What AWorld does

AWorld S.r.l. Società Benefit is an Italian enterprise engagement and education platform founded in 2018 and headquartered in Torino. The company combines AI, behavioral science, and gamification to help large organizations drive measurable sustainability behavior change among employees, consumers, citizens, students, and event attendees. It serves 250+ enterprise clients across 30+ countries, including HSBC, Intesa Sanpaolo, Poste Italiane, Toyota, Electrolux, Conad, Deloitte, KPMG, and Estée Lauder, alongside public-sector bodies such as the United Nations, European Commission, Città di Torino, and City of London, as well as sports organizations including FIFA, MotoGP, Serie A, and Milano Cortina 2026.

AWorld's offering is built on three modular products anchored by its proprietary Impact Engagement Intelligence (IEI) AI methodology. Evolve is the corporate microlearning platform, featuring an AI Wizard that converts PDFs, links, or prompts into complete micro-lessons in under three minutes and drives reported 80%+ course completion rates. AWorld Lab is the modular Gamification API, exposing REST endpoints for missions, leaderboards, rewards, and behavioral analytics that allow product teams to embed AWorld's mechanics into their own applications. ActNow is the consumer/stakeholder engagement platform and the official digital partner of the UN ActNow campaign, with a carbon-footprint engine that auto-detects 10+ transport modes via GPS for Scope 3 tracking. The platform runs on GDPR-compliant European cloud infrastructure, is ISO/IEC 27001 certified, AES-256/TLS 1.2+ encrypted, and supports SAML-based SSO and SCORM-compatible LMS integration.

Revenue is generated through enterprise SaaS subscriptions (Evolve, ActNow), usage/API-based billing via AWorld Lab, and implementation/professional services typically delivered over ~2-month deployments. Pricing is quote-based and not publicly disclosed; the primary go-to-market is field sales supported by a "Book a demo" funnel, complemented by a self-serve "Get started for free" entry point on Evolve and white-label/embedded integration into client apps via API and Webview. The company has raised approximately $5.8M across five disclosed funding rounds (2020-2025) from investors including CDP Venture Capital, Digital Magics, Banca Patrimoni Sella, Equiter, and Wayra, with its most recent round (May 2025) led by Apside. Additional non-dilutive capital has come from European Commission grants, including the HaDEA-funded "Scrap the Food Waste" project (Jul 2024-Feb 2026), and recognition through the Mastercard Start Path 2024 cohort and Google "Best App for Good" 2023 award.

Name

AWorld

Legal name

AWorld S.r.l. Società Benefit

Website

https://aworld.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AWorld is an Italian B-Corp that builds an AI-, behavioral-science-, and gamification-driven engagement platform (Evolve microlearning, Lab API, ActNow) serving 250+ enterprises across banking, retail, energy, public sector, and sports to drive measurable sustainability behavior change.

Ownership category

akta.pro rank

Product category

Enterprise Sustainability Engagement Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), ESG, Sustainability & Impact Research (BPAHALAL)

Keywords

• Enterprise engagement platform
• Sustainability microlearning
• Gamification API
• ESG behavior change
• Corporate learning software

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Enterprise SaaS Subscription (Evolve, ActNow): Recurring subscription revenue from enterprise clients (250+ enterprises across 30+ countries) for the Evolve microlearning platform and ActNow consumer/stakeholder engagement app. Pricing is quote-based and not publicly disclosed; sales is via 'Book a demo' enterprise motion.
2. Gamification API (AWorld Lab): API-first revenue stream providing modular Gamification-as-a-Service via REST endpoints (missions, leaderboards, rewards, behavioral analytics). Customers build custom engagement platforms; positions AWorld as embedded infrastructure.
3. Implementation & Professional Services: Custom solutions for events, ESG/CSRD reporting, and bespoke enterprise rollouts typically delivered over ~2 months; includes strategy workshops, sustainability team training, ongoing compliance assistance, and dedicated ESG compliance experts.
4. EU-funded Project Grants: Project-based grant funding from European institutions, e.g., the 'Scrap the Food Waste' project (Jul 2024 – Feb 2026) funded by the European Health and Digital Executive Agency (HaDEA) under the SMP Food programme.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

AWorld operates a modular AI- and gamification-driven engagement and education platform delivered as three products: Evolve (corporate microlearning LMS), AWorld Lab (Gamification API with REST endpoints for missions, leaderboards, rewards and behavioral analytics), and ActNow (consumer/stakeholder sustainability engagement app supporting the United Nations ActNow campaign). The platform powers employee, customer, citizen, student, fan and attendee engagement for 250+ enterprises across 30+ countries, turning sustainability learning into measurable behavior change and CSRD/ESG-compliant data.

