What MLS Now does

MLS Now is a Multiple Listing Service (MLS) cooperative headquartered in Independence, Ohio, serving real estate brokers, agents, and appraisers across 32 Ohio counties including sub-regions such as GMVA, Marietta, Parkersburg, TRI State, and Wayne Holmes. The company operates a Board-owned cooperative data-sharing framework with Clear Cooperation obligations that require listings to be submitted to the MLS after public marketing begins, positioning MLS Now as the centralized source of truth for Ohio residential real estate data. Its core platform is built on the Matrix listing management system, accessed via a member portal, with member onboarding handled through a broker-led application process followed by Board approval and mandatory Introduction to MLS training within 30 days of addition.

The product portfolio centers on listing input and management, IDX distribution, and showing scheduling, augmented by an extensive integration ecosystem that includes Supra eKEY (electronic lockbox access), Showingtime, DotLoop (transaction management), RPR, Realist, CubiCasa, HomeVisit, oneHome, Property Panorama, Rate Plug, Rayse, and ListHub. The company has introduced a novel pre-market listing status called PREP (Pre-Release Entry Property) in March 2026, providing a 7-business-day governed window before automatic conversion to Active status, and is launching an AI-assisted listing management system featuring auto-generated public remarks, computer-vision photo descriptions, and mobile-responsive workflows. Through its RealReports partnership, members also receive Taxshot property tax reports, the Aiden property advisor AI, Prospector lead prospecting, and the Pulse client engagement engine.

MLS Now's business model is subscription-based recurring revenue from semi-annual membership dues billed on March 1 and September 1 cycles, with primary brokers and appraisers responsible for the dues of their affiliated licensees. Pricing is not publicly disclosed and dues are prorated monthly for new participants. Member benefits bundle substantial third-party product value, including Supra eKEY access, RealReports subscriptions ($120/yr value), and Prospector ($600/yr value). In December 2024, the Board discontinued the provision of real estate transactional forms to limit liability and refocus the organization on its core MLS function.

Name

MLS Now

Legal name

MLS Now

Website

https://mlsnow.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MLS Now is a Board-owned Multiple Listing Service cooperative headquartered in Independence, Ohio, serving real estate brokers, agents, and appraisers across 32 Ohio counties with the Matrix platform, AI-assisted listing tools, and an integrated partner ecosystem.

Ownership category

akta.pro rank

Product category

Multiple Listing Service (Real Estate Data Platform)

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Multiple listing service
• Real estate data
• MLS platform
• Property listings
• Real estate technology

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Semi-Annual MLS Membership Dues: Participants are charged semi-annual dues, and each real estate licensee and licensed or certified appraiser affiliated with that Participant is charged dues. The Participant is ultimately responsible for the payment of all dues and fees. Dues are assessed semi-annually one month before their due date of March 1 and September 1.
2. Supra eKEY App Access: Supra eKEY app access is included in dues for licensed agents and appraisers. It is needed to open Supra iBoxes if used in the market area.
3. Unlicensed Office Support: Brokerage firms are allowed one free unlicensed office support per every 15 agents, with additional billable unlicensed office support options available.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MLS Now operates a regional Multiple Listing Service (MLS) cooperative providing real estate brokers, agents, and appraisers across 32 Ohio counties with a centralized Matrix-based platform for listing input, data distribution, and IDX syndication. Members receive a curated technology stack including Supra eKEY electronic lockbox access, Showingtime showing management, DotLoop transactions, AI-assisted listing tools, and AI-powered property intelligence (RealReports/Taxshot). The service is delivered as a membership with semi-annual dues and Board-of-Directors governance.

