Random Acts of Green

What Random Acts of Green does

Random Acts of Green (RAOG) is a Canadian social enterprise founded in 2017 and headquartered in Peterborough, Ontario. It operates a community-led sustainability engagement platform centered on its free mobile app (iOS/Android), which enables users to log "Green Acts" from a proprietary database of 4,000+ quantified climate actions spanning Transportation, Food, Waste, Water, and Energy. Each logged action is converted into "Green Points" and tied to a quantified CO2e figure, allowing users to compete on a leaderboard, redeem rewards in an in-app Green Store of eco-businesses, and—via private group codes—participate in employer-led corporate sustainability challenges that produce custom carbon impact reports.

The company monetizes through a diversified, multi-stream model: (i) recurring business membership subscriptions sold in five tiers (Seed, Shrub, Understory, Canopy, Emergent) on annual or monthly billing via Stripe; (ii) individual memberships; (iii) custom a-la-carte professional services (virtual sustainability workshops, employee engagement programs, keynote speaking, sustainability internal communications plans) sold via discovery meetings; (iv) paid green-marketing/advertising placements across its owned channels; (v) branded merchandise (e.g., a CAD 29.95 upcycled t-shirt); and (vi) sponsored eco-challenges (JollyGreen, HallowGreen, Planet Bootcamp, No Mow May, Secondhand September, Summer SWAP). Its stated customer base spans 200–300+ organizations, including Bullfrog Power, Club Coffee, and Davines alongside a long tail of SMBs and community groups.

The company is founder-led by Jessica Correa (M.Sc. Sustainability, Trent University), operates with a 5–6 person core team, and positions itself as a "glocal" (global + local) climate action community. Distribution is primarily through the App Store/Google Play, the raog.ca website, an 8,000+ subscriber newsletter (33% open rate), 54,000+ Facebook fans, and 14,000+ Instagram followers.

Name

Random Acts of Green

Legal name

Random Acts of Green, Inc.

Website

https://raog.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Random Acts of Green is a Canadian social enterprise operating a mobile app and community platform that lets users log quantified climate "Green Acts," earn points, and redeem rewards, while selling tiered business memberships, workshops, advertising, and employee engagement services to eco-conscious organizations.

Ownership category

akta.pro rank

Product category

Sustainability Engagement Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Sustainability engagement platform
• Carbon tracking app
• Employee engagement services
• Eco-friendly merchandise
• Green marketing advertising

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Business Membership Subscriptions (Seed / Shrub / Understory / Canopy / Emergent tiers): Recurring annual or monthly subscription across five business membership tiers, each unlocking more website/app directory listings, impact exposure opportunities, promotion opportunities, app group code access, newsletters, and educational webinars. Purchases processed via Stripe.
2. Individual Memberships: Individual membership program for philanthropic/giving individuals to support the mission, including climate action challenges, member-only newsletters, and green product discounts.
3. Custom Sustainability Service Packages (a-la-carte): Custom, a-la-carte professional services for businesses, including employee engagement programs, virtual workshops, keynote speaking, sustainability internal communications plans, and app challenges. Sold via discovery meetings and contact form.
4. Green Marketing & Advertising: Paid promotional placements (advertisements, social media features, impact exposures, mentions in newsletter/blog/app community feed) sold to eco-friendly brands on RAOG channels.
5. Branded Merchandise (Upcycled T-Shirt): Direct-to-consumer sale of branded sustainable merchandise, including the Random Acts of Green Upcycled T-Shirt made in Canada from GOTS certified organic cotton and recycled ocean plastics yarn at $29.95 per unit.
6. Eco-Challenge Sponsorships & Pledges: Sponsored eco-challenges (JollyGreen, HallowGreen, Planet Bootcamp) feature visible sponsors, and optional paid pledges or Stripe checkout for enhanced challenge participation/guides.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Random Acts of Green is a Canadian social enterprise that sells a sustainability engagement platform anchored by a free mobile app in which users log daily "Green Acts" to earn Green Points, compete on leaderboards, and redeem rewards in an in-app Green Store. Surrounding the app, it sells tiered Business and Individual memberships, custom employee engagement packages, virtual sustainability workshops, paid green marketing/advertising placements, keynote speaking, and branded Upcycled merchandise, supported by recurring branded eco-challenges (JollyGreen, HallowGreen, Planet Bootcamp).

Product overview

Random Acts of Green (RAOG) is a Canadian social enterprise offering a sustainability engagement platform centered on its RAOG Mobile App, with several supporting modules: sustainability workshops (Sustainable Lifestyles, Intersectional Environmentalism 101, ANALYZE This!, Why Getting Outside is Good for Your Mental Health), Employee Engagement services (custom packages, virtual workshops, green app for teams, employee educational content, keynote speaking), Sustainability Marketing / advertising across its newsletter, social channels, app, blog, and member directory, and tiered Membership Programs (Business memberships in Seed/Shrub/Understory/Canopy/Emergent tiers, plus Individual memberships). Additional offerings include the Upcycled T-Shirt merchandise line, a blog/resource library, and recurring community challenges such as JollyGreen, HallowGreen, Planet Bootcamp, and No Mow May. The mobile app is the core product that ties the offerings together: members and the public log Green Acts to earn Green Points, compete on leaderboards, redeem rewards in the Green Store, and access private group challenges for employee engagement.

