What Uniroyal Global Engineered Products does

Uniroyal Global Engineered Products, Inc. is a public company (OTCQB: UNIR, formerly OTCQX) headquartered in Sarasota, Florida, that manufactures vinyl-coated fabrics and soft trim technologies. The company operates across multiple continents with 509,000 square feet of manufacturing capacity and 437+ employees, producing supported expanded vinyl (SEV) and unsupported expanded vinyl (UEV) products marketed as durable, stain-resistant, cost-effective alternatives to leather and cloth. Its portfolio includes proprietary registered brands such as Naugahyde®, Ambla®, BeautyGard®, Spirit Millennium®, Flame Blocker™, Amblon®, Velbex®, Cirroflex®, Plastolene® and Vynide®. Manufacturing facilities are located in the United States and Earby, UK (the latter transformed in 2019 into a state-of-the-art vinyl sheet production facility), with sales/engineering offices in Detroit (Farmington Hills), Stoughton, Wisconsin, and Shanghai.

The company derives approximately 64.9% of revenue from the automotive sector (seating manufacturers and OEMs supplying interior trim, soft trim technologies, and SEV/UEV products) and 35.1% from industrial and contract end-markets (recreational, indoor/outdoor furnishings, hospitality, and healthcare). Its automotive operations are supported by IATF 16949:2016 certification, achieved in 2018. Go-to-market is direct B2B field sales through regional offices, including a Detroit-area design studio opened in 2019 to deepen OEM relationships; a Shanghai office (2017) targets Asia-Pacific. Pricing is quote-based with standard net-30 terms and a Supplier Managed Inventory Program (SMIP) for industrial customers. The company is publicly traded on a small share base (approximately 3.7 million post-split) and executed a 1-for-5 reverse stock split in February 2020.

Financially, Uniroyal has experienced a declining revenue trajectory: FY2019 net sales of $91.1M fell 8.5% from $99.6M in FY2018; FY2020 sales dropped to $60.2M and FY2021 recovered partially to $71.7M. EBITDA compressed from $5.35M (2019) to losses in 2020 (-$0.59M), with FY2021 EBITDA at $0.90M and net income negative in both 2020 (-$1.22M) and 2021 (-$1.70M). In May 2024, the company closed a $14.2 million secured credit facility from FrontWell Capital Partners to refinance existing debt and support sales growth initiatives.

Name

Uniroyal Global Engineered Products

Legal name

Uniroyal Global Engineered Products, Inc.

Website

https://uniroyalglobal.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Uniroyal Global Engineered Products (OTCQB: UNIR) is a global manufacturer of vinyl-coated fabrics and soft trim technologies, primarily serving automotive seating manufacturers and OEMs (64.9% of revenue), with the remainder supplying recreational, contract, hospitality, and healthcare industrial markets under brands such as Naugahyde® and Ambla®.

Ownership category

akta.pro rank

Product category

Industrial Coated Fabrics and Automotive Interior Materials

NAICS

Fabric Coating Mills (31332), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Coated & Laminated Industrial Fabrics (Tarpaulins/Awnings/Inflatables/Architectural Membranes) (IMAOADAI)

akta.pro secondary industry

Protective & Safety Textiles (FR/Arc/Heat/Cut/Chemical) (IMAOADAA)

Keywords

• Vinyl coated fabrics
• Automotive interior materials
• Soft trim technologies
• Expanded vinyl products
• Industrial coated fabrics

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Automotive Interior Products: Sale of vinyl-coated fabrics for automotive interiors including seating, trim, and soft trim technologies. Automotive sales represent approximately 64.9% of total revenue (2019).
2. Industrial and Contract Fabrics: Sale of branded coated fabrics for recreational, industrial, indoor and outdoor furnishings, hospitality and healthcare markets. Represents approximately 35.1% of total revenue (2019).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Uniroyal Global Engineered Products manufactures and sells vinyl-coated fabrics and soft trim technologies for the automotive, recreational, industrial, contract, hospitality, and healthcare markets. The company produces branded coated fabrics (Naugahyde®, Ambla®, and related sub-brands) and automotive interior products offered in supported expanded vinyl (SEV) and unsupported expanded vinyl (UEV) formats. Operations span multiple continents with 509,000 square feet of manufacturing capacity.

