Lendified
Lendified is a Canadian online lender that provides $5,000-$150,000 small business loans through a 100% digital, self-serve platform, serving Canadian SMBs underserved by banks. It also offers its Judi.ai adjudication technology as a white-label SaaS to financial institutions across North America.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lendified does
Lendified is a Canadian fintech founded in 2015 and headquartered in Toronto, with a secondary office in Vancouver. The company operates a 100% online lending platform that originates small business loans ranging from $5,000 to $150,000, with terms of 3-24 months, bi-weekly payments, interest rates starting at 6.99%, and origination fees of 1.5-3.5%. Its target customers are Canadian small businesses — typically 6+ months in operation with at least $100,000 in annual revenue — that are underserved by chartered banks and seek faster, more affordable alternatives to merchant cash advances. The platform supports a self-serve application process that delivers instant quotes and funds in as fast as 48 hours, and has cumulatively facilitated over $500 million in funding requests from thousands of SMB borrowers.
The company's underlying technology is its proprietary Judi.ai adjudication and credit decisioning engine, which the same team also offers as a white-label SaaS lending platform to financial institutions across North America. The acquisition of Mentio in 2016 extended its digital customer-acquisition capability, and an affiliated investment platform, VaultCircle, connects investors with Lendified's loan book. Revenue is generated primarily through interest income on originated loans and origination fees, supplemented by SaaS licensing and platform-related revenue.
Lendified's go-to-market is product-led and digital-first: a self-serve web application, paid search (Google Ads), organic SEO, content marketing across owned blogs, organic social channels, an email newsletter, and a $300-reward referral program. The company has built credibility through coverage in major Canadian and international outlets (Globe and Mail, Toronto Star, Bloomberg, Financial Post, Betakit, Business Vancouver) and a strategic partnership with the Province of Ontario to deploy its lending technology inside Ontario credit unions. Capital partners have included ClearFlow Commercial Finance ($60M in 2017), Liquid Capital Corporation ($20M in 2016), Home Capital Group (2018/2019 strategic investments), and a 2019 syndicate led by INFOR Financial and HDL Capital.
Lendified firmographics
Firmographics- Name
- Lendified
- Legal name
- Lendified Inc.
- Website
- https://lendified.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lendified is a Canadian online lender that provides $5,000-$150,000 small business loans through a 100% digital, self-serve platform, serving Canadian SMBs underserved by banks. It also offers its Judi.ai adjudication technology as a white-label SaaS to financial institutions across North America.
- Ownership category
- akta.pro rank
Lendified industry classification
Industry- Product category
- Small Business Lending
- NAICS
- Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Short-Term Business Credit Institutions (6153), Loan Brokers (6163)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
- akta.pro secondary industry
- Multi-Loan / Multi-Creditor Consolidation Loans (FSAKAIAD)
Keywords
Where Lendified is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Lendified business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interest Income: Lendified earns interest revenue on loans originated to small businesses, with rates starting at 6.99% APR. Loan amounts range from $5,000 to $150,000 with terms up to 24 months.
- Origination Fees: One-time origination fees ranging from 1.5% to 3.5% of the loan amount, charged at the time of loan origination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Core Business Loan: $5,000 - $150,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Lendified product offering
Product offeringCore offering
Lendified is a Canadian online lending platform that provides small business loans ranging from $5,000 to $150,000 with terms up to 24 months. Loan applications are completed 100% online in under 10 minutes, with instant quotes and funding delivered in as fast as 48 hours. The company also operates Judi.ai, a SaaS lending adjudication platform offered to financial institutions across North America, and VaultCircle, an investment platform.
Product overview
Lendified offers a unified small business lending platform centered on its core loan product, supplemented by technology and investment platforms. The main Lendified Small Business Loans product provides $5,000-$150,000 financing with 3-24 month terms, while Judi.ai delivers a SaaS lending platform to financial institutions. The ecosystem also includes VaultCircle for investor engagement. The product portfolio spans loan types by use case (refinancing, cash flow, equipment, inventory) and by industry vertical (retail, restaurant, auto, construction, health & beauty), all accessible through a single online application process with rapid decisioning.