Product overview

AWorld operates as a modular platform-plus-API architecture delivering enterprise engagement and education solutions powered by AI, behavioral science, and gamification. The portfolio is built around three core products: Evolve (the corporate microlearning and employee education platform with AI-generated content and personalized learning paths), AWorld Lab (the underlying Gamification API offering REST endpoints for missions, leaderboards, rewards, and behavioral analytics that powers the other products and is also available to third parties), and ActNow (the consumer/stakeholder ESG engagement platform supporting the United Nations ActNow campaign). These are unified by Impact Engagement Intelligence (IEI), the proprietary AI-driven behavioral methodology that powers personalization, gamification mechanics, and Scope 3 tracking across the suite. The platform also offers sector-specific modules such as the Impact Loyalty Program, the Carbon Footprint Station for events, and is deployed via mobile app, web, or white-label integration across banking, retail, energy, public-sector, and events industries, serving 250+ enterprise clients in 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Evolve: Corporate education and microlearning platform with AI-personalized learning paths, gamification, and social learning; powers corporate training and financial wellbeing programs.
• AWorld Lab
• ActNow

Products and services

• Evolve Corporate continuous learning and microlearning platform that uses gamified microlearning and AI-personalized paths to drive 80%+ course completion rates, supporting employee upskilling, onboarding, compliance, financial wellbeing, and ESG training for enterprise workforces.
• AWorld Lab Modular Gamification-as-a-Service API providing REST endpoints for missions, leaderboards, rewards, and behavioral analytics, enabling product, engineering, and growth teams to build custom engagement platforms in days rather than months.
• ActNow

Quantifiable outcome

• 80% course completion rate vs ~25% for non-gamified LMS
• +11 more outcomes

Named customers34 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• Mastercard (Start Path program)coreStrategic or Co-development Partner · 2 November 2024In 2024 Mastercard selected AWorld among the top 10 startups globally to join its Start Path Emerging Fintech program. The program has supported 400+ startups from 50+ countries that collectively raised over $25 billion in post-program capital. Provides GTM acceleration into Mastercard's banking ecosystem.
• University of Gastronomic Sciences (UNISG)minorStrategic or Co-development Partner · 1 July 2024Project partner in 'Scrap the Food Waste' — analyses user engagement data collected via the AWorld app to evaluate food-waste awareness campaigns and produces the final report with best practices for national prevention.
• IS MEDIA SRLminorImplementation/ SI/ Consulting Partner · 1 July 2024Project partner in 'Scrap the Food Waste' — collaborates on deployment, analysis of engagement data, and production of national food-waste prevention reports.
• United NationsflagshipStrategic or Co-development PartnerAWorld is the official digital platform partner of the UN ActNow campaign against climate change. The ActNow app is co-branded by the UN and AWorld, endorsed publicly by UN Secretary-General António Guterres and Leonardo DiCaprio. AWorld helps power the global consumer climate-action experience.
• European Commission (Climate Pact)coreStrategic or Co-development PartnerChosen by the European Commission to support the Climate Pact initiative; AWorld also supports the EU Missions for Climate-Neutral and Smart Cities under Horizon Europe.
• National Consumers Union (Italy)minorImplementation/ SI/ Consulting PartnerProject partner in 'Scrap the Food Waste' — provides consumer-side perspective in the national food waste prevention initiative.
• Fondazione Bruno KesslerminorStrategic or Co-development PartnerListed as a research partnership supporting AWorld's behavioral science methodology and Theory of Change framework.
• Politecnico di TorinominorStrategic or Co-development PartnerAcademic partner supporting AWorld's behavioral science and research validation.
• Università di TorinominorStrategic or Co-development PartnerAcademic partner supporting AWorld's behavioral science and research validation.
• University of CambridgeminorStrategic or Co-development PartnerAcademic research partner validating AWorld's behavioral science methodology.
• University of CopenhagenminorStrategic or Co-development PartnerAcademic research partner validating AWorld's behavioral science methodology.
• FuterraminorOthersCited as the source of the consumer insight that 88% of consumers want brands to support their sustainability journey — used by AWorld in consumer-engagement positioning.

Scale indicators18 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Klima: Consumer carbon-footprint app with subscription-based climate action; overlaps with AWorld's ActNow consumer engagement and individual carbon tracking use cases, especially via banking partnerships.

Broad incumbents

• Workiva: NYSE-listed ESG/CSRD/regulatory reporting platform used by thousands of large enterprises; competes with AWorld's CSRD stakeholder response capability as part of a much broader reporting and audit suite.
• Cornerstone OnDemand: Large incumbent enterprise talent and learning management platform; competes with AWorld's Evolve for ESG and compliance training deals in regulated, multinational enterprises.

Direct peers

• Degreed: Enterprise learning and skill-development platform with AI-personalized paths; directly comparable to AWorld's Evolve product for corporate L&D, ESG upskilling, and behavioral learning.
• Doconomy: Consumer climate-action and carbon-tracking API used by banks and retailers (with a Mastercard partnership); directly comparable to AWorld's ActNow consumer app and Carbon Footprint Engine for sustainable engagement.
• Persefoni: Carbon and climate management accounting platform serving enterprises and financial institutions with CSRD/SEC reporting; comparable to AWorld's ESG measurement capabilities though less focused on stakeholder behavior change.
• Docebo: Public enterprise LMS offering AI-personalized learning paths and gamified corporate training; directly comparable to AWorld's Evolve product for employee upskilling and ESG training at scale in regulated enterprises.
• Sweep: Sustainability and CSRD data management platform for mid-market and enterprise; competes with AWorld for ESG stakeholder engagement, CSRD data collection, and behavior-change programs in banking, retail, and industrials.
• Antavo: Loyalty cloud platform with API-first gamification engine for retail and lifestyle brands; directly comparable to AWorld's Impact Loyalty Program and Lab Gamification API for sustainable consumer engagement.
• Watershed: Enterprise sustainability platform focused on CSRD reporting and Scope 3 emissions for large enterprises; directly competes with AWorld's ActNow and ESG stakeholder engagement modules in regulated buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aWorld_org
• Facebookfacebook.com/aworld.actnow
• LinkedInit.linkedin.com/company/aworldorg
• Instagraminstagram.com/aworld.actnow

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWorld