StaffDNA
StaffDNA is a private healthcare staffing technology company operating a digital marketplace that connects over 2 million healthcare professionals with 6,000+ hospitals and care facilities nationwide, offering AI-powered job matching, workforce analytics, and credential management.
- Company typePrivate
- Founded2020
- HeadquartersPlano, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What StaffDNA does
StaffDNA is a private healthcare staffing technology company founded in March 2020 and headquartered in Plano, Texas, that operates the first comprehensive digital marketplace for healthcare careers. The platform connects over 2 million healthcare professionals — including nurses, allied health professionals, therapists, physicians, and advanced practice providers — with more than 6,000 hospitals, long-term care, and skilled nursing facilities nationwide across travel, local, staff, per diem, and locum tenens engagements. The company is led by CEO Sheldon Arora, who also leads sister company LiquidAgents Healthcare, and operates without revenue-disclosure obligations as a private LLC.
The platform is built on a patented technology stack (19 USPTO patents as of 2025) comprising four proprietary product modules: StaffDNai™, an AI-powered candidate-to-job matching engine with auto-submit capability; DNAInsights™, a real-time workforce data and analytics tool that surfaces pay rates, open shifts, and candidate availability within geographic radii for facility decision-makers; DNAVault™, a secure document and credential management system with expiration alerts; and MyRate™, an interactive pay calculator that estimates take-home compensation in real time. LiquidLabor™, launched in March 2026 as a wholly-owned subsidiary, extends the technology into B2B infrastructure products for staffing agencies, integrating with VMS and ATS systems to automate job data, facility information, and compliance processing. StaffDNA is certified by The Joint Commission and holds the Gold Seal of Approval.
The business model is two-sided and transaction-based. The marketplace is free for healthcare professionals, who can search, filter, and apply to jobs without registration; revenue is generated through placement fees paid by healthcare facilities when candidates are hired through the platform. Go-to-market is dual-track: product-led growth via the mobile app (2M+ downloads on iOS and Android) and web platform for candidates, combined with direct enterprise sales to hospitals and health systems for the DNAInsights workforce data tool. Recent strategic moves include the June 2025 acquisition of Kevala's per diem staffing business, the October 2025 addition of Ethos Medical Staffing to the portfolio, and the 2025-2026 product launches of DNAInsights, DNAVault, and LiquidLabor.
StaffDNA firmographics
Firmographics- Name
- StaffDNA
- Legal name
- StaffDNA, LLC
- Website
- https://staffdna.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StaffDNA is a private healthcare staffing technology company operating a digital marketplace that connects over 2 million healthcare professionals with 6,000+ hospitals and care facilities nationwide, offering AI-powered job matching, workforce analytics, and credential management.
- Ownership category
- akta.pro rank
StaffDNA industry classification
Industry- Product category
- Healthcare Staffing Marketplace
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Healthcare Clinical & Allied Health Staffing (BPACADAJ)
- akta.pro secondary industries
- Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH), Gig / On-Demand Generalist Staffing Platforms (BPACACAK)
Keywords
Where StaffDNA is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StaffDNA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Staffing Placement: StaffDNA connects healthcare professionals (nurses, allied, therapy, physician, advanced practice) with healthcare facilities for travel, local, staff, per diem, and locum tenens positions. Revenue is generated through placement fees from healthcare facilities when candidates are hired through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for healthcare professionals - job seekers can download the app, search jobs, and apply at no cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
StaffDNA product offering
Product offeringCore offering
StaffDNA operates the first comprehensive digital marketplace for healthcare careers, connecting healthcare professionals (nurses, allied health, therapists, physicians, advanced practice providers) with hospitals, clinics, long-term care facilities, and specialty centers across travel, local, staff, per diem, and locum tenens positions. The platform enables pay-transparent job search without registration, AI-powered candidate-to-job matching with auto-submit, secure document management, and real-time workforce analytics for healthcare employers. Revenue is generated through placement fees from healthcare facilities when candidates are hired through the platform.
