Snappi
Snappi is Greece's first ECB-licensed neobank, jointly initiated by Piraeus Group and Natech, serving retail consumers and small businesses through a mobile-first banking app offering zero-fee accounts, 1% savings, BNPL, instant loans, and PSD2 Open Banking APIs.
- Company typePrivate
- Founded2024
- HeadquartersIoánnina, Greece
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Snappi does
Snappi (legal entity SNAPPI BANK S.A.) operates as the first Greek neobank holding a full universal banking licence from the European Central Bank, having received regulatory approval in 2024 and launched consumer operations in 2025. The entity is structured as a joint initiative between Piraeus Group (Greece's largest bank with approximately 28% deposit market share) and Natech, the technology partner providing the digital banking core. Headquartered in Ioannina with a physical Athens presence through the Snappi Hub co-working space, the company serves retail consumers as its primary segment, with a secondary SME and e-commerce proposition under Professional Solutions, using a product-led growth motion anchored in the iOS and Android mobile applications.
The platform is a mobile-first, cloud-first banking stack. Card and payment processing is delivered through global issuer-processor Paymentology under a partnership announced April 2026, while the proprietary layer exposes PSD2-compliant Open Banking APIs (operational since September 2024) covering account information, payment initiation, funds confirmation, and a Pay Later checkout API for merchants. Security architecture includes multi-factor authentication and end-to-end encryption to ECB standards. AI surface area is contained: AI-driven personalised insights and anomaly-detection-based fraud monitoring run inside the app, and a Fintech & AI Lab was launched in 2026 to expand this footprint.
Revenue mechanics combine net interest income on deposits and lending products (Savings at 1% annual interest, Snappi Cash Now instant loans), transaction-based take rates from Pay Later merchant integrations, ancillary fees on late Pay Later instalments, and prospective premium-feature monetisation. The retail pricing proposition is zero-fee on everyday transactions in Greece and abroad; customer acquisition relies on app-store onboarding, welcome rewards of up to €50, referral incentives, and promotional prize draws, with a notable distribution channel through Greek government subsidy programs (Fuel Pass, Youth Pass, Chios Pass, Kythira Pass) issued as digital cards on the Snappi platform.
Snappi firmographics
Firmographics- Name
- Snappi
- Legal name
- SNAPPI BANK S.A.
- Website
- https://snappibank.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Snappi is Greece's first ECB-licensed neobank, jointly initiated by Piraeus Group and Natech, serving retail consumers and small businesses through a mobile-first banking app offering zero-fee accounts, 1% savings, BNPL, instant loans, and PSD2 Open Banking APIs.
- Ownership category
- akta.pro rank
Snappi industry classification
Industry- Product category
- Digital Banking
- NAICS
- Depository Credit Intermediation (5221), Commercial Banking (52211), Credit Card Issuing (52221), Other Nondepository Credit Intermediation (52229)
- SIC
- State Commercial Banks (6022), Functions Related To Depository Banking, Nec (6099), Personal Credit Institutions (6141)
- akta.pro primary industry
- Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts) (FSAGAAAC)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Payment Initiation & Account-to-Account (A2A) Payments (PIS, RTP initiation) (FSAGACAI), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
Keywords
Where Snappi is headquartered
LocationHeadquarters
- HQ city
- Ioánnina
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
Snappi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Interest Income: Snappi generates revenue through interest on the Savings Account (1% annual interest offered to customers) and potentially through lending products like Snappi Cash Now instant loans.
- Transaction & Payment Fees: Revenue from payment processing, card transactions, and potentially merchant services through Snappi Pay Later for business integrations.
- Premium Services & Features: Potential revenue from premium banking features, welcome rewards programs, and specialized business solutions including Pay Later merchant integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Core Banking - Free Tier |
| Transaction based/ take rate | Pay-as-you-go | Snappi Pay Later |
| Outcome Based/ Performance | Pay-as-you-go | Snappi Cash Now |
| Transaction based/ take rate | Pay-as-you-go | Professional Solutions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Snappi product offering
Product offeringCore offering
Snappi is a mobile-first digital neobank offering a full range of banking services through iOS and Android apps, including a Greek IBAN Payments Account, a 1% interest Savings Account, Mastercard debit cards with zero transaction fees in Greece and abroad, Snappi Pay Later (4 interest-free installments), and Snappi Cash Now instant online loans. The bank supplements its consumer banking with Professional Solutions for merchants (Pay Later for Business and Pay Later API integration) and PSD2-compliant Open Banking APIs for third-party developers.
Product overview
Snappi is a mobile-first neobank operating as a single integrated banking platform with multiple product modules. The core offering centers on a mobile banking app (available on iOS and Android) that delivers a Payments Account, Savings Account (1.0% interest), and Mastercard Debit Card with zero fees globally. Credit and lending is handled via Snappi Pay Later (interest-free installments) and Snappi Cash Now (instant online loans). A cashback rewards program, Welcome Rewards, and referral incentives drive customer acquisition. For business customers, Professional Solutions include Pay Later for Business and an API for merchant integration. Supporting services include a Financial Literacy platform (What The Finance), a co-working space (Snappi Hub), and 24/7 human customer support. The bank also exposes a PSD2-compliant Open Banking API and a Pay Later API for third-party developer integration. Snappi is the first Greek neobank fully licensed by the European Central Bank, and is a joint initiative between Piraeus Group and technology partner Natech.
Differentiator
Problem solved
Functional benefit
Products and services
- Payments Account Digital payment account with a Greek IBAN enabling everyday banking transactions, zero fees in Greece and abroad, and full mobile-based account management.
- Savings Account Savings account offering 1.0% annual interest with no minimum deposit and no lock-up period, accessible via the mobile app.
- Mastercard Debit Card Virtual and physical Mastercard debit card for payments, withdrawals, and online purchases, accepted globally with zero transaction fees.
- Snappi Pay Later Buy Now Pay Later service allowing users to defer purchases into 4 interest-free installments without requiring a credit card.
- Snappi Cash Now Instant online loan product marketed as '2-1-0' interest-free, allowing eligible users to access cash quickly through the mobile app.
- Snappi Cashback Cashback rewards program offering up to 10% cashback on purchases with the Snappi Mastercard Debit Card at selected partner merchants.
- Business Banking (Professional Solutions) Banking services for business customers including Pay Later for Business, Pay Later API integration for e-commerce merchants, and flexible payment solutions targeting SMEs.
- Open Banking API (PSD2) PSD2-compliant REST APIs providing third-party access to account information, payment initiation, and funds confirmation for fintech developers.
- Pay Later API APIs enabling merchants to embed Snappi's buy-now-pay-later checkout, including basket creation, loan processing, refunds, and sandbox testing.
- Snappi Mobile App Primary mobile banking application (iOS and Android) serving as the unified interface for all Snappi banking services including onboarding, card management, payments, transfers, savings, and AI-driven personalized insights.
Quantifiable outcome
- Savings account offers 1% annual interest vs. 0.03% Bank of Greece average
- +1 more outcomes
Companies that use Snappi
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Snappi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Snappi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- PaymentologycoreGlobal issuer-processor supporting Snappi's product scaling and operational expansion. Paymentology provides cloud-first infrastructure enabling faster card and payment product rollout, real-time processing, and EU regulatory compliance. Partnership focuses on enabling the next phase of growth as Snappi advances beyond its 2025 launch.
- Piraeus GroupflagshipPiraeus Group (Greece's largest bank with 28% market share in deposits) is Snappi's parent company and joint initiative partner. The partnership provides banking infrastructure, regulatory expertise, and market credibility. Snappi is a joint initiative between Piraeus Group and Natech.
- NatechcoreTechnology partner for Snappi's digital banking platform. Natech provides the technological foundation for the neobank's operations as part of the joint initiative with Piraeus Group.
- SKYexpressminorPartnership announced May 2026 with SKYexpress Greek airline for travel-related banking services and benefits. Provides cross-promotional opportunities and expanded customer reach in the travel sector.
- University of IoanninaminorSnappi gifted artwork to the University of Ioannina as part of community engagement and cultural initiatives. Demonstrates commitment to local academic community.
- Institute of Financial LiteracyminorPartnership with the Institute of Financial Literacy to support Snappi's financial literacy mission ('What The Finance' platform) providing educational resources and guidance to customers.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Snappi competitors and assessment
Company assessmentBroad incumbents
- Eurobank: Greek systemic bank with retail and digital banking across Greece. Comparable as an incumbent competitor with established deposit franchise and ongoing digital transformation competing for the same Greek retail customers.
