ChangeNow
- Company typePrivate
- Founded2017
- HeadquartersMahé, Seychelles
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
ChangeNow firmographics
Firmographics- Name
- ChangeNow
- Legal name
- CHN Group LLC
- Website
- https://changenow.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ChangeNow industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF)
Keywords
Where ChangeNow is headquartered
LocationHeadquarters
- HQ city
- Mahé
- HQ country
- Seychelles
Offices3 records
Markets served
ChangeNow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Crypto-to-Crypto Swap Fees: ChangeNOW earns through transaction spreads on crypto-to-crypto swaps. Fees range from 0.5% to 1.5% for standard swaps. The platform aggregates liquidity from major exchanges and charges a margin on the exchange rate.
- B2B Partner Commissions: ChangeNOW For Business partner program pays affiliates starting from 0.4% revenue share from customer transactions. Has reportedly paid out over $12 million to more than 1,000 affiliates. White-label and API integration services provide additional B2B revenue.
- ChangeNOW Pro Subscriptions: Subscription tiers: VIP (free), Emerald ($15/month), Brilliant ($100/month). Pro accounts offer cashback rewards, reduced fees via off-chain swaps, AML checks, crypto loans, and staking benefits.
- Fiat Purchase Fees: Fiat-to-crypto purchases through third-party partners Simplex, Guardarian, and Transak. Network fees apply based on currency and payment method. Minimum purchase of $50 via bank card.
- NOW Token Ecosystem: NOW Token is the native ecosystem token used for staking rewards (6.25% APR), Pro subscriptions, payment discounts, listing options, and affiliate rewards within the NOW ecosystem including NOWPayments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Basic Exchange - Free account registration optional |
| Subscription | Monthly | VIP Level - Free membership |
| Subscription | Monthly | Emerald Level - $15/month or equivalent in NOW tokens |
| Subscription | Monthly | Brilliant Level - $100/month or equivalent in NOW tokens |
| Transaction based/ take rate | Pay-as-you-go | Fast-Track Program - Free for qualifying crypto wallets |
| Subscription | Monthly | NOWPayments Zero-Fee Ecosystem Payouts - Enterprise tier |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
ChangeNow product offering
Product offeringCore offering
ChangeNOW operates a non-custodial instant cryptocurrency exchange enabling users to swap 1,500+ cryptocurrencies across 110+ blockchains without account registration, charging 0.5%–1.5% transaction spreads. Beyond the retail exchange, the company provides B2B infrastructure including an Exchange API, white-label wallet, embeddable widgets, NOWPayments merchant gateway, NOW Custody for institutions, and NOWNodes blockchain infrastructure, generating additional revenue through partner revenue-share commissions and Pro subscription tiers.
Product overview
ChangeNOW is a non-custodial cryptocurrency exchange platform launched in 2017, operating as CHN Group LLC under Saint Vincent and the Grenadines registration with Seychelles headquarters. The platform offers an instant crypto exchange as its core product, supporting over 1,400 cryptocurrencies across 110+ blockchains without account registration. The product portfolio is organized into three tiers: (1) Consumer-facing products — ChangeNOW Exchange, ChangeNOW Mobile App, NOW Wallet, NOW Tracker, NOW Token (NOW), NOW Staking, NOW Loans, Private Send, Payment Link, and Internal Transfers; (2) B2B infrastructure — Exchange API, Widget & Button, White Label Wallet, and Telegram Bot for partners; (3) Subsidiary ecosystem brands — NOWPayments (crypto payment gateway), NOW Custody (business custody), and NOWNodes (blockchain infrastructure). ChangeNOW Pro provides a premium membership layer across all offerings with tiered plans offering cashback, reduced fees, limit orders, AML checks, and staking rewards. The Multichain Bridge service extends the exchange with cross-chain interoperability. The platform aggregates liquidity from Binance, OKX, KuCoin, Bitfinex, and HTX, and integrates with Uniswap and Pancakeswap for DeFi access.
Differentiator
Problem solved
Functional benefit
Brands
- NOW Wallet: Non-custodial cryptocurrency wallet for storing, buying with fiat, exchanging, and staking crypto across 40+ blockchains. Available as mobile and desktop applications.
- NOWPayments
- NOWNodes
- NOW Token
- NOW Tracker
- NOW Custody
- ChangeNOW Pro
- Private Send
Products and services
- ChangeNOW Exchange Non-custodial instant cryptocurrency exchange enabling users to swap more than 1,500 cryptocurrencies across 110+ blockchains without account registration, with fees ranging from 0.5% to 1.5% for crypto-to-crypto swaps and average exchange times of approximately 2 minutes.
- ChangeNOW Pro Premium membership subscription offering tiered plans (VIP free, Emerald at $15/month, Brilliant at $100/month) with benefits including 0.1%-0.2% cashback per transaction, reduced conversion fees via off-chain swaps, limit orders, AML address checks, staking rewards, and unlimited crypto loans.
- Multichain Bridge Cross-chain bridge service enabling asset interoperability without CEX/DEX listings, supporting network migration, mainnet launches, token generation events, staking, and one-way or two-way token bridging with zero service fees.
- NOW Wallet Non-custodial cryptocurrency wallet available on mobile (iOS/Android) and desktop, supporting 40+ blockchains for storage, fiat purchases, exchange, and staking of crypto assets.
- NOW Tracker Portfolio tracking application enabling users to monitor and analyze all their crypto assets across multiple wallets and exchanges in one place.
- NOWPayments Crypto payment gateway platform enabling online businesses to accept cryptocurrency payments, supporting 30+ million monthly transactions and more than $10 billion in lifetime transaction volume, with Zero-Fee Ecosystem Payouts introduced in June 2026.
- NOW Custody Business custody solution offering an API for receiving, storing, converting, and managing cryptocurrency with institutional-grade infrastructure.
- NOWNodes Blockchain infrastructure provider supporting 110+ blockchains with WSS connections and archival nodes accessible via API, used by major wallets, exchanges, and trading platforms.
- Exchange API Public exchange API enabling partners and developers to integrate in-app cryptocurrency exchange functionality, supporting 1,500+ tokens, 2 million+ trading pairs, 350ms latency, 99.99% uptime, and customizable commissions from 0.4% revenue share.
- White Label Wallet White-label cryptocurrency wallet solution enabling brands to launch their own monetized non-custodial crypto wallet with full customization, iOS/Android/web support, and integration with the NOW ecosystem.
- Widget & Button Embeddable exchange widget and button solution allowing websites and applications to add swap functionality with no coding required.
- Telegram Bot Telegram-based exchange bot enabling users to perform cryptocurrency swaps directly within the Telegram messaging platform.
- Private Send Privacy feature that routes transactions through ChangeNOW's infrastructure to break direct on-chain linkage between sender and recipient wallets, enhancing transaction privacy on public blockchains.
- NOW Staking NOW token staking service available through both on-chain smart contract staking (non-custodial, ERC-20 only, minimum 10 NOW) and ChangeNOW Pro custodial staking, offering 6.25% APR with weekly reward distributions and progressive halving.
- NOW Loans Instant crypto loan service allowing users to borrow against their crypto holdings without selling assets, offering unlimited loan terms, no monthly interest payments, and fixed LTV and APR.
- Payment Link Crypto payment link feature enabling users and businesses to generate shareable links for receiving cryptocurrency payments.
Quantifiable outcome
- 98% of swaps complete at or above estimated rates
- +4 more outcomes
Companies that use ChangeNow
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
ChangeNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
ChangeNow partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ZelcorecoreIn 2021, Zelcore integrated ChangeNOW's exchange API to enable in-app asset swaps. Five years later, ChangeNOW became the most-used swap provider in Zelcore's aggregated exchange backend, outperforming all other CeFi and DeFi routes. Partnership survived Zelcore's transition from direct provider integration to backend aggregation model.
- Bitcoin.comcoreBitcoin.com integrated ChangeNOW's crypto swap API to expand asset coverage and improve transaction speeds. Integration led to 20-25% increase in user activity, faster asset listings, and enhanced platform resilience.
- Cake Wallet / xPortalcoreCase study partners where ChangeNOW improved swap performance and pricing for xPortal users. xPortal cited as example of infrastructure scaling successfully at enterprise volume. Fast-Track Program was developed based on such partnerships.
- NOWPaymentscoreNOW ecosystem product serving as crypto payment gateway. Processes 30M+ monthly transactions with $10B+ lifetime volume. Uses ChangeNOW Pro custody infrastructure for zero-fee ecosystem payouts feature.
- NOWNodescoreNOW ecosystem product providing blockchain infrastructure. Hosted tokenization meetup at Consensus 2026 gathering executives from Crypto.com, Li.Fi, Solflare, Paxos. Supports 110+ blockchains.
- NOW CustodycoreNOW ecosystem business custody solution. Provides API for receiving, storing, converting and managing crypto. Listed among leading crypto custody solutions alongside Fireblocks, Coinbase Prime, BitGo.
- BinancecoreLiquidity provider integrated into ChangeNOW's exchange infrastructure. ChangeNOW aggregates liquidity from Binance alongside OKX and KuCoin to offer best market rates.
- OKXcoreLiquidity provider integrated into ChangeNOW's exchange infrastructure.
- KuCoincoreLiquidity provider integrated into ChangeNOW's exchange infrastructure.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
ChangeNow competitors and assessment
Company assessmentDirect peers
- Changelly: Non-custodial crypto exchange and swap API provider founded in 2015 with very similar mechanics: account-free swaps, B2B partner/affiliate program, and broad token coverage. The most direct head-to-head competitor for ChangeNOW's core retail and API businesses.
- FixedFloat: Non-custodial crypto exchange emphasizing fixed-rate swaps and quick execution across a broad asset list. Directly comparable on speed/accuracy benchmarks and exchange-aggregator use cases.
- SimpleSwap: Non-custodial instant crypto exchange with no registration required for basic swaps, supporting 1,000+ coins. Competes directly with ChangeNOW on retail swap UX, fees, and B2B partner integrations.
- StealthEX: Privacy-focused non-custodial instant crypto swap service with no KYC for smaller transactions. Direct peer competing on the same privacy-preserving, no-signup positioning that ChangeNOW emphasizes.
- ChangeHero: Non-custodial crypto exchange supporting 200+ coins with no account required for swaps. Competes in the same instant-exchange category with a comparable B2B API offering.
- SideShift.ai: No-KYC non-custodial crypto exchange with an embedded API used by wallets and dApps. Overlapping target customers and product positioning with ChangeNOW's B2B fast-track playbook.
Emerging players
- Exodus: Multi-chain non-custodial wallet that integrates third-party swap providers (including ChangeNOW itself) and is exploring native swap features. Represents both a partner and an emerging in-wallet competitor.
- Trust Wallet: Multi-chain self-custody wallet with built-in swap and fiat ramps. Both a ChangeNOW partner (via integration) and a competing wallet surface where users could transact without leaving the wallet.
Broad incumbents
- 1inch: Leading DEX aggregator offering non-custodial swaps across many chains via an embedded router. Indirect competitive threat to ChangeNOW's wallet-embedded swap use cases as DeFi liquidity aggregation matures.
- Fireblocks: Institutional digital asset custody and settlement platform competing with NOW Custody. Operates at the enterprise end of the spectrum where ChangeNOW is attempting to move upmarket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ChangeNow social profiles
Digital presenceChangeNow compliance and trust
Trust signalCompliance2 records
ChangeNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChangeNow leadership team
Management profileNumber of profiles
Profiles2 records
ChangeNow subsidiaries and ownership
Company hierarchySubsidiaries8 records
ChangeNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChangeNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChangeNow
What does ChangeNow do?
ChangeNOW operates a non-custodial instant cryptocurrency exchange enabling users to swap 1,500+ cryptocurrencies across 110+ blockchains without account registration, charging 0.5%–1.5% transaction spreads. Beyond the retail exchange, the company provides B2B infrastructure including an Exchange API, white-label wallet, embeddable widgets, NOWPayments merchant gateway, NOW Custody for institutions, and NOWNodes blockchain infrastructure, generating additional revenue through partner revenue-share commissions and Pro subscription tiers.
Is ChangeNow a public or private company?
ChangeNow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ChangeNow founded?
ChangeNow was founded in 2017. It employs 51 to 100 people.
Where is ChangeNow based?
ChangeNow is headquartered in Mahé, Seychelles.
How does ChangeNow make money?
Five revenue lines are on record. Crypto-to-Crypto Swap Fees are the primary driver. The others are B2B Partner Commissions, changeNOW Pro Subscriptions, fiat Purchase Fees and NOW Token Ecosystem.
Who are ChangeNow's main competitors?
Direct peers on record are Changelly, FixedFloat, SimpleSwap, StealthEX, ChangeHero and SideShift.ai. Emerging players are Exodus and Trust Wallet. Broad incumbents are 1inch and Fireblocks.
Does ChangeNow have an API?
Yes. ChangeNOW offers a public Exchange API enabling partners and developers to integrate in-app crypto exchange functionality. The API provides access to over 1,500 tokens across 2 million+ trading pairs, aggregates liquidity from major exchanges including Binance, OKX, KuCoin, Bitfinex, and HTX, and supports no-code integration, white-label solutions, and customizable commission structures from 0.4% revenue share. Performance claims include 99.99% uptime and 350ms latency. A separate Custody API (Postman documentation) is available for NOW Custody infrastructure. Integration is used by 3,000+ partners including wallets (Guarda Wallet, Trustee, Exodus, Trezor, D'Cent), exchange aggregators, and platforms such as Zelcore, Bitcoin.com, xPortal, and Cake Wallet. A Fast-Track Program offers new crypto wallets free API access with a 0.4% revenue share on generated exchange volume and deposit confirmation acceleration. The Exchange API documentation is available via Postman (SVfTPnM8), and Custody API documentation is also on Postman (UVJfhumn). Developer documentation is at documenter.getpostman.com/view/8180765/SVfTPnM8.
What industry is ChangeNow in?
ChangeNow's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52321 and its SIC code is 6200.