Product overview
StaffDNA is a technology company operating a unified digital marketplace platform for healthcare careers, combining job matching, workforce intelligence, and staffing services. The core StaffDNA Digital Marketplace serves as the primary platform enabling healthcare professionals to search, apply, and manage jobs across nursing, allied, therapy, physician, and advanced practice roles. This core platform is enhanced by integrated tools: StaffDNai™ (AI-powered job matching and automatic candidate submission), DNAInsights™ (real-time workforce data and market analytics), DNAVault™ (secure document storage with expiration alerts), and MyRate™ (interactive pay calculator). The company also operates LiquidLabor™ as a subsidiary providing AI-powered agency infrastructure technology that integrates with VMS and ATS systems. StaffDNA holds multiple USPTO patents (19 total as of 2025) and is certified by The Joint Commission.
Differentiator
Problem solved
Functional benefit
Brands
- LiquidLabor™: AI-powered technology tools for healthcare staffing infrastructure, automating job data and streamlining compliance for staffing agencies.
- DNAInsights™
- DNAVault™
- MyRate™
- StaffDNai™
Products and services
- StaffDNA Digital Marketplace The first digital marketplace for healthcare careers that enables healthcare professionals to find jobs, manage contracts, and stay organized. Connects healthcare facilities with qualified candidates across nursing, allied, therapy, physician, and advanced practice roles. Features full pay transparency and job details without requiring registration. Free for healthcare professionals with no sign-up fee.
- DNAInsights Workforce intelligence and analytics platform providing real-time data on pay rates, candidate availability, and open positions within specified geographic radii. Helps hospitals and hiring managers make faster, data-driven hiring decisions and manage float pools.
- DNAVault Secure online document storage and management space for healthcare professionals to store credentials, compliance documents, resumes, licenses, and other professional documents. Features expiration alerts and instant sharing capability.
- MyRate Interactive pay calculator that estimates take-home pay based on benefit allocations, allowing candidates to see real-time impact of dependents, stipends, and travel allowances on their compensation.
- StaffDNai AI-powered job matching technology that automatically matches candidates with jobs based on profile, preferences, and experience. Includes automatic submission capability and real-time job alerts.
- Locum Tenens Staffing End-to-end locum tenens staffing support for physicians and advanced practice providers. Utilizes patented preference-based matching technology for rapid candidate sourcing and credentialing.
- LiquidLabor AI-powered technology suite for healthcare staffing agency infrastructure. Automates job data, standardizes facility information, and manages compliance processing. Integrates with VMS and ATS systems. Wholly-owned subsidiary of StaffDNA.
Quantifiable outcome
- Reduced hiring time from weeks to 1-2 weeks depending on compliance requirements
- +1 more outcomes
Companies that use StaffDNA
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
StaffDNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
StaffDNA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- LiquidLaborcoreLiquidLabor is a subsidiary of StaffDNA that launched AI-powered products to automate healthcare job data, standardize facility information, and manage compliance processing for staffing agencies. Products integrate with VMS and ATS systems.
- Orlando Sports FoundationminorStaffDNA sponsors the annual StaffDNA Cure Bowl, an NCAA college football game produced by Orlando Sports Foundation at Camping World Stadium in Orlando, FL. The event supports cancer research and unites healthcare professionals, researchers, and survivors.
- KevalacoreStaffDNA acquired Kevala's per diem staffing business in June 2025 to expand its on-demand nursing capabilities and merge candidate databases, strengthening StaffDNA's per diem offerings.
- LiquidAgents HealthcareflagshipStaffDNA was founded by the staffing veterans at LiquidAgents Healthcare. The two companies share leadership (CEO Sheldon Arora) and co-sponsor industry events like TravCon. LiquidAgents provides concierge-level healthcare staffing services while StaffDNA provides the technology platform. They operate as sister companies under shared leadership.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
StaffDNA competitors and assessment
Company assessmentEmerging players
- ShiftMed: ShiftMed operates a digital marketplace for per diem and gig healthcare staffing, connecting clinicians with local facility shifts. Its on-demand focus directly competes with StaffDNA's per diem offerings and marketplace model.
- IntelyCare: IntelyCare is a technology-driven per diem nursing marketplace that uses AI-based scheduling and matching to fill shifts at partner facilities. Its marketplace model and per diem focus make it a comparable emerging competitor to StaffDNA's core platform.
