Paprika
Paprika is a Bank Indonesia-licensed Indonesian B2B payment gateway that lets merchants accept QRIS, e-wallets, and bank Virtual Accounts through a single integration. It serves Indonesian SMBs and larger businesses with transaction-fee pricing, ISO 27001-certified security, and forthcoming automated payout capabilities.
- Company typePrivate
- Founded2014
- HeadquartersMedan, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Paprika does
Paprika (operated under PT Paprika Multi Media and PT Paprika Teknologi Indonesia) is an Indonesian B2B payment gateway licensed by Bank Indonesia as a Payment Gateway Provider under PJP Category 1 and headquartered in Jakarta. The platform consolidates fragmented Indonesian payment rails into a single integration, accepting QRIS payments (covering GoPay, OVO, Dana, ShopeePay, and any QRIS-capable mobile banking app via one QR code), issuing instant Virtual Accounts for the four largest Indonesian banks (BCA, Mandiri, BNI, BRI), and offering a forthcoming Automated Payouts product for programmatic disbursement via API or Dashboard. Supporting capabilities include real-time transaction monitoring with risk-mitigation fund holds, card tokenization compliant with Indonesian PDP Law No. 27 of 2022, ISO 27001 certification, and a dedicated merchant dashboard plus developer-facing staging environment gated by PTEN compliance validation.
The company monetizes exclusively through transaction fees on processed payment volume — no registration or account-opening fees are charged, and per-transaction pricing is disclosed during merchant onboarding. Its go-to-market is a hybrid self-serve and assisted B2B motion delivered through paprika.co.id, WhatsApp, email, and 24/7 local-language support, with industry-association visibility via ASPI and AFTECH memberships. The named customer base is concentrated in Indonesian SMBs across diverse verticals — laundry, fitness, skincare, F&B, and cold-chain logistics — alongside positioning toward larger startups and unicorns. Reported scale includes 2,000+ registered merchants, a 99.9% uptime SLA, and a 99.9% dashboard success rate; only $50,000 of disclosed seed funding (from GnB Accelerator in 2017) is on record, suggesting a largely bootstrapped operating history.
Paprika firmographics
Firmographics- Name
- Paprika
- Legal name
- PT Paprika Multi Media
- Website
- https://paprika.co.id
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paprika is a Bank Indonesia-licensed Indonesian B2B payment gateway that lets merchants accept QRIS, e-wallets, and bank Virtual Accounts through a single integration. It serves Indonesian SMBs and larger businesses with transaction-fee pricing, ISO 27001-certified security, and forthcoming automated payout capabilities.
- Ownership category
- akta.pro rank
Paprika industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL)
- akta.pro secondary industry
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
Keywords
Where Paprika is headquartered
LocationHeadquarters
- HQ city
- Medan
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Paprika business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Payment Gateway Transaction Fees: Revenue generated from transaction processing fees on QRIS, Virtual Account, and e-wallet payment rails processed for Indonesian B2B merchants. No registration or account opening fees are charged; monetization is tied to processed payment volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go payment gateway with no registration or account opening fees; per-transaction pricing disclosed during onboarding. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Paprika product offering
Product offeringCore offering
Paprika is a Bank Indonesia-licensed Indonesian payment gateway (PJP Category 1) that enables B2B merchants to accept QRIS payments (GoPay, OVO, Dana, ShopeePay, Mobile Banking), open dedicated Virtual Accounts at major Indonesian banks (BCA, Mandiri, BNI, BRI), and (forthcoming) disburse funds to any Indonesian bank account programmatically via API or Dashboard. The platform is delivered as a single integration with instant merchant activation, real-time transaction monitoring, and 24/7 local-language support.