Product overview

MLS Now is a Multiple Listing Service (MLS) providing a unified platform for real estate professionals across 32 Ohio counties. The core platform (Matrix) handles listing management, data integrity, and IDX distribution. The product portfolio includes PREP Status for pre-market listings, Supra eKEY for lockbox access, Showingtime for showings, and DotLoop for transactions. Through the RealReports partnership, members receive AI-powered property intelligence including Taxshot tax reports, Aiden property advisor, Prospector lead tools, and Pulse engagement engine. Fast Stats provides market analytics. The platform is expanding with an upcoming AI-assisted listing management system featuring auto-generated content and mobile responsiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• MLS Now Platform Core Multiple Listing Service platform serving 32 Ohio counties, providing real estate brokers, agents, and appraisers with listing management, data integrity controls, IDX distribution, and cooperative marketplace tools.
• Matrix Primary MLS software system used by MLS Now members for listing entry, management, and search, accessed through subscriber credentials at the MLS portal.
• PREP Status (Pre-Release Entry Property) New pre-market listing status providing sellers and brokers a defined, governed, time-limited 7-business-day pre-market window that automatically converts to Active status, with DOM and price history reset during the status.
• RealReports AI-powered property data platform delivered as a free member benefit, providing unlimited tax/property reports, premium AI features (Aiden property advisor, document summaries, inspection project estimator, photo analysis), Prospector nationwide lead prospecting, and Pulse AI client engagement.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature21 records

Partnerships

One partnership is on record.

• RealReportscoreGTM or Marketing Partner · 3 March 2026Partnership expansion with RealReports to bring upgraded benefits and tools to all MLS Now members. As part of the re-launch live March 3rd, members receive free RealReports subscription ($120/yr value) with unlimited Taxshot RealReports, 66% off Buyer and Seller tier reports ($5 and $10 per report), premium AI features (Aiden property advisor, document summaries, inspection project estimator, photo analysis), automated Taxshot RealReports sent when listing new properties, access to Prospector lead prospecting tool ($600/yr value), and 5 free client invites to Pulse AI engagement engine.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Showingtime (ShowingTime+ / Trulia/CoStar): ShowingTime, now part of the CoStar Group ecosystem, provides the showing management platform integrated into MLS Now. As an ecosystem partner and broader real estate technology provider, ShowingTime represents the type of consolidated real estate technology vendor whose strategic moves influence MLS Now's product offering.
• National Association of REALTORS (NAR): NAR is the national trade association that sets MLS policy through the Clear Cooperation framework and other rules that govern MLS Now's operations. While not a direct competitor, NAR's policy decisions (e.g., DMEL) directly shape MLS Now's operating environment and product roadmap.
• CoreLogic (Matrix): CoreLogic provides the Matrix MLS platform that MLS Now uses as its core listing management system. As a key technology vendor, CoreLogic is an ecosystem participant whose product roadmap, pricing, and acquisition (CoreLogic was acquired by Stone Point/CD&R) directly affect MLS Now's technology capabilities.

Broad incumbents

• California Regional MLS (CRMLS): CRMLS is the largest MLS in the United States, serving California and several other states. It is a broad incumbent operating at greater scale than MLS Now but with an analogous cooperative model, Matrix-based platform, and member-driven governance - representing what a national-scale MLS organization looks like.

Direct peers

• MetroList Services: MetroList is the regional MLS serving the greater Sacramento, California area, operating as a cooperative MLS organization with similar member services, listing management, and integration ecosystem. Directly comparable in scale and operational model to MLS Now.
• Stellar MLS: Stellar MLS is a large regional MLS serving Florida, operating with a similar Matrix-based platform and integration ecosystem. Comparable in its cooperative model, geographic scale, and member services, with active investment in technology and AI tools for member productivity.
• Bright MLS: Bright MLS is one of the largest MLS organizations in the U.S., serving multiple states across the Mid-Atlantic. It is directly comparable as a regional cooperative MLS providing listing management, data distribution, and member services to brokers and agents, with overlapping product categories like Matrix-based platforms and integration ecosystems.
• Midwest Real Estate Data (MRED): MRED is the MLS serving the greater Chicago area and broader Midwest, operating a similar cooperative model with Matrix-based listing infrastructure. It is a direct peer in scale, structure (member-owned cooperative), technology platform, and target audience (residential real estate brokers and agents).
• Canopy MLS: Canopy MLS serves the Charlotte, North Carolina region and broader Carolinas with a similar cooperative MLS structure. Comparable as a regional MLS serving multiple counties with Matrix or similar listing platforms and integration partnerships with Supra and showing management tools.
• Heartland MLS: Heartland MLS serves the Kansas City metropolitan area and surrounding region, operating as a cooperative MLS similar in structure to MLS Now. Comparable in its member-owned model, county-based service area, and Matrix-style listing management platform with integrated showing tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourMLSNow
• LinkedInlinkedin.com/company/mls-now
• Instagraminstagram.com/themlsnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MLS Now