- Gale Healthcare Solutions: Gale Healthcare Solutions is a digital staffing platform focused on per diem and travel nursing with a mobile-first candidate experience. It overlaps with StaffDNA's per diem expansion (Kevala acquisition) and competes for the same on-demand nursing clinician pool.
Direct peers
- Trusted Health: Trusted Health runs a healthcare job marketplace and staffing platform for nurses and allied clinicians, with emphasis on travel and per diem roles. It competes head-to-head with StaffDNA for the same nurse candidate pool and facility clients with comparable technology-led placement services.
- Vivian Health: Vivian Health operates a digital marketplace for healthcare professionals to find travel, local, per diem, and permanent jobs with pay transparency. It is the most direct marketplace competitor to StaffDNA, targeting the same candidate and facility audiences with similar AI matching and self-serve mobile UX.
- Nomad Health: Nomad Health is a digital marketplace connecting travel nurses and allied health clinicians with healthcare facilities. Its direct-to-clinician, marketplace-driven model closely mirrors StaffDNA's approach in travel and allied health staffing.
Broad incumbents
- CHG Healthcare: CHG Healthcare is a major healthcare staffing firm operating across travel nursing, allied, locum tenens, and allied health. It is a broad incumbent competitor whose enterprise sales motion targets the same hospital systems that StaffDNA sells DNAInsights into.
- Aya Healthcare: Aya Healthcare is one of the largest healthcare staffing companies in the U.S., offering travel nursing, allied, locum tenens, and permanent placement at scale. As a broad incumbent, it competes across all of StaffDNA's job categories but with a traditional agency-led model rather than a marketplace-only approach.
- AMN Healthcare: AMN Healthcare is a publicly traded, large-scale healthcare staffing and workforce solutions provider covering nursing, allied, locum tenens, and physician placement. It competes with StaffDNA on the facility side for enterprise workforce contracts while offering a much broader service portfolio.
Others
- LiquidAgents Healthcare: LiquidAgents Healthcare is the sister healthcare staffing agency founded by StaffDNA's CEO Sheldon Arora. It is not a direct competitor — instead it is a related/ecosystem participant that shares leadership and co-sponsors industry events with StaffDNA, and acts as a concierge staffing complement to the marketplace.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
StaffDNA social profiles
Digital presenceStaffDNA compliance and trust
Trust signalCompliance1 record
StaffDNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
StaffDNA leadership team
Management profileNumber of profiles
Profiles15 records
StaffDNA subsidiaries and ownership
Company hierarchySubsidiaries1 record
StaffDNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StaffDNA M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StaffDNA
What does StaffDNA do?
StaffDNA operates the first comprehensive digital marketplace for healthcare careers, connecting healthcare professionals (nurses, allied health, therapists, physicians, advanced practice providers) with hospitals, clinics, long-term care facilities, and specialty centers across travel, local, staff, per diem, and locum tenens positions. The platform enables pay-transparent job search without registration, AI-powered candidate-to-job matching with auto-submit, secure document management, and real-time workforce analytics for healthcare employers. Revenue is generated through placement fees from healthcare facilities when candidates are hired through the platform.
Is StaffDNA a public or private company?
StaffDNA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StaffDNA founded?
StaffDNA was founded in 2020. It employs 51 to 100 people.
Where is StaffDNA based?
StaffDNA is headquartered in Plano, United States, in the North America region.
How does StaffDNA make money?
One revenue line is on record: healthcare Staffing Placement.
Who are StaffDNA's main competitors?
Emerging players on record are ShiftMed, IntelyCare and Gale Healthcare Solutions. Direct peers are Trusted Health, Vivian Health and Nomad Health. Broad incumbents are CHG Healthcare, Aya Healthcare and AMN Healthcare. LiquidAgents Healthcare is listed as an others.
Does StaffDNA have an API?
No public API is recorded for StaffDNA.
What industry is StaffDNA in?
StaffDNA's product category is Healthcare Staffing Marketplace. Its primary akta.pro industry code is BPACADAJ, Healthcare Clinical & Allied Health Staffing, with a secondary code of BPACAFAH, Healthcare Clinical Direct Hire (Nursing/Allied/Physicians). Its NAICS code is 561311 and its SIC code is 7361.