Green Is The New Black

Name

Green Is The New Black

Legal name

Green Is The New Black

Website

https://greenisthenewblack.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Lifestyle Media

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Sustainable lifestyle media
• Conscious living content
• Sustainability event programming
• Environmental editorial platform
• Wellness festival experiences

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Partnerships and Sponsorship: Partners with conscious/sustainable brands for content integration, event sponsorships, and marketplace activations at festivals and events.
2. Event Ticketing and Experiences: Revenue from The Conscious Festival, Self Mastery Retreats, and Conscious Leaders Summit tickets, including premium experiences like the Bali retreat (June 26-30, 2025).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Green Is The New Black is a Singapore-based lifestyle media and events platform that connects conscious consumers with sustainable brands through multi-channel content (editorial articles, podcast, newsletter), live experiences (The Conscious Festival, Self-Mastery Retreats), award programming (Green Warriors Awards), and a global community (The Conscious Leaders Circle). Its core commercial products are ticketed events and brand sponsorship integrations, supported by an editorial content engine covering Planet, Wellbeing, Fashion, Beauty, Business, Travel, and Eat categories with city guides for Amsterdam, Hong Kong, London, Paris, and Singapore.

Product overview

Green Is The New Black is a lifestyle media and events platform that operates across multiple channels: a content platform delivering editorial coverage across categories (Planet, Wellbeing, Fashion, Beauty, Business, Travel, Eat); event experiences including The Conscious Festival and Self-Mastery Retreats; award programming through the Green Warriors Awards; community building via The Conscious Leaders Circle; and podcast content through Our Future Nature. The platform also offers newsletter subscription services. Together, these offerings connect brands with audiences through actionable sustainability-focused content and experiences.

Differentiator

Problem solved

Functional benefit

Brands

• The Conscious Festival: A lifestyle event exploring humanity's future through wellness, leadership, technology, and consciousness. Has expanded to multiple cities including Singapore, Hong Kong, and Paris.
• The Conscious Festival Retreat
• The Conscious Leaders Circle
• Green Warriors Awards

Products and services

• The Conscious Festival A multi-city lifestyle festival exploring humanity's future through wellness, leadership, technology, and consciousness, held in Singapore, Hong Kong, and Paris, targeted at conscious consumers and sustainability advocates.
• The Conscious Festival Retreat A five-day, four-night self-mastery retreat held in immersive locations such as Ubud, Bali, focused on consciousness rewiring, emotional development, and redefining leadership for individual attendees.
• The Conscious Leaders Circle A global community and ongoing event series designed to activate leaders for transformation, providing networking, workshops, and exclusive summits for sustainability-focused leaders.
• Our Future Nature Podcast A podcast featuring interviews with problem solvers, environmental advocates, and thought leaders who are accelerating solutions to environmental challenges, distributed on Spotify.
• Newsletter Subscription An email newsletter subscription delivering weekly sustainability news, conscious living content, brand features, and event information to subscribers.
• Green Warriors Awards An annual environmental awards program honoring individuals who demonstrate exceptional commitment and innovation in sustainability, with ceremonies held across multiple cities including Singapore and Paris.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ChangeNOWcoreStrategic or Co-development PartnerChangeNOW Summit is one of the largest global gatherings focused on climate solutions, attracting over 35,000 participants. The Conscious Leaders Summit was an Ecosystem Highlight of ChangeNOW 2025 in Paris at Grand Palais.
• The Conscious FestivalcoreStrategic or Co-development PartnerCo-organizer of The Conscious Festival, a flagship event exploring humanity's future through wellness, leadership, technology, and consciousness. Also organizes Self Mastery Retreats and Conscious Leaders Circle community.
• Singapore Global NetworkminorGTM or Marketing PartnerPartner for Conscious Leaders Summit @ ChangeNOW Paris 2025, providing support and promotion for the event.
• Awethentic JourneysminorGTM or Marketing PartnerPartner for Conscious Leaders Summit events, supporting event organization and promotion.
• Good People WanderminorGTM or Marketing PartnerCreative Partner for Conscious Leaders Summit, contributing creative direction and support.
• Conscious Leaders CirclecoreStrategic or Co-development PartnerGlobal community and series of events to activate leaders for transformation. Community partner for Conscious Leaders Summit. Part of the integrated platform offering.
• HoneycombersminorGTM or Marketing PartnerLifestyle media partner based in Singapore covering nightlife, dining, travel, fashion, and cultural events. Partnered for conscious living content and events.
• Ocean Recovery AllianceminorStrategic or Co-development PartnerPartnership for The Conscious Festival Hong Kong event (April 2018) at PMQ. Environmental organization focused on ocean conservation.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eco-Business: Asia-headquartered (Singapore) media and research platform covering sustainability, ESG and climate; directly comparable as a region-anchored B2B/B2C sustainability publisher targeting conscious consumers and brands.
• The Good Trade: Digital media and community platform focused on sustainable lifestyle, ethical brands and conscious living; closely matches Green Is The New Black's editorial-plus-community positioning aimed at conscious consumers.
• TreeHugger: Long-running sustainability media site covering environment, design and green living; comparable as a content-led platform monetizing sustainability-conscious audiences via editorial and brand partnerships.
• EcoWatch: Sustainability news and lifestyle media platform with editorial coverage across environment, food, health and conscious living; directly comparable consumer-facing sustainability publisher.

Broad incumbents

• GreenBiz: Established US-based media and events business serving sustainability professionals; comparable as a broader incumbent offering editorial content plus conferences targeting brand sustainability leaders.
• Sustainability Magazine: B2B sustainability media brand covering ESG, climate and corporate sustainability; comparable as a broader incumbent media platform monetizing sustainability content via brand partnerships and events.

Emerging players

• Eco Warrior Princess: Asia-based (Singapore) sustainability and conscious-living media platform; comparable as a niche publisher focused on sustainable lifestyle content for a similar audience demographic.
• One Million Women: Australia-based sustainability community and content platform mobilizing individual action on climate; comparable as a community-led GTM targeting conscious consumers with content + activations.

Regional players

• ChangeNOW: Paris-based global climate solutions summit with 35,000+ attendees; directly comparable as an event-led ecosystem, and an existing strategic partner of Green Is The New Black's Conscious Leaders Summit.
• Honeycombers: Singapore-headquartered lifestyle media covering dining, travel and events; already a GTM partner of Green Is The New Black and a comparable regional city-guide lifestyle media business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenisthenewblackcom
• LinkedInlinkedin.com/company/13408039
• Instagraminstagram.com/greenisthenewblackcom
• Xx.com/GITNBasia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Is The New Black