Product overview

Uniroyal Global Engineered Products is a manufacturer of vinyl-coated fabrics and soft trim technologies, serving the automotive, recreational, industrial, contract, hospitality, and healthcare markets. The company's product portfolio is organized into two core product categories: Branded Coated Fabrics (featuring Naugahyde® and Ambla® as primary brands, along with BeautyGard®, Flame Blocker™, Spirit Millennium®, Amblon®, Velbex®, Cirroflex®, Plastolene®, and Vynide®) and Automotive & Transportation Interior Products (offered in SEV and UEV options). These vinyl-coated fabrics are marketed as durable, stain-resistant, cost-effective alternatives to leather, cloth, and other synthetic fabric coverings. The company operates globally with manufacturing facilities spanning multiple continents, utilizing 509,000 square feet of manufacturing capacity and employing more than 437 people.

Differentiator

Problem solved

Functional benefit

Brands

• Naugahyde: Industry-preferred vinyl-coated fabric brand
• Ambla
• BeautyGard
• Flame Blocker
• Spirit Millennium
• Amblon
• Velbex
• Cirroflex
• Plastolene
• Vynide

Products and services

• Branded Coated Fabrics

Quantifiable outcome

• Revenue stability: 64.9% from automotive industry provides steady B2B revenue base
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Spradling International: Spradling is a major producer of vinyl-coated fabrics for automotive, marine, contract, and healthcare interiors. Direct competitor to Uniroyal's Naugahyde®/Ambla® portfolio across virtually all the same end markets.
• Morbern: Morbern manufactures vinyl and polyurethane coated fabrics for automotive seating, healthcare, and contract upholstery. Closely comparable product mix and customer base to Uniroyal's branded coated fabrics business.
• Haartz Corporation: Haartz produces coated fabrics and soft trim materials for automotive interior and exterior applications. Direct overlap in automotive SEV/UEV products and OEM customer set.
• Ultrafabrics: Ultrafabrics manufactures high-performance coated fabrics (polyurethane-based) targeting automotive, aviation, healthcare, and hospitality. Competes directly with Naugahyde® in premium vinyl/PU upholstery.
• Trelleborg Engineered Coated Fabrics: Trelleborg's engineered coated fabrics operation produces polymer-coated textiles for industrial, automotive, and healthcare applications. Comparable coated-fabric technology and end-market exposure.
• Serge Ferrari Group: Serge Ferrari develops coated technical textiles for architecture, marine, and industrial applications. Comparable coated-fabric manufacturing process with adjacent end markets.

Broad incumbents

• Continental AG (Surface Materials): Continental's surface materials business supplies vinyl and PU coated fabrics to global automotive OEMs. Competes with Uniroyal in automotive interiors but as part of a much larger diversified supplier portfolio.
• Glen Raven (Sunbrella): Glen Raven manufactures performance fabrics (Sunbrella, etc.) for casual furniture, marine, and awning markets. Adjacent technical/coated textiles player competing for contract and outdoor furnishings share.
• Saint-Gobain (Technical Fabrics): Saint-Gobain's technical fabrics division produces coated and laminated textiles for construction, automotive, and industrial applications. Adjacent technical textiles manufacturer with overlapping industrial customer base.

Regional players

• Seiren Co., Ltd. Japanese manufacturer of coated and laminated textiles for automotive interiors and industrial applications. Comparable product technology but primarily serves Asia-Pacific OEMs rather than directly competing in Uniroyal's core North American/European accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniroyal Global Engineered Products