- Wise: Public cross-border payments and multi-currency account provider serving EU consumers. Comparable as an established fintech operating in Greece/EU with regulated accounts, transparent fees, and developer-facing APIs.
- Piraeus Bank: Greece's largest bank (28% deposit share) and Snappi's parent/joint-venture partner. Comparable as the dominant incumbent whose infrastructure and customer base Snappi leverages, and whose digital strategy Snappi must coexist with.
- Alpha Bank: One of the four large Greek systemic banks offering retail deposits, cards, and digital banking. Comparable as a domestic incumbent competing for the same retail deposit and payment customers Snappi targets.
Emerging players
- Viva Wallet: Greek-founded payments/merchant-acquiring fintech operating across SEPA with merchant APIs. Comparable as a Greek fintech building payment infrastructure, developer APIs, and merchant-facing banking products in the same domestic market.
Direct peers
- Starling Bank: UK-licensed digital bank offering current accounts, savings, lending, and BaaS/API products. Comparable as a regulator-licensed neobank pursuing both consumer banking and embedded-finance/developer-platform strategies.
- N26: European mobile-first neobank offering deposit accounts, cards, and transfers across the SEPA area. Comparable as a regulated digital bank serving retail customers in EU member states with a similar product-led growth motion.
- Monzo: UK mobile-first neobank with current accounts, savings, lending, and BNPL-style products. Comparable as a digital-only retail bank targeting similar customer pain points (fees, transparency, mobile UX) with a banking licence.
- Bunq: Dutch-licensed European neobank with multi-country banking, savings interest, and API access. Comparable as a fully licensed European digital bank competing for retail deposits and offering PSD2-grade developer APIs.
- Revolut: Pan-European digital bank with payment, savings, and BNPL-style products. Comparable as a European neobank targeting retail consumers with mobile-first banking and multi-currency/SEPA rails — directly overlapping with Snappi's core proposition in the EU.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Snappi social profiles
Digital presenceSnappi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snappi leadership team
Management profileNumber of profiles
Profiles19 records
Snappi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snappi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snappi
What does Snappi do?
Snappi is a mobile-first digital neobank offering a full range of banking services through iOS and Android apps, including a Greek IBAN Payments Account, a 1% interest Savings Account, Mastercard debit cards with zero transaction fees in Greece and abroad, Snappi Pay Later (4 interest-free installments), and Snappi Cash Now instant online loans. The bank supplements its consumer banking with Professional Solutions for merchants (Pay Later for Business and Pay Later API integration) and PSD2-compliant Open Banking APIs for third-party developers.
Is Snappi a public or private company?
Snappi is a private company. It is classified as corporate owned and is currently operating.
When was Snappi founded?
Snappi was founded in 2024. It employs 51 to 100 people.
Where is Snappi based?
Snappi is headquartered in Ioánnina, Greece, in the Europe region.
How does Snappi make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are transaction & Payment Fees and premium Services & Features.
Who are Snappi's main competitors?
Broad incumbents on record are Eurobank, Wise, Piraeus Bank and Alpha Bank. Viva Wallet is listed as an emerging player. Direct peers are Starling Bank, N26, Monzo, Bunq and Revolut.
Does Snappi have an API?
Yes. Snappi offers a REST-based public API enabling third-party developers to build banking applications that integrate with its platform. The API covers three main domains: (1) PSD2 APIs — providing account information services, payment initiation, and funds confirmation in compliance with EU PSD2 Directive; (2) Pay Later APIs — enabling merchants to integrate Snappi's buy-now-pay-later checkout functionality including basket creation, loan processing, and refunds; and (3) a Developers Portal (docs.snappibank.com) providing sandbox access for testing, authentication via API key, bearer token, and certificate authentication, and SDKs in C#, PHP, Ruby, JavaScript, Python, and Go. Developer documentation is at docs.snappibank.com.
What industry is Snappi in?
Snappi's product category is Digital Banking. Its primary akta.pro industry code is FSAGAAAC, Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 5221 and its SIC code is 6022.