Orlando Sports Foundation

What Orlando Sports Foundation does

Orlando Sports Foundation, Inc. is a Florida-incorporated nonprofit organization founded in 2008 and headquartered at 121 South Orange Avenue, Suite 1500 in Orlando. Its mission is to raise funding and awareness for organizations working to find a cure for cancer, delivered through a portfolio of fourteen annual community-driven events that combine sports, recreation, and survivor recognition. The flagship initiative is the StaffDNA Cure Bowl, an NCAA College Bowl Game; supporting events include Orlando Health Cure All-Stars, March 2Cure, Cure Cup (golf invitational), FFVA Mutual Invitational, Race 2Cure, and Strike-Out Cancer (bowling). Since founding, the organization reports $6.35M impacted toward cancer research.

The foundation operates as a fundraising and event-production platform rather than a research entity itself, channeling proceeds to aligned research and patient programs through partners such as AdventHealth, Nemours Children's Hospital, Orlando Health, Florida Breast Cancer Foundation, and Natera. The 1-10 employee organization relies on a multi-tiered corporate sponsorship model (flagship partners StaffDNA and Orlando Health, plus core and minor partners including Cintas, FFVA Mutual, Pepsi, Delta, and Owens Corning), individual donations, event participation fees, and a Ticketmaster-hosted Cure Bowl membership program. Marketing is conducted through organic social, email, content/RSS, and event-based channels, with regional Southeast US operating scope.

The business model is donation- and sponsorship-driven with no traditional product pricing; revenue mechanics are transaction-based event income, corporate sponsorship tiers, recurring membership fees, and individual contributions. There are no disclosed AI/ML capabilities, proprietary software products, or technology platforms beyond standard web and Ticketing integrations. There are no funding rounds, M&A activity, or parent-company ownership; the organization is independently governed with Executive Director Alan Gooch and a board of directors.

Name

Orlando Sports Foundation

Legal name

Orlando Sports Foundation, Inc.

Website

https://orlandosportsfoundation.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cancer Research Fundraising

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Cancer research fundraising
• Community sports events
• Nonprofit philanthropy
• Charitable event management
• Corporate sponsorship programs

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Event Revenue: The foundation hosts fourteen annual events including the Cure Bowl (NCAA College Bowl Game), Cure All-Stars, March 2Cure, Cure Cup, FFVA Mutual Invitational, Race 2Cure, and Strike-Out Cancer events. These events generate revenue through ticket sales, sponsorships, and participant fees.
2. Corporate Sponsorships: The organization partners with numerous corporate sponsors including StaffDNA, Orlando Health, Advent Health, Cintas, Pepsi, Delta Airlines, Owens Corning, and many others who provide financial support and in-kind contributions.
3. Individual Donations: Direct donations from individuals who support the mission to find a cure for cancer through sports-based fundraising.
4. Membership Program: The organization offers membership programs through Ticketmaster, providing recurring revenue from members.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Orlando Sports Foundation is a nonprofit organization that raises funds and awareness for cancer research by hosting 14 annual sports-themed events in Orlando, Florida. Its portfolio includes the Cure Bowl (NCAA College Bowl Game), Cure All-Stars, March 2Cure, Cure Cup (golf invitational), Race 2Cure, Strike-Out Cancer (bowling), and the FFVA Mutual Invitational. The foundation has directed $6.35 million toward cancer research since 2008, supported through corporate sponsorships, individual donations, event participation, and a recurring membership program.

Product overview

Orlando Sports Foundation operates as a non-profit organization that has been dedicated to ending cancer through groundbreaking research and community-driven fundraising since 2008. The organization functions as a platform of 14 annual events, with the Cure Bowl serving as the flagship NCAA College Bowl Game initiative. The product portfolio includes Cure Bowl, March 2Cure, Cure Cup (golf), Race 2Cure, Strike-Out Cancer (bowling), Orlando Health Cure All-Stars, and FFVA Mutual Invitational, all designed to rally community participation, inspire engagement, and raise crucial funds for cancer research. The organization has impacted $6.35M toward cancer research efforts.

