What Liquid PC does

Liquid PC is a privately held, women-owned global technology distributor headquartered in Portsmouth, New Hampshire, founded in 2000 by Loretta Sivret and Mike Clark. The company operates as a value-added intermediary between approximately 70+ technology vendors and a network of 50+ resellers and Managed Service Providers worldwide, distributing solutions across security (Huntress, Airlock Digital, CyberArk, BeyondTrust, KnowBe4, Rapid7, Veracode), virtualization and cloud, collaboration, DevOps (JFrog, Lansweeper, LogicMonitor), data management, analytics, and storage. It does not develop proprietary technology; its offering is the distribution layer itself — procurement, licensing support, sales enablement, same-day quoting, and white-glove account management.

The business model is margin-based: Liquid PC earns spreads on each transaction between vendor sell-in and reseller sell-out, with flexible pricing negotiated deal-by-deal and a stated emphasis on low, competitive margins to support partner economics. The firm is federally certified as a Women-Owned Small Business (WBENC) and approved for the SBA WOSB Federal Contracting Program, which opens federal and corporate diversity-procurement channels that non-certified competitors cannot easily access. GTM is purely channel-driven (resellers, VARs, MSPs, and federal contracting), with no direct end-customer sales motion.

Operationally, the company has scaled from 5 employees and 1 reseller in 2000 to 30+ employees and 50+ resellers, reporting consistent 20%+ year-over-year growth since 2012. Recent strategic emphasis is concentrated in the cybersecurity category, highlighted by the May 2026 distribution partnership with Huntress and featured-vendor positioning of Airlock Digital. Leadership remains founder-led with a formal second layer of directors overseeing sales, operations, and channel operations.

Name

Liquid PC

Legal name

Liquid PC

Website

https://liquidpc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Liquid PC is a women-owned, WBENC-certified global technology distributor that procures and resells cybersecurity, cloud, virtualization, and DevOps solutions from 70+ vendors to a network of 50+ resellers and MSPs worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution Margins: Liquid PC generates revenue through margin-based distribution services, acting as an intermediary between vendors and resellers. The company offers competitive margins to partners and flexible payment terms, with a business strategy designed to optimize profitability by streamlining the transaction process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Liquid PC is a women-owned global technology distributor that procures and resells third-party hardware and software solutions to a network of resellers and Managed Service Providers (MSPs). The company distributes cybersecurity, virtualization, cloud, collaboration, DevOps, data management, analytics, and storage products from vendors such as Huntress, Airlock Digital, CyberArk, Microsoft, BeyondTrust, KnowBe4, Rapid7, and 70+ other technology partners, providing procurement, licensing support, sales enablement, and channel distribution services to over 50 resellers worldwide.

Product overview

Liquid PC is a women-owned global technology distributor serving the reseller and MSP channel. The company does not develop its own software products but distributes a diverse portfolio of technology solutions from third-party vendors, organized into service categories including Security (featuring Airlock Digital for application allowlisting), Virtualization & Cloud, Collaboration & Connectivity, DevOps Tools, Data Management, Analytics Software, and Storage. The company provides white-glove distribution services including licensing support, deployment assistance, and sales enablement to its partner network of 50+ resellers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Airlock Digital Distribution
• Technology Distribution Services

Quantifiable outcome

• Over 20% year-over-year growth since 2012
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HuntresscoreChannel Partner/ Reseller/ Distributor · 5 May 2026Liquid PC is one of four new distribution partners for Huntress, a cybersecurity platform provider. This partnership expands access to enterprise-grade cyber defenses for mid-market organizations, public sector entities, and EMEA customers. Liquid PC specifically expands access to reseller and MSP communities, helping Huntress reach businesses most targeted by organized cybercrime including schools, municipalities, and medical practices.
• Airlock DigitalcoreChannel Partner/ Reseller/ DistributorFeatured vendor partnership for application allowlisting and execution control solutions. Airlock Digital helps organizations prevent unauthorized software execution through proactive application control and 'Deny by Default' security posture. Liquid PC provides guidance, licensing support, deployment assistance, and strategic expertise for implementation.
• CyberArkminorChannel Partner/ Reseller/ DistributorVendor partner providing identity security and access management solutions. CyberArk helps organizations secure access across any device, anywhere.
• MicrosoftminorChannel Partner/ Reseller/ DistributorVendor partner for Microsoft technology solutions distributed through Liquid PC's reseller network.
• Additional Vendor PartnersminorChannel Partner/ Reseller/ DistributorLiquid PC maintains partnerships with numerous technology vendors including BeyondTrust, KnowBe4, Rapid7, Veracode, Lansweeper, LogicMonitor, JFrog, Zoho, Yubico, and 70+ other technology companies spanning security, virtualization, cloud, collaboration, DevOps, data management, analytics, and storage categories.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pax8: Pax8 is a cloud-focused value distributor serving MSPs with a broad catalog of security, infrastructure, and SaaS solutions. Like Liquid PC, it operates as a channel intermediary between vendors and the MSP/reseller community, prioritizing partner enablement and recurring-revenue services.
• Jenne Inc. Jenne is a US-based value-added distributor of UC, networking, and security solutions to resellers and MSPs. Its mid-market channel focus and vendor portfolio breadth overlap directly with Liquid PC's service categories.
• Exclusive Networks: Exclusive Networks is a global cybersecurity specialist distributor connecting niche security vendors (e.g., Huntress-adjacent portfolios) with resellers and MSSPs. It is highly comparable in mission and channel model, though at significantly greater scale and geographic reach.
• Rhino Distribution: Rhino Distribution is a smaller US-focused IT distributor serving resellers and MSPs with cybersecurity and cloud solutions. Comparable scale and customer type as Liquid PC, competing for similar vendor relationships in the same niche.
• Sherweb: Sherweb is a cloud services distributor focused on Microsoft and security solutions for MSPs and resellers. Its business model—aggregating vendor licensing, provisioning, and partner support—closely mirrors Liquid PC's reseller-enablement approach.

Regional players

• ALSO Group: ALSO is a European-headquartered IT logistics and distribution company serving resellers across EMEA. Comparable distribution model but geographically distinct, illustrating how Liquid PC's stated global reach faces competition from regional specialists.
• Westcoast: Westcoast is the UK's largest independent IT distributor, supplying resellers with hardware, software, and cloud services. Comparable channel model to Liquid PC but operating primarily in the UK market.

Broad incumbents

• SHI International: SHI is a large US IT solutions provider combining distribution, software licensing, and services to enterprise and public-sector buyers. It overlaps with Liquid PC on software distribution and federal contracting, though at far greater scale.
• Ingram Micro: Ingram Micro is the world's largest IT distributor with global logistics, broad vendor catalogs, and reseller services. It represents the scaled incumbent benchmark against which Liquid PC's boutique, service-led model must differentiate.
• TD SYNNEX: TD SYNNEX is a major global IT distribution and solutions aggregator formed from the Tech Data and SYNNEX merger. It competes in the same reseller channel as Liquid PC but at massive scale across hardware, software, and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liquid-pc-inc
• Xx.com/liquidpc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid PC