Umety
Umety is a private San Francisco-based edtech company that sells a K-12 immersive VR/AR learning platform — combining a proprietary education-first VR headset, a 1,000+ lesson content library aligned with 20+ regional curricula, classroom-management software, and analytics — to schools, districts, and government education ministries across 40+ countries via direct sales and resellers.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Umety does
Umety (legal entity: Umety Solutions Inc.; registered in the USA at 166 Geary St., 15th Floor, Suite #122, San Francisco, with an additional office in Noida, India) is a private educational technology company founded in 2023 that sells a full-stack immersive AR/VR learning platform for the K-12 market. Its product surface combines a proprietary UmetyVR Headset (an education-first 3DoF device with offline capability, pre-loaded content, ~20GB of additional storage, integrated touchpad, and Bluetooth controller) with a Classroom Management Platform supporting rostering (including Google Classroom import), multicast content launch, user/role/subscription management, and actionable analytics. Around this hardware-and-software core, Umety offers a content library it describes as the world's most comprehensive K-12 AR/VR library: 1,000+ immersive lessons (STEM, English Language Learning, career exploration), 1,500+ 3D interactive models, 300,000+ 360° locations, 9,000+ 360° videos, and 20+ interactive virtual landmark tours, plus the UmakeVR authoring tool that allows teachers and students to build immersive experiences without coding.
The platform delivers content across VR headsets, Interactive Flat Panels, Chromebooks, tablets, and computers, and is aligned with 20+ regional curricula (NGSS, Cambridge IGCSE, ICSE, US state standards, UAE, Saudi Arabia, Qatar, Jordan, Kuwait, Bahrain, Egypt, South Africa CAPS, Vietnam, China, etc.), with accessibility-first Special Education features including voiced/textual options, 3DoF, and single-controller operation. Revenue is generated from three streams: (i) one-time hardware sales of the UmetyVR Headset at approximately $570 per unit plus charging/storage accessories, (ii) recurring per-user SITE subscriptions priced under $1.00/user/month and content module bundles, and (iii) professional services for customized VR content on government and large institutional deployments. Go-to-market combines direct enterprise field sales (Request a Demo), a global reseller partner program spanning 40+ countries, a self-serve PLG motion (free 30-day trial of the LMS and WebXR modules), and presence at industry events such as ISTE Live 24 (June 2024). Customer evidence is limited to one named logo (Halton District School Board for special education); other segments include K-12 schools/districts and government education ministries. The company is privately held with no disclosed parent entity, funding rounds, M&A activity, or institutional investors in the available source material.
Umety firmographics
Firmographics- Name
- Umety
- Legal name
- Umety Solutions Inc.
- Website
- https://umety.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Umety is a private San Francisco-based edtech company that sells a K-12 immersive VR/AR learning platform — combining a proprietary education-first VR headset, a 1,000+ lesson content library aligned with 20+ regional curricula, classroom-management software, and analytics — to schools, districts, and government education ministries across 40+ countries via direct sales and resellers.
- Ownership category
- akta.pro rank
Umety industry classification
Industry- Product category
- Immersive Educational Technology (VR/AR EdTech)
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)
- akta.pro secondary industries
- Virtual Special Education & Related Services (IEP Delivery Online) (EDAJADAG), STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
Keywords
Where Umety is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Umety business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Sales - VR Headsets: Sale of proprietary UmetyVR headsets specifically designed for educational use. Headsets come pre-loaded with content and feature offline functionality.
- Subscription - SITE Subscriptions: Per-user subscription model for access to content library and platform features. Pricing reportedly under $1.00 per user per month.
- Content Packages and Bundles: Various content packages and bundles available for purchase, including STEM, 3D Interactives, Interactive Tours, Career Exploration, and English Language Learning modules.
