time hardware purchase model with price points ranging from $1,399 to $15,999.
2. Zero Gravity Recliners: Revenue from Perfect Chair and zero gravity recliner line including PC-365, PC-420, PC-610, Gravis, Vesta, and Laevo. Price points from $2,499 to $5,999.
3. Foot and Calf Massagers: Targeted relief products including Reflex SOL, Reflex SOL Plus, and Reflex5s. Revenue from peripheral wellness devices priced from $199 to $349.
4. Accessories and Add-ons: Pad sets, laptop desks, accessory tables, chair covers, and replacement parts for existing product lines.
5. Commercial/B2B Solutions: Enterprise sales of massage chairs and wellness solutions to collegiate athletics departments, corporate wellness programs, and healthcare facilities through dedicated prohumantouch.com division.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Human Touch designs, manufactures, and sells premium robotic massage chairs (e.g., Super Novo, WholeBody, Novo Flex lines), Zero Gravity Perfect Chair recliners, Reflex foot-and-calf massagers, and complementary wellness accessories. Products are sold to individual consumers through humantouch.com and to commercial buyers (collegiate sports programs, healthcare facilities, corporate wellness centers) through prohumantouch.com.

Product overview

Human Touch offers a diversified portfolio of premium wellness products centered around massage chairs and zero gravity recliners. The core product lines include the Ascent Series massage chairs (Super Novo 3.0, Super Novo X, Super Novo 2.0, Novo Flex, WholeBody ROVE) featuring advanced massage technologies with AI-powered Virtual Therapist capabilities; the WholeBody Collection (7.1, 8.0, 5.1) providing accessible full-body massage solutions; the Perfect Chair Collection (PC-365, PC-610, PC-420) offering ergonomic zero gravity recliners without massage functions; Zero Gravity Recliners (Gravis ZG, Vesta ZG, Laevo with Lift Assist, Hale Premier) combining comfort and targeted features; and the Targeted Relief Collection (Reflex SOL Plus, Reflex SOL, Reflex5s) for foot and calf massage. Products are organized into lifestyle-focused sub-brands (Excel, Recover, Balance, Thrive) addressing different wellness needs. The portfolio is complemented by accessories (laptop desks, protective covers, meditation pillows) and supported by financing options, HSA/FSA payment integration, and a mobile app for personalized wellness tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Robotic Massage Chairs Premium robotic massage chairs (including Super Novo, WholeBody, and Novo Flex models) that use patented massage mechanisms, 3D rollers, and an AI-powered Virtual Therapist for in-home and commercial recovery use. Targeted at premium individual consumers, collegiate sports programs, healthcare facilities, and corporate wellness buyers.
• Perfect Chair Zero Gravity Recliners Zero gravity recliners (Perfect Chair line) with patented positioning systems for ergonomic reclining, reading, meditation, and recovery. Sold to individual consumers seeking premium wellness furniture.
• Reflex Foot and Calf Massagers Patented foot and calf massagers (Reflex series) using proprietary air compression and roller technology to relieve lower-leg fatigue. Sold to consumers and recovery-focused buyers.
• Commercial Massage Equipment Commercial-grade massage chairs and recovery equipment sold through the prohumantouch.com channel to collegiate athletic programs (e.g., LSU Athletics), healthcare and rehabilitation facilities, and corporate wellness centers.

Quantifiable outcome

• 82% of customers report improved sleep after using their chair
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core, major, strategic and minor.