Product overview
Paprika operates a single unified B2B payment gateway platform — licensed by Bank Indonesia as a PJP Category 1 Payment Gateway Provider and operated by PT Paprika Multi Media / PT Paprika Teknologi Indonesia. The platform is organized as a core gateway (Paprika Payment Gateway) with a small set of tightly integrated payment-method modules: QRIS Static & Dynamic (covering GoPay, OVO, Dana, ShopeePay, and Mobile Banking via a single QR), Virtual Accounts (BCA, Mandiri, BNI, BRI), E-Wallets (delivered through the QRIS module), and the upcoming Automated Payouts module (programmatic disbursements via API or Dashboard, status: "Soon"). A merchant-facing Paprika Dashboard and a developer-facing Paprika Staging Environment (described in the Terms page as the pre-Live integration environment) sit alongside the gateway to support onboarding, monitoring, and integration testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Paprika Payment Gateway
- QRIS Static & Dynamic
- Virtual Accounts
- Paprika Dashboard
- Automated Payouts
- Paprika Staging Environment
Quantifiable outcome
- 2,000+ registered merchants on the platform
- +3 more outcomes
Companies that use Paprika
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Paprika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature5 records
Paprika partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- GoPaycoreGoPay is one of the e-wallets accessible via Paprika's unified QRIS Static & Dynamic QR code, allowing merchants to accept GoPay payments through a single integration.
- OVOcoreOVO is one of the e-wallets accessible via Paprika's unified QRIS Static & Dynamic QR code, allowing merchants to accept OVO payments through a single integration.
- DanacoreDana is one of the e-wallets accessible via Paprika's unified QRIS Static & Dynamic QR code, allowing merchants to accept Dana payments through a single integration.
- ShopeePaycoreShopeePay is one of the e-wallets accessible via Paprika's unified QRIS Static & Dynamic QR code, allowing merchants to accept ShopeePay payments through a single integration.
- BCA (Bank Central Asia)coreBCA is one of the major Indonesian banks for which Paprika can instantly issue dedicated Virtual Accounts, enabling merchants to accept Virtual Account payments from BCA customers.
- Bank MandiricoreBank Mandiri is one of the major Indonesian banks for which Paprika can instantly issue dedicated Virtual Accounts, enabling merchants to accept Virtual Account payments from Mandiri customers.
- BNI (Bank Negara Indonesia)coreBNI is one of the major Indonesian banks for which Paprika can instantly issue dedicated Virtual Accounts, enabling merchants to accept Virtual Account payments from BNI customers.
- BRI (Bank Rakyat Indonesia)coreBRI is one of the major Indonesian banks for which Paprika can instantly issue dedicated Virtual Accounts, enabling merchants to accept Virtual Account payments from BRI customers.
- ASPI (Asosiasi Sistem Pembayaran Indonesia)corePaprika is a member of ASPI, the Indonesian Payment System Association — a national industry body for payment systems.
- AFTECH (Asosiasi Fintech Indonesia)corePaprika is a member of AFTECH, the Indonesian Fintech Association — a national industry body for the fintech sector.
- Bank IndonesiaflagshipBank Indonesia is the regulator that licenses Paprika as a Payment Gateway Provider (PJP Category 1) and may also issue official instructions regarding settlement and fund holds.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Paprika competitors and assessment
Company assessmentRegional players
- Stripe: Stripe is a global payment gateway operating primarily outside Indonesia. While not a direct in-country competitor, Stripe is the international reference point for API-first payment gateway products, making it a useful comparable for Paprika's developer-led positioning and per-transaction pricing model.
Direct peers
- Nicepay: Nicepay is an Indonesian payment gateway providing QRIS, Virtual Account, and e-wallet acceptance for B2B merchants. It competes with Paprika in the same Indonesian SMB-to-mid-market segment with overlapping product functionality.
- Doku: Doku is a long-standing Indonesian payment gateway offering online payments, Virtual Accounts, and e-wallet acceptance. It is comparable to Paprika in serving Indonesian B2B merchants with the same local payment rails and similar merchant onboarding flow.
- iPay88: iPay88 is an Indonesian payment gateway providing QRIS, Virtual Accounts, and e-wallet acceptance to B2B merchants. It directly overlaps with Paprika's product set and Indonesian SMB-to-enterprise target market.