- Enterprise/Government Customized Content: Customized VR content creation services for government projects and large-scale deployments, accommodating specific platform and device requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | UmetyVR Headset |
| Subscription | Monthly | SITE Subscriptions |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Umety product offering
Product offeringCore offering
Umety provides an end-to-end AR/VR educational platform for K-12 schools, combining a proprietary education-first VR headset (the UmetyVR Headset) with a classroom management software platform and the world's largest library of standards-aligned immersive learning content (1,000+ lessons, 1,500+ 3D models, 300,000+ 360-degree locations). The offering includes STEM modules, 3D interactives, virtual tours, career exploration, special education modules, the UmakeVR content authoring tool, and actionable analytics, sold via per-user subscriptions and hardware unit sales to schools, districts, and government education ministries worldwide.
Product overview
Umety offers a comprehensive, end-to-end AR/VR solution for K-12 education, combining the UmetyVR Headset (education-first hardware with offline capability and pre-loaded content) with the world's largest library of standards-aligned immersive learning content. The platform architecture consists of the Classroom Management Platform (with rostering, content delivery, and analytics) supporting multiple content modules including STEM VR Lessons, 3D Interactives (1,500+ models), Interactive Tours (20+ global landmarks), 360 Places (300,000+ panoramas, 9,000+ videos), Career Discovery (150+ career videos), and Special Education VR. UmakeVR enables content creation, while Standards and Curriculum Alignment supports 20+ regional curricula. The solution is accessible across VR headsets, tablets, Interactive Flat Panels, Chromebooks, and computers.
Differentiator
Problem solved
Functional benefit
Products and services
- UmetyVR Headset An education-first VR headset designed specifically for K-12 learning, sold to schools, districts, and educational institutions. Features offline functionality, massive internal storage, pre-loaded content, and education-grade durability. Priced at approximately $570 USD per unit.
- VR Charging and Storage Solutions Charging and storage hardware accessories designed for educational institutions to manage and maintain fleets of UmetyVR headsets in classroom deployments.
- STEM VR Lessons Standards-aligned immersive VR modules for grades 6-12 science, technology, engineering, and mathematics education covering physics, biology, chemistry, and mathematics with 10-15 minute simulations per concept. Sold to K-12 schools as part of subscription content bundles.
- 3D Interactives Library of 1,500+ immersive 3D interactive models that bring abstract concepts to life across STEM, social sciences, and culture for K-12 learners. Sold to schools as part of content bundles.
- Interactive Tours Collection of 20+ comprehensive virtual tours of iconic global landmarks with engineering, architectural, and cultural significance, created by educators and instructional designers for K-12 classrooms.
- 360 Places Library of 300,000+ 360-degree panoramic images and scenes, plus 9,000+ 360-degree videos, used for virtual field trips and immersive exploration in K-12 classrooms.
- Career Discovery VR-based career exploration platform with 150+ career videos, personality quizzes, self-assessment tools, and personalized career recommendations for middle school and beyond. Sold to schools and districts.
- UmakeVR Content Creation Tool No-code VR content authoring tool enabling educators and students to create customized immersive VR experiences using 360-degree images, videos, 3D models, audio, hotspots, and quizzes. Sold to schools as a standalone creation tool.
- Classroom Management Platform Content and classroom management software with personalized user profiles, role-based permissions, subscription management, class creation, Google Classroom roster import, and multicast content launch capabilities. Sold on a subscription basis to schools and districts.
- Special Education VR Accessible VR solution for students with special needs, featuring voiced content for vision difficulties, textual content for auditory issues, 3DoF mode for mobility concerns, and single-controller operation for fine-motor limitations. Sold to special education programs and assistive technology departments.
- Enterprise/Government Customized Content Creation Services Custom VR content creation services for government projects and large-scale deployments, accommodating specific platform and device requirements for ministries of education and large institutions.
Quantifiable outcome
- 3DoF VR headsets designed specifically for students with mobility limitations, requiring only index finger manipulation
- +1 more outcomes
Companies that use Umety
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Umety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Umety partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- StartUs InsightsminorUmety was featured in StartUs Insights' article on '10 New Immersive Technology Companies [2026]', recognizing the company as an emerging player in the immersive technology space for education.
- Dr. Katie Nieves LicwinkominorUmety was featured on the Assembling Inclusion podcast discussing VR's role in education and inclusion for students with special needs.