• Sika HealthcoreGTM or Marketing Partner · 24 November 2025Human Touch partnered with Sika Health to enable HSA/FSA eligible purchases. Sika powers the digital Letter of Medical Necessity (LMN) process required for HSA/FSA checkout, allowing consumers to use tax-advantaged health dollars for at-home wellness products.
• AffirmcoreGTM or Marketing PartnerAffirm provides instant loan decisioning and flexible payment options for Human Touch purchases. Offers financing with 0%-36% APR, allowing customers to pay over time with no hidden fees.
• CostcomajorChannel Partner/ Reseller/ DistributorCostco Roadshow program featuring in-warehouse product demonstrations with expert consultants. Super Novo 2.0 and other products available for purchase at Costco locations.
• Relax The BackmajorChannel Partner/ Reseller/ DistributorSpecialty retailer partner offering Human Touch Zero Gravity Recliners including Vesta ZG Chair and Hale Premier ZG Recliner in select store locations.
• Cleveland State UniversitystrategicStrategic or Co-development PartnerCampus recreation department expanding wellness programming beyond traditional fitness, incorporating Human Touch massage chairs, meditation zones, and mindfulness initiatives to address elevated student anxiety and burnout.
• University of Missouri–St. LouisstrategicStrategic or Co-development PartnerCampus recreation department implementing Human Touch wellness solutions including massage chairs as part of holistic student wellness programming to address post-COVID burnout.
• World Federation of ChiropracticstrategicStrategic or Co-development PartnerExclusive endorsement partnership. Human Touch is the only massage chair brand to be exclusively endorsed by the World Federation of Chiropractic, validating therapeutic claims and clinical credibility.
• Virgin HotelsminorGTM or Marketing PartnerHospitality partner featuring Human Touch wellness products in hotel properties as part of guest wellness amenities.
• EōS FitnessminorGTM or Marketing PartnerFitness chain partnership providing Human Touch recovery solutions in select gym locations.
• NFLPA (National Football League Players Association)strategicStrategic or Co-development PartnerProfessional sports partnership with elite athlete endorsements and recovery program support. Human Touch products endorsed by professional athletes across multiple sports.
• Delta AirlinesminorGTM or Marketing PartnerCorporate wellness partnership for employee health programs.
• MicrosoftminorGTM or Marketing PartnerCorporate wellness partnership providing Human Touch products for employee wellness initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Panasonic: Panasonic leads the global massage chair market at 28.4% share and is a broad incumbent in consumer electronics with massage chairs as one of many wellness/health categories in its portfolio.
• Brookstone: Brookstone is a long-standing U.S. retailer of massage and wellness products (including massage chairs), historically competing in the same showroom and gifting-adjacent channels as Human Touch's distribution.
• HoMedics: HoMedics is a broad personal wellness and massage device brand with foot/calf massagers and massage products at lower price points, competing for the entry-level segment of Human Touch's customer base.

Emerging players

• Therabody (Theragun/Hyperice): Therabody and Hyperice lead the portable recovery-device category (percussion, vibration, heat) used by athletes and wellness consumers — an adjacent category that competes for the same recovery and pain-relief use cases.

Direct peers

• Cozzia: Cozzia is a massage chair brand carried by major U.S. retailers (Costco, Macy's) with overlapping distribution and a similar premium feature set, competing directly in the same showroom and warehouse channels.
• Infinity Massage Chairs: Infinity is a U.S. massage chair brand with overlapping product lines (zero gravity, full-body massage, foot/calf massagers) and similar DTC plus dealer distribution, directly competing for Human Touch's core buyer.
• Synca Wellness (Johnson Wellness): Synca markets Japanese-engineered premium massage chairs in North America with comparable feature sets (4D rollers, zero gravity) and competes for the same premium consumer and B2B wellness buyer.
• Kahuna Massage Chairs: Kahuna is a DTC-led premium massage chair brand competing in the same price tier with similar features (S-/L-track, zero gravity, air massage), targeting overlapping consumer and small-business wellness buyers.
• Luraco Technologies: Luraco is a U.S. premium massage chair manufacturer emphasizing medical-grade and therapeutic claims, overlapping with Human Touch's clinical credibility positioning and FDA-style messaging.
• Osaki: Osaki holds 21.9% global market share in electric massage recliner chairs (per the same market data) and competes head-to-head with Human Touch across the premium massage chair category, including direct DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/humantouch
• Facebookfacebook.com/HTFeelBetter
• LinkedInlinkedin.com/company/human-touch-llc
• Instagraminstagram.com/humantouch
• Xx.com/htfeelbetter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Touch