Differentiator

Problem solved

Functional benefit

Brands

• JollyGreen: Annual December holiday-themed climate action challenge designed to reduce holiday waste, with employee engagement kits.
• HallowGreen
• Planet Bootcamp
• No Mow May
• Mother Earth's Emoji Challenge
• Secondhand September
• Summer SWAP Challenge

Products and services

• RAOG Mobile App Free mobile app (iOS and Android) developed with Olio Digital Labs that lets users track, log, and record daily Green Acts to earn Green Points, compete on a leaderboard, and redeem rewards in a Green Store of eco-businesses; features 40+ loggable actions across Transportation, Food, Waste, Water, Energy, and more, and supports private group codes for team/employee challenges with custom carbon impact reports.
• Sustainability Workshops Suite of virtual workshops for remote teams and organizations: Sustainable Lifestyles Workshop, Intersectional Environmentalism 101, ANALYZE This! (root-cause analysis), and Why Getting Outside is Good for Your Mental Health.
• Employee Engagement Services A-la-carte corporate offering that includes virtual workshops, private Green App groups for employee challenges, a 12-month Sustainability Internal Communications Plan with 12 pre-written posts, and access to a database of over 4,000 Green Acts to help companies meet CSR/ESG goals; RAOG states it has worked with 200+ organizations on this offering.
• Sustainability Marketing & Advertising Green marketing and advertising service that places eco-brands across RAOG's newsletter (~8,000+ subscribers, 33% open rate), blog (~6K page views), Green App, social media (54,000+ Facebook fans; 14,000+ Instagram followers), and member website directory (~5,000 monthly visitors); includes impact exposures, promotions, and directory listings.
• Membership Programs (Business & Individual) Subscription-based programs supporting RAOG's mission. Business memberships are sold in five tiers (Seed, Shrub, Understory, Canopy, Emergent) on annual or monthly billing via Stripe and include website/app directory listings, impact exposures, promotions, exclusive newsletters, and app group code access. Individual memberships offer climate-action challenges, member-only newsletters, and green product discounts.
• Random Acts of Green Upcycled T-Shirt Eco-friendly branded merchandise t-shirt priced at $29.95 CAD, made from 50/50 GOTS-certified organic cotton and recycled ocean-plastic polyester, knit/dyed/cut/sewn in Canada, available in Men's and Women's cuts and sizes Small through XX-Large.
• Keynote Speaker Engagements Speaking service led by founder Jessica Correa (M.Sc. in Sustainability, Trent University) for organizations seeking expert keynotes on sustainability, environmental education, and mindful eco-choices; offered as part of the a-la-carte Work With Us / Packages offering.

Quantifiable outcome

• Over 9,000 mobile app users logging Green Acts and earning Green Points
• +3 more outcomes

Named customers13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AWorld: AWorld is a sustainability engagement app built in support of the UN's ActNow campaign, focused on habit-tracking and challenges for individuals and corporate teams. Closely comparable to RAOG's challenge-led, gamified engagement model with private group functionality for employer activations.
• Joro: Joro is a consumer carbon-tracking and engagement app that helps individuals measure and reduce their footprint. Closely comparable to RAOG's mobile app: both target non-expert consumers with gamified action logging, leaderboards, and impact quantification rather than enterprise compliance.
• Klima: Klima is a consumer carbon-footprint and offsetting app popular in Europe. Comparable to RAOG in combining personal action logging, climate education and a sustainability marketplace — both serve the 'individual climate engagement' use case rather than corporate compliance.
• Earth Hero: Earth Hero is a sustainability action app and curated marketplace that helps users take climate-positive actions. Comparable to RAOG's combination of an action library, an engaged community, and a directory of vetted eco-businesses — overlapping category and audience.

Broad incumbents

• Persefoni: Persefoni is a climate management and carbon accounting platform for enterprises and financial institutions. Adjacent incumbent that pressures RAOG on the corporate/enterprise side as Scope 3 demand grows and platforms move down-market to mid-sized customers.
• Sweep: Sweep is an enterprise ESG data management platform with employee-engagement modules. Comparable to RAOG's corporate employee-engagement offering at the higher end of the market — both sell into corporate sustainability teams, though Sweep is enterprise-grade and RAOG is SME-focused.
• Greenly: Greenly is a carbon-accounting and sustainability platform aimed at SMBs and mid-market. Most directly comparable to RAOG's target buyer (SMB sustainability teams), offering carbon reporting and employee engagement — both compete for the same SME ESG dollar.
• Patch: Patch is a carbon-credit API and offset infrastructure provider that powers sustainability features inside other apps. Comparable to RAOG in that both enable carbon-impact attribution for end users, but Patch is API/infrastructure whereas RAOG is a consumer/B2B engagement layer.
• Watershed: Watershed is an enterprise carbon accounting platform serving large corporates. While RAOG targets SME/community engagement and Watershed targets enterprise compliance, both operate in the climate-action software category and increasingly compete for the same corporate sustainability budgets as Watershed expands down-market.

Others

• Olio Digital Labs: Olio Digital Labs is the development partner credited with building the RAOG mobile app. Included as an ecosystem peer because Olio's productized sustainability-app framework could enable other climate-action apps that compete with RAOG's consumer offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RandomActsGreen
• Facebookfacebook.com/randomactsofgreen
• LinkedInca.linkedin.com/company/random-acts-of-green
• Instagraminstagram.com/randomactsofgreen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Random Acts of Green