Differentiator

Problem solved

Functional benefit

Brands

• Cure Bowl: Annual NCAA College Bowl Game event raising funds for cancer research
• Cure All-Stars
• March 2Cure
• Cure Cup
• Race 2Cure
• Strike-Out Cancer

Products and services

• Cure Bowl An NCAA College Bowl Game serving as the flagship annual fundraising event for cancer research, bringing together college football teams and the community to raise awareness and funds for cancer cure efforts.
• Orlando Health Cure All-Stars A signature annual fundraising event that brings together community stars and cancer survivors to celebrate progress in cancer research and treatment, presented by Orlando Health.
• March 2Cure An annual community event that rallies participation to raise funds for cancer research, featuring survivor celebrations and community engagement activities.
• Cure Cup A golf invitational event uniting participants in a competitive format to raise funds for cancer research and patient programs, with Owens Corning as a sponsor.
• FFVA Mutual Invitational A golf invitational event conducted in partnership with FFVA Mutual, combining sports fundraising with industry participation for cancer research initiatives.
• Race 2Cure A racing event celebrating personal triumphs and raising funds for cancer research, allowing participants to honor survivors and remember loved ones lost to cancer.
• Strike-Out Cancer A bowling event that mobilizes community members to support cancer research through friendly competition and fundraising activities, with Cintas as a sponsor.

Quantifiable outcome

• $6.35 million raised for cancer research

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• StaffDNAflagshipGTM or Marketing PartnerTitle sponsor of the Cure Bowl event, providing prominent brand visibility at the annual NCAA College Bowl Game.
• Orlando HealthflagshipGTM or Marketing PartnerPresenting sponsor of Cure All-Stars event, supporting cancer survivor recognition and community engagement programs.
• CintascoreGTM or Marketing PartnerSponsor of Strike-Out Cancer bowling event, supporting the organization's cancer research fundraising initiatives.
• AdventHealthcoreStrategic or Co-development PartnerHealthcare partner supporting cancer research and awareness initiatives in the Orlando community.
• Owens CorningminorGTM or Marketing PartnerSponsor of Cure Cup golf events, supporting golf tournament fundraising activities.
• FFVA MutualcoreGTM or Marketing PartnerPresenting sponsor of the annual golf invitational event supporting cancer research.
• Greater Orlando Sports CommissioncoreStrategic or Co-development PartnerRegional sports tourism partner collaborating on sports events and community engagement initiatives.
• Florida Breast Cancer FoundationcoreStrategic or Co-development PartnerNonprofit partner focused on breast cancer research, aligned with the foundation's mission to end cancer.
• Nemours Children's HospitalcoreStrategic or Co-development PartnerPediatric healthcare partner supporting children's cancer research and awareness.
• Delta AirlinesminorGTM or Marketing PartnerTravel partner providing airline services for events and operations.
• PepsiminorGTM or Marketing PartnerBeverage sponsor providing products for events and fundraising activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Pelotonia: Ohio-based cycling fundraiser supporting cancer research at Ohio State University. Comparable endurance-event cancer fundraising model with strong regional corporate sponsorship, though not operating in OSF's Orlando geography.

Direct peers

• V Foundation for Cancer Research: Sports-anchored cancer research nonprofit founded by Jim Valvano, raising funds through athletic events and partnerships. Highly comparable to OSF in mission, fundraising-via-sports model, and NCAA-affiliated brand equity.
• Rally Foundation for Childhood Cancer Research: Youth-sports-linked pediatric cancer research fundraiser running community events nationwide. Comparable to OSF in combining grassroots athletic participation with directed cancer research giving.
• National Pediatric Cancer Foundation: Pediatric cancer research nonprofit that funds research through community fundraising events including runs, galas, and sports tournaments. Comparable event-based fundraising model and cancer-research mission.

Broad incumbents

• St. Jude Children's Research Hospital: Leading pediatric cancer treatment and research institution funded through large-scale community fundraising events. Comparable cancer mission and event-driven donor engagement, but at institutional scale.
• Stand Up To Cancer: High-profile cancer research fundraising collaborative with entertainment-industry ties. Competes for cancer-cause awareness and corporate sponsorship dollars alongside OSF's Cure Bowl ecosystem.
• Leukemia & Lymphoma Society: Large cancer research nonprofit operating Team In Training, a sports/endurance fundraising program. Directly comparable endurance-event fundraising model that OSF's Race 2Cure mirrors.
• Livestrong Foundation: Cancer-survivor support and research nonprofit historically tied to sports (Lance Armstrong) branding. Comparable sports-cancer cause-marketing positioning, though at much larger national scale.
• American Cancer Society: Largest U.S. cancer-focused nonprofit with broad fundraising infrastructure including Relay For Life events. Competes with OSF for donor dollars and corporate sponsorship but at vastly greater scale and across more event formats.

Emerging players

• Cycle for Survival: Memorial Sloan Kettering-sponsored indoor cycling fundraiser for rare cancer research. Comparable high-energy, event-driven cancer fundraising model with strong corporate team participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/the_osf
• YouTubeyoutube.com/channel/UCZL6_VQ_he-uaDS7QsNbzRg
• Facebookfacebook.com/orlandosportsfoundation
• Instagraminstagram.com/orlandosportsfoundation
• LinkedInlinkedin.com/company/orlandosportsfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlando Sports Foundation