- Amazon Web ServicescoreEncrypted personal information is securely stored and hosted by Amazon Web Services to provide Umety's Platform. AWS provides the infrastructure for data storage and platform hosting.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Umety competitors and assessment
Company assessmentDirect peers
- Nearpod: Nearpod's VR field trips and 3D objects compete directly with Umety's Interactive Tours, 360 Places, and 3D Interactives modules, serving the same K-12 teachers and lesson-planning workflows.
- ClassVR: ClassVR by Avantis Education offers a K-12-focused VR headset and standards-aligned content library — the closest direct competitor to Umety's hardware-plus-curriculum bundle for schools.
- Avantis Education: Parent of ClassVR and a major K-12 VR content provider; directly competes with Umety across curriculum-aligned immersive lessons, teacher tools, and school-district sales motions.
- zSpace: Provides AR/VR-enabled learning stations and standards-aligned STEM content for K-12, competing in the same immersive-learning category with similar district procurement motion.
- Merge EDU: Offers AR/VR tools and a content platform for K-12 STEM, with similar educator-driven GTM and curriculum-aligned immersive experiences to Umety's STEM VR Lessons.
Broad incumbents
- Meta Quest for Education: Meta's education program leverages Quest headsets and a broad content ecosystem — a well-capitalized incumbent competing in immersive K-12 with substantially larger R&D and distribution.
- Google for Education (Expeditions/AR): Google's education offering includes AR/VR classroom tools (e.g., Expeditions legacy) integrated with Chromebooks — directly overlapping with Umety's cross-device delivery and classroom workflows.
- Lenovo VR Classroom: Lenovo's VR Classroom solution pairs Mirage Solo headsets with K-12 educational content; competes on the hardware-plus-content bundle with far larger OEM scale.
- Discovery Education: Discovery Education's immersive content and VR/AR experiences for K-12 overlap with Umety's content modules, especially virtual field trips, and leverage an established district sales force.
Emerging players
- ENGAGE: ENGAGE provides a VR/AR collaboration and learning platform with educational deployments; overlaps with Umety on classroom management and immersive content, but with stronger emphasis on synchronous virtual classrooms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Umety social profiles
Digital presenceUmety financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umety leadership team
Management profileNumber of profiles
Umety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umety
What does Umety do?
Umety provides an end-to-end AR/VR educational platform for K-12 schools, combining a proprietary education-first VR headset (the UmetyVR Headset) with a classroom management software platform and the world's largest library of standards-aligned immersive learning content (1,000+ lessons, 1,500+ 3D models, 300,000+ 360-degree locations). The offering includes STEM modules, 3D interactives, virtual tours, career exploration, special education modules, the UmakeVR content authoring tool, and actionable analytics, sold via per-user subscriptions and hardware unit sales to schools, districts, and government education ministries worldwide.
Is Umety a public or private company?
Umety is a private company. It is classified as unknown and is currently operating.
When was Umety founded?
Umety was founded in 2023. It employs 51 to 100 people.
Where is Umety based?
Umety is headquartered in San Francisco, United States, in the North America region.
How does Umety make money?
Four revenue lines are on record. Hardware Sales - VR Headsets are the primary driver. The others are subscription - SITE Subscriptions, content Packages and Bundles and enterprise/Government Customized Content.
Who are Umety's main competitors?
Direct peers on record are Nearpod, ClassVR, Avantis Education, zSpace and Merge EDU. Broad incumbents are Meta Quest for Education, Google for Education (Expeditions/AR), Lenovo VR Classroom and Discovery Education. ENGAGE is listed as an emerging player.
Does Umety have an API?
No public API is recorded for Umety.
What industry is Umety in?
Umety's product category is Immersive Educational Technology (VR/AR EdTech). Its primary akta.pro industry code is EDAFAJAG, Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History), with a secondary code of EDAJADAG, Virtual Special Education & Related Services (IEP Delivery Online). Its NAICS code is 6111 and its SIC code is 8200.