- Finpay (PT Finnet Indonesia): Finpay is an Indonesian payment gateway aggregator that enables merchants to access multiple Indonesian payment methods including QRIS and Virtual Accounts. It is comparable to Paprika as a unified Indonesian B2B payment gateway with multi-rail coverage.
- Xendit: Xendit is one of Indonesia's leading payment gateways, offering QRIS, Virtual Accounts, e-wallets, and disbursements to B2B merchants via API. It is the closest direct competitor to Paprika in terms of product scope, target segment (Indonesian SMBs to enterprises), and API-first delivery model.
- Midtrans: Midtrans, part of the GoTo group, is a major Indonesian payment gateway providing QRIS, Virtual Accounts, credit cards, and e-wallet acceptance plus disbursements. It competes head-to-head with Paprika across Indonesian B2B merchants and shares the same regulated payment-method universe.
Broad incumbents
- GoPay: GoPay, operated by GoTo, is one of the largest Indonesian e-wallets and is integrated with Paprika via QRIS. As a broader incumbent, GoPay spans consumer wallets and merchant acquiring, giving it a wider portfolio but overlapping payment-rail infrastructure that Paprika routes through.
- OVO: OVO is a major Indonesian e-wallet integrated with Paprika's unified QRIS. It is a broader incumbent in Indonesian digital payments with its own merchant acceptance and consumer wallet ecosystem, overlapping with the e-wallet rails Paprika aggregates.
Emerging players
- Flip (PT Fliptech Lentera Inspirasi Pertiwi): Flip is an Indonesian fintech focused on interbank transfers and bill payments. While not a direct QRIS gateway competitor, Flip overlaps with Paprika's payout and Virtual Account infrastructure, particularly as Paprika launches Automated Payouts, and serves a comparable Indonesian SMB audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paprika social profiles
Digital presencePaprika compliance and trust
Trust signalCompliance6 records
Paprika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paprika leadership team
Management profileNumber of profiles
Profiles1 record
Paprika funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paprika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paprika
What does Paprika do?
Paprika is a Bank Indonesia-licensed Indonesian payment gateway (PJP Category 1) that enables B2B merchants to accept QRIS payments (GoPay, OVO, Dana, ShopeePay, Mobile Banking), open dedicated Virtual Accounts at major Indonesian banks (BCA, Mandiri, BNI, BRI), and (forthcoming) disburse funds to any Indonesian bank account programmatically via API or Dashboard. The platform is delivered as a single integration with instant merchant activation, real-time transaction monitoring, and 24/7 local-language support.
Is Paprika a public or private company?
Paprika is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paprika founded?
Paprika was founded in 2014. It employs 11 to 50 people.
Where is Paprika based?
Paprika is headquartered in Medan, Indonesia, in the Asia region.
How does Paprika make money?
One revenue line is on record: payment Gateway Transaction Fees.
Who are Paprika's main competitors?
Stripe is listed as a regional player. Direct peers are Nicepay, Doku, iPay88, Finpay (PT Finnet Indonesia), Xendit and Midtrans. Broad incumbents are GoPay and OVO. Flip (PT Fliptech Lentera Inspirasi Pertiwi) is listed as an emerging player.
Does Paprika have an API?
Yes. Paprika offers a developer-facing API for payment acceptance and disbursement. The homepage advertises an "Explore Docs" developer portal for integration, and the Automated Payouts product is explicitly described as allowing merchants to "disburse funds to any bank account in Indonesia programmatically via API or Dashboard." The Terms page confirms a Staging Phase environment granted after PTEN (Fund Transfer Operator) compliance validation, with integration testing using simulation/dummy data and merchants responsible for real data usage per PDP Law No. 27 of 2022. The terms also reference technical access (Staging Activation) gated by the Paprika Compliance team's validation of legal documents. Developer documentation is at paprika.co.id.
What industry is Paprika in?
Paprika's product category is Payment Processing. Its primary akta.pro industry code is FSAMABAL, Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods), with a secondary code of FSAMAFAB, A2A Payment Initiation Service Providers (PISPs). Its NAICS code is 522320 and its SIC code is 6200.