Differentiator
Problem solved
Functional benefit
Brands
- Judi.ai: SaaS lending platform offered to financial institutions across North America for loan adjudication and credit decisioning technology
- VaultCircle
Products and services
- Lendified Small Business Loans
- Judi.ai
- VaultCircle
- Cash Flow Loans
- Equipment Financing
- Inventory Financing
- Refinancing Loans
- Marketing Financing
- Expansion Financing
- Hiring Financing
Quantifiable outcome
- Up to 40% savings compared to merchant advance and other online lenders
- +3 more outcomes
Companies that use Lendified
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Lendified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lendified partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Government of OntariocoreSelected by the Ontario Government to help increase access to capital for small businesses. Lendified's technology was selected to help credit unions implement improved small business lending capabilities as part of a provincial initiative.
- Judi.aicoreRelated SaaS lending technology platform (Judi.ai) built by the same team, offering world-class adjudication software to financial institutions across North America. The platform is offered as a white-label solution for banks and credit unions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lendified competitors and assessment
Company assessmentDirect peers
- CAN Capital: CAN Capital is a US-based small business finance company offering working capital loans and SBA loans. Comparable in SMB lending focus, short-term working capital products, and tech-enabled underwriting.
- Clearco: Clearco (formerly Clearbanc) is a Canadian fintech providing revenue-based financing to SMBs and e-commerce businesses. Direct Canadian competitor in the online SMB lending space with a similar tech-first model.
- BlueVine: BlueVine provides online working capital, lines of credit, and term loans to small businesses via a digital platform. Closely comparable in product mix, customer profile, and tech-led credit decisioning.
- Thinking Capital: Thinking Capital is a Canadian online lender offering working capital and term loans to small businesses. Comparable domestic competitor serving the same SMB segment with a digital application process.
- Kabbage (American Express): Kabbage pioneered data-driven SMB lending and was acquired by American Express. Highly comparable to Lendified in target customer (small businesses), digital-only application, and rapid funding model.
- Funding Circle: Funding Circle operates a global SMB lending marketplace with proprietary underwriting technology. Comparable to Lendified in combining online origination with an embedded SaaS-style platform for institutional investors.
- OnDeck Capital: OnDeck is a leading US-based online small business lender offering term loans and lines of credit using a proprietary scoring platform. Directly comparable to Lendified's core SMB loan product and technology-led underwriting approach.
Regional players
- iCapital: iCapital provides short-term working capital loans to US-based small businesses. Comparable in SMB focus and short-tenor product (similar to Lendified's 3-24 month terms), though operating in a different geography.
Broad incumbents
- nCino: nCino is a cloud banking platform offering loan origination and credit decisioning technology to financial institutions. Comparable to Lendified's Judi.ai platform as a SaaS lending technology vendor competing for the same institutional customer base.
Emerging players
- Shopify Capital: Shopify Capital offers merchant cash advances to Shopify-based SMBs, overlapping with Lendified's e-commerce vertical. Significant threat due to embedded access to merchant data and transaction history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lendified social profiles
Digital presenceLendified financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendified leadership team
Management profileNumber of profiles
Profiles4 records
Lendified subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lendified funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendified M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendified
What does Lendified do?
Lendified is a Canadian online lending platform that provides small business loans ranging from $5,000 to $150,000 with terms up to 24 months. Loan applications are completed 100% online in under 10 minutes, with instant quotes and funding delivered in as fast as 48 hours. The company also operates Judi.ai, a SaaS lending adjudication platform offered to financial institutions across North America, and VaultCircle, an investment platform.
Is Lendified a public or private company?
Lendified is a private company. It is classified as public and is currently operating.
When was Lendified founded?
Lendified was founded in 2015. It employs 11 to 50 people.
Where is Lendified based?
Lendified is headquartered in Toronto, Canada, in the North America region.
How does Lendified make money?
Two revenue lines are on record. Interest Income is the primary driver. The others are origination Fees.
Who are Lendified's main competitors?
Direct peers on record are CAN Capital, Clearco, BlueVine, Thinking Capital, Kabbage (American Express), Funding Circle and OnDeck Capital. iCapital is listed as a regional player. nCino is listed as a broad incumbent. Shopify Capital is listed as an emerging player.
Does Lendified have an API?
No public API is recorded for Lendified.
What industry is Lendified in?
Lendified's product category is Small Business Lending. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines), with a secondary code of FSAKAIAD, Multi-Loan / Multi-Creditor Consolidation Loans. Its NAICS code is 5222 and its SIC code is 6153.